长江商报消息 ●长江商报记者 黄聪 获得长安汽车（000625.SZ）全力托举的深蓝汽车，又获得了大笔增资。 12月25日，长安汽车公告，深蓝汽车开展增资扩股，募资规模约61亿元。 长江商报记者发现，深蓝汽车尚未盈利，近一年半累计亏损21.25亿元。截止到2025年上半年末，公司 资产总额达260.95亿元，负债总额达301.41亿元，资产负债率约为116%。 深蓝汽车董事长邓承浩曾介绍，公司2025年销量目标为36万辆。而前11个月，公司累计交付30.21万 辆，虽同比增长45.73%，但仅完成目标约84%。其中，公司11月交付量环比下滑约10%，同比下滑约 8%。 这也意味着，深蓝汽车12月交付量要达到5.79万辆才能达到目标，这显然并不现实。 长安汽车增资深蓝汽车 深蓝汽车成立于2018年5月，是长安汽车乘用车三大品牌之一，是长安汽车新能源"香格里拉"战略的核 心承载主体。 12月25日，长安汽车公告，公司此前召开董事会审议通过了《关于向控股子公司增资的议案》，同意深 蓝汽车开展增资扩股，预计募资规模约61.22亿元，包括重庆联合产权交易所集团股份有限公司公开挂 牌增资和非公开协议增资两部分，其中，公司 ...

12月26日，46辆搭载L3级智能驾驶辅助系统的深蓝汽车正式驶入城市道路，这是中国首批大规模L3级自动驾驶车 辆正式上路通行。继12月20日首块L3级自动驾驶专用正式号牌落户深蓝汽车后，中国自动驾驶技术从合规准入迈 向真实应用的关键一步。 首块L3级自动驾驶专用正式号牌率先在深蓝汽车启用，作为长安汽车" 北斗天枢2.0"计划的承接者，深蓝汽车从 2023年首发申报L3路测资格牌照，到2024年代表长安汽车首批获得L3测试准入，再到2025年获得智能网联汽车准 入和上路通行试点资格，并最终代表长安汽车斩获首块L3级自动驾驶专用正式号牌。 此次，深蓝L06与深蓝汽车首批L3级自动驾驶正式上牌车辆共同上路。值得一提的是，车辆搭载的DEEPAL AD Max采用与特斯拉同类的一段式端到端智能驾驶辅助算法。 深蓝汽车不仅完成中国首批大规模L3级自动驾驶专用正式号牌车辆上路通行，本月还成功完成融资61.22亿元。 据深蓝汽车介绍，该笔资金核心用途用于新汽车研发，智能化、电动化核心技术创新，全球品牌力提升等。本轮 融资后，重庆长安汽车股份有限公司增资31.22亿元，股比保持50.9959%不变，仍为深蓝汽车第一大股东和实际 ...

深蓝汽车再次迎来里程碑时刻。 ▲深蓝汽车融资海报。企业供图 这算得上是2025年最后一笔汽车行业融资。对深蓝汽车而言，61.22亿元的C轮融资不仅仅是资本账簿上数字的变动，更是释放出清晰的信号：在汽车转型 关键时期，在新能源汽车市场进入下半程的当下，深蓝汽车凭借扎实的技术积淀、与明确的战略路径，获得市场和资本的深度认可，跑出独特的成长路 径，迈向高质量发展新航程。 岁末融资，获国有和市场化资本双认可 深蓝汽车于2025年11月26日在产交所正式挂牌启动新一轮融资，仅用时1个月，新一轮融资落地完成。本轮融资中，渝富集团增资金额25亿元，长安汽车 增资31.22亿元，招银投资增资5亿元，其中渝富集团和招银投资是新增股东。 C轮融资落地后，深蓝汽车构建起了产业资本与金融资本协同赋能的新格局。长安汽车50.9959%不变，为深蓝汽车第一大股东和实际控制人，渝富集团持 有深蓝汽车12.0937%股份，招银金融持有深蓝汽车2.4187%股份。 据了解，深蓝汽车本轮融资将用于新汽车研发，智能化与电动化核心技术创新，以及全球品牌力提升等领域。未来，深蓝汽车将聚焦智能化与电动化的核 心技术创新，以"智能科技"为内核，投入新汽车 ...

