这届车企为了"拿捏"年轻人，算是把谐音梗和抽象风玩明白了。 一年一度广州车展正在举办。逛一圈不难发现，不是年轻人都看不明白车企在玩什么。发布会前，大家 都在猜"莫文蔚来"了？发布会上，果然"古天乐到"了！再一看，喜剧演员在屏幕里问你"尚界不尚界"？ 很明显，这届车展车企都瞄准了年轻人群体，如何吸引年轻消费者的目光成为他们最关注的问题之一。 在这样的背景下，一系列打破常规的营销方式应运而生。 谐音梗与抽象风并存 今年广州车展前后，车企们剑走偏锋，前有蔚来"玩梗"，乐道立刻跟上，尚界也邀请喜剧演员拍宣传 片。 此前，蔚来邀请了歌手莫文蔚前来为自己站台，凑成了"莫文蔚来"的谐音梗，而此次广州车展，乐道就 请来古天乐，玩起了"古天乐道"（古天乐到）的谐音梗，网友调侃这是要凑齐"成语接龙"，忍不住在社 交媒体上转发。 在这股代言热潮中，最"抽象"的是尚界汽车的选择。他们邀请了《喜人奇妙夜2》的喜剧演员张兴朝拍 了支让人摸不着头脑的广告片"尚界不尚界"。 如果你最近刷过短视频，肯定对《技能五子棋》和《冷不丁梆梆就两拳》这两个无厘头风格的小品不陌 生——看第一眼：这啥啊？看第二眼：哈哈哈有点好笑！ 实际上，喜剧演员自带亲和 ...

【DT新材料】 获 悉， 11月21日，由 上汽通用五菱汽车股份有限公司 牵头，联合国际竹藤中心、柳州市政府、三江侗族自治县政府及广西坤钰集团有限 公司等共同打造的"以竹代塑"全产业链正式落成。这标志着我国汽车产业在绿色材料应用领域取得重大突破，首次实现了从竹子种植到汽车零部件制造的全 链条整合。 上汽通用五菱副总经理赵肖斌表示： "我们已成功打通 '竹源农户-竹纤维基地-零部件企业-整车企业'全产业链 ，目前具备竹纤维材料规模化应用能力，正 积极拓展其在汽车内饰的多元化应用场景。 未来，搭载'以竹代塑'零部件的上汽通用五菱车型将走向全国、驶向东盟，让绿色材料成为中国智造的又一张闪 亮名片。" 覆盖部件：汽车内饰顶棚、座椅背板、后备厢盖板和侧饰板等11类竹纤维部件。 项目建成了1条竹纤维生产线及2条年产20万m²竹纤维复合材料生产线，形 成年产超4000吨竹纤维原料的产业化基地。 目标到2026年，上汽通用五菱全系车型将逐步搭载竹纤维内饰。 竹纤维部件已随E260S PLUS、F510S、310C等整车出口至墨西哥、中美洲、东盟等市 场。 真车上身 上汽通用五菱率先落地 应用车型: 宏光MINIEV、五菱缤果 ...

点 击 蓝 字 关 注 我 们 本文全文共 3589 字，阅读全文约需 12 分钟 目录 国内新闻 国外新闻 商用车 国内新闻 1 1.中国半导体行业协会张立:半导体产业正迎来新一轮变革 2.长城汽车发布VLA辅助驾驶大模型 3.小米发布跨域智能大模型MiMo-Embodied 4.阿维塔正式登陆拉美市场 5.长安汽车宣布进入印尼市场 6.五菱缤果马来西亚开启预售 将于12月正式上市 7.国内首条大容量全固态电池产线建成 8.中国一汽战略投资卓驭科技 1.英国政府将追加13亿英镑电动汽车补贴 2.阿联酋计划投资10亿美元扩大非洲AI基础设施 3.特斯拉在韩国推出全自动驾驶软件 4.通用汽车计划投资约5.5亿美元扩大美国汽车生产 1. 宁德时代×上汽商用车达成深度战略合作 2. 奥铃智蓝EL寒区版上市 3.Tunland V7与V9皮卡南非上市 4. 潍柴蓝擎X7新一代轻卡重庆区域正式上市 中国半导体行业协会张立:半导体产业正迎来新一轮变革 时间:2025.11.24 来源:财联社 11月23日，在第二十二届中国国际半导体博览会（ICChina2025）开幕式上，中国半导体行业协会副理事 长兼秘书长、中国电子信 ...

