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明厨亮灶2.0:从监管要求走向经营利器的餐饮行业新范式
Zhong Guo Jing Ji Wang· 2025-11-18 05:34
"舌尖上的安全"始终是国家治理的重要议题。《食品安全法》《餐饮服务食品安全操作规范》等法规持 续完善,各地也不断推进"互联网+监管""智慧食安"等举措,构建全过程可追溯、可量化的现代监管体 系。在这一过程中,"明厨亮灶"逐渐从一项食品安全工程成长为餐饮行业数字化治理的重要抓手。特别 是随着中国电信(601728)、淘宝闪购对于明厨亮灶2.0的推广,该体系所承担的功能已远远超出监管 范畴,而正在深刻重塑餐饮业的经营逻辑、品牌结构和竞争方式。 从全行业看,明厨亮灶2.0正在改变餐饮市场的竞争逻辑。透明竞争力正在成为未来餐饮企业的重要分 水岭。坚持规范操作、保持高卫生标准、能够接受公众检验的企业,会在透明体系中自然脱颖而出,获 得消费者的信任与平台的流量支持。而依赖低标准、低透明度的门店,将在新竞争结构中逐渐被淘汰。 这种机制推动行业走向更健康、更可持续、更高质量的生态。 在国家倡导消费提振、强调食品安全、推进数字治理的大背景下,明厨亮灶2.0不仅是监管手段创新, 更是餐饮行业提质升级的重要抓手。透明化治理让消费者更放心,让管理更高效,让优质商家得到真正 的市场回报。对于正在迈向高质量发展的餐饮行业而言,"看得见的 ...
从食安管理到口碑助力,餐饮品牌借淘宝闪购“明厨亮灶2.0”展示后厨现制餐品全程
Zhong Guo Jing Ji Wang· 2025-11-12 12:17
Core Insights - The "Internet + Bright Kitchen" initiative is accelerating, with nearly 400,000 stores connecting to the platform's system, leading to increased consumer engagement through "kitchen live streaming" [1] - The launch of "Bright Kitchen 2.0" by Taobao Flash Purchase and Ele.me, in collaboration with China Telecom, aims to enhance kitchen management through AI inspections and support for entrepreneurs [1][2] - The initiative has shown significant improvements in food safety management, with 90% of merchants resolving issues identified during inspections within three months [1] Group 1 - "Bright Kitchen 2.0" integrates AI and cross-platform collaboration, moving from mere visibility to a comprehensive governance model that includes real-time alerts and merchant rectification [2][3] - The program offers free AI inspection services to merchants, significantly reducing manual oversight costs and improving the efficiency of addressing potential hazards [3] - Positive reinforcement mechanisms are in place, where compliant merchants receive traffic support, enhancing visibility and order growth [3][4] Group 2 - The collaboration between Taobao Flash Purchase, Ele.me, and China Telecom is structured around a governance logic that emphasizes self-regulation, technological empowerment, platform collaboration, and government oversight [2] - The "Bright Kitchen Entrepreneur Support Program" aims to assist various entrepreneurs, providing essential tools and resources to promote transparency and support employment [4] - The shift from passive compliance to proactive governance in food safety is highlighted as a significant advancement in the industry, with potential for broader adoption among more restaurant brands [5]
杭州上城区市监局、饿了么、钉钉开展数字化合作,探索食品安全社会共治新模式
Huan Qiu Wang Zi Xun· 2025-08-15 08:06
来源:中国网 8月13日,"网络餐饮食品安全政企共治"合作研讨会在杭州举办。活动上,杭州市上城区市场监督管理 局、饿了么、钉钉三方签约合作,将依托明厨亮灶2.0及食安钉,探索"智慧监管、协同共治"新模式。 合作也将进一步推动数字技术与食品安全监管的深度融合实践。 浙江省市场监管局餐饮处沈一青处长、杭州市市场监管局张洪阁副局长到会指导,上城区市场监管局党 委书记、局长吕红娟,饿了么总裁方永新、钉钉(中国)信息技术有限公司商业总裁杨猛出席。 饿了么食安总监晏阳介绍,针对网络餐饮行业发展和相关食品安全治理需求,饿了么与钉钉深度合作, 发挥饿了么在商户基数、治理场景、食安帮扶工具等方面的优势,结合钉钉在组织化管理、信息交互、 流程管理等方面的能力,共同推出"食安钉"产品。食安钉一方面为餐饮商家提供包括食安治理、店铺经 营等在内的餐饮门店管理一站式数字化解决方案,另一方面为监管部门工作人员提供治理线索、信息通 知、数据分析、培训考核、报告生成等多种提效辅助能力。 借助食安钉,监管部门工作人员可以多维度感知辖区商家的食安隐患线索(包括明厨亮灶AI分析、骑手 随手拍线索举报)、通过钉钉便捷地向商户下发通知与开展交流、通过内 ...