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苏宁易购引领“国庆+双11”大促新范式
Zhong Guo Zheng Quan Bao· 2025-09-27 05:44
Group 1 - The core theme of the event is "Don't Wait for Double 11," with Su Ning Yi Gou announcing an early start to the Double 11 promotions, beginning on September 30 during the National Day holiday [1] - The company aims to enhance consumer experience by integrating new features and innovative scenarios in smart home appliances, responding to the evolving consumer demand for personalized and high-quality products [2][3] - The Double 11 campaign will last for 44 days, featuring various promotional phases including a "Flash Sale" event with 100,000 discounted home appliances [2] Group 2 - Su Ning Yi Gou has launched the "Super Subsidy" plan for home appliances, offering tiered subsidies of 10%-20% to ensure competitive pricing and meet diverse consumer needs [3] - The company is collaborating with major brands to introduce new products and enhance the penetration of smart home appliances, positioning itself as a leader in the home appliance market [3] - During the National Day holiday, Su Ning Yi Gou will revamp its stores to create immersive shopping experiences, including interactive areas and various consumer engagement activities [4] Group 3 - The company emphasizes leveraging its supply chain and local retail operations to provide a new lifestyle experience, aiming to meet consumer aspirations for quality living [5]
今年以来销售额破万亿!消费品以旧换新激发市场活力 消费潜力持续释放
Yang Shi Wang· 2025-06-20 12:27
央视网消息:记者6月20日从有关部门获悉,消费品以旧换新加力扩围政策没有变化,补贴资金使用进度符合预期,第三、 四季度中央资金1380亿元将陆续下达,同时地方也将相应配套和自行安排足够的地方资金,"国补"还将继续惠及广大消费者。 目前多地积极优化完善政策流程,着力减轻参与企业垫付补贴资金的压力,创新工作举措,提升消费者的体验感和获得感。 自去年实施以来,消费品以旧换新政策已成为促消费、扩内需的重要发力点。截至6月11日,今年湖北全省3C数码、家电、厨 卫、电动自行车等以旧换新产品总销售量3358.15万台,累计带动销售总额414.83亿元;在辽宁,全省参与消费品以旧换新活动的 消费者已达200万人次,直接拉动消费超过150亿元;截至4月底,今年山东以旧换新已带动销售近503亿元。 今年以来消费品以旧换新销售额突破1万亿元 商务部数据显示,截至5月31日,2025年消费品以旧换新5大品类合计带动销售额1.1万亿元,发放直达消费者的补贴约1.75亿 份。业内人士指出,从各地实践来看,政策不仅直接带动相关消费品销售额显著提升,还积极推动相关消费品结构升级和相关产 业链转型跃升。随着后续资金下达、相关制度持续优化,消 ...
“国补”将继续!1380亿元中央资金将分批下达
中国基金报· 2025-06-19 03:58
Core Viewpoint - The "National Subsidy" program for replacing old consumer goods is ongoing, with a total of 3,000 billion yuan allocated for 2023, aimed at stimulating consumer spending and supporting economic growth [6][8]. Group 1: National Subsidy Program Overview - The program has seen a significant increase in funding, with the special long-term bonds for subsidies rising from 1,500 billion yuan last year to 3,000 billion yuan this year [5]. - The distribution of the 3,000 billion yuan will be based on various factors, including local population, GDP, and previous performance in implementing the subsidy program [5][6]. - As of May 31, 2025, the program has generated a total sales volume of 1.1 trillion yuan across five major categories, with approximately 175 million subsidies issued to consumers [7]. Group 2: Regional Implementation and Consumer Response - There have been discussions on social media regarding temporary unavailability of subsidies in regions like Chongqing, Jiangsu, and Hubei, but officials confirmed that the program is not being canceled [2][3]. - Local authorities are actively managing the subsidy distribution, with some regions implementing limits on the issuance of subsidy vouchers to ensure sustainability [3][5]. - In Hubei, as of June 11, 2023, the total sales volume of replaced products reached 33.58 million units, generating a total sales amount of 41.483 billion yuan [6]. Group 3: Economic Impact and Future Outlook - The program is seen as a crucial policy for promoting consumption and expanding domestic demand, with experts noting its positive effects on consumer behavior and market vitality [6][8]. - The ongoing funding and optimization of the program are expected to continue benefiting consumers and driving sales in related industries [8].
