来源：中国日报网 2025年10月17日，第十九届杭州文博会华彩启幕，构筑起"文明共美""文脉焕新""数智新城""异想造 物""市井漫游"五大主题展馆，呈现一场多维度、高密度的文化盛宴。 作为文博会中备受瞩目的单元，杭州国际工艺周以"游园织梦"为主题，汇聚70余个知名手工艺品牌与匠 人，以技艺与感悟为经纬，共同编织出一个传统与现代交融、理想与现实对话的工艺美学空间。"栉佩 之美·谭木匠设计大赛"以10年成果展的姿态公开亮相，在140多平方米的场域内，打造了一个集设计展 览、工艺科普、文创互动、手作体验于一体的多元空间。这不仅仅是对过往设计灵感的收纳，亦是设计 随时代发展变化的现实反映。 为"赏"而来 10年好设计首次集结亮相 "栉佩之美·谭木匠设计大赛10年成果展"以"以设计·溯传统·致未来"为主题，展现了大赛从2015年初始探 索，到AI浪潮袭来的2025年的代表性作品，让观众直观感受到10年间设计的风格、工具、审美、技术 等的变迁与理念革新。 同时，大赛更加注重手的参与，鼓励动手制作实物，以手工激发生活中的创造力。2025年，谭木匠携手 《中华手工》与四川美术学院设计学院发起的"髹饰为栉——传统漆艺梳饰当 ...

Group 1 - The core viewpoint of the articles highlights the transformation and modernization of traditional Chinese brands, known as "laozihao," to attract younger consumers through innovative products and cultural experiences [1][2][3] - The "2024 Douyin Laozihao Annual Data Report" indicates that 40% of laozihao purchasers are from the "post-90s" generation, with the "post-00s" showing the fastest growth in purchasing volume, increasing by 95% year-on-year [1] - Laozihao brands face challenges such as a disconnect between cultural expression and modern life, lack of interactive service experiences, and outdated marketing strategies that often rely on nostalgia [1] Group 2 - Innovation for laozihao enterprises is not merely about following trends but involves adapting to consumer demands across product design, experiential marketing, and cultural expression [2] - The cultural core of laozihao should be transformed into tangible consumer experiences, with some brands establishing museums to share their historical narratives and enhance brand reputation [2] - Laozihao companies are leveraging the trend of cultural tourism integration to create interactive and social consumption experiences, shifting from merely selling products to offering comprehensive experiences [2] Group 3 - The reputation of laozihao brands is a valuable intangible asset, built on quality, craftsmanship, and strong brand credibility [3] - Maintaining brand image and reputation is crucial for laozihao enterprises as they innovate, ensuring they uphold traditional craftsmanship and quality [3] - There is an expectation for more laozihao companies to innovate while preserving their heritage, creating new value through time-honored techniques and modern interpretations [3]

Core Viewpoint - The article highlights the transformation of the manufacturing industry in Yiwu, focusing on the entrepreneurial journey of a young factory owner, Zhang Xiaojie, who has successfully navigated the challenges of a highly competitive market by innovating and adapting to consumer needs [2][38]. Group 1: Industry Overview - Yiwu is characterized by a dense presence of advertisements and a vibrant small commodity market, reflecting the city's practical and efficient business culture [2][4]. - The manufacturing sector in Yiwu has evolved from traditional, low-margin production to a focus on innovation, quality, and branding, moving away from price competition [38][39]. - The article discusses the historical context of Yiwu's manufacturing boom, noting that the city once had over 26,000 industrial enterprises, dominating various product categories in China [18][20]. Group 2: Zhang Xiaojie's Entrepreneurial Journey - Zhang Xiaojie, a second-generation factory owner, faced the challenge of reviving his family's business in a saturated market, where traditional low-cost production was no longer viable [15][19]. - He has achieved significant sales, reaching 200 million yuan, by identifying consumer pain points and innovating product designs, such as a new ice mold and microwave cover [7][12][28]. - Zhang's approach includes leveraging social media and consumer feedback to inform product development, demonstrating a shift towards a more consumer-centric business model [8][9][11]. Group 3: Market Dynamics and Competition - The article illustrates how Zhang and other entrepreneurs have carved out niche markets by avoiding direct competition and focusing on unique product features and consumer needs [14][38]. - The competitive landscape has shifted, with new entrants adopting innovative strategies to differentiate themselves, as seen with other entrepreneurs like Jin Xindong, who transformed traditional products into unique offerings [13][35]. - Zhang's experience reflects a broader trend in Yiwu, where manufacturers are increasingly prioritizing design and branding to maintain profitability in a challenging market [39][40].

Group 1: Cultural Heritage and Preservation - The article emphasizes the importance of cultural and natural heritage, particularly in Henan, where there are dedicated individuals working to protect, inherit, and innovate these legacies [1] - The efforts of individuals like Sun Yinying, a fifth-generation craftsman of the Luoyang shovel, showcase the blend of traditional craftsmanship with modern applications, enhancing archaeological practices [3][5] - Ding Yongxiang's commitment to reviving Huai Bang, a traditional folk art, highlights the ongoing efforts in cultural heritage protection, demonstrating the potential for these art forms to thrive in contemporary settings [7][10] Group 2: Innovations in Traditional Crafts - Sun Yinying has innovated the Luoyang shovel by creating various new specifications, expanding its application in modern construction and archaeology, which reflects a successful transformation of traditional tools [5][6] - Chen Qingwei has integrated CNC engraving technology into the production of wooden combs, significantly increasing efficiency and allowing for the revival of traditional comb-making techniques [16][22] - Qin Lichen's work with mortise and tenon joints illustrates the application of traditional woodworking techniques in modern design, promoting the cultural significance of these methods [27][31] Group 3: Community Engagement and Education - Ding Yongxiang has actively involved local communities in cultural heritage activities, fostering a sense of pride and ownership among villagers regarding their cultural practices [13][15] - Chen Qingwei has established a comb-making training institute, providing opportunities for local artisans and promoting the transmission of traditional skills to younger generations [25] - Qin Lichen conducts workshops to teach young people about traditional woodworking, ensuring the continuation of these skills and the appreciation of cultural heritage [31]