前几年，华润置地、招商蛇口、中国金茂以及保利发展等头部地产央企，不仅在下行期吸纳了众多优秀人才，也在营销体系、策略打法以及人才梯队建设 方面进行了系统性的变革。 这些央国企巨头不仅扮演了行业领军角色，也内部培养孵化了一批将才、帅才。 如今，这些优秀的管理人才，也有了继续向地方国企输导的趋势。 许多地方国企凭借其政策护城河、融资优势、承接关键项目能力，以及趋同的国企文化氛围，正成为动荡市场中吸引顶尖管理者的"避风港"与"新战场"。 近期艳姐了解到，原中国金茂营销中心总经理李峰，已加盟京投发展集团，并担任营销总。 京投发展是拥有多年的TOD开发积淀的北京老牌国企，而李峰则是亲身经历了金茂黄金增长时代，亲自参与金茂一系列营销体系搭建的主导者。 京投发展选择此时引入李峰加盟，似乎也预示了这家老牌国企进击的决心。 01 金茂"黄金增速"背后的 营销帅才 在稍早前的6月30日，京投发展（600683.SH）曾公告过一次人事调整，董事会办公室主任兼证券事务代表鞠颂，因工作调动原因请辞，公司聘任梁璠接 替这一职务。 内部常规人事调整没多久，外部引入高级管理人才的动作就接踵而至。 此次履新京投发展集团营销总的李峰，生于1982 ...

Core Viewpoint - The Beijing housing market has shown significant growth in both new and second-hand home transactions in the first quarter, driven by strong product offerings and price adjustments, indicating a favorable time for buyers [1][2][4]. Group 1: Market Performance - In Q1, Beijing's new home transactions reached 9,700 units, a year-on-year increase of 12.3%, while second-hand home transactions totaled 43,000 units, up 31.9% [2]. - March saw particularly high activity, with new home sales at 4,850 units, a month-on-month increase of 111% and a year-on-year increase of 36%. Second-hand home sales were 19,234 units, up 62% month-on-month and approximately 35% year-on-year [2]. - As of April 23, new home sales in April were 2,503 units, and second-hand home sales were 11,255 units, totaling 13,758 units [5]. Group 2: Price Trends - New home prices in Beijing decreased by 0.2% month-on-month and 5.7% year-on-year in March, with a cumulative decline of 5.6% year-on-year in Q1 [2]. - The price adjustments have led to increased market activity, with some previously stagnant projects gaining traction through competitive pricing strategies [4]. Group 3: Policy and Market Dynamics - The "Good House" policy is expected to provide further support to the Beijing housing market, with local authorities emphasizing the importance of stabilizing the market and enhancing housing quality [5]. - New residential projects entering the market are creating a "catfish effect," prompting developers to improve product quality to meet discerning buyer expectations [6]. Group 4: Competitive Landscape - Developers are increasingly focusing on product differentiation, with new projects featuring superior designs and amenities to attract buyers [6]. - The recent launch of the Jianfa Jinmao Guancheng project has been well-received, achieving a sales volume of 22.4 billion yuan with 207 units sold out of 282 available [7]. - Conversely, other projects like Jingtou Sen and Tianceng have struggled, with only 393 out of 1,094 units sold, indicating a competitive market where quality and pricing are critical [8].