据悉，实习期间，同学们将通过微视、抖音等新媒体平台上"蓉漂"城市超级实习生专属话题，分享 他们与成都的故事。活动主办方还会以全程跟拍的形式全方位记录66名"蓉漂"城市超级实习生在成都的 工作和生活状态，并结合实习期间综合表现最终评选出10名"蓉漂"城市代言人。8月9日的终极盛典 上，"蓉漂"城市代言人将集体亮相，助力"蓉漂"成为时代风尚。 7月23日，由成都市人才办、共青团成都市委共同主办的"蓉漂"城市超级实习生计划欢迎沙龙暨 2019暑期大学生感知成都行启动仪式在高新区菁蓉汇举行。来自清华大学、北京大学、美国华盛顿大 学、英国曼彻斯特大学等海内外知名高校的400余名青年学子参加了活动。 近年来，成都着力打造具有全球显示度的"蓉漂"人才工作品牌，通过以"蓉漂"冠名重大人才工程， 打造"蓉漂"品牌六大拳头产品，健全"蓉漂"综合服务体系来吸引青年人才来蓉发展。自"成都人才新政 12条"实施以来，已有超过29万青年人才落户成都。（王浚录 记者 罗向明） ...

Core Insights - Tencent's content platform, Penguin Account, has significant monetization potential beyond QQ and WeChat [1] - The platform employs a unique traffic distribution model that amplifies exposure and revenue opportunities [2][4] - The current environment presents a favorable entry point for content creators seeking monetization [13] Project Analysis - The Penguin Account's distribution strategy allows content to be shared across multiple Tencent platforms, including Tencent News, QQ Browser, Tencent Video, and others, enhancing visibility [2] - This "one source, multiple uses" model results in an eightfold increase in exposure and revenue opportunities [4] Operational Steps - Step 1: Account registration can be completed via mobile or PC through the Penguin Account app or website [6] - Step 2: Configure backend permissions to activate all available options, which directly impact revenue calculations [8][9] - Step 3: Content production can be in the form of images or short videos, with original content receiving higher weight [10] - Step 4: After processing, content is published, triggering the automatic distribution process across multiple channels [12] Summary - The Penguin Account is currently in a supportive phase by Tencent, with ample traffic and a clear revenue model, making it an attractive option for new content creators [13]

Core Insights - The rise of super apps is a strategic response by major players like JD, Meituan, and Taobao to integrate high-frequency services with low-frequency scenarios, creating a one-stop demand closure for users [1][2][11] - The super app model allows companies to leverage existing user bases and resources, reducing operational costs and enhancing user engagement [11][12] Super App Model Emergence - Super apps are defined as essential applications with large user bases that integrate various functionalities, moving away from the previous trend of launching separate apps for different services [2][11] - WeChat exemplifies the super app model, evolving from a messaging tool to a comprehensive platform encompassing social, payment, and service functionalities [2][3] Competitive Landscape in Instant Retail - Meituan's flash purchase, Taobao's flash purchase, and JD's instant delivery showcase the advantages of the super app model by integrating new services into existing platforms without launching separate apps [5][6] - Taobao's flash purchase achieved significant milestones, covering 50 cities on launch day and surpassing 10 million orders within six days, benefiting from Taobao's extensive user base [6][5] High-Frequency and Low-Frequency Strategy - The super app model employs a strategy where high-frequency services, like food delivery, drive traffic to low-frequency services, such as e-commerce [8][10] - This strategy enhances user engagement and increases the likelihood of users discovering and utilizing other services within the app [8][10] Industry Trends and Future Outlook - The shift towards super apps is driven by the maturation of mobile internet, where users prefer multifunctional apps over multiple single-purpose apps [11][12] - Future innovations in super apps may include AI-driven personalized services, deeper integration with offline scenarios, and enhanced user experiences through technologies like 5G, VR, and AR [16][18][19]