报告原因：有业绩公布需要点评 增持（维持） 上 市 公 司 美容护理 2025 年 10 月 30 日 华熙生物 (688363) ——环比 25Q2 营收利润双改善，聚焦高质量发展 | 市场数据： 2025 年 10 月 29 日 | | | --- | --- | | 收盘价（元） | 53.93 | | 一年内最高/最低（元） | 69.50/42.51 | | 市净率 | 3.7 | | 股息率%（分红/股价） | 0.20 | | 流通 A 股市值（百万元） | 25,977 | | 上证指数/深证成指 4,016.33/13,691.38 | | | 注："股息率"以最近一年已公布分红计算 | | | 基础数据: | 2025 年 09 月 30 日 | | --- | --- | | 每股净资产（元） | 14.66 | | 资产负债率% | 16.29 | | 总股本/流通 A 股（百万） | 482/482 | | 流通 B 股/H 股（百万） | -/- | 一年内股价与大盘对比走势： 10-29 11-29 12-29 01-29 02-28 03-31 04-30 05-31 06-3 ...

Core Insights - The medical beauty industry is witnessing a competitive showdown between two leading companies, Juzhi Biotechnology and Huaxi Biotechnology, with contrasting financial performances in the first half of 2025 [1][8][14] - Juzhi Biotechnology reported a revenue of 3.113 billion RMB and a net profit of 1.182 billion RMB, achieving a net profit margin of 38%, while Huaxi Biotechnology experienced a 19.57% decline in revenue to 2.261 billion RMB and a 35.38% drop in net profit to 221 million RMB, marking its worst performance in seven years [1][8] Juzhi Biotechnology: Growth Drivers and Potential Concerns - Juzhi's growth is attributed to the synergy of products, channels, and brand, with professional skin care products accounting for 99.7% of total revenue [3][4] - The revenue from functional skin care products reached 2.410 billion RMB, a 24.2% increase year-on-year, primarily driven by the sales of key products [3][4] - Despite strong revenue growth, the company faces challenges such as a slight decrease in gross margin to 81.7% and increased sales and administrative expenses, leading to a rise in overall expense ratio to 38.8% [3][4][5] - The company heavily relies on its two main brands, Kefu Mei and Keli Jin, which together contribute 97.8% of revenue, raising concerns about its growth potential and risk exposure [5][6] Huaxi Biotechnology: Struggles and Strategic Reforms - Huaxi's performance has been under pressure, with a significant decline in its functional skin care segment, which accounts for over 40% of its business, down 34% [8][9] - The company has implemented drastic cost-cutting measures, reducing sales expenses by 39.86% in the second quarter, and has shifted its focus from scale to efficiency in brand promotion [9][10] - Huaxi has also streamlined its R&D efforts by eliminating 88 non-technical brand incubation projects and reallocating resources towards high-barrier products and medical terminal businesses [10][11] - Despite these reforms, Huaxi faces ongoing challenges, including a shrinking traditional hyaluronic acid market and the need for new high-end products to achieve significant sales [11][12] Industry Dynamics and Future Outlook - The competition between Juzhi and Huaxi reflects a broader shift in the medical beauty industry from marketing-driven growth to a focus on technological advancements and product innovation [14][15] - As regulatory scrutiny increases and consumer demand for genuine technological efficacy rises, both companies must adapt their strategies to maintain competitive advantages [14][15] - The outcome of this rivalry will serve as a critical case study for the industry, highlighting the importance of balancing marketing with substantial R&D investments to ensure long-term sustainability [15]

