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从技术创新到全球布局:深蓝汽车在新央企起点上加速“奔跑”
Ren Min Wang· 2025-09-16 07:48
Core Viewpoint - Deep Blue Automotive is accelerating its development as a new independent central enterprise under Changan Automobile Group, focusing on becoming a world-class electric vehicle brand through product innovation, technology advancement, and global expansion [1][2]. Group 1: Leadership and Product Launches - On September 8, Deep Blue Automotive announced Jiang Hairong as the new CEO, with Chairman Deng Chenghao emphasizing collaboration to enhance the brand's global standing [1]. - The company has had a busy product launch schedule, debuting the new Deep Blue S07 and the refreshed Deep Blue S05 520 electric version at the Chengdu International Auto Show in late August [1]. - At the autumn global product launch on September 8, Deep Blue unveiled five new products, including the pre-sale of the Deep Blue S07 and the launch of the Deep Blue S09 with Huawei's advanced ADS4 intelligent driving system [1]. Group 2: Technological Innovations - In the context of increasing competition in the global automotive industry, Deep Blue Automotive is focusing on mastering core technologies through independent innovation and deep collaboration [2]. - The company has developed proprietary technologies such as the "Micro-core High-frequency Pulse Heating Technology" to alleviate low-temperature concerns for northern users and the "Super Range Extender" technology to provide economical and convenient solutions in areas with limited charging infrastructure [2]. - Deep Blue is collaborating with Huawei to integrate the Huawei Dry Kun ADS SE intelligent driving system into mainstream SUVs and sedans, with an upgraded version in the higher-end Deep Blue S09 [2]. Group 3: Global Expansion Strategy - Deep Blue Automotive is transitioning from a "product export" model to a "system output" approach in its globalization strategy, emphasizing localized operations across various markets [2][3]. - The company has localized production of the S05 model at its Rayong factory in Thailand and made over a hundred adaptive modifications to meet local regulations and user preferences [3]. - Deep Blue has achieved market coverage in over 70 countries and regions within a year and a half, with plans to expand to 150 countries and regions in the future [3]. - The company aims to launch 30 new models over the next five years, reinforcing its commitment to technological self-reliance and enhancing its competitiveness in the global new energy vehicle market [3].
聚集新央企势能 深蓝叩响全球汽车市场大门
Core Viewpoint - China Changan Automobile Group Co., Ltd. was officially established on July 29, 2023, becoming the third state-owned enterprise in the domestic automotive industry, following China FAW and Dongfeng Motor [2] Group 1: Company Overview - China Changan Automobile has a registered capital of 20 billion yuan and manages 117 subsidiaries, covering the entire automotive industry chain, including manufacturing, parts, sales, finance, logistics, and motorcycles [2] - The company has an asset scale exceeding 300 billion yuan and annual revenue of 340 billion yuan, with over 110,000 employees [2] Group 2: Deep Blue Automotive's Role - Deep Blue Automotive, as a key player under Changan, focuses on new energy vehicles and has achieved significant market performance and technological advancements [2][3] - Since its inception, Deep Blue has rapidly built a system for new energy, intelligence, and globalization, contributing to Changan's goal of becoming a world-class Chinese manufacturing brand [2] Group 3: Sales and Growth - Deep Blue Automotive became the sales champion among state-owned enterprise new energy brands, achieving over 100,000 units sold within 14 months of launching its first model, SL03 [3] - By October 2024, Deep Blue reached 300,000 units sold in just 27 months, and by December 2024, it surpassed 400,000 units in 29 months [3] - In the first half of 2025, Deep Blue's sales increased by 71% year-on-year, with total global deliveries exceeding 500,000 units [3] Group 4: Profitability and Technology - Deep Blue Automotive announced achieving phase profitability, becoming one of the first state-owned new energy brands to do so [3] - The company has strategically focused on electric vehicle technology, launching the Deep Blue Super Range technology to address user concerns about range anxiety [4] - Deep Blue collaborates with Huawei to develop advanced driving assistance systems, enhancing its main models [4] Group 5: User Engagement and Product Development - Since September 2022, Deep Blue has conducted nearly 30 OTA updates, pushing over 1 million vehicles, and adding more than 300 new features [5] - The company plans to launch 30 new mainstream and differentiated models over the next five years to meet diverse user needs [5] Group 6: Global Expansion Strategy - Deep Blue Automotive aims for a global presence, with plans to achieve 33% to 50% of sales from overseas markets by 2030 [5][6] - The company targets to sell 56,000 vehicles overseas by 2025, with models covering five major regions and 66 countries [5] Group 7: Future Outlook - Deep Blue Automotive is committed to dual power systems (BEV and XEV) and aims to establish six product lines by 2027 [6] - The company emphasizes technological independence and aims to enhance the strength of Chinese new energy vehicles on a global scale [6]
