漂亮饭、大排档、山野风，江西菜正进化成"超级物种" 当我们以为江西小炒会成为下一个湘菜时，它正以神奇的路径进化了，进可"漂亮饭"，退可"大排档"。 如开在城市一线商圈的胡恰·景德江西菜，每到饭点总能引来穿着时尚的年轻人大排长队，等位一个小时已经是常态。 与传统小炒店的市井气不同，胡恰的空间营造讲究的是质感，将景德镇的陶瓷文化与当下的山野风做了结合，确保"拍照好看"，自带传播性。 菜品上也是"中餐底色，西餐表达"，江西碎椒牛肉配上了吐司，擂椒皮蛋遇见了法拉饼……只有你想不到，没有你吃不到。 在胡恰等一系列江西漂亮饭餐厅，江西菜是菜品来源，以辣为主的风味基础正成为餐厅噱头，要不要挑战下"江西辣"正成为讨论热点。 江西菜不光赶上了漂亮饭风潮，还搭上了山野风。如杨有喜·山野江西菜，将山野风和江西菜深度结合在一起，不光深度呈现山野氛围，还深度挖掘江西 山野的天然食材，将野菜、菌菇与笋尖带上了餐桌。 自此，山野江西菜成了一个更细分的品类在市场上发展起来。 从江西菜跑出来的还有大排档，如专注做景德菜的欧记大排档，门店数已经突破了20家，开到了北上广深。"辣得过瘾，停不下来"，这是众多消费者的评 价，这种过瘾的用餐体验常常引 ...

向新行·高质量发展的郑州"密码" 幸福郑州的密码，藏在烟火最暖处 "我们也是幸福的创造者" 金灿灿的大麦、红彤彤的非洲菊、崭新的门垫，这家刚开业的饭店，已是两位90后小伙跨界创业的第三 家店。 有人说"捂好钱袋子就是最好的创业"，来自江西的汪晓东和河南周口的赵高伟，这两位90后小伙为何会 选择跨界创业？他们此前都是郑州上班族，想趁着年轻做一些改变，去年年中开始创业，选择汪晓东老 家的江西菜作为创业起点，特点是不做预制菜，快火爆炒，菜品自带锅气，看着食客享受美食，汪晓东 说："我们也是幸福的创造者。" 赵高伟说现在的创业环境政策上是利好的，如该店需要开户接入天然气，在网上申请报装后，马上就有 郑州华润燃气的工作人员上门看现场、设计图纸、签订合同等，1个月时间就通上气。 目前，餐饮也步入内卷时代，汪晓东说，作为餐饮新军，最重要的是恪守本心，把控新鲜食材，不急不 躁，用口碑积累回头客。 对于2025年的经济获得感，两位创业合伙人最大的感受是：任何时候，不管哪一个行业，都有成功者。 关键还是要靠自己想办法怎么去做，一定要顺势而为，抓住当下的机遇。 要建真正"交通充能综合站" 两辆车正在加氢，另有车辆在站外候场。12月 ...

Core Viewpoint - The rise of Jiangxi cuisine in major cities reflects a significant shift in consumer preferences, driven by economic pressures and a desire for authenticity and value in dining experiences [8][11][56]. Group 1: Changes in Dining Preferences - Traditional high-end restaurants are experiencing a decline, with many closing down, as consumers seek more affordable and genuine dining options [15][44]. - Jiangxi cuisine has seen a 42% increase in orders, becoming the most popular choice among consumers, indicating a shift towards regional and less pretentious food [9][10]. - The appeal of Jiangxi cuisine lies in its fresh preparation methods and affordability, with average meal costs ranging from 40 to 70 yuan, making it accessible for the working class [25][56]. Group 2: Societal and Economic Context - The article discusses the emergence of a "dumbbell-shaped" society in China, characterized by a small elite and a large lower class, contrasting with the previously envisioned "spindle-shaped" society [35][36]. - Many individuals who once identified as middle class are now facing economic challenges, leading to a retreat from luxury dining to more budget-friendly options [43][46]. - The economic downturn has resulted in a significant decline in consumer confidence, with many individuals prioritizing basic needs over luxury experiences [40][41]. Group 3: Psychological and Emotional Factors - Jiangxi cuisine serves as an emotional outlet for consumers, providing a sense of comfort and a way to cope with the stresses of modern life [26][30]. - The intense flavors of Jiangxi dishes are seen as a form of catharsis, allowing individuals to momentarily escape their daily pressures [28][30]. - The shift towards practical and satisfying meals reflects a broader change in consumer mindset, moving away from status-driven consumption to a focus on genuine enjoyment and utility [50][56].

