一、古城里的零售新格局 据统计，在2023年就有39家"首店"落户扬州，其中就包括大润发旗下的M会员商店全国首店。 对于扬州市民而言，这家总占地面积3.5万平方米，拥有800个停车位的M会员店，凭借庞大的体量与新 颖的购物模式，迅速成为当地消费热点。"开业那天我专门去看了看，确实和传统超市不一样。"市民王 女士对《灵兽》表示，"商品包装都很大，感觉更适合家庭囤货。" M会员商店以独立品牌与主力品牌大润发并行运营，当时落地扬州首店，也是大润发正式角逐会员制商 超赛道的开始。然而，在M会员商店开业不久后，山姆APP就推送了"扬州生鲜直送"通知，增加了生鲜 商品配送服务，并扩展了配送区域。其高效的配送网络和完善的服务体系，对M会员商店和麦德龙形成 了巨大压力。 "山姆要来了，以后可以直接到店里去买东西了，有些熟食也不用再代购了。"在扬州开文创店的潇潇在 社交平台分享了她拍摄的山姆扬州店外立面的照片，引来了不少点赞和评论。据悉，山姆扬州店计划于 2025年11月开业，自2024年5月开工以来进展迅速，同年11月就完成了主体结构建设。 这意味着，不到两年的时间内，扬州将同时拥有M会员商店、山姆会员店、麦德龙等多家仓储会 ...

Core Viewpoint - JD.com is launching its 618 shopping festival on May 31, featuring a variety of promotions and discounts through its instant retail platform, JD Fresh, aimed at enhancing consumer shopping experiences and meeting diverse needs [1][9]. Group 1: Promotions and Discounts - JD Fresh will offer a "buy one get one free" promotion and a discount of 20 yuan on purchases over 99 yuan for a thousand products [1][9]. - The platform has selected over 50 products with significantly reduced prices, such as 26.9 yuan/kg for 180-day slow-raised fresh pork leg and 29.9 yuan for a box of high-protein organic milk [7]. - Collaborations with brands like Pepsi and New Hope Group will provide various promotional activities across categories including daily necessities, personal care, and beverages [11]. Group 2: Product Offerings - JD Fresh is introducing a range of self-owned brand products, including popular items like coconut water and new pre-mixed cocktails, priced affordably at 5.8 yuan per bottle [3]. - The platform is also launching innovative products appealing to younger consumers, such as a co-branded series with the century-old brand "Longhu," featuring unique items like ice cream and flavored candies [5]. - Seasonal promotions will include themed events like "Beef Festival" and "Shrimp Festival," offering high-quality imported beef and various shrimp products at discounted prices [9]. Group 3: Consumer Engagement - The shopping experience is enhanced with fast delivery options, allowing consumers to receive orders in as little as 30 minutes through various online channels [1]. - New users can benefit from a 77 yuan coupon package, with additional discounts on their first orders, while JD Plus members enjoy free shipping [11]. - The festival will cater to different shopping scenarios, including special selections for Children's Day, Dragon Boat Festival, and Father's Day [11].

Group 1: Transformation of the Hong Kong-Zhuhai-Macao Bridge - The Hong Kong-Zhuhai-Macao Bridge is evolving from a transportation artery to a consumption artery, with a peak of 128,000 travelers crossing the Zhuhai port in April [1] - Cross-border consumer behavior is shifting from traditional tourist attractions to urban lifestyle scenes, indicating a new integration of livelihoods in the Greater Bay Area [1] Group 2: Cross-Border Purchasing Trends - A significant price difference exists between products in Hong Kong and Zhuhai, with a 35%-40% lower cost in Zhuhai, leading 73% of cross-border purchasing families to establish regular procurement routines [2] - The average frequency of cross-border shopping is 1.2 times per month, driven by cost-effective purchasing strategies [2] Group 3: New Consumption Patterns - The preference for bulk frozen foods among Hong Kong consumers is evident, with an 82% repurchase rate for items like salmon and shrimp, indicating a shift towards family storage-style purchasing [4] - The average stay time for Hong Kong families in Zhuhai shopping malls has increased from 3 hours to 6 hours, enhancing the overall shopping experience and increasing average spending per visit by 40% compared to local customers [4] Group 4: Seafood Supply Chain Innovations - The Bai Tian Tou Seafood Market is becoming a central hub for seafood supply in the Bay Area, with a unique four-hour rapid delivery system for fresh seafood [6] - The cold chain logistics industry in Zhuhai has upgraded significantly, with 23 specialized cold storage facilities capable of handling daily fresh produce transport needs [6] Group 5: Policy Innovations and Economic Impact - The "Hong Kong vehicles northbound" policy has led to a 47.76% increase in traffic through the bridge, with 126,000 vehicles recorded in six months [7] - The policy has effectively matched consumer needs by focusing on easily transportable goods, achieving a consumption leverage ratio of 1:8.7 [7] Group 6: Payment System Advancements - The integration of mobile payment systems has transformed cross-border consumption, with 62% of transactions now completed via mobile payments [9] - The introduction of the "currency bridge" system has improved transaction processing speeds, enhancing the overall consumer experience [8] Group 7: Cultural Integration and Consumer Experience - The development of cross-border cultural experiences, such as VR projects, is designed to guide visitors towards shopping areas, enhancing the consumer journey [9] - The "Hong Kong-Macao" service modifications in Zhuhai, including dedicated hospital services and public transport announcements in Cantonese, have improved the overall experience for visitors [9] Group 8: Future Prospects of Cross-Border Consumption - The collaboration between Zhuhai and Hong Kong-Macao brands is fostering a new consumption ecosystem, with local products being introduced to the Hong Kong market [9] - The dynamic balance of consumption patterns is expected to deepen the integration of the Greater Bay Area, enhancing the quality of life for residents [9]