转自：中国质量报 □ 本报记者 王 越 岳 倩 日前，广汽集团亮相第23届广州国际汽车展览会，全面展示其"番禺行动"一周年的改革成果，并发布为 用户创造价值的"四大引擎"——新技术、新产品、新服务、新生态。广汽集团旗下全部品牌携多款最新 智能科技车型同步登场。 广汽集团董事长冯兴亚在发布会上表示："变革之路已经开启，变革的果子正在成熟。广汽集团将以'番 禺行动'为指引，打造核心发展引擎，力争在'十五五'期间，实现再造'新广汽'的目标。" 据介绍，面对汽车行业的深度变革与激烈内卷，广汽集团通过全面导入IPD（集成产品开发）流程，将 用户需求深度融入产品定义、研发到上市的全生命周期。目前，业务效率提升约50%，新车开发周期将 从26个月缩短至18个月~21个月，市场反应速度提升6倍以上，研发成本降低超10%，为快速推出符合用 户期待的产品奠定了坚实基础。同时，广汽集团建立IPMS（集成产品营销和销售）体系，组建产品商 业化团队，构筑以用户为核心的"端到端"流程，为用户带来更多价值。广汽集团还重塑企业文化，通 过"项目制"激发员工活力，新一届职业经理人团队已全部就位。 在新技术方面，广汽集团展示了多项技术成果。比如 ...

11月21日，第二十三届广州国际汽车展览会启幕，广汽集团携"番禺行动"一周年改革成果与"四大引擎"战略重磅亮相，旗下全品牌矩阵及多款智能新车集中 展出，首设的"科技广汽"展区全方位呈现未来出行图景。 广汽集团董事长冯兴亚介绍"番禺行动"一周年改革成果 面对行业变革，广汽集团深化"番禺行动"一体化改革，聚焦"用户需求战、产品价值战、服务体验战"强化核心竞争力。通过导入集成产品开发流程，将用户 需求融入产品全生命周期，业务效率提升约50%，新车开发周期缩短至18~21个月，市场反应速度提升6倍以上，研发成本降低超10%。同时构建IPMS体系 与"产品商业化团队"，重塑企业文化并完善激励机制，新一届职业经理人全部到岗，为高质量发展注入新活力。广汽集团董事长冯兴亚表示，将以"四大引 擎"推动"十五五"期间实现"再造新广汽"目标。 广汽集团以"番禺行动"为引领，聚焦为用户创造价值，正式推出"新技术、新产品、新服务、新生态"四大核心发展引擎，助力再造新广汽。在新技术领域， 广汽集团持续突破边界。新能源领域，"星源增程"终结亏电感，夸克电驱最高效率突破99%，弹匣电池超130万辆零自燃，全固态电池中试线投产。安全、 底盘、 ...

来源：美通社 在新技术方面，广汽集团将在新能源动力、安全、智能底盘、智能AI等领域突破用户体验，实现用户 的美好生活。 在新产品方面，广汽集团将精准响应用户期待，构建了自主品牌大研发体系，满足用户从日常通勤到品 质出行的多样化诉求。 在新服务方面，广汽全力推动渠道变革，让服务触手可及；另一方面，持续推动OTA升级, 新增及优化 超300项功能和体验，让车辆"常用常新、持续升值"。 在新生态方面，广汽将在能源生态、充电网络、智能生态、商业模式创新上开放合作，共创用户最佳体 验。 本次车展，广汽旗下各大品牌带来了多款最新智能科技车型及移动出行解决方案。 自主品牌方面，与华为合作的旗舰轿车广汽昊铂A800正式展示。广汽传祺携传祺向往S7、传祺向往M8 乾崑、传祺向往S9乾崑三款车型多个版本，广汽埃安携埃安UT super和埃安i60亮相。 广州 2025年11月21日 /美通社/ -- 11月21日，第二十三届广州国际汽车展览会在广交会展馆正式开幕。 本届车展上，广汽集团全面展示了"番禺行动"一周年的改革成果。 广汽集团坚持以用户为中心，围绕"用户需求战、产品价值战、服务体验战"，持续强化"更懂用户、反 应更快、技 ...

