Core Insights - The 19th Hangzhou Cultural Expo features five major thematic pavilions, showcasing a multidimensional cultural feast [1] - The Hangzhou International Craft Week, a highlight of the expo, gathers over 70 renowned craft brands and artisans, emphasizing the blend of tradition and modernity [1][4] - The "Zhipi Beauty: Tan Carpenter Design Competition 10-Year Achievement Exhibition" reflects the evolution of design over the past decade, showcasing representative works from 2015 to 2025 [4][7] Design Evolution - The exhibition serves as a condensed history of comb design evolution, illustrating the transition from symbolic expression to modern aesthetics and practical functionality [7] - The focus on hands-on participation encourages creativity in daily life, with projects like "Traditional Lacquer Art Comb Contemporary Research and Creation Practice" showcasing collaboration between designers and students [7][9] Craftsmanship and Experience - The exhibition includes sections on "Craft of Design," "Goodwill of Design," and "Practice of Design," highlighting unique wood materials and ergonomic designs [9][10] - Interactive experiences allow visitors to create their own combs, enhancing engagement and appreciation for craftsmanship [12][15] Design Dialogue - The "Handcraft Without Boundaries: Design Symbiosis" salon features discussions on design, craftsmanship, and cultural heritage, with insights from various industry experts [17][19] - The event aims to provide a creative platform for the public, fostering new talent and encouraging participation in design competitions [20]

Group 1 - The core viewpoint of the articles highlights the transformation and modernization of traditional Chinese brands, known as "laozihao," to attract younger consumers through innovative products and cultural experiences [1][2][3] - The "2024 Douyin Laozihao Annual Data Report" indicates that 40% of laozihao purchasers are from the "post-90s" generation, with the "post-00s" showing the fastest growth in purchasing volume, increasing by 95% year-on-year [1] - Laozihao brands face challenges such as a disconnect between cultural expression and modern life, lack of interactive service experiences, and outdated marketing strategies that often rely on nostalgia [1] Group 2 - Innovation for laozihao enterprises is not merely about following trends but involves adapting to consumer demands across product design, experiential marketing, and cultural expression [2] - The cultural core of laozihao should be transformed into tangible consumer experiences, with some brands establishing museums to share their historical narratives and enhance brand reputation [2] - Laozihao companies are leveraging the trend of cultural tourism integration to create interactive and social consumption experiences, shifting from merely selling products to offering comprehensive experiences [2] Group 3 - The reputation of laozihao brands is a valuable intangible asset, built on quality, craftsmanship, and strong brand credibility [3] - Maintaining brand image and reputation is crucial for laozihao enterprises as they innovate, ensuring they uphold traditional craftsmanship and quality [3] - There is an expectation for more laozihao companies to innovate while preserving their heritage, creating new value through time-honored techniques and modern interpretations [3]

Core Viewpoint - The article highlights the transformation of the manufacturing industry in Yiwu, focusing on the entrepreneurial journey of a young factory owner, Zhang Xiaojie, who has successfully navigated the challenges of a highly competitive market by innovating and adapting to consumer needs [2][38]. Group 1: Industry Overview - Yiwu is characterized by a dense presence of advertisements and a vibrant small commodity market, reflecting the city's practical and efficient business culture [2][4]. - The manufacturing sector in Yiwu has evolved from traditional, low-margin production to a focus on innovation, quality, and branding, moving away from price competition [38][39]. - The article discusses the historical context of Yiwu's manufacturing boom, noting that the city once had over 26,000 industrial enterprises, dominating various product categories in China [18][20]. Group 2: Zhang Xiaojie's Entrepreneurial Journey - Zhang Xiaojie, a second-generation factory owner, faced the challenge of reviving his family's business in a saturated market, where traditional low-cost production was no longer viable [15][19]. - He has achieved significant sales, reaching 200 million yuan, by identifying consumer pain points and innovating product designs, such as a new ice mold and microwave cover [7][12][28]. - Zhang's approach includes leveraging social media and consumer feedback to inform product development, demonstrating a shift towards a more consumer-centric business model [8][9][11]. Group 3: Market Dynamics and Competition - The article illustrates how Zhang and other entrepreneurs have carved out niche markets by avoiding direct competition and focusing on unique product features and consumer needs [14][38]. - The competitive landscape has shifted, with new entrants adopting innovative strategies to differentiate themselves, as seen with other entrepreneurs like Jin Xindong, who transformed traditional products into unique offerings [13][35]. - Zhang's experience reflects a broader trend in Yiwu, where manufacturers are increasingly prioritizing design and branding to maintain profitability in a challenging market [39][40].

Group 1: Cultural Heritage and Preservation - The article emphasizes the importance of cultural and natural heritage, particularly in Henan, where there are dedicated individuals working to protect, inherit, and innovate these legacies [1] - The efforts of individuals like Sun Yinying, a fifth-generation craftsman of the Luoyang shovel, showcase the blend of traditional craftsmanship with modern applications, enhancing archaeological practices [3][5] - Ding Yongxiang's commitment to reviving Huai Bang, a traditional folk art, highlights the ongoing efforts in cultural heritage protection, demonstrating the potential for these art forms to thrive in contemporary settings [7][10] Group 2: Innovations in Traditional Crafts - Sun Yinying has innovated the Luoyang shovel by creating various new specifications, expanding its application in modern construction and archaeology, which reflects a successful transformation of traditional tools [5][6] - Chen Qingwei has integrated CNC engraving technology into the production of wooden combs, significantly increasing efficiency and allowing for the revival of traditional comb-making techniques [16][22] - Qin Lichen's work with mortise and tenon joints illustrates the application of traditional woodworking techniques in modern design, promoting the cultural significance of these methods [27][31] Group 3: Community Engagement and Education - Ding Yongxiang has actively involved local communities in cultural heritage activities, fostering a sense of pride and ownership among villagers regarding their cultural practices [13][15] - Chen Qingwei has established a comb-making training institute, providing opportunities for local artisans and promoting the transmission of traditional skills to younger generations [25] - Qin Lichen conducts workshops to teach young people about traditional woodworking, ensuring the continuation of these skills and the appreciation of cultural heritage [31]