近日，教育部、财政部发布关于做好2025年银龄讲学计划有关实施工作的通知，计划在2025年义务教育 阶段招募7000名讲学教师，以发挥退休教师专业与经验优势，加强乡村教师队伍建设。这是激发"银发 动能"的一项积极实践。随着我国人口老龄化进入加速发展阶段，银发经济正成为推动经济高质量发展 的新赛道。然而，这一新兴领域的发展面临着一些现实困境。要更多更好激活"银发动能"，需穿透"概 念热"与"实践冷"之间的张力，将银发经济真正发展成为扩大内需、驱动转型的新引擎。 还值得注意的是，不少企业推出的适老产品、养老社区、健康套餐等在缺乏用户洞察的背景下，往往陷 入"功能不贴心、价格难承受、产品不信任"的误区。与此同时，老年群体虽然存在大量真实需求，却因 信息不畅、支付障碍、甄别能力不足等，难以形成有效购买力。这一供需错配严重影响了银发群体的消 费体验。对这种供需困境的解决之道，应回归以需求为起点的服务逻辑：强化社区嵌入式平台，整合医 疗、文娱、照护、金融等要素，提升一站式服务能力；构建基于"熟人信任+数字支持"的服务模式，提 升服务的可及性与信任基础；发展适老产品和服务认证机制，引导优质企业进入，提升整体供给信任度 与黏 ...

在火热的假期消费版图中，银发消费的比重不断增加，这与银发经济在国内生产总值中占比进一步增加 的趋势完全吻合，新老并重的消费格局正在形成中。从居家养老、医养健康到旅游社交、适老化改造， 老年人正在用生活足迹勾勒出消费市场的最新动向。 当"夕阳红"遇上国庆中秋超长假期，一个充满想象的旅游市场正在被重新审视。和年轻人抢票预约、排 队打卡热门景点不同，银发群体凭借时间灵活的优势，正成为错峰出行、深度体验的主要力量。多家旅 游平台数据显示，今年国庆中秋假期旅游市场呈现独特的"高峰、错高峰、错峰"三段式特征，部分旅游 线路甚至出现"节前节后双高峰"现象，年长者群体是错峰出游的主力人群。 国庆中秋假期期间，中青旅推出近千款出游产品和服务，咨询和预订量同比增长30%，其中老年游客预 定周期呈现提前趋势，出游老人中55岁至65岁最为集中，天数长、舒适度较高、游玩体验更深度的旅游 产品更受老人欢迎。中青旅遨游公司董事长韩杰介绍，随着旅游市场供给的丰富，银发族对旅游产品及 服务的需求进一步升级，线路设计是否合理、目的地是否足够深度、接待品质是否贴心正成为影响老年 客户群体的核心要素。"针对老年客群，我们主打慢旅行，通过打造适合中老 ...

国庆中秋假期期间，中青旅推出近千款出游产品和服务，咨询和预订量同比增长30%，其中老年游客预 定周期呈现提前趋势，出游老人中55岁至65岁最为集中，天数长、舒适度较高、游玩体验更深度的旅游 产品更受老人欢迎。中青旅遨游公司董事长韩杰介绍，随着旅游市场供给的丰富，银发族对旅游产品及 服务的需求进一步升级，线路设计是否合理、目的地是否足够深度、接待品质是否贴心正成为影响老年 客户群体的核心要素。"针对老年客群，我们主打慢旅行，通过打造适合中老年人口味的养生餐、秋冬 季温泉康养等体验，更好满足老年人的出游需求。"韩杰说。 "当前，我国老年旅游市场正经历一场深刻的品质升级。"北京联合大学中国旅游经济与政策研究中心主 任曾博伟表示，随着消费能力与意愿的提升，以活力老人为代表的"新老年"群体已逐渐告别"低价节 俭"的团队游模式，更愿意与老友结伴出行，在一个目的地停留较长时间，历史文化、红色景点等文化 体验产品比单纯的自然观光更具吸引力。 文旅部数据显示，今年1月至8月全国累计开行旅游列车1551列，同比增长26%，运送旅客93万人，老年 游客占比在80%以上。今年上半年，老年旅游服务销售收入同比增长26.2%。据中国旅游 ...

