看到一半的时候，小女儿哭闹着说口渴，想喝水。 贾伟，LKK洛可可创始人、董事长、艺术家、黑马加速导师 自2004年创业以来，贾伟狂揽 79项 红点奖，并成为中国唯一独揽红点、iF、IDEA、G-Mark、Good Design、红星等国际顶级设计金奖的设计师； 将洛可可做成中国最大的工业设计公司之后，不断颠覆自己，连续创业； 被外界誉为：兼具商业头脑和设计才华的中国商业设计师第一人。 九年前，一个周六的下午。我和父亲，在家中陪伴孩子看动画片。 我父亲立刻起身去厨房倒了一杯热水。热水是刚烧好的，很烫。 他怕小女儿烫到，于是小心翼翼的把杯子放在了桌子的中间。 这个位置，小女儿正常情况下，是很难够到的。 他想等水温降下来之后，再给她喝。可万万没想到，意外发生了。 我父亲刚刚坐下，小女儿可能太渴了。便趁父亲不注意，在桌边跳起来，伸直胳膊不断的够杯子。 小女儿还小，身高不够。这一跳，刚刚好能够碰到杯子上的拉绳。 她的小手努力地往前一伸，然后，猛地一拽。紧接着，就是一声"哗啦"和"砰"的清脆声响。 满满的一杯开水，泼到了小女儿的半张脸和胸口上，瞬间皮开肉绽。小女儿立刻发出了痛苦的哭喊声。 那一刻，两个父亲都傻了。 那个时 ...

Core Insights - The article emphasizes the importance of understanding consumer needs and effectively communicating brand value propositions to create successful brands [1] - It highlights the significance of product innovation and brand localization in the context of the evolving consumer landscape, particularly in the face of AI-driven changes [7][10] Group 1: Event Overview - The "Black Horse Consumption Rise Selected Course" will take place from October 17 to 19 in Shenzhen, focusing on product innovation and brand expansion strategies in the current market [5][9] - Notable speakers include industry leaders from renowned companies such as Sony, Uniqlo, and Muji, who will share insights on transforming technology into consumer-perceived value [9][10] Group 2: Key Themes - The article discusses how Japanese manufacturing success serves as a model for emerging markets, emphasizing the need to convert technology into tangible consumer benefits [7] - It outlines the role of AI in redefining consumer value and the necessity for companies to integrate demand with algorithmic capabilities to thrive in the future [7][10] Group 3: Practical Insights - The course will cover strategies for navigating the saturated market, focusing on identifying niche opportunities and leveraging AI for product innovation [10][12] - It will also address the importance of aligning supply chain capabilities with local market demands for successful brand globalization [11][16] Group 4: Target Audience - The course is aimed at founders and CEOs of consumer enterprises looking to break through growth ceilings, expand internationally, and innovate in product development [22]

Core Viewpoint - Investors are focusing on consumer enterprises that emphasize brand development, high standardization for rapid scalability, and defensive ecosystems against imitation [1][6][9] Group 1: Brand Development and Market Strategy - Successful consumer brands must have a flagship product that breaks through the market, allowing for the incubation of smaller brands [1] - High standardization enables rapid replication and the establishment of extensive chain stores [1] - Companies need to consider defensive strategies against imitation by innovating before launching products [1] Group 2: Learning from Japanese Consumer Brands - The success of Japanese brands in the 1980s was due to their ability to convert technology into user-perceived value, exemplified by Sony's Walkman and Uniqlo's comfortable basics [6][8] - Future consumer champions will be those that can perfectly integrate demand with algorithms, as seen in products like Plaud recording cards and Haivivi toys [6][9] Group 3: Course Offerings and Insights - The "Black Horse Consumption Rise Selected Course" will provide insights into how Japanese and Chinese consumer companies navigate the current market landscape [8][9] - Key speakers include industry leaders who will share their experiences in product innovation, brand development, and market strategies [8][9] Group 4: AI and Market Opportunities - The rise of AI is reshaping consumer markets, creating new opportunities for innovation in various sectors, including consumer electronics and emotional companionship [9][10] - Companies must identify their market positioning and leverage scalable innovative products to achieve brand differentiation [9][10] Group 5: Globalization and Localization - Chinese brands must adapt their supply chain capabilities to meet local market demands when expanding overseas, moving from a "copying domestic models" mindset to a localized approach [10][16] - Building trust with local consumers is crucial for Chinese brands in international markets, focusing on solving local problems rather than merely selling products [10][16]

