Core Viewpoint - The company reported a significant increase in revenue for the first half of 2025, but net profit showed a decline, indicating potential challenges in profitability despite strong sales growth [3][4]. Revenue Performance - In H1 2025, the company achieved total revenue of 7.9 billion (79亿元), a year-on-year increase of 79%. In Q2 2025, revenue reached 4.5 billion (45亿元), up 74% year-on-year [3]. - Domestic revenue was 4 billion (40亿元), growing by 86% year-on-year, while overseas revenue was 3.9 billion (39亿元), increasing by 72% year-on-year [4]. Product and Market Dynamics - The domestic sales growth was driven by new product launches, including the P20 Ultra and A30 Pro series, and the "trade-in" policy stimulating consumer demand [4]. - The overseas growth was attributed to adjustments in sales structure in Europe and expansion of sales channels in the US and Asia [4]. Channel Performance - Direct sales revenue in H1 2025 increased by 102% year-on-year, primarily due to the rise in online direct sales channels [4]. - Distributor sales revenue grew by 66% year-on-year, indicating strong performance across various sales channels [4]. Profitability Metrics - The gross margin for H1 2025 was 44.6%, a decrease of 9.3 percentage points year-on-year, influenced by the expansion of mid-to-low-end product lines and tariff impacts [5]. - The net profit margin for H1 2025 was 8.6%, down 16.8 percentage points year-on-year, reflecting the challenges in maintaining profitability amidst rising costs [6]. Financial Health - As of the end of H1 2025, the company had cash and cash equivalents plus trading financial assets totaling 6.4 billion (64亿元), representing 33% of total assets, indicating a strong liquidity position [6]. - However, the net cash flow from operating activities was negative 800 million (-8亿元), contrasting with a positive 1 billion (10亿元) in the same period last year, raising concerns about cash flow management [6].

Investment Rating - The investment rating for the company is maintained at "Buy-A" with a 6-month target price of 224.92 CNY, corresponding to a 30 times price-to-earnings ratio for 2025 [4][6]. Core Views - The company reported a revenue of 7.9 billion CNY for the first half of 2025, representing a year-on-year increase of 79.0%, while the net profit attributable to shareholders was 680 million CNY, down 39.5% year-on-year [1]. - The company continues to focus on consumer demand, providing comprehensive home cleaning solutions and launching innovative products that are expected to drive future revenue growth [4]. Revenue Growth - The company experienced rapid revenue growth in Q2, with domestic sales boosted by national subsidy policies for clean appliances. New high-performance products were launched, contributing to a significant increase in online sales of floor cleaning machines and washing machines, with year-on-year growth of 51% and 952% respectively [2]. - The company expanded its overseas market presence by diversifying product pricing and enhancing its sales structure, particularly in North America and Europe, leading to continued rapid growth in international revenue [2]. Profitability Challenges - The net profit margin for Q2 was 9.2%, a decrease of 18.9 percentage points year-on-year, primarily due to pressure on gross margins and increased expenses related to channel development and brand promotion [3]. - The gross margin declined by 9.1 percentage points year-on-year, attributed to the expansion of lower-margin product lines and increased costs from tariffs on U.S. operations [3]. Financial Projections - The company is projected to achieve earnings per share (EPS) of 7.50 CNY, 10.16 CNY, and 12.90 CNY for the years 2025, 2026, and 2027 respectively [4]. - Revenue forecasts for the years 2025 to 2027 are 187.3 billion CNY, 236.7 billion CNY, and 283.5 billion CNY, indicating a strong growth trajectory [5][13].