Group 1 - The government has allocated 69 billion yuan for the fourth batch of subsidies to support the "old for new" consumption policy, which has been distributed to various regions before the National Day and Mid-Autumn Festival holidays [1] - The implementation of the "old for new" policy has significantly boosted consumer activity during the holiday, with some stores reporting a doubling of foot traffic compared to regular weekends [2] - In Anhui, over 80% of energy-efficient appliances sold during the holiday were part of the "old for new" program, indicating a shift towards smarter and greener products [2] Group 2 - In Jiangsu, the "old for new" policy was directly implemented at popular consumer markets, allowing consumers to save significant amounts on their purchases, with one customer saving 12,000 yuan on a total purchase of 60,000 yuan [3] - Various regions have combined national subsidies with local incentives, resulting in comprehensive consumer benefits, such as in Hubei where total discounts for a new energy vehicle can reach nearly 30,000 yuan [4] - The agricultural machinery market has also seen increased sales, with one dealer reporting a 30% rise in sales due to the "old for new" policy [6] Group 3 - The "old for new" initiative has effectively activated the consumption potential of the elderly demographic, with targeted promotions and subsidies for age-appropriate products [7] - In Shandong, subsidies for elderly-friendly products have led to a 40% increase in inquiries at a senior economic center [7] - The national budget for "old for new" subsidies has reached 300 billion yuan, with over 330 million people applying for these subsidies, driving sales exceeding 2 trillion yuan from January to August [8]

Core Viewpoint - Chengdu's Wenjiang District is actively developing a comprehensive silver economy industry chain, integrating culture, commerce, tourism, sports, and health to become a national core area for the silver economy, providing a model for high-quality development in the aging industry [1][2]. Policy Guidance - The State Council's issuance of opinions on developing the silver economy in January 2024 marks a significant policy-driven acceleration for the sector, with Sichuan Province and Chengdu quickly prioritizing it as a key industry chain [2]. - Wenjiang District aims to leverage the integration of culture, commerce, tourism, sports, and health as a vital engine for expanding domestic demand and improving livelihoods, striving to take the lead in the national silver economy sector [2]. Innovative Layout - The exploration of the silver economy in Wenjiang began in 2023, highlighted by the first national summit on high-quality development of the silver economy and the establishment of a specialized incubator [3]. - Wenjiang has created a full industry chain ecosystem covering research, production, sales, and services through a structure of "one core area + multiple specialized parks" [3]. - The silver economy industrial park focuses on the research and sales of age-friendly products, attracting leading companies in the sector [3]. E-commerce Empowerment - The silver e-commerce professional park addresses online sales challenges by providing comprehensive e-commerce solutions, including platform development, professional host training, and logistics integration [4]. - The park has launched themed live streaming rooms for senior health products across various regions, collaborating with over 200 brands and achieving an average daily live streaming traffic of over 3 million [4]. - The park aims to create a billion-level online transaction scale by the end of 2025, with over 50 silver e-commerce companies already established [4]. Industry Resource Gathering - The "2025 China (Chengdu) Silver Economy Industry Expo" will be held in August 2025, showcasing innovative products and services in the silver economy [5]. - The expo will feature various sections, including an elderly-friendly product exhibition and a smart elderly care experience area, expecting participation from over 200 domestic and international companies [5]. - The silver e-commerce professional committee will advocate for quality and integrity in the sector, ensuring that products and services genuinely benefit the elderly population [5].

Group 1 - The core idea of the news is the transformation of commercial spaces in Chongqing's Jiulongpo District, focusing on creating inclusive environments for different age groups, particularly women and the elderly [1][2][6][7][10][12][17]. - The LOT POP mall, which opened on June 22, is designed as a "female-friendly social living space," featuring five floors tailored to women's needs, including dining, fashion, wellness, and relaxation areas [2][6]. - The transformation of the Chongqing Zhongbai Mall targets the "silver economy," with 73.89% of its consumer base being elderly, making it the first comprehensive elderly-friendly commercial space in Chongqing [6][7]. Group 2 - The "296 Factory," an industrial heritage site, is being repurposed into a cultural and sports village, showcasing the integration of historical preservation with modern community needs [10]. - The Huangjueping graffiti street has become a cultural hotspot, attracting tourists and showcasing local artistic creativity, further enhancing the area's appeal [12]. - The recent changes in Yonghui Supermarket, inspired by the "Fat Donglai" model, have significantly improved customer experience and employee satisfaction, indicating a shift towards a more humane business approach [13][15]. Group 3 - The ongoing commercial evolution in Jiulongpo aims to create spaces that foster a sense of belonging and vitality for people of all ages and backgrounds, reflecting a commitment to human-centered urban development [17]. - Future projects in Jiulongpo include the "West Street" slow economy initiative and further updates to the Democratic Village, indicating a sustained effort to enhance consumer experiences [17].

