秉持"拓市场、促消费"主线，"甘味"已构建起"线上线下融合、省内省外联动、国内国际协同"营销网 络。线下在全国开设100家授权门店，在北京、广州等大型批发市场设立运营中心；线上搭建30个销售 平台，开设抖音等官方旗舰店，培育"甘味"直播大赛等带货新业态。同时积极推动"甘味出海"，在新加 坡、泰国设立海外仓5个，农产品远销90多个国家和地区。 通过全省上下一系列有力有效举措，"甘味"品牌连续五年蝉联中国区域农业产业品牌影响力指数百强榜 榜首，成为农民增收致富的"金钥匙"，已带动百万农户共享品牌发展红利。"甘味"品牌正让更多陇原优 质农产品走向全国、香飘世界。 责任编辑：王辉文 【盘点2025】 "甘味"产品去年销售412亿元 每日甘肃网兰州讯（新甘肃·甘肃日报记者马国顺）记者近日获悉，作为省级区域公用品牌的"甘味"农 产品，2025年销售额突破400亿元大关，达412亿元，同比增长33.3%。"厚道甘肃·地道甘味"品牌形象深 入人心，联农带动振兴产业的作用愈加凸显。 近年来，我省在全国率先构建"1+55+750"三级品牌矩阵，以省级"甘味"品牌为统领、55个区域公用品牌 和750个企业商标为支撑，形成制度完善、 ...

通过全省上下一系列有力有效举措，"甘味"品牌连续五年蝉联中国区域农业产业品牌影响力指数百强榜 榜首，成为农民增收致富的"金钥匙"，已带动百万农户共享品牌发展红利。 责任编辑：马莉 每日甘肃网兰州讯（新甘肃·甘肃经济日报记者祁玉洁）近日，记者从甘肃"甘味拓市场促消费"系列活 动中获悉，作为省级区域公用品牌的"甘味"农产品，2025年销售额突破400亿元大关，达412亿元，同比 增长33.3%。"厚道甘肃·地道甘味"品牌形象深入人心，联农带动振兴产业的作用愈加凸显。 近年来，甘肃在全国率先构建"1+55+750"三级品牌矩阵，以省级"甘味"品牌为统领，55个区域公用品牌 和750个企业商标为支撑，形成制度完善、层级清晰的品牌体系。依托陇原大地自然资源禀赋，打造"牛 羊菜果薯药粮种"八大产业集群，全省绿色、有机、名特优新和地理标志农产品总数达2655个。 秉持"拓市场、促消费"主线，"甘味"已构建起"线上线下融合、省内省外联动、国内国际协同"营销网 络。线下在全国开设100家授权门店，在北京、广州等大型批发市场设立运营中心；线上搭建30个销售 平台，开设抖音等官方旗舰店，培育"甘味"直播大赛等带货新业态。同时积极推 ...

Core Insights - Gansu Province is successfully establishing a national modern cold and drought characteristic agriculture pilot base, with a comprehensive completion target set for 2025 [6] - The total output value of the eight major industries in the agricultural sector is expected to reach 620 billion yuan [6] - The sales revenue of "Gansu-flavored" agricultural products has reached 29.2 billion yuan, reflecting a year-on-year growth of 28.8% [7] Group 1 - Gansu Province has initiated the construction of a national modern cold and drought characteristic agriculture pilot base, with plans to complete the project by 2025 [6] - The province has approved the creation of one advantageous characteristic industry cluster, one modern agricultural industrial park, and seven strong agricultural towns [6] - A total of 196 key projects have been planned under the pilot base initiative, with a total investment of 2.66 billion yuan [6] Group 2 - Agricultural investment in Gansu Province has reached 111.5 billion yuan by the end of November 2025, marking a year-on-year increase of 48% [7] - There are 1,995 newly signed projects with a total contract value of 127.6 billion yuan, reflecting a year-on-year growth of 39% [7] - The province has seen an increase of 66 new large-scale agricultural processing enterprises, with the processing conversion rate rising to 65% [7] Group 3 - Gansu Province has implemented the "Gansu-flavored" agricultural product brand management measures to enhance brand monitoring and evaluation [7] - The province has established 100 authorized stores for "Gansu-flavored" products and built eight domestic terminal market operation centers and five overseas warehousing operation centers [7] - The "Gansu-flavored" brand made its debut at the 2025 World Expo in Osaka, Japan [7]

Core Viewpoint - Gansu's 14th Provincial Committee emphasizes the importance of expanding domestic demand, enhancing consumption potential, and increasing effective investment to integrate into the national market and support the new development pattern [1][4]. Group 1: Consumption Potential - Gansu aims to transform regional characteristics into market value, focusing on unique resources such as cultural tourism and local agricultural products to stimulate consumption [2]. - The integration of culture and tourism is expected to unleash significant energy, as evidenced by events like the Mingsha Mountain starry sky concert and the influx of visitors to the Dunhuang scenic area [2]. - The rapid growth of e-commerce and logistics, with over 70 million "Gansu flavor" agricultural products sold online, highlights the critical role of digital channels in releasing consumption potential [2]. Group 2: Effective Investment - The emphasis on "effective investment" signifies a strategic approach to direct funds towards areas that strengthen advantages, address shortcomings, and foster new productive forces [3]. - Gansu's industrial fixed asset investment has seen an average annual growth rate of 35.8% during the 14th Five-Year Plan, focusing on key sectors like new energy and new materials [3]. - The establishment of a provincial business environment construction bureau aims to optimize the investment climate, reducing transaction costs and attracting beneficial projects [3]. Group 3: Synergy Between Consumption and Investment - The interplay between consumption and investment is crucial for sustainable growth, with infrastructure investments expanding consumption capacity and quality [3]. - Enhanced transportation networks facilitate access to remote attractions and local products, integrating them into the broader market [3]. - The demand generated by consumption upgrades guides investment towards areas like deep processing of agricultural products and smart tourism, creating a healthy cycle of internal demand growth [3]. Group 4: Future Outlook - Gansu plans to further expand domestic demand and solidify its economic foundation, viewing this as both a stabilizing force and a new engine for high-quality development [4]. - The collaboration between awakening consumption potential and implementing effective investment is expected to create strong growth points across Gansu [4].

