Group 1 - The 2025 Great Wall Motors Smart Factory Half Marathon was held on May 11, marking the fifth edition of this brand IP event, which is unique in that it takes place within a factory setting [2] - Participants ran through key production areas including stamping, welding, and assembly workshops, showcasing the company's commitment to innovation and community engagement [2] - Great Wall Motors presented two major product clusters: "Tech Life" and "Off-Road Heavy Machinery," featuring various models such as the new WEY brand vehicles and the Tank series [2] Group 2 - Great Wall Motors has a research and development team of 23,000 personnel and has invested over 10 billion yuan in R&D for three consecutive years, emphasizing its commitment to quality and innovation [3] - The company operates several advanced laboratories, including a high-altitude lab and an intelligent interaction lab, ensuring rigorous quality control throughout the manufacturing process [3] - Great Wall Motors has expanded its market reach to over 170 countries and regions, with a global user base exceeding 15 million, and aims to maintain high-quality operations and market share through a comprehensive global strategy [3]

Core Viewpoint - The event is a unique half marathon held at Great Wall Motors' smart factory, combining industrial aesthetics, human warmth, and technological innovation, showcasing the company's commitment to social responsibility and long-term vision [1][4]. Group 1: Event Details - The half marathon is the only one in China that takes place inside a factory, with participants running through stamping, welding, and assembly workshops [4]. - The event coincides with Mother's Day, themed "Running with Mom," featuring various activities centered around maternal love [4][6]. Group 2: Product and Technology Showcase - Great Wall Motors presented two product clusters: "Tech Life" and "Off-road Heavy Machinery," highlighting their advanced intelligent technology and off-road capabilities [7]. - The company showcased its self-developed 4.0T V8 engine, marking a significant breakthrough in China's automotive engine technology, along with a unique powertrain for its motorcycles [10]. Group 3: Company Philosophy and Market Presence - Great Wall Motors emphasizes maintaining a steady pace and direction in its operations, reflecting its commitment to high-quality manufacturing and market share growth over 35 years [10]. - The company has expanded its reach to over 170 countries and regions, with more than 15 million global users [10].

Core Viewpoint - Ora brand has shifted its focus from targeting the female market to a broader strategy aimed at the small and compact electric vehicle market, emphasizing user needs for urban mobility [3][5]. Group 1: Brand Strategy - Ora will continue to delve into the small and compact pure electric market, aiming to provide efficient and convenient travel options based on deep insights into urban travel scenarios [3]. - The brand's transformation reflects Great Wall Motor's strategy to realign Ora within the overall corporate framework, adapting to changing market demands [3][5]. Group 2: Product Development - The brand will adhere to the principle of "aesthetic independence," utilizing unique retro aesthetic design language to stand out in a homogenized electric vehicle market [5]. - The debut of the Ora Lightning Cat Travel Edition showcases the brand's commitment to expanding its product line based on diverse user needs, enhancing functionality and space efficiency [5][7]. Group 3: User Engagement - Ora plans to launch the "Ora Wonderful Life Initiative," establishing a 2 million yuan incentive fund to encourage users to share their lifestyle, integrating valuable content into product development and brand building [8].