Group 1 - The "2025 10th China Shandong (Qingdao) International Health and Wellness Industry Expo and Silver Consumption Festival" will be held from July 10 to 12 in Qingdao, featuring three main theme pavilions and 19 exhibition areas, attracting over 700 domestic and international enterprises, marking the largest scale in history [1] - The expo focuses on the core theme of "Health + Wellness," showcasing various sectors including international brands, AI technology for elderly care, and financial services for the elderly, presenting a comprehensive view of the industry ecosystem [1][2] - Qingdao is implementing a home renovation project for the elderly, providing subsidies of 30% of the product price, up to 15,000 yuan per person, to support home modifications for residents aged 60 and above [2] Group 2 - The expo will feature a "China Health Bay" exhibition area, emphasizing the development concept of "all-age health and wellness," and will include displays related to rehabilitation universities, robots, and wearable products [2] - A travel and wellness exhibition area will present diverse travel and wellness projects, showcasing local and national institutions that offer unique experiences in seaside resorts and rural landscapes [2] - An exhibition area themed "Sweet Economy" will focus on wedding-related services for elderly couples, providing a one-stop service for wedding celebrations and unique romantic experiences [3] - The expo will also include an AI + Technology for Elderly Care exhibition area, featuring companies that demonstrate the application of AI technologies in enhancing the quality of life for the elderly [3] - By the end of 2024, the population aged 60 and above in Qingdao is projected to reach 24.3%, indicating a significant aging trend [3]

Core Viewpoint - The Hong Kong government is launching specific measures to promote the "silver economy" in response to the challenges of an aging population, aiming to transform these challenges into new economic and social opportunities [1][3]. Group 1: Silver Economy Development Measures - The government predicts that by 2043, over one in three residents in Hong Kong will be elderly, highlighting the need for silver economy initiatives to invigorate local economic activity and ensure the elderly benefit from social development [3]. - The working group proposed systematic measures across five dimensions: "silver consumption," "silver industry," "silver quality assurance," "silver financial and protection arrangements," and "silver production motivation" [3]. - In the "silver consumption" dimension, 11 actions are outlined, including promoting specialized exhibitions for the silver economy, encouraging retailers to offer exclusive discounts for the elderly, and promoting age-friendly products through e-commerce platforms [3]. Group 2: Focus on Technology and Financial Security - The "silver industry" initiative emphasizes technological innovation, with support from organizations like the Hong Kong Science Park and Cyberport to assist companies in developing elderly-friendly technologies [3]. - In the financial security area, plans include expanding cross-border elderly insurance products, enhancing financial literacy and fraud prevention education for seniors, and establishing guidelines for elder-friendly banking services [3]. - The government aims to encourage older individuals to participate in the labor market through employment support and training programs, thereby unlocking labor potential [3][4]. Group 3: Collaboration and Economic Opportunities - The measures will be advanced through collaboration among various policy bureaus and cross-sector organizations, targeting increased consumption by the elderly, improved product and service quality, financial security for seniors, and enhanced social productivity [4]. - The silver economy is seen as a significant business opportunity, with the government and society working together to improve the quality of life for the elderly and enhance their sense of well-being [4].

Group 1 - The core viewpoint emphasizes the importance of enhancing people's livelihoods and boosting consumption as essential requirements for responding to public expectations and solidifying the foundation for development [3][4][6] - The transition of China's economy from high-speed growth to high-quality development necessitates a focus on improving living standards and meeting the growing needs of the populace [3][4] - Strengthening social security and improving income distribution are critical for increasing consumer spending and ensuring economic stability [8][9] Group 2 - The need to stimulate domestic demand is highlighted as a strategic focus to enhance economic resilience and autonomy amid complex external challenges [5][7] - The promotion of a vibrant domestic consumption market is crucial for supporting local enterprises and mitigating the impacts of external demand fluctuations [5][7] - The integration of robust social security measures with effective consumption promotion strategies is essential for achieving shared development and advancing towards common prosperity [6][10] Group 3 - Employment expansion and income growth are identified as key methods to enhance residents' income levels and stimulate consumption [7][8] - The optimization of the income distribution system is necessary to ensure a fairer allocation of resources and to support consumption growth [8][9] - Innovative consumption scenarios and targeted subsidies are recommended to boost consumer spending and support the development of the cultural and tourism economy [10]

Group 1 - The core viewpoint of the article emphasizes the proactive approach of Yancheng in addressing the aging population by launching the first "Silver Economy Consumption Season" event, which aims to promote the silver economy and enhance the quality of life for the elderly [1][5] - The "Silver Economy Consumption Season" will feature a "3+6+9" model, including three main activities, six special events, and nine series of activities to comprehensively cover the needs of the elderly in various aspects of life [1][3] - The silver economy is projected to exceed 30 trillion yuan by 2035, indicating its potential as a strong driver of domestic demand and economic growth [3][4] Group 2 - The silver economy encompasses a wide range of sectors, including product production, service supply, infrastructure construction, and related economic activities, focusing on meeting the needs of the elderly [4][5] - Yancheng is committed to developing the "Salt Year Beneficial Longevity" brand and has included the "Five Ones" happiness elderly service capacity enhancement project in its list of livelihood initiatives for four consecutive years [5][6] - Future plans for Yancheng include strengthening inter-departmental cooperation, promoting deep collaboration between elderly care and medical institutions, and implementing home adaptation renovation projects to support the silver economy [6]