Group 1 - The core point of the article is that the well-known domestic electric vehicle brand, Deep Blue Automotive, backed by Changan Automobile, has successfully completed a capital increase plan, raising a total of 6.122 billion yuan [1][9] - The capital increase involved three investors: Changan Automobile, Chongqing Yufu Group, and China Merchants Bank Investment Financial Asset Investment Company (招银AIC), with Changan contributing 3.122 billion yuan, Chongqing Yufu Group 2.5 billion yuan, and 招银AIC 500 million yuan [1][9] - After the capital increase, Changan Automobile remains the largest shareholder with a stake of nearly 51%, while Chongqing Yufu Group holds approximately 12.09% and 招银AIC enters as a new shareholder with about 2.42% [1][9] Group 2 - Deep Blue Automotive, formerly known as Chongqing Changan New Energy Technology Co., was renamed in April 2023 and operates as an independent electric vehicle brand under Changan Automobile [2][10] - The company reported revenues of nearly 28 billion yuan for the first eight months of 2025, with a total profit loss of 979 million yuan and a net profit loss of approximately 1.005 billion yuan [3][11] - Financial data shows that Deep Blue Automotive has been consistently losing money since its establishment, with total assets of 257 billion yuan and total liabilities of 301.93 billion yuan, resulting in a net asset deficit of nearly 45 billion yuan [3][11] Group 3 - In 2024, Deep Blue Automotive achieved revenues of 37.225 billion yuan, with a net profit loss of about 1.57 billion yuan, while in 2023, revenues were 26.926 billion yuan with a net profit loss of approximately 3.107 billion yuan [4][12] - The company has seen a steady increase in revenue from 15.678 billion yuan in 2022 to 37.225 billion yuan in 2024, although it continues to face significant losses [4][13] - Deep Blue Automotive's product lineup includes various models such as the entry-level S05, mid-size SUV S07, flagship SUV S09, and several sedan models targeting young consumers [7][14] Group 4 - 招银AIC, established in late November 2023, is a new player in the market with a focus on market-oriented debt-to-equity swaps and shareholder investment pilot projects, with a registered capital of 15 billion yuan [8][15] - The investment by 招银AIC in Deep Blue Automotive marks its first significant move since its establishment, indicating a strategic entry into the electric vehicle sector [8][15] - The competitive landscape for Deep Blue Automotive is intensifying, as evidenced by a decline in sales in November despite a year-on-year growth of 45.7% in the first ten months of the year [7][14]

Core Viewpoint - Deep Blue Automotive officially launched its financing on November 26, attracting significant industry attention amid a rational capital market and intensifying competition in the new energy sector [2] Group 1: Financing Details - The total amount of funds to be raised is yet to be determined, with the corresponding equity ratio also to be determined [5] - The financing aims to support new vehicle research and development, core technology innovation in intelligence and electrification, and enhance global brand strength [5][10] Group 2: Sales Performance - Deep Blue Automotive's cumulative sales from January to October 2025 increased by 57.1% year-on-year, significantly surpassing the industry average [7] - The company has achieved over 30,000 monthly sales for three consecutive months since September, aiming for a milestone of 700,000 units [7][8] - The brand has successfully transitioned from a price-driven strategy to a value-driven approach, focusing on high-quality growth [8] Group 3: Technological Advancements - The financing will be directed towards new product development and core technology innovations, emphasizing "smart technology" [10] - Deep Blue is building a comprehensive technological moat covering the three electric systems, intelligent driving, semiconductors, and suspension technology [10][12] - The company has made significant strides in technology, such as launching the first mass-produced model with a magnetorheological suspension system among Chinese brands [10] Group 4: Globalization Efforts - Deep Blue Automotive has entered nearly 100 global markets, establishing a presence in emerging markets like Thailand and Greece, as well as in mature markets in Europe [12] - The company emphasizes not only sales volume but also brand value and user reputation on a global scale [12] - The successful performance of flagship models like the Deep Blue S05 and S07 reflects the steady progress of the company's globalization strategy [12] Group 5: Future Outlook - Deep Blue plans to create a wider range of high-quality new vehicles and continue investing in key areas such as electric drive, intelligent cockpit, and semiconductors [13] - The financing initiative is seen as a response to the national "new quality productivity" strategy, showcasing the company's operational efficiency and strategic execution [13][14] - The transition from "price competition" to "value competition" is a significant aspect of Deep Blue's strategy, aiming to build a world-class electric vehicle brand [14]

