中国基金报记者邱德坤 5月31日晚间，上汽大众启动"限时一口价+整车终身质保"的购车活动，覆盖途岳新锐、新途岳、途观L、途观L Pro、途昂X、途昂Pro等多款燃油SUV （运动型多用途汽车）车型，时间为5月31日至6月30日。 近期，多家国内本土车企推出"限时一口价""百亿补贴"等购车活动，但尚未有合资车企入局。如今，上汽大众作为头部合资车企正式参与"降价潮"。 5月31日上午，中国汽车工业协会在其官方微信公众号上发布《关于维护公平竞争秩序，促进行业健康发展的倡议》。 【导读】上汽大众加入"降价潮"，多款车型推出"限时一口价"活动 目前，上汽大众多款车型参与"限时一口价+整车终身质保"的购车活动，是在建议零售价或官方指导价已实施价格优惠的基础上，再次给予一定幅度的 价格优惠。 上述上汽大众销售顾问表示："基本上参与限时一口价活动的车型，都优惠了1万元左右。" 头部合资车企入局"降价潮" 上汽大众多款车型降价 官网显示，上汽大众多款车型推出"限时一口价+整车终身质保"的购车活动后，途岳新锐售价7.99万元起、新途岳售价10.99万元起、途观L售价14.29万 元起、途观L Pro售价19.29万元起、途昂X售 ...

Group 1: Event Overview - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show was held in Shenzhen from May 31 to June 8, featuring 112 vehicle brands and 1,039 models, covering an area of approximately 260,000 square meters [1] - The event attracted a record attendance of 183,000 visitors on its opening day, coinciding with the Dragon Boat Festival [1] - The auto show has evolved from a sales venue to a new A-level auto show, gaining importance among car manufacturers, particularly in the electric vehicle segment [1][2] Group 2: Industry Insights - Shenzhen ranked first in China for new energy vehicle production in 2024, with a total output of 2.9353 million units, supported by major players like BYD and Huawei [2] - The auto show highlighted the increasing significance of the Guangdong automotive market, with rapid development in Shenzhen driving more attention from car manufacturers [1][2] Group 3: Company Highlights - BYD secured an entire exhibition hall for the second consecutive year, showcasing its full range of models and creating an interactive outdoor smart area of 30,000 square meters [3] - Huawei's "HarmonyOS Smart Driving" showcased its ecosystem partners and launched the high-end vehicle, the Zun Jie S800, with a starting price of 708,000 yuan [3] - Xiaomi's YU7 SUV made its debut at the show, generating significant interest despite not being fully operational for public interaction [7] Group 4: Market Trends - The luxury vehicle market is seeing increased competition from Chinese manufacturers, with brands like HarmonyOS Smart Driving and NIO entering the high-end segment traditionally dominated by foreign brands [6] - The report predicts that by 2025, China's new energy vehicle sales will reach 16.5 million units, maintaining a growth rate of 30% [7] Group 5: Sales Strategies - The auto show emphasized a strong sales approach, with many manufacturers offering exclusive discounts and promotional policies to attract buyers [10][11] - The local government in Shenzhen is providing subsidies up to 6,000 yuan, which can be combined with other incentives for vehicle purchases [11] - Recent price reductions by major players like BYD and others indicate a competitive market environment, although regulatory bodies are addressing concerns over price wars [12]