Core Viewpoint - The rise of Jiangxi cuisine reflects a broader societal trend towards affordable, spicy, and high-quality local dishes, driven by changing consumer preferences and economic conditions [7][21][28]. Group 1: Jiangxi Cuisine Popularity - Jiangxi cuisine has gained significant attention recently, with a notable increase in online searches and restaurant visits, particularly in major cities like Beijing and Shanghai [10][11]. - The popularity of Jiangxi dishes, such as Nanchang mixed noodles, has surged, with a reported 42% year-on-year increase in orders, making it the fastest-growing regional cuisine in China [10][21]. - The emergence of restaurants like "Ou Ji Dapaidang" in Beijing, which emphasizes fresh cooking and local flavors, indicates a shift in consumer interest towards Jiangxi cuisine [9][11]. Group 2: Economic Context - The restaurant industry is facing its most severe crisis in decades, with nearly 3 million closures projected in 2024, particularly affecting high-end cuisines that rely on business dining [15][16]. - The economic downturn and changing consumer behavior have led to a preference for affordable, hearty meals over expensive dining experiences, with Jiangxi cuisine fitting this demand perfectly [19][28]. - The average consumer spending in the restaurant sector has dropped significantly, with a reported 7.7% decrease year-on-year, reflecting a shift towards value-oriented dining [19][28]. Group 3: Societal Changes - The rise of Jiangxi cuisine is indicative of a broader societal shift towards practicality and value, as consumers prioritize cost-effective and satisfying meals amidst economic pressures [28][31]. - The changing landscape of consumer preferences highlights a move away from brand loyalty and towards seeking high-quality, affordable options, as seen in the popularity of Jiangxi dishes [27][35]. - The emergence of a "dumbbell-shaped" society, characterized by a small wealthy elite and a large base of low-income consumers, is influencing dining choices, with a focus on extreme value at the lower end of the market [32][35].

Core Insights - The "Shanghai Summer" International Consumption Season and Global Food Festival has opened, showcasing local spicy cuisine and aiming to boost Shanghai's nighttime economy and dining market growth [1][2] - Meituan reported that the number of Sichuan cuisine restaurants in Shanghai exceeds 7,500, making it the leading local cuisine in the city [1] Group 1: Event Overview - The event is guided by the Shanghai Municipal Commission of Commerce and the Jing'an District People's Government, and is hosted by Dazhong Dianping and Wanglaoji, lasting for three days [1] - The festival features various spicy local cuisines, including Jiangxi, Hunan, and Sichuan, as well as Shanghai's local dishes, Shandong cuisine, Anhui cuisine, and Taiwanese cuisine [1] Group 2: Market Trends - From January to July this year, the top five spicy cuisine categories in Shanghai by consumption growth are Jiangxi, Hubei, Yunnan, Guizhou, and Shaanxi [1] - Jiangxi cuisine has seen a 115% year-on-year increase in consumption, making it the fastest-growing local cuisine in Shanghai [1] - Jiangxi cuisine is known for its "fresh, spicy, fragrant, and mellow" flavors, and local restaurants are increasingly popular among consumers in Shanghai [1] Group 3: Featured Dishes - The festival showcases local specialties such as Nanchang's "Woguanli" meat sauce mixed rice noodles, "Wanyan" Mengcheng baked cakes, "Lucai" spicy seafood, and "Guanguanji Halal Restaurant" hand-grabbed lamb [1]