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从印尼椰岛到横州茉莉园区:解码瑞幸的“原产地集群”战略
Group 1 - The core narrative highlights how the Norwegian salmon industry transformed Japanese eating habits through a robust supply chain, illustrating the power of supply chain capabilities in shaping consumer preferences [1][4] - The current beverage industry is experiencing a similar trend, where companies like Luckin Coffee are redefining consumer expectations and habits through stable, high-quality, and low-cost raw material supply [2][3] Group 2 - The Chinese ready-to-drink beverage market is projected to reach a scale of 627.9 billion yuan in 2024, with a compound annual growth rate of 23% over the past five years [5] - Intense competition has led to a price war, with brands facing challenges due to product innovation stagnation and rising consumer demands for quality and health [7][8] Group 3 - Luckin Coffee has established a global supply chain strategy, creating an "origin cluster" that ensures quality and stable supply of raw materials from regions like Brazil, Ethiopia, and Indonesia [8][14] - The company has secured significant procurement agreements, including a five-year contract for 240,000 tons of coffee from Brazil, positioning itself as a leader in the domestic coffee import market [15] Group 4 - Luckin Coffee's "Origin Festival" campaign emphasizes its supply chain advantages, allowing it to define quality and lead market demand, creating a competitive edge that is difficult for other brands to replicate [11][12] - The company's supply chain strategy includes a positive feedback loop that enhances cost control and market expansion, solidifying its market position [13] Group 5 - The competition in the beverage industry is shifting from merely discovering new ingredients to controlling the supply chain, with companies needing to build efficient and sustainable supply systems to maintain a competitive advantage [26][27] - Luckin Coffee's extensive supply chain network, which spans global agricultural sources, is its true competitive moat, enabling it to navigate market challenges effectively [28][29]
瑞幸加码全球原产地布局 原产地集群初具规模
Xin Jing Bao· 2025-09-02 09:20
Group 1 - The core brand slogan of Luckin Coffee is "Drink from the Origin," emphasizing the company's focus on strengthening its upstream supply chain for core products [1] - Luckin Coffee has established a global sourcing network for high-quality raw materials, including Arabica coffee beans, coconuts, and jasmine flowers, with origins in Brazil, Ethiopia, Indonesia, and Guangxi [1][2] - The company initiated a "Global Bean Sourcing Program" in 2023 to ensure the quality of coffee beans by visiting major coffee-producing regions [1] Group 2 - In March 2025, Luckin Coffee plans to procure approximately 1 million tons of high-standard Indonesian coconuts over the next five years to support its popular coconut latte series [2] - Luckin Coffee's procurement of Brazilian coffee beans accounts for 60% of Brazil's total coffee exports to China, indicating a significant market presence [2] - The company has launched the "Drink from the Origin Festival" on September 1, featuring a product lineup that includes new offerings like Akesu Apple Latte and popular drinks such as Coconut Latte and Yirgacheffe Americano [3]
瑞幸加码全球原产地布局,原产地集群初具规模
Bei Ke Cai Jing· 2025-09-01 14:12
Core Insights - Luckin Coffee has launched the "Drink Original Origin Festival," introducing a product matrix focused on original origin ingredients, including new offerings like Aksu Apple Latte and popular drinks such as Coconut Latte and Yirgacheffe Americano [1] - The brand slogan "Drink Original Origin" reflects Luckin's strategy to strengthen its upstream supply chain for core products, establishing a global network of original origin sources [1] Group 1 - Luckin Coffee has developed original origin clusters in Brazil and Ethiopia for coffee, Indonesia for coconuts, and Guangxi for jasmine flowers, securing high-quality raw materials like Arabica coffee beans and coconuts [1][2] - The company initiated a "Global Bean Sourcing Program" in 2023 to ensure the quality of coffee beans by visiting key coffee-producing regions, including Panama, Ethiopia, Indonesia, Yunnan in China, and Brazil [1] - In May 2023, Luckin established an office in Ethiopia, and by November 2024, it signed a five-year memorandum for the procurement of 240,000 tons of coffee beans in Brazil, along with setting up local offices and support centers [1] Group 2 - In non-coffee raw material sourcing, Luckin plans to procure approximately 1 million tons of high-standard Indonesian coconuts over the next five years, enhancing its Coconut Latte product line [2] - The company has created a dedicated jasmine flower production area in Guangxi, overseeing the quality control of jasmine tea from cultivation to harvesting [2] - Luckin's coffee bean procurement from Brazil accounts for 60% of Brazil's total coffee exports to China, and it is a major consumer of lemons from Anju, Sichuan, leading the industry in consumption scale [2]
星巴克中国前CEO加入周大福,茉莉奶白门店天花板坠落致店员身亡
Sou Hu Cai Jing· 2025-08-19 02:17
Store Expansion - Luckin Coffee opened 204 new stores last week, while BeanStar opened its first store in Taizhou and the sixth in Xuzhou [2] - Silver Flow Coffee opened a new store on Guoquan Road in Shanghai, and Tea Talk opened its first store in Melbourne [2] - Tea Baidao is set to open its first North American store in Flushing, New York, which has the largest Chinese community [2] - Blue Bottle Coffee is reportedly planning to open three new stores in Beijing, specifically in Guomao Mall, Jiulongshan, and Sanlitun [2] New Product Launches - Various brands launched new products, including Shanghai Auntie's high-fiber bottle and Nayuki's Sunshine Golden Pineapple Ginger Yogurt Shake [3] - Luckin Coffee introduced new drinks such as the Guanshi Honey Pomelo Latte and Aloe Vera series [3] - Starbucks announced plans to launch a cold milk foam with 15 grams of protein later this year in the U.S. [3] Brand Collaborations - Nayuki's Tea collaborated with Yuanmeng Star to create 41 themed stores, while Tea Baidao partnered with CRD to launch a joint package [4] - Nova Coffee announced a partnership with Xie Tiandi Milk to launch a new A2 Friendly Latte [4] - Recent fluctuations in coffee prices and tariff disputes have raised concerns in the supply chain [4] Price Trends - Brazil's national consumer price index reported a 1.01% drop in coffee prices in July, marking the first decline in 18 months [4] - In the U.S., coffee prices have risen significantly, with a 14.5% year-on-year increase in July, bringing the average retail price of ground coffee to $8.41 per pound (approximately 60.39 RMB) [4] Management Changes - Starbucks China recently underwent a management reshuffle, with Sabrina Shen appointed as the new Vice President of Operations [7] - Former Starbucks China CEO Wang Jingying will join Chow Tai Fook Jewelry Group as an independent non-executive director starting September 1 [7] - Tims Coffee announced the departure of Tencent representative Meizi Zhu from its board of directors [8] Financial Performance - Tims Hortons reported a 3.6% increase in same-store sales in Canada for the second quarter, with beverage sales up by 4% [9] - The growth was attributed to maintaining a national brand image, product innovation, and improved service speed [9]