Core Insights - The automotive industry has not shown significant enthusiasm for the "Double Eleven" shopping festival, contrasting with other sectors like beauty and fashion that have seen explosive sales [1][3] - Many car manufacturers did not launch special promotions for "Double Eleven," treating it as an ordinary time rather than a major sales event [1][3] - The marketing strategies of car companies have shifted towards regular monthly or quarterly promotional offers rather than relying on specific shopping festivals [6][7] Group 1: Industry Response to "Double Eleven" - Car manufacturers, including traditional and new energy vehicle brands, have not actively promoted "Double Eleven" through special offers or marketing campaigns [3][6] - Sales personnel from various brands confirmed that there were no additional discounts or promotions specifically for "Double Eleven," with offers remaining consistent with regular monthly incentives [1][3][6] - Some brands, like Extreme Fox and Deep Blue, did announce limited-time offers, but these were often minor products or had conditions that extended beyond the festival itself [4][5] Group 2: Consumer Behavior and Market Dynamics - The long decision-making cycle for car purchases means consumers are less likely to be swayed by short-term discounts, reducing the effectiveness of promotional events like "Double Eleven" [6][7] - The competitive nature of the automotive market has led to a normalization of discounts, making consumers less responsive to special promotions during events [6][7] - Recent data indicates that the penetration rate of new energy vehicles in the market has reached 57.2%, suggesting a shift in consumer focus towards technology and product value rather than just price [11][12] Group 3: Marketing Strategies - Car companies are increasingly focusing on enhancing product value through technological advancements, such as smart driving systems and improved battery life, rather than relying solely on price reductions [11][12] - The marketing approach has evolved to include building brand identity and consumer loyalty through quality service and expanded consumer engagement [12] - Regular promotional strategies, such as monthly purchase rights and incentives, have become the norm, with companies like Xiaomi maintaining consistent offers across multiple months [7][9]

Core Viewpoint - Deep Blue Automotive is launching the L06, a key model aimed at the sedan market, following the success of its SUV model S05, with a starting pre-sale price of 139,900 yuan [2][4]. Group 1: Product Overview - The L06 is a mid-size electric sedan, positioned below the L07, and shares some design similarities with the SL03, although the company has not clarified the relationship between the two models [3]. - The SL03 was previously a sales leader for Deep Blue, achieving over 10,000 monthly sales at launch, but its importance has diminished as the focus has shifted to SUVs [3][4]. - Deep Blue currently has three SUVs on sale: S05, S07, and S09, with the S05 being the primary model driving sales [3]. Group 2: Sales Performance - In October 2025, Deep Blue's total sales reached 36,792 units, with the S05 alone surpassing 20,000 units [4]. - The company has seen a 57.1% year-on-year increase in cumulative sales from January to October this year, exceeding 260,000 units [5]. Group 3: Technical Features - The L06 boasts a maximum range of 670 km, with a rapid charging capability that allows 30% battery to reach 80% in just 15 minutes, and includes a 6 kW external discharge function [4]. - It features a magnetic suspension system, claimed to be comparable to that of a 3 million yuan Ferrari, enhancing vehicle stability and control [4]. - The L06 is equipped with the DEEPAL AD Max intelligent driving assistance system, utilizing laser radar and advanced algorithms to improve navigation and driving experience [4]. Group 4: Technological Innovations - The L06 is the first vehicle to feature the Dimensity S1 Ultra 3nm automotive-grade cockpit chip, achieving the highest AnTuTu score in the industry, surpassing the second place by 33% [5]. - The emphasis on technology, including the magnetic suspension and advanced cockpit chip, positions the L06 as a differentiated product in the 150,000 yuan electric sedan market [5]. Group 5: Future Goals - Deep Blue aims to achieve a sales target of 2 million units by 2030, focusing on both domestic and international markets [5]. - The company recognizes the need to develop "blockbuster" products in both the SUV and sedan segments to meet its long-term objectives [5].