中新网柳州11月21日电 (林馨 张荣兴)11月21日，汽车零部件"以竹代塑"全产业链落成仪式在广西柳州市 举行。该项目通过技术创新，将竹资源转化为汽车零部件原材料，开创汽车制造领域绿色材料应用的新 路径。 图为竹纤维材料汽车零部件生产线。林馨 摄 上汽通用五菱技术中心车体工程总监祁建德指出，竹纤维相比传统化工材料，在环保性能、物理性能、 耐脏污性等方面均有显著改善。该全产业链落地柳州，实现节省运输费用和就地取材。 目前，上汽通用五菱已将竹纤维材料应用于五菱缤果、宝骏云海、五菱星光等车型汽车内饰部件制造。 (完)【编辑:张子怡】 在仪式现场，与会嘉宾共同观看全产业链视频介绍，见证一根翠竹成为汽车零部件的创新历程。该项目 由上汽通用五菱汽车股份有限公司(简称"上汽通用五菱")牵头，联合国家林业和草原局国际竹藤中心、 柳州市人民政府、三江侗族自治县人民政府，以及湖北坤钰汽车科技集团有限公司(简称"坤钰集团")等 合作伙伴共同打造。 坤钰集团董事长罗文伟致辞时表示，这条全产业链一端扎根于柳州三江的万亩竹林，为绿水青山找到了 可持续的出口价值；另一端则连接着全球汽车的广阔市场，为行业发展注入绿色基因。项目全面达产 后 ...

Core Viewpoint - The article highlights the rising popularity and competitive pricing of pure electric small cars in the new energy vehicle market, particularly focusing on the MG4 EV, which offers impressive features at a lower price point compared to its competitors [1][3][5]. Group 1: Market Trends - The demand for pure electric small cars has surged, with models like the Geely Xingyuan and Wuling Bingo S/PLUS gaining significant traction in the market [3]. - The MG4 EV, launched at the Chengdu Auto Show, achieved a remarkable sales figure of 11,789 units in its first month, showcasing its strong market acceptance [5]. Group 2: Product Features - The MG4 EV is noted for its "European design with Chinese elements," featuring a stylish interior and advanced technology, which enhances its appeal to consumers [34][36]. - It boasts a range of 530 km and incorporates high-density battery technology, allowing for rapid charging and efficient energy consumption [41][44]. - The vehicle's advanced driver-assistance systems and smart cockpit, developed in collaboration with OPPO, provide a seamless user experience [46][60]. Group 3: Cost Efficiency - The MG4 has transitioned from a rear-wheel drive to a front-wheel drive, enabling a more integrated design that reduces production costs [65]. - The use of in-house battery technology and components from subsidiaries allows for lower manufacturing costs, contributing to the MG4's competitive pricing [69]. - The company has reported 51,549 pre-orders for the MG4, indicating strong consumer interest and confidence in the vehicle's value proposition [71].

Core Insights - The 2026 model of Geely's Xingyuan has been officially launched, with six variants priced between 68,800 to 98,800 yuan, and promotional discounts bringing the starting price down to 65,800 yuan [1][3] Market Performance - Since its launch last October, Geely Xingyuan has significantly reshaped the domestic A0-class small car market, surpassing competitors like BYD Seagull and Wuling Bingo, achieving an average monthly sales of 40,000 units, and exceeding 50,000 units in September [3][5] - In the first seven months of this year, A0-class sedan sales reached 543,000 units, with new energy vehicles accounting for 538,000 units, marking a year-on-year growth of 100.3%, making it the fastest-growing segment [3] Competitive Landscape - The entry of new competitors such as NIO Firefly and Arcfox T1, along with Wuling's recent expansion of the Bingo series, is introducing new competitive pressures in the recovering A0-class market [3][5] Product Strategy - Geely's approach for the 2026 Xingyuan model focuses on optimization rather than extensive redesign, emphasizing a "long-termism" strategy that values user trust over unnecessary disruption [5][10] - The new model features practical upgrades, such as enhanced storage solutions and the latest version of the Galaxy Flyme Auto intelligent cockpit system, reflecting a shift towards user-centric design [9][10] Brand Positioning - Geely emphasizes the product value of Xingyuan, highlighting its unique rear-wheel independent suspension and superior driving experience, contrasting with the current marketing trends in the new energy vehicle sector [10] - The strategy of gradual iteration is based on Geely's strong market share and sales data, positioning it favorably against competitors in the A0-class segment [10]