以下文章来源于i黑马 ，作者i黑马 i黑马 . 父母常常在家谈怎么做生意，我从小就听到了很多故事。 我最崇拜的人正是我的父亲，他认真、勤奋，改变了家庭命运。我也要做个认真、勤奋的人。 我18岁来到北京，28岁准备创业。 38岁时，做了我们公司自己的第一款产品（55度杯），那年卖了50多个亿。 让创业者不再孤独@i黑马 贾伟，LKK洛可可创始人、董事长、艺术家、黑马加速导师 自2004年创业以来，贾伟狂揽 79项 红点奖，并成为中国唯一独揽红点、iF、IDEA、G-Mark、Good Design、红星等国际顶级设计金奖的设计师； 将洛可可做成中国最大的工业设计公司之后，不断颠覆自己，连续创业； 被外界誉为：兼具商业头脑和设计才华的中国商业设计师第一人。 我出生在宁夏，在腾格里沙漠旁边长大，从小就经常骑着骆驼到沙漠里看星星。 我的父母在改革开放之前就做生意，做那种很小的生意，小倒爷，开早点铺、卖西瓜、开录像厅、倒服装、倒电视。就是所有改革开放之前的 生意，我父母基本都做过。 我不能说我是富二代，就只是万元户而已。富二代都是拿父亲的钱来创业，我没拿我父亲的钱创业，我父亲也没钱给我。 今天，大家看到的是50岁的我， ...

Core Insights - The article emphasizes the importance of product innovation and brand globalization in the context of the current consumption landscape, particularly focusing on the lessons from Japanese companies like Sony, Uniqlo, and Muji [8][10][11]. Group 1: Event Overview - The "Black Horse Consumption Rise Selected Course" will take place from October 17 to 19 in Shenzhen, featuring industry leaders who will share insights on product innovation and brand expansion in the current market [5][9]. - The course aims to dissect how Japanese and Chinese consumer champions navigate the challenges of a saturated market and leverage technology for product development [10][11]. Group 2: Key Themes - The transition from "Made in China" to brand premiumization is crucial for Chinese consumer electronics companies to escape price competition [16]. - AI is reshaping consumer experiences, with companies needing to integrate demand with algorithmic solutions to create innovative products [8][10]. - The course will cover various sectors including consumer electronics, beauty, fashion, and fast-moving consumer goods, focusing on how to turn technology into user-perceived value [9][10]. Group 3: Expert Contributions - Notable speakers include: - **前田悟** (Former Sony Engineer): Discussing how to transform ideas into market-leading products [15]. - **萩原富三郎** (Muji Co-founder): Sharing insights on maintaining quality while offering structurally low-priced products [19]. - **浅田拓郎** (Former Uniqlo MD): Revealing how data-driven strategies can lead to significant growth [21]. Group 4: Target Audience - The course is designed for founders and CEOs of consumer enterprises looking to: - Break through growth ceilings by identifying niche market opportunities [23]. - Expand internationally while avoiding cultural pitfalls [23]. - Innovate products to combat severe homogenization in the market [23].

Core Viewpoint - The article emphasizes the importance of understanding consumer needs and the ability to transform technology into user-perceived value, particularly in the context of AI reshaping the consumption landscape [8][9]. Group 1: Event Overview - The "Black Horse Consumption Rise Selected Course" is scheduled from October 17 to 19 in Shenzhen, focusing on how Japanese and Chinese consumer companies can thrive in a saturated market [6][10]. - The course features prominent speakers from various successful companies, including former executives from Uniqlo, Sony, and Muji, who will share insights on product innovation and brand expansion [3][10]. Group 2: Key Insights from Japanese Experience - The success of Japanese brands in the 1980s serves as a model for emerging markets, highlighting the importance of converting technology into consumer-friendly products [8]. - Companies like Sony and Uniqlo succeeded not just through advanced technology but by addressing specific consumer pain points, demonstrating the need for a deep understanding of consumption scenarios [8][9]. Group 3: AI and Consumer Innovation - AI is redefining the essence of consumption, with future market leaders being those who can seamlessly integrate consumer needs with algorithmic solutions [8][11]. - The rise of AI in consumer products is creating new categories, emphasizing the need for companies to identify clear market segments and innovate accordingly [11]. Group 4: Globalization and Localization - The essence of globalization for Chinese brands lies in deeply integrating local market demands with Chinese supply chain capabilities, moving beyond mere exportation [12][17]. - Successful overseas branding requires understanding and connecting with local consumers, ensuring that products address their specific needs rather than just selling a product [18]. Group 5: Course Content and Structure - The course will cover various topics, including consumer insights, product development processes, and strategies for overcoming market saturation through innovation [10][19]. - Specific sessions will focus on how to leverage data-driven strategies for product planning and inventory management, drawing lessons from successful companies like Uniqlo [21].

黑马营 22 期 5 课 每日金句 利用文化势能创造产品，不是把你的产品、把你的企业放在高峰，而是把 一种创造力放在高峰上。通过文化势能铺就的用户和群体，表达成为一种 体验，这种体验成为社交货币，成为一种价值，最后表达为一种话语体 系，大家可以透过你所构建的东西，再表达、再传播。爆品就这样产生 了。 贾伟 | 洛可可创新设计集团创始人 这里认真推荐你： 报名 「 黑马·消费崛起精选课 」 本次邀请到的名师就有： 金沙江创投主管合伙人 朱啸虎 、 前优衣库MD部长 浅田拓郎 、 无印良品初创成员 萩原富三 郎 、 前华为北美公关舵主 Chris Pereira 等 。 活动详情如下 ↓↓↓ 黑马消费崛起精选课 10.17 / 10.19 ♡ 深圳 Oct. Oct. 向中日消费冠军 学产品创新与品牌出瘦 80 年代起"日本制造"的黄金时代为后发国家提供了 从技术追赶者到规则制定者的转型范本。日本企业成 功的关键在于将技术转化为用户可感知的价值。索尼 Walkman 的成功不是因为技术最先进,而是解决了 " 随时随地听音乐 "的痛点;优衣库的胜利不仅是开 发了舒适基本款,更在于联合东丽带来的科技面料的推 广。这种 ...