Core Insights - The automotive industry is witnessing a shift where electric vehicle (EV) manufacturers are reintroducing fuel-powered vehicles, indicating a trend towards hybrid and range-extended technologies [1][4][6] - Major automakers, including joint ventures and independent brands, are adopting a dual approach of fuel and electric vehicles, emphasizing the coexistence of both technologies in the market [3][7][11] Group 1: Market Trends - At the 2025 Guangzhou Auto Show, several brands that previously identified as "pure electric" are now showcasing range-extended models, such as the Xiaopeng X9 and Zeekr 9X, highlighting a return to fuel technology [1][4] - The trend is supported by industry experts who predict that internal combustion engine vehicles will still account for about one-third of new car sales by 2040, as per the "Energy Saving and New Energy Vehicle Technology Roadmap 3.0" [10][11] Group 2: Consumer Demand and Technology - The re-emergence of fuel vehicles is driven by consumer concerns over range anxiety, charging infrastructure, and seasonal performance, which hybrid models can effectively address [8][9] - Companies like Xiaopeng and Geely are emphasizing the profitability of hybrid models, with Xiaopeng's X9 range-extended version promising significant cost savings compared to traditional fuel vehicles [4][8] Group 3: Strategic Responses from Automakers - Automakers such as GAC Toyota and Chery are reaffirming their commitment to fuel vehicles while also enhancing their hybrid offerings, indicating a strategic pivot rather than a complete shift to electric [3][7] - The automotive market is expected to maintain a diverse energy structure, with both electric and hybrid vehicles playing crucial roles in meeting consumer needs and adapting to varying regional infrastructure [9][12]

Core Viewpoint - Honda's automotive sales in China have significantly declined, with a 20.6% drop in October 2025 and a 20.5% decrease in cumulative sales from January to October 2025, indicating a challenging market position for the company in the region [2]. Sales Performance - Honda's terminal automotive sales in China for October 2025 were 59,886 units, down 20.6% year-on-year [2]. - Cumulative sales from January to October 2025 reached 527,740 units, reflecting a 20.5% decline compared to the previous year [2]. - Dongfeng Honda sold 29,678 vehicles in October, a 15.2% decrease, and 257,755 vehicles from January to October, down 24.7% [2]. - GAC Honda's October sales were 35,671 units, down 15.8%, with cumulative sales of 259,576 units, a 26.2% decline [2]. - In comparison, Toyota's sales in China showed growth, with GAC Toyota and FAW Toyota achieving year-on-year increases of 4.4% and 7%, respectively [2]. Market Position and Competition - Honda ranks last among Japanese joint venture brands in terms of sales performance in China [2]. - The company's struggles are attributed to a failed transition to electric vehicles, despite launching the e:N series and the Yae brand specifically for the Chinese market [2]. Strategic Adjustments - Honda has initiated several measures to address its poor market performance, including layoffs, production capacity optimization, supply chain restructuring, and the introduction of more Chinese smart technologies [3]. - By July 2024, Honda plans to reduce its total production capacity in China from 1.49 million to 1.2 million vehicles [3]. Supply Chain Developments - GAC Honda has agreed to acquire 50% of Dongfeng Honda Engine for approximately 1.172 billion yuan, enhancing its control over engine supply and improving operational efficiency [4]. - GAC Honda's registered capital will increase from $541 million to $867 million, with a total investment of about $326 million from GAC Group, Honda, and Honda China [4]. Management Changes - In September, Dongfeng Motor Group adjusted the management of Dongfeng Honda, appointing a new executive vice president to leverage experience in new energy technology and marketing [5]. Future Outlook - Honda's global strategy indicates a slowdown in its electrification process, potentially impacting its electric vehicle offerings in China [5]. - The launch of the second model under the Yae brand has been postponed to 2026, raising questions about Honda's ability to navigate the Chinese market effectively [5].