Core Viewpoint - SAIC-GM-Wuling's new model, the Bingguo S, was officially launched on September 27, with a price range of 63,800 to 76,800 yuan, reflecting a 5,000 yuan reduction from the pre-sale price, enhancing its cost-performance advantage and accelerating Wuling's transition to new energy vehicles [1][3]. Group 1: Product Launch and Market Position - The Bingguo S is part of Wuling's strategy to create affordable electric vehicles, contributing to the brand's global sales of over 2.35 million new energy vehicles, making it the top seller worldwide [3]. - The Bingguo series has seen significant sales growth, with projections indicating that sales will exceed 30,000 units by December 2024 [5]. - The Bingguo family continues to expand, with the introduction of new models such as the Bingguo PLUS and the 2025 Bingguo, enhancing the product lineup's competitiveness [5]. Group 2: Design and Features - The Bingguo S is built on the Tianyu M platform, featuring advanced aesthetics, comfort, intelligence, and safety, aimed at providing a high-quality travel experience for young users [7]. - The design incorporates "liuguang aesthetics" with a sleek body and high-end finishes, including a collaboration with BASF for a new paint technology that ensures durability and visual appeal [7]. - Interior features include a spacious layout, a 12.8-inch HD screen with AI integration, and a premium sound system, enhancing user experience and comfort [7][8]. Group 3: Safety and Practicality - The Bingguo S boasts a high safety rating with a body structure that includes 74.5% high-strength steel and advanced safety features such as airbags and a 540° panoramic camera [8]. - The vehicle offers a spacious interior with a 1450L trunk capacity and multiple storage options, catering to diverse user needs for family outings and travel [8]. - Practical features include wireless charging, keyless entry, and high-efficiency electric motor, ensuring that the vehicle is well-equipped from the entry level [8].

Group 1 - Beijing Electric Vehicle Co., Ltd. (BAIC New Energy) has launched the new electric vehicle model, ARC-FLOW T1, with five variants aimed at redefining the value logic in the A0 electric vehicle market [1] - The ARC-FLOW T1 features a sleek design, a spacious interior with a 15.6-inch central control screen, and an 8.8-inch LCD instrument panel, along with a wheelbase of 2770mm and a "four wheels at four corners" layout [1] - The vehicle offers two range options of 320km and 425km, and emphasizes safety with a cage structure and the use of 1500MPa high-strength steel in critical areas [1] Group 2 - The chairman of BAIC Group, Zhang Jianyong, stated that the support for ARC-FLOW is unlimited, positioning the T1 as a strategic model that will unlock new possibilities for users [1] - BAIC New Energy's chairman, Zhang Guofu, highlighted that the ARC-FLOW T1 stands out in space, range, intelligent features, and safety performance compared to competitors, making it a high-cost performance choice in the A0 electric vehicle market [2] - The T1 is expected to lead new trends in the segment, supported by its affordable pricing and lifetime free maintenance for users [2]

Group 1 - SAIC-GM-Wuling and Huawei have upgraded their strategic partnership, focusing on advanced driving assistance, smart cockpit, and intelligent manufacturing [2] - The collaboration will integrate Huawei's intelligent solutions with SAIC-GM-Wuling's proprietary technologies, including Lingmou ADAS, Lingyu cockpit, Lingxi power, and Shenlian battery [2] - The first model resulting from this partnership is the Baojun Huajing S, a new flagship six-seat SUV equipped with Huawei's advanced driving and smart cockpit technologies [2] Group 2 - Baojun Automotive, established in 2010, has seen a significant decline in sales, dropping from over one million units at its peak to less than 100,000 units [3] - In 2024, Baojun's cumulative sales were only 43,647 units, averaging less than 4,000 units per month, although August saw a year-on-year increase of 8.1% with total sales of 5,103 units [3] - The most expensive model, Baojun Xiangjing, has struggled in the market due to unclear positioning and lack of competitive pricing, with combined sales of its EV and PHEV versions being less than 1,300 units since its launch [3]

Core Insights - The market for small electric vehicles priced between 80,000 to 100,000 yuan is experiencing a significant decline in demand, with models like Geely Xingyuan and Ora Good Cat showing particularly low insurance registration numbers [1][7][34] - This price segment is becoming increasingly competitive, with a price war initiated by high-end brands like Audi, which is affecting lower-priced segments as well [9][10][11] - The traditional importance of the 80,000 to 100,000 yuan price range is diminishing as consumer preferences shift towards higher quality vehicles, leading to a saturation of the market [20][21][22] Market Dynamics - The small electric vehicle segment is facing pressure from both above and below, with higher-end brands lowering prices and micro electric vehicles gaining popularity due to their affordability [27][22] - The introduction of competitive models in the 10,000 to 20,000 yuan range is further complicating the landscape for vehicles priced at 80,000 to 100,000 yuan [13][14] - The overall market for electric vehicles is becoming crowded, leading to reduced profit margins and increased competition among manufacturers [28][29] Strategic Responses - Companies are exploring options to enhance vehicle configurations and extend their market reach to maintain sales in the face of declining demand [30][32] - Expanding into emerging markets where consumer purchasing power is increasing may provide a viable solution for manufacturers struggling in the saturated domestic market [32][33] - The need for internal restructuring and product line adjustments is becoming critical as manufacturers navigate the challenges of a shrinking market segment [29][35]