剑指200万辆年销,深蓝助力长安打造央企新能源转型范本
Group 1 - Changan Automobile has officially announced its approval to become a centrally administered state-owned enterprise (SOE) under the State-owned Assets Supervision and Administration Commission (SASAC), marking a significant transformation for the company [2] - In 2024, Changan Automobile achieved a total delivery of 2.684 million vehicles, representing a year-on-year growth of 5.1%, with new energy vehicle (NEV) sales reaching 735,000 units, up 52.8%, accounting for 27.4% of total sales [2] - The overseas market also showed strong performance, with sales of 536,000 units, reflecting a year-on-year increase of 49.6% [2] Group 2 - Deep Blue Automobile, a core NEV brand under Changan, has significantly contributed to the company's market performance, achieving over 100,000 cumulative sales within 14 months of its first model launch [5] - By October 2024, Deep Blue reached 300,000 sales in just 27 months, and by December 2024, it achieved 400,000 sales in 29 months, maintaining a high growth trajectory [5][10] - Deep Blue has recently announced achieving a phase of profitability, becoming one of the first state-owned NEV brands to do so [5] Group 3 - Deep Blue Automobile has developed the Super Range Extender technology, which includes 1,862 core patents and integrates several globally leading technologies, enhancing vehicle performance and efficiency [7] - The company plans to invest 200 billion yuan in R&D over the next decade, with Deep Blue positioned as a key player in this initiative [8] - Deep Blue's "Smart Leading 2030" strategy aims for sales of 2 million vehicles by 2030, with 35% of sales coming from overseas markets and the launch of 30 new models [10] Group 4 - Deep Blue has established a comprehensive sales network covering 32 countries and aims to penetrate the Southeast Asian market using its factory in Thailand as a base [12] - The brand has conducted nearly 30 OTA updates since September 2022, enhancing user engagement and product optimization [12] - With the support of Changan's new SOE status, Deep Blue is expected to further strengthen its position in the NEV market and contribute to the development of China's automotive industry [12]
3年跃升央企新能源销冠,深蓝汽车助推中国新能源向新向上
Xin Jing Bao· 2025-05-26 09:34
Core Viewpoint - Deep Blue Automotive has achieved significant milestones in the electric vehicle market, launching its flagship model S09 and setting ambitious sales targets for the future [1][5]. Group 1: Product Launch and Sales Performance - Deep Blue Automotive's flagship model S09 was launched at a starting price of 239,900 yuan, achieving over 20,000 pre-orders within three hours [1]. - Since its establishment, Deep Blue has launched six models and sold over 480,000 vehicles, positioning itself as a strong competitor in the new energy vehicle market [1][2]. - The company has maintained a leading position in sales among state-owned new energy brands from December 2022 to March 2025 [2]. Group 2: Technological Innovations - Deep Blue Automotive has developed the Super Range Extender technology, holding 1,862 core patents, which addresses range anxiety for first-time buyers [3]. - The company has introduced self-developed micro-core high-frequency pulse heating technology, enhancing vehicle performance in cold environments [3]. Group 3: Strategic Vision and Future Plans - The "Smart Leading 2030" strategy aims for global annual sales of 2 million vehicles by 2030, with 35% of sales coming from overseas markets [5]. - Deep Blue plans to invest over 100 billion yuan in R&D by 2030, committing at least 10% of annual sales revenue to research and development [5]. - The company will introduce 30 new models by 2030, establishing a diverse product lineup to cater to various consumer segments [5][6]. Group 4: Market Positioning and Brand Development - Deep Blue Automotive has been recognized as the first state-owned new energy brand to achieve profitability, reflecting its competitive product offerings and brand influence [2]. - The company is committed to providing high-quality services with plans for over 2,500 order centers and 1,000 delivery centers domestically [6]. - The dual-track technology strategy balances in-house development and external collaboration, enhancing brand influence and consumer choice [6].