Core Insights - The Chinese automotive market is experiencing unprecedented competition, with numerous new models being launched and an accelerated shift towards electrification [1][4] - Honda's electric vehicle (EV) offerings have been notably weak in the Chinese market compared to competitors like Kia and Hyundai [3][4] - Honda's historical confidence and unique brand identity are being challenged as the company struggles to adapt to the rapidly changing market dynamics in China [5][12] Industry Dynamics - The intense competition in the Chinese automotive market has forced joint venture brands to rethink their strategies to maintain market share [1][4] - Honda's recent product launches, including the P7/S7 and GT sedan, have not garnered significant positive feedback, indicating a disconnect with consumer preferences [3][4] - The shift towards electrification is critical, with Honda needing to accelerate its product development and better understand the needs of Chinese consumers [4][12] Honda's Position - Honda has historically been a unique and confident brand, but its approach may not be sufficient in the current competitive landscape [5][16] - The company has faced significant challenges in the past few years, with a decline in sales and market presence as Chinese brands gain traction [12][14] - Honda's strategy to introduce a new electric brand "烨" and a new generation of EVs reflects an attempt to realign with market demands, but the execution remains crucial [12][16] Future Outlook - As the Chinese market continues to evolve, Honda must adapt its strategies to avoid being left behind, especially as consumer preferences shift towards more affordable and larger vehicles [16][17] - The company's reliance on traditional fuel vehicles may hinder its ability to compete effectively in the growing EV segment [9][10] - Honda's future success in China will depend on its ability to innovate and respond to the rapidly changing automotive landscape [12][14]

Core Insights - The domestic narrow passenger car market retail sales reached 2.244 million units in September 2025, with a year-on-year growth of 6.4%, while the new energy vehicle market led with sales of 1.299 million units and a year-on-year growth of 15.7% [2] - GAC Honda's P7 model, however, faced a stark contrast with only 196 units sold in September, a month-on-month decline of 22%, and a total of 1,394 units sold in six months, averaging over 200 units per month [2][3] - The P7's initial launch was marked by high expectations, claiming over 5,365 orders within 24 hours, but actual sales figures were significantly lower, with only 437 units sold in April and a decline to 142 units in May [2][3] Product and Market Analysis - The P7's failure is attributed to a disconnect between product capabilities and market demand, particularly in pricing, where its range of 199,900 to 249,900 yuan appears less competitive compared to rivals like Toyota bZ3X and Nissan N7, which are priced at 109,800 and 119,800 yuan respectively [2][3] - Technically, the P7's use of a rear torsion beam non-independent suspension is seen as a disadvantage compared to competitors with multi-link suspensions, and its Honda CONNECT 3.0 system lacks appeal against domestic models featuring advanced chips and driving solutions [3] - The P7's sales performance reflects broader challenges for GAC Honda, which saw total sales of 223,900 units from January to September 2025, a year-on-year decline of 27.58%, making it the brand with the largest sales drop within GAC [3][4] Financial Performance - GAC Honda reported a revenue of 22.625 billion yuan in the first half of the year, a year-on-year decline of 26.23%, and 30.668 billion yuan in the first half of 2024, down 28.35%, indicating a downward trend [4] - The traditional automotive market is shifting as the era of relying on fuel vehicles fades, necessitating GAC Honda to stabilize its existing market share while accelerating efforts in new energy and smart technology to regain competitive advantages [4]

Core Viewpoint - GAC Group reported a significant increase in revenue and vehicle sales for Q3 2025, indicating positive growth trends and successful integration reforms within the company [1][5]. Financial Performance - The consolidated operating revenue for GAC Group reached 24.318 billion yuan in Q3, a quarter-on-quarter increase of 6.98% [1]. - Total vehicle sales for the group amounted to 428,400 units, reflecting a quarter-on-quarter rise of 11.49% [1]. - For the first three quarters of the year, GAC Group sold 1.1837 million vehicles, with a cumulative consolidated operating revenue of 66.929 billion yuan [1]. Brand Performance - All brands under GAC experienced quarter-on-quarter sales growth in Q3 [3]. - GAC's self-owned brands, including GAC Trumpchi, GAC Aion, and GAC Haobo, saw sales exceed 159,500 units, a quarter-on-quarter increase of 15.09% [3]. - GAC Trumpchi sold 86,805 units, up 12.63% quarter-on-quarter, while GAC Aion's sales reached 72,739 units, marking an 18.13% increase [3]. - Joint venture brands also performed well, with GAC Honda and GAC Toyota achieving sales of 69,258 units (up 11.85%) and 198,511 units (up 8.43%) respectively [3]. International Expansion - GAC's overseas terminal sales grew by 36.5% year-on-year from January to September, with operations in 85 countries and regions [4]. - The company plans to deliver two global strategic models, AION V and AION UT, in Europe by Q1 2026, aiming for full market coverage by 2028 [4]. Technological Advancements - GAC is increasing investment in key areas such as intelligent driving assistance and electronic architecture, with R&D spending expected to exceed 10 billion yuan in 2025 [4]. - The GAC ADiGO GSD intelligent driving assistance system has been implemented on 99.9% of roads, and the company has established the largest V2G demonstration project in the country [4]. Integration Reforms - The "Panyu Action" integration reform has shown positive progress, contributing to consecutive quarter-on-quarter growth in revenue and vehicle sales this year [5].

