Group 1 - Gree Electric's official WeChat account "Dong Mingzhu Health Home" was renamed to "Gree Good Goods Guide" on August 13 [1][4] - The renaming is part of a strategy to prepare for the launch of an online store named "Dong Mingzhu Health Home" [1][4] - Gree Electric plans to open 10,000 "Dong Mingzhu Health Home" stores nationwide, with an initial target of 3,000 stores this year [6] Group 2 - Dong Mingzhu was re-elected as a non-independent director of Gree Electric with over 3.3 billion votes in favor, allowing her to continue for another three years [8] - The recent shareholder meetings featured more participation from the younger management team, although Dong Mingzhu remains the central figure [8] Group 3 - Dong Mingzhu defended the controversial "Rose Air Conditioner" design, emphasizing innovation despite mixed public reception [9][11] - The "Rose Air Conditioner" is marketed as a premium product, priced at up to 32,999 yuan, targeting newlyweds and special anniversaries [11]

Group 1 - Gree Electric's Rose Air Conditioner, priced at 32,999 yuan, features a unique rose design and advanced smart technologies, including self-cleaning and intelligent temperature control [1][3] - The product has faced criticism for its aesthetics, with some consumers describing it as outdated and overpriced, yet Gree's chairman emphasizes the importance of innovation over mere cost-cutting in the industry [3][4] - Gree Electric has received numerous awards for its innovation, including 99 significant national and industry-level awards and over 49,549 invention patents, making it a leader in the air conditioning sector [4] Group 2 - The high-end white goods market in China is experiencing growth, with significant increases in retail sales proportions for refrigerators, dryers, and dishwashers, indicating a rising consumer demand for quality and performance [6] - The white goods industry in China has transitioned from merely increasing production capacity to focusing on green, intelligent, and high-end development in line with dual carbon goals and smart manufacturing trends [8]

Core Viewpoint - Gree Electric's Rose Air Conditioner has faced controversy since its launch, with mixed consumer reception regarding its design and high price point, yet the company remains committed to innovation and targeting specific consumer groups [1][2]. Company Summary - Gree Electric's Rose Air Conditioner, designed with a unique aesthetic and priced at a maximum of 32,999 yuan, is primarily aimed at newlyweds and couples celebrating anniversaries [1]. - The air conditioner features advanced technology such as distributed air supply, precise temperature control, and smart home integration, which distinguishes it from competitors [3]. - Despite the controversy, the Rose Air Conditioner has sold 60,000 units on JD.com, indicating a level of market acceptance [3]. Industry Summary - Gree Electric holds a 25.40% online retail market share in the home air conditioning sector, leading the industry, but faces intense competition from brands like Midea and Haier [3]. - The combined retail volume of the top three players (Midea, Gree, Haier) in the Chinese air conditioning market reached 68.2%, with Gree experiencing a slight decline in both retail volume and value share [5]. - Gree's online sales grew by 41% year-on-year, but this growth rate lags behind Midea and Haier, which saw increases of 63% and 27% respectively in their online and offline channels [5].

Core Viewpoint - Gree Electric Appliances' chairman Dong Mingzhu responded to the controversy surrounding the Rose Air Conditioner, emphasizing the importance of innovation despite differing opinions on aesthetics [1] Group 1 - Dong Mingzhu stated, "You may not like it, but some do; I will insist on innovation" [1] - The Rose Air Conditioner has faced criticism regarding its appearance and color, leading to a debate over its design [1] - Dong Mingzhu defended the product by highlighting that it is the world's first of its kind, challenging critics by asking, "Do you dare?" [1]

Core Viewpoint - Gree Electric Appliances' chairman, Dong Mingzhu, defends the controversial Rose Air Conditioner, emphasizing innovation despite mixed public reception and high pricing [1][5]. Group 1: Product and Market Response - The Rose Air Conditioner, designed for newlyweds, has a price tag of 32,999 yuan, which has drawn criticism for being too expensive and aesthetically unappealing [5]. - Sales of the Rose Air Conditioner are reportedly poor, with limited availability in stores outside of Zhuhai, indicating a lack of consumer interest [5]. - Consumer feedback highlights a generational divide in aesthetic appreciation, with older generations potentially favoring the design while younger consumers express strong disapproval [5]. Group 2: Company Strategy and Innovation - Dong Mingzhu asserts the importance of innovation in product design, suggesting that the uniqueness of the Rose Air Conditioner is a point of pride for the company [1]. - The company positions its products, such as energy-efficient refrigerators, as essential household items, urging consumers to reconsider their choices if they opt for competitors [3].