Core Viewpoint - The enhancement of consumer capacity relies on the increase of per capita disposable income, necessitating a positive cycle of "employment - income - consumption - investment" [1] Group 1: Policy Framework - The Ministry of Commerce announced a "1+N" policy system to cultivate new growth points in service consumption, guided by the recently issued "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" [1][2] - The "Work Plan" outlines 12 measures focusing on stimulating key areas, nurturing potential sectors, and strengthening support, aiming to optimize supply and cultivate new growth drivers for future domestic demand [1][3] Group 2: Focus Areas - The plan targets six mature sectors: transportation, housekeeping, online audio-visual, travel, automotive aftermarket, and inbound consumption, aiming to optimize supply and unlock existing consumption scale [2] - It also identifies potential sectors such as performance, sports events, and experiential services, promoting institutional innovation to unlock new growth spaces [2] Group 3: Support Systems - The "Work Plan" establishes a support system from three aspects: standards, credit, and financial support, to solidify the foundation for service consumption development [3] - Financial support includes increasing single household loan limits to 10 million yuan and providing interest subsidies, alongside facilitating corporate bond issuance and REITs to alleviate financing challenges [3] Group 4: Long-term Implications - The implementation of the "Work Plan" is expected to optimize economic structure, directly stimulate consumption growth, and promote production investment, creating a virtuous cycle of supply and demand [3] - It aims to better meet the needs of residents for a better quality of life, enhancing employment and income while fostering globally competitive service enterprises [3] Group 5: Challenges Ahead - The plan faces challenges such as breaking down systemic barriers in the service industry and addressing consumer capacity and time constraints, which are essential for enhancing service consumption [4][5] - There is a need to ensure the availability of high-end service industry talent and infrastructure to support the quality, personalization, and internationalization of service consumption [5]

"好玩"方面，鼓励各地推出春节档观影优惠，开展"跟着电影品美食"等新春福利活动。鼓励文艺院团开 展精品剧目春节特别展演。举办全民健身大拜年活动，开展丰富多样的群众体育赛事和活动。鼓励热门 博物馆、美术馆等文博场馆在春节期间适当延长开放时间、扩大接待规模，支持符合条件的公共体育场 馆因地制宜免费或低收费开放。 "鼓励金融机构与重点商户合作，策划春节专属活动，推出消费红包、消费立减等优惠，扩大活动覆盖 面。"《方案》表示，结合地方促消费活动，推出支付满减、积分抵现等优惠措施，鼓励使用数字人民 币智能合约消费红包。充分满足小额现金需求，加强手机红包技术保障。金融机构保障适量网点开门营 业，满足群众金融服务需求。 《方案》还提出，指导有奖发票试点城市精心设计方案，在春节期间加大奖金投放力度，让消费者通过 消费赢彩头、添喜气、得实惠。鼓励其他地区整合各方资源，因地制宜组织开展购物抽奖、消费补贴、 消费返券等活动，吸引消费者广泛参与。 2月2日，商务部等九部门印发《2026"乐购新春"春节特别活动方案》（以下简称《方案》），提出六方 面活动内容和五大支持措施，旨在繁荣节日市场、丰富群众文化生活、激发假期消费活力，打造全域 ...

南都讯 记者杨文君 发自北京 据商务部网站消息，2月2日，商务部、中宣部、文旅部、央行等九部门联 合印发《2026"乐购新春"春节特别活动方案》（以下简称《方案》），旨在繁荣节日市场，激发消费活 力，更好满足公众春节假期需要。 据了解，为期9天的超长春节假期将至，此次活动将在2026年2月15—23日进行，活动有统一的"乐购新 春·2026春节特别活动"标识。相关单位和经营主体推出的各种红包、积分、代金券、福利券等，统一冠 活动名称，标注活动标识。 南都N视频记者注意到，此次活动覆盖春节假期食、住、行、购、娱乐等方方面面，结合当前中国春节 文旅热、冰雪热等新特点设置了相关方案。 在"好吃"方面，《方案》提出，结合开展中华美食荟、老字号嘉年华活动，组织餐饮名店、老字号餐饮 企业、地方特色小吃等，推出年夜饭套餐、新春团圆宴，推出美食增值服务，如现场表演、免费小吃、 幸运抽奖等。 在"好住"方面，《方案》提出，联动家居卖场、家电品牌、家装企业，推出"新春焕新家"惠民促销。组 织连锁酒店、精品民宿、度假村等，开展"新春好好住"主题活动，推出连住优惠、家庭套房礼包、新春 迎客礼、错峰住宿券等优惠措施。 在"好行"方面, ...

今天（2月2日），据商务部网站消息，中央宣传部、中央网信办、商务部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总局、中央广 电总台、中国民航局、中国国家铁路集团有限公司研究制定了《2026"乐购新春"春节特别活动方案》，现予以印发。 | English Français | 首页 > 政务公开 > 政策发布 | | --- | --- | | Русский | | | Español | 来源：消费促进司 类型：原创 2026-02-02 11:30 | | Deutsch | | | 无障碍浏览 | | | | 商务部等9单位关于印发《2026"乐购新春"春节 | | 首 页 | | | | 特别活动完赛》的通知 | | 盟 机构设置 | | 《2026"乐购新春"春节特别活动方案》具体内容如下： 一、工作思路 贯彻落实党中央、国务院关于扩大内需、提振消费系列决策部署，深入实施提振消费专项行动，打造"购在中国"品牌，坚持政府引导、市场主导、全民参 与，紧扣年俗文化、家庭团圆、购物出行等核心需求，聚焦首发经济、数字消费、绿色消费、智能消费、健康消费、入境消费等领域，通过商旅文体健融 合、线上线 ...

Group 1 - The winter tourism market in China is actively creating new scenarios and expanding new business formats to enhance travel experiences and boost winter tourism [1] - Special tourist trains for ice and snow tourism have been launched in multiple regions, providing diverse travel experiences for visitors [4] - In Heilongjiang, a "Northeast Folk" themed train takes domestic and international tourists to Mohe, allowing them to immerse in the unique charm of Northeast culture and snow [4] Group 2 - Jiangsu is promoting tourism through cultural initiatives, extending the consumption chain by attracting visitors to ancient towns and intangible cultural heritage [5] - In Nanjing, a performance based on Suzhou Wujiang culture has drawn many visitors, igniting enthusiasm for on-site visits to Wujiang, with ticket holders receiving discounts on hotels and dining [8] - The ancient town of Xiaowan in Xuzhou is experiencing high foot traffic in its intangible cultural heritage street, with visitors expressing a preference for celebrating the New Year there over urban settings [11] Group 3 - In Shanghai, a bustling flower market attracts citizens looking to purchase festive flowers for the New Year [12] - In Beijing's Shunyi District, immersive floral displays provide a refreshing shopping experience for residents [13]