Core Viewpoint - Huaxi Biological is experiencing a significant decline in performance, with a notable drop in both revenue and profit in the first half of 2025, primarily due to the structural collapse of its core business in skin science innovation [1][3][4]. Financial Performance - In the first half of 2025, Huaxi Biological reported revenue of 2.261 billion yuan, a year-on-year decrease of 19.57%, and a net profit attributable to shareholders of 221 million yuan, down 35.38% [1][3]. - The company's revenue in Q2 2025 was 1.183 billion yuan, a decline of 18.44% year-on-year, while net profit for the same period was 119 million yuan, marking a 20.89% increase, indicating a potential turning point in profitability [3][4]. Core Business Challenges - The skin science innovation transformation business, previously known as functional skincare products, has seen a revenue decline of 33.97% in the first half of 2025, contributing to 40.36% of the company's main business revenue [3][4]. - The functional skincare business, which had previously driven growth, has seen its revenue shrink from 4.607 billion yuan in 2022 to 2.569 billion yuan in 2024, nearly halving its contribution to main business revenue [4]. Other Business Segments - Besides the core skincare business, Huaxi Biological's other two segments—raw materials and medical terminal businesses—also faced declines, with raw materials revenue at 626 million yuan (down 0.58%) and medical terminal revenue at 673 million yuan (down 9.44%) in the first half of 2025 [5][6]. Reform and Management Changes - The company has initiated a series of reforms since 2024, focusing on business process restructuring, organizational changes, and enhancing management efficiency, but these efforts have yet to yield significant results [6][7]. - In the first half of 2025, there were notable changes in the management structure, with 11 executives leaving and an increase in R&D personnel by 35, although management costs rose by 11.63% [6][7]. R&D Investment - Huaxi Biological increased its R&D expenditure to 231 million yuan in the first half of 2025, a 15.25% increase year-on-year, focusing on high-barrier products and medical terminal business [7]. - The company is currently undergoing a strategic upgrade, shifting its R&D focus towards glycoscience and cell biology, while maintaining that the decline in functional skincare products is not due to missing market opportunities [7].

Core Insights - Huaxi Biological Technology Co., Ltd. reported a 20.89% year-on-year increase in net profit attributable to shareholders in Q2 2025, marking the first time since Q1 2024 that both year-on-year and quarter-on-quarter profit margins have improved, indicating initial success of strategic transformation [1] - The company generated a net cash flow of 220 million yuan from operating activities in the first half of the year, with a profit cash ratio of 98.6%, reflecting improved accounts receivable turnover and high-quality business returns [1] - Inventory turnover days decreased from 391 days in Q1 to 321 days in Q2, with inventory value reduced by 75.72 million yuan, demonstrating effective inventory management strategies [1][2] Business Strategy - Huaxi Biological focuses on an integrated business model from raw materials to end products, particularly in the field of aging intervention, providing comprehensive solutions across pharmaceuticals, medical aesthetics, nutritional science, and dermatology [2] - Following a systematic reform initiated by General Manager Zhao Yan in March, the company has restructured its brand communication and organizational framework, shifting from a sales-centric model to a precise marketing loop, resulting in a 12.46 percentage point decrease in sales expense ratio in Q2 [2] - The company has seen significant results from brand adjustments, with the brands "Runbaiyan" and "Kuadi" undergoing changes by the end of Q2, alongside a provision for asset impairment of 48.37 million yuan [2] Revenue Performance - In the first half of 2025, Huaxi Biological achieved 626 million yuan in revenue from its raw materials segment, with international market sales accounting for 52.93%, and double-digit growth in Europe, Southeast Asia, and Japan [3] - The sales volume of the "First" brand HA increased by 23% to 80 tons, generating revenue of 56.58 million yuan, a 61.28% year-on-year increase, while the main brand HA sales volume grew by 9% to 150 tons [3] Research and Development - The company invested 231 million yuan in R&D in the first half of 2025, a 15.25% increase year-on-year, focusing on high-end hyaluronic acid and new bioactive products [4] - Huaxi Biological streamlined 30% of its R&D projects, concentrating on three key areas: extracellular matrix, intercellular communication, and intracellular processes, resulting in 340 new authorized patents, including 29 invention patents [4] - The successful application of "INFIHA Cell Repair Technology" and "CT50 Cell Energy Liquid" has led to over 50% of revenue from barrier repair and anti-aging products [4] Market Positioning - Industry experts believe that Huaxi Biological's strategic adjustments have entered a critical phase, with the profit recovery in Q2 validating the effectiveness of the transformation path [5] - The continuous conversion of R&D results and the enhancement of the high-end product matrix are expected to help the company rebuild competitive barriers in the biomaterials sector [5]