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深蓝汽车70万辆里程碑:是速度纪录,更是中国汽车全球化竞争力的新答卷
Xin Lang Cai Jing· 2025-12-12 14:22
Core Insights - Changan Automobile has achieved a significant milestone by producing its 30 millionth vehicle, becoming the fastest Chinese brand to reach this figure, reflecting the maturity of Chinese independent brands in terms of scale, systematic capability, and technological transformation [2][3] - The Deep Blue brand, a key growth driver for Changan's new energy sector, has successfully delivered 700,000 vehicles, with a notable 45.7% year-on-year increase in cumulative sales from January to November this year [2][3][6] - The launch of the new Deep Blue S07 model, featuring enhanced range and intelligent experiences, aims to meet the diverse and evolving needs of users in a competitive new energy market [2][3] Industry Perspective - The achievement of 30 million vehicles and the rapid growth of the Deep Blue brand represent two critical trajectories in the high-quality development of the Chinese automotive industry, showcasing advancements in scale, systematic strength, and stability [3][16] - The synergy of research and development, manufacturing, supply chain, and brand strength is reshaping the core competitiveness of the Chinese automotive industry, indicating a shift towards a more robust and certain future [3][16] Deep Blue's Growth Journey - Deep Blue's journey to 700,000 vehicles is marked by rapid growth, breaking records for the fastest sales in the Chinese independent new energy vehicle sector, with significant milestones achieved within short timeframes [4][17] - By June 2025, Deep Blue's cumulative sales surpassed 500,000 units, establishing itself as a leader in the new energy sector among state-owned enterprises, with a consistent growth trajectory reflecting its comprehensive capabilities [6][19] Strategic Positioning - As one of Changan's three major smart new energy brands, Deep Blue is positioned to establish a competitive advantage in the mainstream new energy market, focusing on technological breakthroughs to address core user pain points [7][20] - Deep Blue aims to contribute 2 million units towards Changan's goal of 5 million sales by 2030, positioning itself as a key player in the global market and a driving force behind China's automotive ambitions [10][23] Product Development and Market Strategy - Deep Blue plans to launch 30 new mainstream and differentiated models over the next five years, expanding its global presence across six continents and nearly 100 countries [12][25] - The introduction of competitive pricing strategies and promotional offers aims to enhance product value and meet consumer demands in the mainstream market [12][25] Future Outlook - Deep Blue is transitioning from being a significant player in China's new energy vehicle sector to a global smart electric mobility brand, reflecting the broader evolution of the Chinese automotive industry from follower to leader [13][26]
深蓝汽车微核高频脉冲加热技术荣获第二十五届中国专利金奖
Huan Qiu Wang· 2025-10-17 08:42
Core Viewpoint - The 14th China International Patent Technology and Product Trade Fair opened on October 13, where Deep Blue Automotive Technology Co., Ltd. won the 25th China Patent Gold Award for its micro-nucleus high-frequency pulse heating technology, marking the first time Changan Automobile has received this award [1] Group 1: Technology Innovation - The micro-nucleus high-frequency pulse heating technology addresses the long-standing industry challenge of promoting electric vehicles in cold regions, where low temperatures negatively impact battery performance, leading to slow charging, insufficient power, and reduced range [1] - The patented technology includes three innovations: principle innovation based on the rapid heating characteristics of battery internal resistance at low temperatures, algorithm innovation with a control algorithm for pulse current generation, and strategy innovation that combines pulse heating with waste heat recovery to enhance thermal efficiency [1][2] Group 2: Industry Impact - This technology resolves multiple engineering challenges and enables large-scale industrial application, ensuring efficient battery operation, particularly beneficial for northern users during the Spring Festival or in snowy commuting scenarios [2] - Deep Blue Automotive provides a replicable solution for the new energy vehicle industry, promoting the sector towards greater efficiency and safety [2]
从技术创新到全球布局:深蓝汽车在新央企起点上加速“奔跑”
Ren Min Wang· 2025-09-16 07:48
