Core Viewpoint - The article emphasizes the importance of awards, collaboration with Fortune 500 companies, and creating blockbuster products as the "three axes" for success in the industrial design industry, as demonstrated by the founder of LKK, Jia Wei [3][18][20]. Group 1: Entrepreneurial Journey - Jia Wei started his entrepreneurial journey at the age of 28 and has been in business for over 20 years, achieving significant milestones such as selling over 5 billion units of their first product, the 55-degree cup [5][6]. - The initial phase of his entrepreneurship involved renting a workspace for 500 yuan per month, showcasing the humble beginnings of his company [10][12]. Group 2: Standards for Success - The first standard for success is winning prestigious design awards, including the Red Dot and iF awards, which are considered the Olympics of the design world [15][16]. - The second standard involves collaborating with Fortune 500 companies, with LKK having worked with over 280 such companies, aiming to reach 500 [17][18]. - The third standard is to create impactful products that contribute to societal development and market disruption [18][19]. Group 3: Long-term Value Pursuit - Jia Wei highlights the significance of having a long-term value pursuit and staying true to one's original intentions, which he refers to as "初心" [28]. - He emphasizes that persistence in achieving long-term goals, such as winning a gold award, is crucial for success [24][28]. Group 4: Trends in Global Business - The article identifies three major trends in global business: the rise of individual users, a return to "truth, goodness, and beauty," and the digital lifestyle [29]. - It suggests that the future will be characterized by a competition of imagination, focusing on emotional and functional value to create new product attributes [30][31]. Group 5: Upcoming Event - The article promotes an upcoming event, the "Black Horse Consumption Rise Selected Course," scheduled for October 17-19 in Shenzhen, featuring industry leaders sharing insights on product innovation and brand expansion [32][36].

所有过去这些年，我发现： 几乎食品饮料工业的成功，大概就是四个词，基本上无一例外。 减糖、减脂、减卡、减油、减盐。 第三，五个零。 零蔗糖、零色素、零香精、零防腐剂、零添加剂。 Timing 点到了，到了那个时间，就对了。 所以，几乎食品饮料工业的成功，大概就是四个词： 第一，" 五加 "。 加蛋白质、加钙、加芝士、加膳食纤维、加益生菌。 第二，五减。 成功的品牌案例，都是趋势性的成功，我们也只是趋势的助推者。 比如说，你看到元气森林的成功，无糖茶东方树叶的成功，无糖酸奶简醇的成功，那请问为什么呢？ 无糖茶，很早就出现了，为什么就不成功呢？但是2020年就成功了。 第四，五追求。 求新鲜、求天然、求绿色、求有机、求轻量。 市面上那些成功的品牌案例，基本上无一例外，这就是消费趋势。 这里，认真给大家推荐一下： 10月17日-19 日 ，黑马消费崛起精选课（深圳） 这次邀请到的名师就有： 锅圈&钱大妈&零食很忙的背后投资大佬 常斌， 前优衣库MD部长 浅田拓郎 、 无印良品初创成员 萩原富三郎 、 前华为北美公关舵主 Chris Pereira 、等 。 3天时间，带你沉浸式拆解中日消费企业如何赢在存量时代， 教 ...

Core Viewpoint - The article emphasizes the importance of learning from Japan's experience during its "lost thirty years" to identify structural opportunities in China's consumer market, focusing on the emergence of new national brands and nationwide chains [7][28]. Group 1: Insights from Japan - Japan experienced stagnant wages and severe aging during its lost thirty years, yet it produced successful consumer champions like Uniqlo and 7-Eleven, highlighting the importance of upgrading essential needs and changing business formats [8][9]. - The rise of affordable alternatives in Japan, such as Uniqlo, shifted consumer focus from luxury to practicality, indicating a trend that could be mirrored in China [10][11]. - Key lessons for Chinese companies include the need for extreme cost-performance ratios, unique offline retail experiences, and high execution efficiency [12][13]. Group 2: Opportunities in China's Consumer Market - The article identifies the "downstream market" as the most mainstream and core market for the next two to three decades in China, emphasizing the need to discover new national brands and chains [14][28]. - The author reflects on the early days of JD.com, noting its growth from 1 billion in revenue to becoming China's first trillion-yuan retail enterprise, showcasing the potential for rapid growth in the consumer sector [15][18]. - The investment firm, Qicheng Capital, has focused on supporting new consumer champions, with over 20 companies in its portfolio, including several that have achieved significant revenue milestones [24][25]. Group 3: Structural Opportunities in the Consumer Market - The article posits two structural opportunities in the Chinese consumer market: the emergence of new national brands and the development of new nationwide chains [28]. - The success of companies like Delmar and Qicheng during the pandemic illustrates the potential for growth in the food sector, which has seen significant opportunities arise from market changes [26][27]. - The upcoming "Black Horse Consumption Rise" course aims to provide insights into how Chinese and Japanese consumer companies can thrive in the current market environment [29][30].

