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贝好家C2M模式助力,滨江兴耀沐兰台热销杭城
Sou Hu Cai Jing· 2025-07-04 15:33
Core Insights - The project "Mulan Tai" in Hangzhou, launched in June 2025, achieved strong sales with 183 units sold in the first month, making it one of the most notable new projects in the city [1][9] - This project is a collaboration between Binjiang Group, Xingyao Real Estate, and Beihome, marking the first fully elevated platform residential project in Hangzhou following the implementation of the "new volume regulations" [1][4] Project Features - Located near the subway line 1 and various amenities, Mulan Tai features an innovative design that elevates residential units approximately 9.1 meters above ground, enhancing light, views, and privacy [4][9] - The project includes a "super hub layer" for vehicle and pedestrian access, along with nine landscaped gardens and a clubhouse, promoting a tranquil living environment [4][9] Housing Options - Mulan Tai offers diverse unit types ranging from approximately 99 to 139 square meters, catering to different family needs and preferences, with designs that maximize natural light and views [7][9] - The project is tailored to meet the demands of first-time buyers and those seeking to upgrade their living conditions [7][9] C2M Model Implementation - Mulan Tai is the first project in Hangzhou utilizing Beihome's C2M (Customer to Manufacturer) model, which leverages big data and AI to analyze customer needs and market trends [9][10] - Prior to acquiring the land, Beihome conducted extensive market research to inform product positioning, which helped secure the land at a relatively low point in the market [9][10] Company Overview - Beihome, part of Beike Group, focuses on data-driven residential development services rather than traditional property development, aiming to provide comprehensive C2M solutions and integrated marketing services [10] - As of May 2025, Beihome has launched over 10 residential projects across major cities in China, enhancing the quality of housing for consumers [10]