Core Viewpoint - Deep Blue Automotive is accelerating its development as a new independent central enterprise under Changan Automobile Group, focusing on becoming a world-class electric vehicle brand through product innovation, technology advancement, and global expansion [1][2]. Group 1: Leadership and Product Launches - On September 8, Deep Blue Automotive announced Jiang Hairong as the new CEO, with Chairman Deng Chenghao emphasizing collaboration to enhance the brand's global standing [1]. - The company has had a busy product launch schedule, debuting the new Deep Blue S07 and the refreshed Deep Blue S05 520 electric version at the Chengdu International Auto Show in late August [1]. - At the autumn global product launch on September 8, Deep Blue unveiled five new products, including the pre-sale of the Deep Blue S07 and the launch of the Deep Blue S09 with Huawei's advanced ADS4 intelligent driving system [1]. Group 2: Technological Innovations - In the context of increasing competition in the global automotive industry, Deep Blue Automotive is focusing on mastering core technologies through independent innovation and deep collaboration [2]. - The company has developed proprietary technologies such as the "Micro-core High-frequency Pulse Heating Technology" to alleviate low-temperature concerns for northern users and the "Super Range Extender" technology to provide economical and convenient solutions in areas with limited charging infrastructure [2]. - Deep Blue is collaborating with Huawei to integrate the Huawei Dry Kun ADS SE intelligent driving system into mainstream SUVs and sedans, with an upgraded version in the higher-end Deep Blue S09 [2]. Group 3: Global Expansion Strategy - Deep Blue Automotive is transitioning from a "product export" model to a "system output" approach in its globalization strategy, emphasizing localized operations across various markets [2][3]. - The company has localized production of the S05 model at its Rayong factory in Thailand and made over a hundred adaptive modifications to meet local regulations and user preferences [3]. - Deep Blue has achieved market coverage in over 70 countries and regions within a year and a half, with plans to expand to 150 countries and regions in the future [3]. - The company aims to launch 30 new models over the next five years, reinforcing its commitment to technological self-reliance and enhancing its competitiveness in the global new energy vehicle market [3].
聚集新央企势能 深蓝叩响全球汽车市场大门
Core Viewpoint - China Changan Automobile Group Co., Ltd. was officially established on July 29, 2023, becoming the third state-owned enterprise in the domestic automotive industry, following China FAW and Dongfeng Motor [2] Group 1: Company Overview - China Changan Automobile has a registered capital of 20 billion yuan and manages 117 subsidiaries, covering the entire automotive industry chain, including manufacturing, parts, sales, finance, logistics, and motorcycles [2] - The company has an asset scale exceeding 300 billion yuan and annual revenue of 340 billion yuan, with over 110,000 employees [2] Group 2: Deep Blue Automotive's Role - Deep Blue Automotive, as a key player under Changan, focuses on new energy vehicles and has achieved significant market performance and technological advancements [2][3] - Since its inception, Deep Blue has rapidly built a system for new energy, intelligence, and globalization, contributing to Changan's goal of becoming a world-class Chinese manufacturing brand [2] Group 3: Sales and Growth - Deep Blue Automotive became the sales champion among state-owned enterprise new energy brands, achieving over 100,000 units sold within 14 months of launching its first model, SL03 [3] - By October 2024, Deep Blue reached 300,000 units sold in just 27 months, and by December 2024, it surpassed 400,000 units in 29 months [3] - In the first half of 2025, Deep Blue's sales increased by 71% year-on-year, with total global deliveries exceeding 500,000 units [3] Group 4: Profitability and Technology - Deep Blue Automotive announced achieving phase profitability, becoming one of the first state-owned new energy brands to do so [3] - The company has strategically focused on electric vehicle technology, launching the Deep Blue Super Range technology to address user concerns about range anxiety [4] - Deep Blue collaborates with Huawei to develop advanced driving assistance systems, enhancing its main models [4] Group 5: User Engagement and Product Development - Since September 2022, Deep Blue has conducted nearly 30 OTA updates, pushing over 1 million vehicles, and adding more than 300 new features [5] - The company plans to launch 30 new mainstream and differentiated models over the next five years to meet diverse user needs [5] Group 6: Global Expansion Strategy - Deep Blue Automotive aims for a global presence, with plans to achieve 33% to 50% of sales from overseas markets by 2030 [5][6] - The company targets to sell 56,000 vehicles overseas by 2025, with models covering five major regions and 66 countries [5] Group 7: Future Outlook - Deep Blue Automotive is committed to dual power systems (BEV and XEV) and aims to establish six product lines by 2027 [6] - The company emphasizes technological independence and aims to enhance the strength of Chinese new energy vehicles on a global scale [6]
