"舌尖上的安全"始终是国家治理的重要议题。《食品安全法》《餐饮服务食品安全操作规范》等法规持 续完善，各地也不断推进"互联网+监管""智慧食安"等举措，构建全过程可追溯、可量化的现代监管体 系。在这一过程中，"明厨亮灶"逐渐从一项食品安全工程成长为餐饮行业数字化治理的重要抓手。特别 是随着中国电信（601728）、淘宝闪购对于明厨亮灶2.0的推广，该体系所承担的功能已远远超出监管 范畴，而正在深刻重塑餐饮业的经营逻辑、品牌结构和竞争方式。 从全行业看，明厨亮灶2.0正在改变餐饮市场的竞争逻辑。透明竞争力正在成为未来餐饮企业的重要分 水岭。坚持规范操作、保持高卫生标准、能够接受公众检验的企业，会在透明体系中自然脱颖而出，获 得消费者的信任与平台的流量支持。而依赖低标准、低透明度的门店，将在新竞争结构中逐渐被淘汰。 这种机制推动行业走向更健康、更可持续、更高质量的生态。 在国家倡导消费提振、强调食品安全、推进数字治理的大背景下，明厨亮灶2.0不仅是监管手段创新， 更是餐饮行业提质升级的重要抓手。透明化治理让消费者更放心，让管理更高效，让优质商家得到真正 的市场回报。对于正在迈向高质量发展的餐饮行业而言，"看得见的 ...

Core Insights - The "Internet + Bright Kitchen" initiative is accelerating, with nearly 400,000 stores connecting to the platform's system, leading to increased consumer engagement through "kitchen live streaming" [1] - The launch of "Bright Kitchen 2.0" by Taobao Flash Purchase and Ele.me, in collaboration with China Telecom, aims to enhance kitchen management through AI inspections and support for entrepreneurs [1][2] - The initiative has shown significant improvements in food safety management, with 90% of merchants resolving issues identified during inspections within three months [1] Group 1 - "Bright Kitchen 2.0" integrates AI and cross-platform collaboration, moving from mere visibility to a comprehensive governance model that includes real-time alerts and merchant rectification [2][3] - The program offers free AI inspection services to merchants, significantly reducing manual oversight costs and improving the efficiency of addressing potential hazards [3] - Positive reinforcement mechanisms are in place, where compliant merchants receive traffic support, enhancing visibility and order growth [3][4] Group 2 - The collaboration between Taobao Flash Purchase, Ele.me, and China Telecom is structured around a governance logic that emphasizes self-regulation, technological empowerment, platform collaboration, and government oversight [2] - The "Bright Kitchen Entrepreneur Support Program" aims to assist various entrepreneurs, providing essential tools and resources to promote transparency and support employment [4] - The shift from passive compliance to proactive governance in food safety is highlighted as a significant advancement in the industry, with potential for broader adoption among more restaurant brands [5]

来源：中国网 8月13日，"网络餐饮食品安全政企共治"合作研讨会在杭州举办。活动上，杭州市上城区市场监督管理 局、饿了么、钉钉三方签约合作，将依托明厨亮灶2.0及食安钉，探索"智慧监管、协同共治"新模式。 合作也将进一步推动数字技术与食品安全监管的深度融合实践。 浙江省市场监管局餐饮处沈一青处长、杭州市市场监管局张洪阁副局长到会指导，上城区市场监管局党 委书记、局长吕红娟，饿了么总裁方永新、钉钉(中国)信息技术有限公司商业总裁杨猛出席。 饿了么食安总监晏阳介绍，针对网络餐饮行业发展和相关食品安全治理需求，饿了么与钉钉深度合作， 发挥饿了么在商户基数、治理场景、食安帮扶工具等方面的优势，结合钉钉在组织化管理、信息交互、 流程管理等方面的能力，共同推出"食安钉"产品。食安钉一方面为餐饮商家提供包括食安治理、店铺经 营等在内的餐饮门店管理一站式数字化解决方案，另一方面为监管部门工作人员提供治理线索、信息通 知、数据分析、培训考核、报告生成等多种提效辅助能力。 借助食安钉，监管部门工作人员可以多维度感知辖区商家的食安隐患线索(包括明厨亮灶AI分析、骑手 随手拍线索举报)、通过钉钉便捷地向商户下发通知与开展交流、通过内 ...

Group 1: Industry Trends - The restaurant industry is innovating to meet rising consumer demands and competition, focusing on unique experiences and high-quality offerings [1][3] - Many restaurants are moving away from homogenized competition by emphasizing distinctive features, innovative settings, and cross-industry collaborations [1][3] - The emergence of multi-platform competition in the food delivery market is enhancing market vitality and driving innovation [3][4] Group 2: Company Strategies - Hu Da Restaurant is enhancing customer experience by introducing live performances and themed events to create an immersive dining atmosphere [1] - The "Wang Qing BBQ" restaurant is extending customer stay by offering additional services like hair styling alongside dining [1] - The high-end hot pot brand "Cuo Cuo" is collaborating with the international IP Miffy to create themed dining experiences and exclusive menu items [2] Group 3: Market Dynamics - The food delivery market is transitioning from merely providing services to enhancing quality and brand growth, with platforms offering localized suggestions for menu development [2][3] - The competitive landscape is shifting from a focus on existing market share to fostering sustainable growth through innovation and differentiation [3][4] - The restaurant industry is seen as a key driver of economic growth, with food delivery services contributing to increased revenue for small businesses and job creation [3]

Group 1: Company Developments - Meiyijia has opened its 40,000th store in Nanning, Guangxi, marking a significant milestone in its national expansion, with coverage in 22 provinces and over 240 cities, serving more than 250 million customers monthly [6] - ALDI has expanded its presence in China, reaching a total of 76 stores nationwide, with new openings in Wuxi and Suzhou [14] - JD.com has launched a new business called "JD Fresh Discount Store," focusing on online discounts for fresh products, although it is still in the testing phase with limited product availability [8] Group 2: Market Trends and Consumer Behavior - Taobao Flash Sale reported a significant increase in night-time orders, with a more than 100% month-on-month growth in 127 cities since July, particularly in central and western regions [10] - The Chinese express delivery industry continues to lead globally, with an average of over 500 million packages collected daily, reflecting efficient resource allocation [15] - The retail sales of consumer goods in China are expected to exceed 50 trillion yuan this year, maintaining the country's position as the second-largest consumer market globally [22] Group 3: Regulatory and Industry Standards - The State Administration for Market Regulation has held discussions with major food delivery platforms, emphasizing compliance with e-commerce laws and promoting fair competition [9] - The first industry standard for fresh tea beverages has been officially released, which will take effect in January 2026, setting quality requirements for ingredients and packaging [14] - A new digital tool called "Food Safety Nail" has been launched by Ele.me to enhance food safety monitoring across the supply chain [18]