近年来，山东先后培育认定了18个省级试点智慧商圈，投入财政资金4800万元支持智慧商圈发展，增强 商业载体集聚辐射能力。在国庆中秋长假来临之际，山东各地以商圈经济为抓手，着力创造新消费场 景，激发消费潜力，提升消费体验。 "10月2日，'梅果'鲁西南首店、'小江溪'济宁首店、'石头先生的烤炉'最新形象店等多家新门店首开，消 费者来万达'逛吃'又有了新去处。"山东济宁太白路万达广场副总经理袁海梅介绍。 除了新店开业，还有精彩纷呈的IP活动和大型展览、音乐节或电影节。龙贵购物太白店推出"双节同庆· 运河儒风"——沉浸式济宁文化体验盛宴，融合了好吃、好玩、好逛、华服共赏四大主题。"参与'运河 记忆'集章转发活动，即可获赠运河文创'李小白'定制冰箱贴。"龙贵购物太白店店长王红娟说。 距离龙贵购物太白店不到200米的九龙家电太白店内，"天天享补贴·放价抽大奖""单笔消费最高立减900 元"等宣传海报张贴在显眼位置。"想着给爸妈换一个智能锁，刚好我选中的这款国庆节期间打折，能便 宜300多元。"市民李辉说。 胶城时光巷、紫金城食尚天街夜市、"黄河大集"暨东阿中医药文化旅游区第六届雪花啤酒节……今年以 来，东阿夜市经济热气 ...

Core Insights - The live-streaming e-commerce sector is experiencing a shift, with a notable performance during the "618" shopping festival, where Kuaishou's Xinba achieved over 40 billion yuan in sales, indicating strong consumer engagement despite a perceived cooling in the market [1][2] - Both Kuaishou and Douyin reported significant growth in their sales metrics, with Kuaishou's general merchandise card GMV increasing by over 53% year-on-year, while Douyin's overall transaction volume grew by 77% during the same period [2][3] Group 1: Sales Performance - Kuaishou's general merchandise card GMV saw a year-on-year increase of over 53%, and search GMV surged by over 143% during the "618" period [3] - Douyin's overall transaction volume increased by 77%, with its "super value purchase" category seeing a 171% year-on-year growth [3] - The number of merchants on Kuaishou achieving over 10 million yuan in GMV grew by over 43%, while those surpassing 100 million yuan increased by over 61% [4] Group 2: Market Dynamics - The live-streaming e-commerce landscape is evolving, with a shift from reliance on top influencers to a focus on store broadcasts and merchandise categories [2][8] - The "national subsidy" policy has positively impacted sales, with Kuaishou reporting that 132 merchants benefited from over 50% GMV growth during "618" [4][7] - The overall e-commerce market is facing challenges due to high penetration rates and rising operational costs, which may limit future growth [8][10] Group 3: Future Outlook - Industry experts suggest that live-streaming e-commerce can maintain a growth rate of 10% to 20% over the next 3 to 5 years, emphasizing the need for support in brand live-streaming [9] - The potential impact of rising labor costs on the e-commerce ecosystem is highlighted, as the operational complexity of live-streaming involves various roles and functions [10]

苏宁易购端午消费数据：空调、厨卫、电视销售增长超60% 金十数据6月3日讯，6月3日，苏宁易购发布端午假期消费趋势洞察。数据显示，家电以旧换新订单同比 增长113%，空调、厨卫、电视品类销售同比增幅均超60%。手机电脑等新品集中上市，带动销售同比 增长128%。 （36氪） ...