Group 1 - The "Ganwei" brand has been awarded the top position in the "2025 China Regional Agricultural Image Brand Influence Index TOP100," achieving a "five consecutive championships" status [1] - Five other brands, including "Jingning Apple," "Minqin Honey Melon," "Lanzhou Lily," "Qingyang Apple," and "Min County Angelica," have also made it to the top 100 list [1] - "Ganwei" is a provincial public brand meticulously developed by Gansu Province, encompassing a matrix system of 55 regional public brands and 750 enterprise trademarks [1] Group 2 - As of November this year, there are 100 authorized "Ganwei" stores nationwide [2] - In the first three quarters of 2025, the sales revenue of "Ganwei" agricultural products reached 29.2 billion yuan, marking a year-on-year growth of 28.76% [2] - Over 170 types of specialty agricultural products from Gansu are exported to more than 100 countries and regions, with export value achieving double-digit growth for two consecutive years [2]

Core Insights - The "Ganwei" brand has ranked first in the China Regional Agricultural Brand Influence Index, achieving its fifth consecutive title [1] - Gansu has established a comprehensive brand matrix of "1+55+750" to support the "Ganwei" brand, focusing on local specialties and modern agriculture [1] Group 1 - Gansu has become a leading base for modern cold and drought-resistant agriculture, being the largest producer of corn, vegetables, and flower seeds in China [1] - The province is also the largest breeding base for potato seed and a significant production hub for highland summer vegetables, apples, and sheep and beef [1] - Gansu has created 19 national standardized production bases for green food raw materials, with 2,518 green, organic, and geographical indication agricultural products [2] Group 2 - The province has implemented strong marketing strategies, including "Ganwei out of Gansu" and "Ganwei going overseas," integrating online and offline sales channels [2] - In the first three quarters of this year, online sales of agricultural products in Gansu reached 22.8 billion yuan, while "Ganwei" product sales amounted to 29.2 billion yuan, reflecting year-on-year growth of 11.03% and 28.76% respectively [2] - The event also recognized 29 brands, including "Qingyang Apple," in the 2025 China Regional Agricultural Brand Development Report [2]

Group 1 - The core viewpoint of the articles highlights the development of Gansu's agricultural brand "Guanwei," which has established overseas warehouses and expanded its market presence internationally [1][2] - Gansu has set up a total of 100 "Guanwei" authorized stores and five overseas storage centers in countries like Singapore, Thailand, and Malaysia, creating a three-tier brand matrix [1] - The export value of "Guanwei" agricultural products is projected to reach 3.7 billion RMB in 2024, reflecting a year-on-year growth of 27.8%, with sales in the first three quarters of this year increasing by 28.8% [1] Group 2 - Gansu's eight major characteristic industries, including livestock, vegetables, and grains, have a total industrial chain output value of 577.2 billion RMB, with significant contributions to national seed production [2] - The province has initiated the construction of a modern cold and drought-resistant agricultural base, focusing on developing eight industrial clusters and 25 industrial belts [2] - The total industrial chain output value is expected to reach 620 billion RMB this year, indicating robust growth in Gansu's agricultural sector [2]

Group 1 - Gansu has authorized the establishment of the "Guanwei" brand center in Tianjin, with over 100 supermarkets set up to promote "Guanwei" products internationally [1] - The "Guanwei" products are part of a broader initiative to enhance Gansu's specialty industries, including beef, mutton, and apples, through collaboration with leading enterprises in Tianjin [1][2] - The "Tianjin-Gansu Resonance" cooperation exchange conference has been held six times, becoming a key platform for investment and collaboration between the two regions [2] Group 2 - Tianjin has invested over 8 billion yuan in Gansu over recent years, implementing more than 4,500 collaborative projects and helping create 163,000 new jobs [1] - The number of enterprises introduced to Gansu has exceeded 700, with total investment reaching 13.6 billion yuan, significantly boosting local economic development [1] - Gansu has organized over 6,000 quality agricultural producers to support stable supply chains for eastern provinces, enhancing the market for local products [2] Group 3 - The "Tianjin-Gansu Resonance" initiative has resulted in 2,500 participating units and enterprises, with a total cooperation amount of approximately 81.99 billion yuan [5] - The project signing rate has reached 95%, indicating strong commitment and follow-through on collaborative efforts [5] - Future plans include prioritizing support for rural industries and governance in Gansu, with a focus on enhancing labor skills and income [5]