做好以旧换新的政策衔接
Sou Hu Cai Jing· 2025-06-11 23:21
Group 1 - The "old for new" policy has significantly boosted consumer goods sales, exceeding 1.1 trillion yuan, benefiting millions of families through fiscal subsidies [1] - The policy has particularly benefited inland provinces like Henan, enhancing rural markets and improving living standards for middle and low-income families [1][2] - Challenges have emerged with some localities suspending subsidies, which may affect consumer expectations and highlight the need for better policy continuity [1][2] Group 2 - Local governments face challenges in executing the "old for new" policy, including tight budgets and complex operational platforms [2] - There is a recommendation for phased implementation of fiscal subsidies to ensure continuity and predictability in the policy [2] - The effectiveness of fiscal policies in driving consumption depends not only on the amount of subsidies but also on their proper utilization and consumer protection [2][3] Group 3 - The current "old for new" policy is larger in scale and scope, focusing on green technology and actual consumer needs [3] - For the future, better utilization of fiscal funds, efficient local execution, and adherence to regulations by enterprises are crucial for sustained market recovery [3]
湖北明确国补将贯穿全年 以旧换新已拉动消费482亿
Chang Jiang Shang Bao· 2025-06-11 00:23
Core Viewpoint - The "old-for-new" subsidy program in Hubei is confirmed to continue until December 31, 2025, despite rumors of suspension or adjustment, aiming to benefit more consumers through a daily limited issuance of vouchers [1][2] Group 1: Policy Details - The validity period for newly issued vouchers has been shortened from 15 days to 7 days, while historical vouchers can be reissued after unbinding, showcasing the policy's flexibility [1] - The subsidy vouchers are distributed through both online and offline channels, with specific rules for cross-province usage and restrictions on voucher mixing [1][2] Group 2: Consumer Protection and Experience - Consumers can report violations such as price hikes before subsidies to market regulatory authorities, and digital products must be activated on-site to prevent arbitrage [2] - A 24/7 customer service hotline has been established to enhance consumer experience, and a comprehensive service process has been created to address issues from qualification application to after-sales support [2] Group 3: Market Impact - As of May 5, 2023, Hubei has seen significant participation in the "old-for-new" program, with 100,100 vehicles and 27.802 million units of 3C digital products, home appliances, kitchen appliances, and electric bicycles exchanged, driving consumption of 48.174 billion yuan [2] - During the "May Day" holiday, home appliance and electronic goods stores in Hubei experienced year-on-year transaction growth of 24.23% and 29.87%, respectively, indicating a positive market response [2]
以旧换新国补资金如何抵达消费者,消费,势头强劲。这些政府补贴是如何落地的?
Sou Hu Cai Jing· 2025-06-08 06:36
Group 1 - The government has been implementing a "trade-in" policy for consumer goods, benefiting consumers and boosting consumption momentum since last year [1][3] - Funding for the trade-in policy comes from tax revenues, with both central and local governments contributing [3][5] - Central government funding for the trade-in program has doubled this year, with 300 billion yuan in special bonds issued to support the initiative, an increase of 150 billion yuan from the previous year [3][7] Group 2 - Local governments are required to match central funding, with provinces like Shandong actively raising funds to meet the 15% local contribution requirement [6][8] - The trade-in policy has led to significant sales growth for companies, with a reported 30% increase in sales for Shandong Sanyuan Home Appliances in the last quarter and the first four months of this year [8][10] - The scope of the trade-in policy has expanded to include a wider range of consumer products, enhancing the benefits for consumers [10][11]
苏宁易购端午消费数据:空调、厨卫、电视销售增长超60%
news flash· 2025-06-03 09:34
苏宁易购端午消费数据:空调、厨卫、电视销售增长超60% 金十数据6月3日讯,6月3日,苏宁易购发布端午假期消费趋势洞察。数据显示,家电以旧换新订单同比 增长113%,空调、厨卫、电视品类销售同比增幅均超60%。手机电脑等新品集中上市,带动销售同比 增长128%。 (36氪) ...