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媒体+赋能,京东集团与珠海年鱼企业座谈共商“年鱼+闪购”合作模式
Nan Fang Nong Cun Bao· 2025-11-13 10:31
Core Viewpoint - JD Group is collaborating with local fish enterprises in Zhuhai to explore a new retail model combining "New Year Fish" and instant retail, aiming to enhance brand promotion and sales during the upcoming New Year season [2][18]. Group 1: Collaboration and Discussions - On November 13, JD Group representatives visited the Zhuhai prepared food industry park to discuss cooperation with local fish enterprises, focusing on the upcoming "JD New Year Dish Festival" and instant retail business [2][3]. - The atmosphere during the discussions was positive, with local enterprises expressing strong interest in participating and expanding new retail channels [4][18]. Group 2: Instant Retail Model - JD introduced its advantages and the "instant retail" model, which allows consumers to receive products quickly through online ordering, store delivery, and immediate dispatch [6][7]. - This model breaks traditional e-commerce time constraints, providing a new sales and consumption experience for perishable goods, prepared dishes, and festive products [8]. Group 3: New Year Fish Industry - The "New Year Fish" industry in Zhuhai has developed rapidly, becoming a representative of branded and festive seafood products, symbolizing prosperity and good wishes [9][10][16]. - The industry has successfully penetrated the national market through standardized processing, cold chain distribution, and brand operation, making it a popular choice for New Year celebrations [16]. Group 4: Innovative Consumption Chain - The discussions centered on the innovative model of "New Year Fish + Instant Retail + Media," aiming to integrate JD's online channels, instant retail resources, and media promotion to create a new consumption chain [17][19]. - This model is expected to promote the national branding of Zhuhai's New Year Fish and provide valuable opportunities for local prepared food enterprises to expand into new retail sectors [20][21]. Group 5: Future Prospects - Participating enterprises expressed commitment to enhance product standardization and supply capabilities to bring "Zhuhai New Year Fish" to more consumers' dining tables [21][23]. - JD plans to strengthen connections with the Zhuhai prepared food industry and explore digital and brand development paths for regional specialty agricultural products [23][24]. - The discussions laid a solid foundation for deep cooperation between JD and the Zhuhai New Year Fish industry, injecting new momentum into the integration of "prepared dishes + instant retail" [25].
向海图强 “媒体+”赋能 珠海丰收节绘就乡村全域振兴新图景
Nan Fang Nong Cun Bao· 2025-10-11 13:05
Core Viewpoint - The event celebrated the "Chinese Farmers' Harvest Festival" in Zhuhai, showcasing the integration of marine culture and agricultural development, highlighting the achievements of rural revitalization and the "Hundred Million Project" [20][31][32]. Group 1: Event Overview - The event took place on October 11, 2023, in the picturesque Wanshan Island, organized by various governmental bodies including the Guangdong Provincial Department of Agriculture and Rural Affairs [6][8][10]. - It featured a blend of marine ranching, island tourism, and agricultural culture, presenting a comprehensive exhibition of Zhuhai's agricultural and rural achievements [12][14][28]. Group 2: Achievements in Rural Revitalization - Zhuhai has cultivated 95 model villages, 11 model towns, and 4 rural revitalization demonstration belts, implementing innovative practices such as "unified planting" and "green economy" [26][30]. - The event included the release of "Top Ten Cases of Typical Village Construction in Zhuhai," showcasing successful rural development projects [32][43]. Group 3: Economic Development and Collaboration - The "Media+" strategy has significantly advanced the branding and market expansion of Zhuhai's agricultural products, with notable sales achievements such as over 800 million yuan in sales for the "Bai Jiao Sea Bass" [87]. - The establishment of the "Fresh Cold Chain" through the Hong Kong-Zhuhai-Macao Bridge has enhanced the efficiency of fresh product distribution, reinforcing Zhuhai's strategic position as a cold chain product distribution center [96][104]. Group 4: Future Directions - Zhuhai aims to continue leveraging the "Hundred Million Project" to transform harvest joy into revitalization momentum, focusing on regional characteristics to create development advantages [127][131]. - The city plans to deepen its agricultural initiatives, contributing to Guangdong's leadership in modern Chinese development [131].
