Group 1 - Gree Electric's Rose Air Conditioner, priced at 32,999 yuan, features a unique rose design and advanced smart technologies, including self-cleaning and intelligent temperature control [1][3] - The product has faced criticism for its aesthetics, with some consumers describing it as outdated and overpriced, yet Gree's chairman emphasizes the importance of innovation over mere cost-cutting in the industry [3][4] - Gree Electric has received numerous awards for its innovation, including 99 significant national and industry-level awards and over 49,549 invention patents, making it a leader in the air conditioning sector [4] Group 2 - The high-end white goods market in China is experiencing growth, with significant increases in retail sales proportions for refrigerators, dryers, and dishwashers, indicating a rising consumer demand for quality and performance [6] - The white goods industry in China has transitioned from merely increasing production capacity to focusing on green, intelligent, and high-end development in line with dual carbon goals and smart manufacturing trends [8]

Core Viewpoint - Gree Electric Appliances' chairman, Dong Mingzhu, defends the controversial Rose Air Conditioner, emphasizing innovation despite mixed public reception and high pricing [1][5]. Group 1: Product and Market Response - The Rose Air Conditioner, designed for newlyweds, has a price tag of 32,999 yuan, which has drawn criticism for being too expensive and aesthetically unappealing [5]. - Sales of the Rose Air Conditioner are reportedly poor, with limited availability in stores outside of Zhuhai, indicating a lack of consumer interest [5]. - Consumer feedback highlights a generational divide in aesthetic appreciation, with older generations potentially favoring the design while younger consumers express strong disapproval [5]. Group 2: Company Strategy and Innovation - Dong Mingzhu asserts the importance of innovation in product design, suggesting that the uniqueness of the Rose Air Conditioner is a point of pride for the company [1]. - The company positions its products, such as energy-efficient refrigerators, as essential household items, urging consumers to reconsider their choices if they opt for competitors [3].