Group 1 - The article highlights the journey of Jia Wei, the founder of LKK Design, who has won 79 Red Dot Awards and is recognized as a leading designer in China, combining business acumen with design talent [2] - Jia Wei's experience with his daughter's scalding incident led to the realization of unmet user needs, particularly in the design of everyday products like cups [23][24] - The introduction of the "55-degree cup," which can cool boiling water to a safe drinking temperature, generated significant market demand, achieving nearly 5 billion yuan in sales in its first year [28] Group 2 - The article emphasizes the importance of understanding user perspectives and needs in product design, which can lead to innovative solutions that address real-life problems [24][25] - It discusses the concept of "product three views" (user view, value view, and world view) as essential for creating successful products [29][30] - The upcoming Black Horse Consumption Rise course aims to teach participants about product innovation and brand expansion, featuring industry leaders and experts [33][36] Group 3 - The course will cover how Japanese companies successfully transformed technology into user-perceived value, providing insights for Chinese enterprises [40] - It will also explore the integration of AI in consumer products and how to leverage technology for market advantage [41][43] - The course is designed for founders and CEOs of consumer enterprises looking to overcome growth barriers and innovate in product development [57]

Core Insights - The article emphasizes the importance of understanding the core business model before seeking financing, suggesting that funding should accelerate growth rather than clarify business strategies [1] - It highlights the significance of product innovation and understanding consumer needs, drawing lessons from successful Japanese companies like Sony and Uniqlo [8][9] Group 1: Financing and Business Strategy - Financing should be aimed at accelerating growth rather than changing the core business model [1] - Companies must have a clear understanding of their operational core before seeking investment [1] Group 2: Product Innovation and Market Understanding - Successful companies convert technology into user-perceived value, as seen in Sony's Walkman and Uniqlo's comfortable basics [8] - AI is reshaping consumer products by redefining their inherent value, with future champions being those who integrate demand with algorithms [8] Group 3: Learning from Japanese Companies - The article discusses how Japanese companies have successfully transformed from technology followers to rule-makers by understanding consumer scenarios [8] - It suggests that Chinese companies can learn from Japan's experience in product innovation and brand globalization [13] Group 4: Course Offerings and Expert Insights - The article promotes a course that includes insights from industry leaders on product innovation, supply chain management, and global branding strategies [9][10][11] - Key speakers include experts from Sony, Uniqlo, and other successful brands, focusing on how to navigate the current market landscape [19][20][21]

Core Viewpoint - The article emphasizes the importance of aligning with national policies for entrepreneurs, outlining a five-step ladder for small and medium-sized enterprises (SMEs) to climb towards innovation and growth in the current market environment [3][4][5][6]. Group 1: Five Steps for SMEs - Step 1: "Small Innovation" - Focus on innovative SMEs that excel in product, technology, management, and business model innovation, targeting niche markets with strong growth potential [3]. - Step 2: "Small Technology" - Refers to technology-driven SMEs that engage in scientific research and development, achieving sustainable growth through the transformation of intellectual property into high-tech products or services [4]. - Step 3: "Specialized and Innovative" - Describes SMEs that are specialized, refined, and distinctive, focusing on niche markets with unique professional technologies [5]. - Step 4: "Little Giants" - Represents the top performers among the "specialized and innovative" SMEs [6]. - Step 5: "IPO on Beijing Stock Exchange" - Highlights the importance of going public on the Beijing Stock Exchange, which is designed to support innovative SMEs, with government subsidies available at each step of the ladder [6]. Group 2: Investment Opportunities - The article notes that the recent AI boom has led global investors to recognize the undervaluation of Chinese assets, prompting a surge of new consumer companies to list in Hong Kong [7]. - Companies like Mixue Ice City have seen significant market capitalization growth, becoming leaders in the new consumer sector [8]. - Other brands that survived the pandemic, such as HuShang Ayi and Bawang Tea, are also exploring listings in Hong Kong or the US [9]. Group 3: Entrepreneurial Insights - Entrepreneurs are advised to secure funding before consensus peaks, continue fundraising during peak consensus, and focus on development when consensus wanes [11][12]. - The article stresses the importance of maintaining confidence during industry downturns, as opportunities often arise when others are pessimistic [13][14]. - The principle of "winners take all" is highlighted as a consistent theme in entrepreneurship and the development of China's economy and innovation over the past two decades [15]. Group 4: Upcoming Events - The article promotes a three-day immersive course on product innovation and brand expansion, featuring industry experts from Japan and China, aimed at helping entrepreneurs navigate the current market landscape [16][20][21].