广东“珠海年鱼+荔枝”CP叩响澳门市场 农文旅合作“多面开花”
Nan Fang Nong Cun Bao· 2025-06-15 13:35
Core Viewpoint - The event in Zhuhai, Guangdong, showcased local agricultural products, particularly the collaboration between Zhuhai's "Nianyu" fish and Guangdong lychee, aiming to penetrate the Macau market with a "fresh and sweet" combination [2][4][32]. Group 1: Event Overview - The event was held on June 13, featuring Zhuhai's Nianyu fish and Guangdong lychee as a promotional duo [2][32]. - It was organized by the Guangdong Provincial Department of Agriculture and Rural Affairs and the Zhuhai Municipal Bureau of Agriculture and Rural Affairs [10][32]. - The event attracted over 40 Macau buyers, channel merchants, and freight companies for discussions and collaborations [31][32]. Group 2: Product Highlights - Zhuhai's lychee cultivation spans approximately 42,000 acres, with an annual production nearing 10,000 tons [19][20]. - The "Yujin Qiu" lychee variety is noted for its high yield, quality, and unique flavor, while the "Meizi Xiao" and "Guiwei" varieties also received attention for their taste [15][20][23]. - Zhuhai's Nianyu fish products, including various types of fish, were presented alongside lychee, emphasizing their quality and safety [24][28]. Group 3: Market Potential - The collaboration between Zhuhai and Macau is seen as a significant step in agricultural cooperation, enhancing food security and diversifying Macau's food sources [5][8][32]. - Macau buyers expressed strong interest in the featured products, highlighting their potential for entry into high-end supermarkets and dining channels [33][32]. - The event also included signing agreements for the procurement of lychee and Nianyu fish between Zhuhai suppliers and Macau companies [36][41]. Group 4: Future Prospects - The event emphasized the potential for cultural and tourism cooperation between Zhuhai and Macau, beyond just agricultural trade [48][49]. - Zhuhai's geographical advantages and rich agricultural resources position it as a key player in the Greater Bay Area's agricultural landscape [51][52]. - The development of the "Hong Kong-Macau Agricultural Trade Distribution Center" is anticipated to facilitate smoother agricultural product exchanges [42][43].
南农晨读 | 沃野田畴
Nan Fang Nong Cun Bao· 2025-06-14 06:01
Group 1 - Guangdong's "Zhuhai Year Fish + Lychee" promotional event in Hong Kong resulted in significant sales, totaling 82 million [3][4] - The event showcased a combination of fresh fish and sweet lychees, aiming to penetrate the Hong Kong market [5] Group 2 - A food safety issue arose as the Hong Kong Food and Environmental Hygiene Department reported that a sample from a "Mixue Bingcheng" store exceeded legal limits for coliform bacteria by 70% [7][8][9] - The affected store is located in Shatian, Hong Kong, raising concerns about food safety standards [9] Group 3 - A new initiative in Dongguan involves 00s university students using live streaming to promote local lychee production, enhancing visibility and sales [12][13][14] - The collaboration between South China Agricultural University and local youth organizations aims to leverage technology for agricultural promotion [15][16] Group 4 - The launch of the "Eight Corner Fortune Box," a unique gift box featuring three premium Guangdong products, aims to promote local specialties [20][22][24] - The design of the box is inspired by palace architecture, symbolizing good fortune and health, making it an ideal gift [23][24] Group 5 - Various scenic spots across the country are offering free or discounted entry to students during the exam season, promoting local tourism [25][26][27] - This initiative encourages students to celebrate their academic efforts while exploring cultural heritage [26][27] Group 6 - The upcoming promotional event for Xinjiang's unique "Muya Ge Apricot" will take place on June 16, featuring live demonstrations and sales [29][30][32] - The event aims to enhance consumer awareness and appreciation of local agricultural products [30][32] Group 7 - The first typhoon of the year, "Butterfly," is expected to bring heavy rainfall to Guangdong, with potential impacts on local agriculture and infrastructure [35][36][38] - The storm is projected to strengthen as it moves towards the northern Gulf region, necessitating preparedness measures [37][40]
