Market Overview - In July, Hangzhou's new housing market experienced a significant decline in both supply and demand, with total transactions dropping to 2,845 units, a 59% decrease from June's 6,960 units and a 27% decrease year-on-year from July 2022's 3,901 units [1] - The total new supply in July was only 2,310 units, a 62% decrease from June's 6,053 units, marking the lowest monthly supply of the year [1] Key Projects and Performance - The top-selling projects in July were primarily from the "Bingjiang" area, with the "Binghang Binfen City" project leading sales with 206 units sold at an average price of 17,600 yuan per square meter [1] - The "Mulan Tai" project in the Qiantang District sold 153 units at a price of 31,309 yuan per square meter, while "Shizhouli" in Yuhang District sold 149 units at an average price of 34,015 yuan per square meter [1] Upcoming Market Activity - August is expected to see a more active new housing market in Hangzhou, with 36 projects scheduled to launch, including 20 new developments [3] - The luxury market is set to introduce several high-end projects, including "Aoying Mingcui Fu," which launched 74 units at an average price of 87,000 yuan per square meter, attracting significant buyer interest with a low lottery rate of 12.23% [4] New Developments - Several new projects are preparing for launch in August, including "Lichangting" and "Jianfa Yingguan Chenyun," which will offer high-rise and townhouse options with prices expected to exceed 55,000 yuan per square meter [5][6] - The "Yuehaitang" project in the Xihu District is set to launch with an expected price in the "30000s" range, targeting first-time buyers and those looking for improved living conditions [7][8]

Core Insights - The project "Mulan Tai" in Hangzhou, launched in June 2025, achieved strong sales with 183 units sold in the first month, making it one of the most notable new projects in the city [1][9] - This project is a collaboration between Binjiang Group, Xingyao Real Estate, and Beihome, marking the first fully elevated platform residential project in Hangzhou following the implementation of the "new volume regulations" [1][4] Project Features - Located near the subway line 1 and various amenities, Mulan Tai features an innovative design that elevates residential units approximately 9.1 meters above ground, enhancing light, views, and privacy [4][9] - The project includes a "super hub layer" for vehicle and pedestrian access, along with nine landscaped gardens and a clubhouse, promoting a tranquil living environment [4][9] Housing Options - Mulan Tai offers diverse unit types ranging from approximately 99 to 139 square meters, catering to different family needs and preferences, with designs that maximize natural light and views [7][9] - The project is tailored to meet the demands of first-time buyers and those seeking to upgrade their living conditions [7][9] C2M Model Implementation - Mulan Tai is the first project in Hangzhou utilizing Beihome's C2M (Customer to Manufacturer) model, which leverages big data and AI to analyze customer needs and market trends [9][10] - Prior to acquiring the land, Beihome conducted extensive market research to inform product positioning, which helped secure the land at a relatively low point in the market [9][10] Company Overview - Beihome, part of Beike Group, focuses on data-driven residential development services rather than traditional property development, aiming to provide comprehensive C2M solutions and integrated marketing services [10] - As of May 2025, Beihome has launched over 10 residential projects across major cities in China, enhancing the quality of housing for consumers [10]