Group 1 - The former CEO of Deep Blue Automotive, Deng Chenghao, will now serve as the chairman, while Jiang Hairong, the former CMO of Honor in China, will take over as CEO [1] - Jiang Hairong has extensive experience in market branding and ICT product development, which is crucial for Deep Blue Automotive as it aims to increase its sales [1] - Deep Blue Automotive's delivery volumes for July and August were 27,200 and 28,200 units, representing year-on-year growth of 62% and 40% respectively, with a sales target of 180,000 to 200,000 units for the second half of the year [1] Group 2 - Deep Blue Automotive is expected to achieve breakeven when monthly sales reach 30,000 units, a target anticipated to be met this year [3] - The company has signed a comprehensive deepening business cooperation agreement with Huawei to enhance collaboration in the smart connected vehicle sector [3] - Deep Blue Automotive is undergoing significant personnel adjustments, coinciding with broader changes within Changan Automobile, affecting multiple core brands [3] Group 3 - The second-generation products of Deep Blue Automotive are currently under development, with plans to launch in 2026 and a goal to introduce 30 models by 2030 [4] - Changan Automobile aims to achieve annual sales of 5 million units by 2030, with Deep Blue Automotive responsible for 2 million units of that target [4]

Group 1 - The core viewpoint of the news is the leadership change at Deep Blue Automotive, with Jiang Hairong appointed as CEO and Deng Chenghao becoming the chairman, indicating a strategic shift in management to enhance market performance [1][4] - Jiang Hairong has extensive experience in marketing and product management, particularly in the ICT sector, which is crucial for Deep Blue Automotive as it aims to increase its sales during a growth phase [1] - Deep Blue Automotive's delivery volumes for July and August were reported at 27,200 and 28,200 units respectively, showing year-on-year growth of 62% and 40%, with a sales target of 180,000 to 200,000 units for the second half of the year [1] Group 2 - Long-term plans for Deep Blue Automotive include the development of its second-generation products, with a target to launch 30 models by 2030 [4] - The company is part of a broader personnel restructuring within Changan Automobile, which is also affecting other key brands like Avita and Changan Ford [4] - Changan Automobile's strategy aims for an annual sales target of 5 million units by 2030, with Deep Blue Automotive expected to contribute 2 million units to this goal [4]

Group 1 - The core viewpoint of the news is the significant leadership changes at Deep Blue Automotive, with Deng Chenghao appointed as Chairman and Jiang Hairong as CEO, indicating a strategic shift towards enhancing talent and innovation in the new energy vehicle sector [1][3][5] - Deng Chenghao has played a crucial role in Deep Blue Automotive's development since its establishment in 2022, leading the team to achieve notable progress in electrification and intelligence, resulting in a product matrix that includes models like Deep Blue S07 and L07 [3][5] - As of the first half of this year, Deep Blue Automotive has surpassed cumulative sales of 500,000 vehicles, maintaining its position as the "central enterprise new energy sales champion" [3] Group 2 - Jiang Hairong's appointment as CEO is notable as he comes from the technology sector, specifically from Honor, and brings extensive experience in product development and marketing, which is expected to benefit Deep Blue Automotive significantly [5][7] - The leadership transition reflects a broader trend of integrating technology and automotive sectors, with Deep Blue Automotive entering a new phase of deep integration between "new energy" and "technology" [7] - Deep Blue Automotive aims to achieve a sales target of 2 million vehicles by 2030, with 35% of sales expected to come from overseas markets, alongside plans to launch 30 new products by that year [7]