Core Insights - GAC Group reported a consolidated revenue of 24.318 billion yuan for Q3 2025, a quarter-on-quarter increase of 6.98%, with total vehicle sales reaching 428,400 units, up 11.49% from the previous quarter [1] - The company is making significant progress in its "Panyu Action" integration reform, leading to consecutive quarterly growth in revenue and vehicle sales [1] - GAC Group is accelerating its entry into key European markets, with multiple technological innovations being applied, including the self-developed GAC ADiGO GSD intelligent driving assistance system covering 99.9% of roads [1] Sales Performance - All automotive enterprises under GAC Group achieved quarter-on-quarter sales growth in Q3 [2] - GAC Trumpchi, GAC Aion, and GAC Haobo increased new vehicle launches, resulting in a total sales of over 159,500 units for self-owned brands, a 15.09% increase quarter-on-quarter [2] - GAC Honda and GAC Toyota also saw sales growth, with GAC Honda selling 69,258 units (up 11.85%) and GAC Toyota selling 198,511 units (up 8.43%) [2] International Strategy - GAC Group is advancing its internationalization strategy, viewing overseas markets as key to breaking through, with a 36.5% year-on-year increase in overseas terminal sales from January to September [3] - The company has entered several European markets, including the UK, Poland, Portugal, and Finland, with plans to deliver two global strategic models in Europe by Q1 2026 [3] - GAC Group aims to achieve full coverage of the European market by 2028 [3] R&D and Innovation - GAC Group's R&D investment is expected to exceed 10 billion yuan in 2025, focusing on intelligent driving assistance, smart cockpits, and electronic architecture [3] - The company is accelerating the application of innovative technologies across multiple fields [3] - GAC Group is building a quality "circle of friends" to enhance user engagement and support the upstream and downstream of the industry chain [3]

Core Insights - GAC Group reported a total vehicle sales of 173,000 units in September, representing a month-on-month increase of 27.6% [1] - The company exported 92,000 vehicles from January to September, with over 85,000 units being self-owned brands, marking a year-on-year growth of 16.5% [2][3] Brand Performance - GAC Trumpchi sold 36,078 units in September, showing a year-on-year increase of 3.8% and a month-on-month increase of 35.4% [1] - GAC Aion achieved a terminal sales figure of 29,113 units in September, with a month-on-month increase of 7.7% [1] - GAC Toyota's September sales reached 71,220 units, reflecting a month-on-month growth of 7.8% [2] - GAC Honda's September sales were 32,808 units, with a significant month-on-month increase of 60.7% [2] New Product Launches and Market Expansion - GAC Group showcased five key models at the Munich Motor Show, revealing plans to accelerate its entry into the European market starting from September [2] - The company is set to establish a KD factory in Cambodia with an annual production capacity of 15,000 units, expected to commence production in January 2026 [3] - GAC Group announced a high-end smart electric vehicle brand "Qijing" in collaboration with Huawei, integrating advanced smart technologies [3] Infrastructure and Ecosystem Development - GAC Group has expanded its self-operated charging network, covering 31 provinces and cities with over 20,000 charging piles [3] - The company has established the largest V2G demonstration project in the country, focusing on vehicle-to-grid interaction services [3]