沉浸式文旅

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沉浸式文旅体验邀民众“入戏”
Zhong Guo Xin Wen Wang· 2025-06-21 20:26
Core Insights - The article highlights the shift in China's cultural tourism projects from functional to experiential, inviting tourists to engage deeply with local culture and history through immersive dining and entertainment experiences [1][2] Group 1: Immersive Cultural Tourism - Immersive cultural tourism projects are transforming traditional tourism by allowing visitors to become part of the experience, such as dining in themed settings that reflect local history and culture [1][2] - Examples include the "Imperial Banquet" in Hangzhou and the "Martial Emperor Feast" in Luoyang, which integrate local cultural elements and performances to enhance visitor engagement [1] - The trend is expanding to smaller cities and towns, with projects like "Snowy Ningguta" in Heilongjiang and "Follow the Leader to the County" in Shandong gaining popularity [1] Group 2: Economic Impact and Development - The transformation of old grain warehouses into immersive theaters demonstrates the potential for cultural tourism to drive local economic growth by attracting visitors and generating revenue across various sectors, including dining and accommodation [2] - Local governments are actively promoting the development of immersive tourism projects as part of rural revitalization efforts, creating a complete industry chain that benefits the community [2] - The integration of local culture, such as the incorporation of silk culture and historical narratives in immersive experiences, helps to sustain and enhance the local economy [2] Group 3: Technological Integration - Immersive tourism leverages advanced technologies like holography, naked-eye 3D, and sound and light effects to create engaging experiences that resonate with visitors [2] - The essence of immersive tourism is to transform tourists from passive observers into active participants, enhancing their connection to the cultural narratives being presented [2]
瞭望 | 化服务消费潜力为强劲动力
Sou Hu Cai Jing· 2025-06-04 06:17
Core Viewpoint - The expansion of service consumption is essential for driving economic growth and improving people's livelihoods, emphasizing the need for a balanced approach that integrates current and long-term goals, as well as supply and demand considerations [1][10]. Group 1: Importance of Service Consumption - Service consumption connects the economy and people's livelihoods, covering various sectors such as dining, accommodation, and healthcare, and is crucial for enhancing living standards and optimizing consumption structure [2][3]. - As China's GDP per capita exceeds $13,000, service consumption is rapidly growing, with a significant increase in residents' willingness to spend on services that meet their spiritual needs [2][7]. - In Q1 2024, service consumption accounted for 43.4% of total household consumption, reflecting its growing importance and potential [2][7]. Group 2: Economic and Employment Impact - Service consumption promotes economic quality improvement and supports multiple industries, creating a virtuous cycle of demand and supply [3][4]. - The service sector is the largest employment reservoir, with 48.1% of jobs in 2023, significantly higher than primary and secondary industries, thus broadening employment opportunities [4][9]. Group 3: Policy and Market Expansion - The National Development and Reform Commission has implemented policies to stimulate service consumption, focusing on innovation and digital transformation to meet consumer needs [6][10]. - By 2024, the service consumption market is projected to grow significantly, with per capita service spending increasing from 5,246 yuan in 2013 to 13,000 yuan in 2024, marking a 148% growth [7][8]. Group 4: Future Trends and Challenges - The demand for high-quality, diverse services in education, healthcare, and cultural tourism is rapidly increasing, with significant potential in sectors like elderly care and home services [8][9]. - Despite the positive trends, challenges such as insufficient quality service supply and a less favorable consumption environment remain, necessitating further efforts to enhance service quality and market openness [10][12].
岭南数字创意大厦招商“放大招”!文博会上邀企业共绘千亿蓝图
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-22 12:06
Core Insights - The Lingnan Digital Creative Building aims to create a collaborative ecosystem for digital creativity in the Guangdong-Hong Kong-Macao Greater Bay Area, inviting global enterprises to participate in its ambitious development plan [1][6] - The building will serve as a cultural and technological hub, integrating government policies, industry leadership, and capital support to enhance the region's digital economy and cultural industry [1][2] Group 1: Building Overview - The Lingnan Digital Creative Building is located in the core area of Guangzhou International Financial City, covering approximately 116,000 square meters and standing at 149.95 meters tall, with plans to officially open in 2026 [2] - The building is positioned as a new landmark for cultural industries in the Greater Bay Area, focusing on four strategic roles: a testing ground for media transformation, a cultural creative industry park, a talent hub, and a laboratory for cultural heritage [2][3] Group 2: Economic Impact - The Lingnan Digital Creative Building is expected to leverage the existing ecosystem of the Yangcheng Creative Industry Park, which has generated a production value of 40 billion yuan and nurtured nine listed companies [2][4] - The gaming industry within the Yangcheng Creative Industry Park has a total output value of approximately 10 billion yuan, employing nearly 2,000 people, showcasing significant industry clustering effects [4] Group 3: Services and Support - The establishment of the Tianhe District Game Industry Service Center aims to provide comprehensive support for game enterprises throughout their lifecycle, enhancing innovation efficiency and market expansion [5] - The service center will offer a full range of services, from project planning to regulatory guidance, to help companies navigate critical development stages [5] Group 4: Future Goals - The Lingnan Digital Creative Building aims to achieve a signing rate of over 50% by 2026, generating an annual output value exceeding 60 billion yuan, with a long-term goal of reaching a valuation of 100 billion yuan by 2030 [7] - The building plans to support 50 "Lingnan Cultural Big Data+" projects, promoting the integration of culture and technology [6][7]