Key Points - Wei brand's new MPV model, Gaoshan, has started pre-sales with prices set at 329,800 yuan for Gaoshan 8 and 379,800 yuan for Gaoshan 9, featuring a hybrid system with a maximum power of 337 kW and a WLTC fuel consumption of 7.15 L per 100 km [1] - The MPV market is experiencing a surge in high-end models, with several automakers launching new energy MPVs, indicating a competitive landscape where differentiation is crucial for success [2] - Baojun's new mid-large sedan, Xiangjing, has been launched with a price range of 129,800 to 153,800 yuan, receiving over 5,000 orders within 17 days of pre-sale [3] - Infiniti's new QX80 has made its debut in China, featuring a 3.5L V6 twin-turbo engine and advanced driving assistance systems, as the brand aims to strengthen its presence in the Chinese market [4] - Wuling has launched the 2025 model of Wuling Bingguo, priced between 56,800 and 84,800 yuan, with a promotional trade-in price of 53,800 to 78,800 yuan [5] - Haval has introduced its second-generation Hi4 hybrid four-wheel drive technology, launching the Haval Xiaolong MAX at a starting price of 116,800 yuan, as it shifts focus towards new energy vehicles [6] - Ora plans to launch at least two new products in the second half of the year, focusing on the small and compact pure electric market, while facing increased competition [7] - Jietu has unveiled its extended versions of the Traveler and Mountain Sea T2, marking the first seven-seat box SUV in the 200,000 yuan segment, with starting prices of 179,900 and 194,900 yuan respectively [8] - Geely has released its 2024 ESG report, highlighting an 18% reduction in carbon emissions per vehicle lifecycle compared to 2020, with a goal of over 25% reduction by 2025 [10]

Core Insights - Great Wall Motors (GWM) showcased nearly 40 models across six brands at the 2025 Shanghai International Auto Show, emphasizing its leadership in smart technology, hardcore off-roading, and globalization [1][3] - The company introduced a new brand logo, with the English abbreviation GWM representing "Great Wall Motor" and symbolizing the brand spirit "Go with more" [1] Product Highlights - The Haval second-generation Xiaolong MAX received 16,368 orders within 24 hours of its launch [3] - The Haval Menglong features a design philosophy that balances aesthetics and practicality, while the Ora Lightning Cat Travel Edition is equipped with laser radar for advanced driving assistance [3] - The Wey brand's new Gaoshan model achieved over 7,848 pre-orders in 24 hours, featuring the Hi4 performance version and Coffee Pilot Ultra driving assistance system [3] - The Tank 300 Huke version is designed for extreme off-road scenarios, and the Shanhai Pao Hi4-T is globally pre-sold starting at 228,800 yuan [3] - The Long Wall Soul Motorcycle S2000GL "Tengyun Ruishi" limited edition was globally unveiled, featuring an 8-cylinder horizontally opposed engine [3] Technological Advancements - GWM has been proactive in smart technology since 2011, establishing the Jiuzhou Supercomputing Center and launching the end-to-end intelligent driving model SEE [5] - The new Coffee Pilot Ultra driving assistance system offers full-scene coverage without high-precision maps, while the Coffee OS 3 smart space system enhances user experience [5] - The Hi4-T architecture integrates strong off-road capabilities with new energy, and the Hi4-Z architecture features 2.0T/3.0T engines with the shortest transmission globally [5] - GWM's self-developed 4.0T V8 engine, 3.0T V6 powertrain, and the motorcycle's 8-cylinder engine were also showcased, highlighting the company's technological accumulation [5]

Group 1 - GWM (Great Wall Motors) adopts a dual approach to powertrains, integrating both internal combustion engines and electric drive systems to meet local demands, with a focus on PHEV for main vehicles and BEV for commuting vehicles [2] - GWM has developed the Hi4 hybrid system and a 4.0T V8 engine, filling a gap in the high-displacement engine market for Chinese brands, which took 10 years to develop [3] - The 4.0T V8 engine is seen as a key to entering the luxury car market, with potential plans to launch a new ultra-luxury brand [3] Group 2 - The Tank brand is enhancing its off-road identity, launching the Tank 300 Huke version, while Haval aims to popularize four-wheel drive technology in the mid-range market [4] - In Q1, China's auto exports reached 1.54 million units, a 16% increase year-on-year, prompting GWM to focus on global market strategies [5] - GWM's global strategy categorizes markets into three segments, with the first two (China and developed markets) accounting for 67.7% of sales [5][6] Group 3 - GWM emphasizes a unified product and service quality under the "ONE GWM" brand strategy, adapting products to meet local market needs [6] - The company plans to leverage its Tank SUV to penetrate the global off-road vehicle market while enhancing its technology offerings through the WEY brand [6]