Core Viewpoint - The article emphasizes the importance of learning from both successes and failures in business, highlighting that understanding the correct causal relationships is fundamental to human progress and decision-making in investments and entrepreneurship [7][11][15]. Group 1: Company Insights - TianTu Capital has become the first Chinese VC to be listed on the Hong Kong Stock Exchange as of October 6, 2023 [3]. - The founder of TianTu Capital, Feng Weidong, manages a fund size exceeding 20 billion yuan and has invested in over 200 companies, including notable firms like Zhou Hei Ya and Nai Xue's Tea [4][5]. - The article promotes an upcoming event featuring Feng Weidong and other industry leaders, focusing on product innovation and brand expansion in the consumer sector [16][18]. Group 2: Market Trends - The article discusses the strategies of Japanese brands in the 1990s, which successfully expanded overseas while maintaining profitability through product innovation and brand development [22]. - It highlights the dual strategy of "localization + globalization" adopted by companies like Kao, which operates in over 100 countries, and Uniqlo, which has seen a tenfold increase in stock price over the past five years [22]. - The article outlines the need for Chinese consumer brands to innovate and differentiate in a saturated market, emphasizing the importance of quality and cost-effectiveness to meet new consumer demands [25]. Group 3: Educational Opportunities - The article promotes a three-day immersive course aimed at dissecting how Chinese and Japanese consumer companies succeed in a saturated market, focusing on product innovation and brand globalization [17][20]. - The course will feature industry experts who will share insights on product development, market positioning, and strategies for overcoming challenges in international markets [24][26]. - Specific sessions will cover topics such as the importance of data-driven product strategies and the role of technology in enhancing product development efficiency [32][34].

Core Viewpoint - The article discusses the journey of the founder of LKK Innovation Design Group, highlighting the challenges faced after a devastating fire in 2018 and the subsequent personal and professional transformation that followed. It emphasizes the importance of self-reflection, resilience, and the duality of entrepreneurship, combining both emotional and rational aspects in leadership. Group 1 - In 2018, LKK's Beijing office suffered a fire that destroyed critical assets, leading to significant financial losses and hindering the company's planned IPO in 2019 [3][11][14] - The founder, Jia Wei, describes this period as a "dark moment" in his life, prompting a deep introspection and a shift from external to internal growth [4][10][14] - The company has evolved into a leading innovation design group in China, with a focus on integrating user experience and Chinese cultural elements into product design [4][5][10] Group 2 - Jia Wei engaged in various activities such as hiking, spiritual practices, and painting to rebuild his inner self, which he refers to as "natural healing, spiritual healing, and artistic healing" [16][18][19] - He emphasizes the importance of understanding oneself and cultivating self-love as essential for effective leadership and entrepreneurship [19][20][28] - The concept of "chapter-based life" is introduced, suggesting that individuals should embrace their multifaceted identities rather than being confined to a single label [20][28] Group 3 - The article outlines the evolution of Jia Wei's understanding of entrepreneurship, transitioning from a designer to a design manager, and eventually to an entrepreneur [22][24][28] - It highlights the necessity for entrepreneurs to possess both emotional intelligence and rational decision-making skills, advocating for a balance between the two [26][27][28] - The importance of continuous learning and self-improvement is stressed, with a call for entrepreneurs to engage in both external knowledge acquisition and internal wisdom cultivation [28][29]