8200万!广东“珠海年鱼+荔枝”CP香港行斩获大单
Nan Fang Nong Cun Bao· 2025-06-13 01:30
Core Viewpoint - The event in Hong Kong showcased the collaboration between Zhuhai's specialty agricultural products, particularly the "year fish" and lychee, aiming to penetrate the Hong Kong market with significant sales agreements totaling 82 million yuan [20][39]. Group 1: Event Overview - The Guangdong (Zhuhai) specialty agricultural products event took place in Hong Kong, featuring a combination of Zhuhai year fish and Guangdong lychee [2][3]. - The event was organized by the Guangdong Provincial Department of Agriculture and Rural Affairs, Zhuhai Agricultural and Rural Bureau, and the Hong Kong Organic Certification Center [14][15]. Group 2: Product Highlights - Zhuhai's early-maturing lychee varieties, such as "Feizixiao" and "Guiwei," are currently in their prime tasting period, while late-maturing varieties are also entering the market [6][7]. - The event featured various local products, including year fish, which received positive feedback from attendees [21][22]. Group 3: Sales Agreements - The event resulted in significant sales agreements, with an intention to purchase 2 million yuan worth of lychee and 80 million yuan worth of year fish products [40][43]. - Over 50 Hong Kong buyers and suppliers engaged in discussions about supply chain integration and brand cooperation [37]. Group 4: Market Potential - Zhuhai is positioned as a key lychee production area, with approximately 42,000 acres of cultivation and an annual output nearing 10,000 tons [24][25]. - Guangdong produces 70% of the world's lychee, with over half of that coming from the province, highlighting its importance in the global fruit market [65][66]. Group 5: Future Prospects - The "fresh and sweet" combination of year fish and lychee is set to expand into Macau, leveraging the international status of Hong Kong and Macau to promote Guangdong lychee globally [73]. - The event included a unique lychee tree subscription initiative, allowing participants to track the growth of their trees and engage directly with the cultivation process [69][70].
好品山东粤澳深度合作区(横琴)品牌出海中心正式启动
Nan Fang Nong Cun Bao· 2025-05-24 04:03
Core Points - The "Good Products Shandong" brand export center in the Guangdong-Macao Deep Cooperation Zone (Hengqin) has officially launched, marking a significant step in Shandong's agricultural products going global [2][4][6] - The center aims to leverage Hengqin's policies and its connection to Portuguese-speaking countries to create a comprehensive export base for Shandong's agricultural products [5][6][22] - Shandong's agricultural exports have reached 164.82 billion yuan in 2024, maintaining its position as the leading province in agricultural exports for 26 consecutive years [10][11] Group 1 - The establishment of the brand export center is a practical implementation of the national Guangdong-Hong Kong-Macao Greater Bay Area strategy [8] - Shandong has already exported agricultural products to over 190 countries and regions, with exports to Hong Kong and Macao amounting to 2.11 billion yuan in 2024 [10][11] - The center has gathered over 700 unique products from more than 240 enterprises across 16 cities in Shandong [16][22] Group 2 - The center is positioned as a strategic support point for Shandong's high-quality agricultural products to enter the global market, particularly benefiting from the Greater Bay Area's large consumer market [22][31] - The collaboration between Guangdong and Shandong has evolved beyond simple trade, focusing on shared resources and joint innovation [28][31] - The "Great Bridge Economy" effect in Hengqin is expected to accelerate the integration of resources from Shandong, Guangdong, and Macao, creating a north-south agricultural hub [40][41]