剑指200万辆年销,深蓝助力长安打造央企新能源转型范本
Group 1 - Changan Automobile has officially announced its approval to become a centrally administered state-owned enterprise (SOE) under the State-owned Assets Supervision and Administration Commission (SASAC), marking a significant transformation for the company [2] - In 2024, Changan Automobile achieved a total delivery of 2.684 million vehicles, representing a year-on-year growth of 5.1%, with new energy vehicle (NEV) sales reaching 735,000 units, up 52.8%, accounting for 27.4% of total sales [2] - The overseas market also showed strong performance, with sales of 536,000 units, reflecting a year-on-year increase of 49.6% [2] Group 2 - Deep Blue Automobile, a core NEV brand under Changan, has significantly contributed to the company's market performance, achieving over 100,000 cumulative sales within 14 months of its first model launch [5] - By October 2024, Deep Blue reached 300,000 sales in just 27 months, and by December 2024, it achieved 400,000 sales in 29 months, maintaining a high growth trajectory [5][10] - Deep Blue has recently announced achieving a phase of profitability, becoming one of the first state-owned NEV brands to do so [5] Group 3 - Deep Blue Automobile has developed the Super Range Extender technology, which includes 1,862 core patents and integrates several globally leading technologies, enhancing vehicle performance and efficiency [7] - The company plans to invest 200 billion yuan in R&D over the next decade, with Deep Blue positioned as a key player in this initiative [8] - Deep Blue's "Smart Leading 2030" strategy aims for sales of 2 million vehicles by 2030, with 35% of sales coming from overseas markets and the launch of 30 new models [10] Group 4 - Deep Blue has established a comprehensive sales network covering 32 countries and aims to penetrate the Southeast Asian market using its factory in Thailand as a base [12] - The brand has conducted nearly 30 OTA updates since September 2022, enhancing user engagement and product optimization [12] - With the support of Changan's new SOE status, Deep Blue is expected to further strengthen its position in the NEV market and contribute to the development of China's automotive industry [12]
3年跃升央企新能源销冠,深蓝汽车助推中国新能源向新向上
Xin Jing Bao· 2025-05-26 09:34
Core Viewpoint - Deep Blue Automotive has achieved significant milestones in the electric vehicle market, launching its flagship model S09 and setting ambitious sales targets for the future [1][5]. Group 1: Product Launch and Sales Performance - Deep Blue Automotive's flagship model S09 was launched at a starting price of 239,900 yuan, achieving over 20,000 pre-orders within three hours [1]. - Since its establishment, Deep Blue has launched six models and sold over 480,000 vehicles, positioning itself as a strong competitor in the new energy vehicle market [1][2]. - The company has maintained a leading position in sales among state-owned new energy brands from December 2022 to March 2025 [2]. Group 2: Technological Innovations - Deep Blue Automotive has developed the Super Range Extender technology, holding 1,862 core patents, which addresses range anxiety for first-time buyers [3]. - The company has introduced self-developed micro-core high-frequency pulse heating technology, enhancing vehicle performance in cold environments [3]. Group 3: Strategic Vision and Future Plans - The "Smart Leading 2030" strategy aims for global annual sales of 2 million vehicles by 2030, with 35% of sales coming from overseas markets [5]. - Deep Blue plans to invest over 100 billion yuan in R&D by 2030, committing at least 10% of annual sales revenue to research and development [5]. - The company will introduce 30 new models by 2030, establishing a diverse product lineup to cater to various consumer segments [5][6]. Group 4: Market Positioning and Brand Development - Deep Blue Automotive has been recognized as the first state-owned new energy brand to achieve profitability, reflecting its competitive product offerings and brand influence [2]. - The company is committed to providing high-quality services with plans for over 2,500 order centers and 1,000 delivery centers domestically [6]. - The dual-track technology strategy balances in-house development and external collaboration, enhancing brand influence and consumer choice [6].