甲壳虫

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“这里是梦想之地” 德国汽车业“大咖”齐乔拉谈中国
Zhong Guo Qing Nian Bao· 2025-06-25 03:25
Core Viewpoint - The interview with Klaus Zichora, Vice President of Changan Automobile, highlights the cultural differences between China and Germany, the competitive advantages of Chinese automotive companies, and Changan's strategic approach to entering the European market. Group 1: Cultural Differences - Chinese consumers have high expectations for quality, technology, and design, which necessitates a strong adaptation to local culture and work practices for automotive manufacturing [1] - Communication in Chinese companies is heavily app-based, making processes quicker and more direct compared to traditional methods in Germany [2] - Chinese board meetings are data-driven and structured, contrasting with the more intuitive decision-making style often seen in German companies [3] Group 2: Perception of Chinese Automotive Success - The notion that Chinese automotive success is primarily due to government subsidies is deemed unreasonable; instead, the efficiency and enthusiasm in Chinese enterprises are highlighted as key advantages [4] - The German automotive industry is perceived to be slow in reform and burdened by bureaucracy, which affects competitiveness [4] Group 3: Changan's European Market Strategy - Changan plans a gradual and pragmatic approach to entering the European market, focusing on understanding consumer acceptance rather than overwhelming the market with products [7] - Building trust with German consumers is essential, as they prioritize high-quality service and assurance regarding vehicle maintenance and resale value [7] Group 4: Industry Outlook - The automotive industry is characterized by competition and technological advancements, with Chinese companies increasingly developing attractive high-tech products [9] - There is a suggestion that professionals in the German automotive sector should consider exploring opportunities in China to gain insights and inspiration [10]
景德镇就像活着的工艺实验室,千年窑火被带到上海
Di Yi Cai Jing· 2025-06-09 07:42
在国际大牌云集的一号馆,经典设计与现代潮流不断碰撞,以场景化体验引领设计美学。专注于20世纪欧洲中古 设计的法国品牌Galerie Monokeros带来独特的陶艺雕塑座灯,柔和的灯光仿佛穿透岁月;丹麦家居品牌GUBI发布 Pacha云朵椅与甲壳虫系列座椅,将趣味艺术融入生活。来自中国的先锋品牌U+、WHYGARDEN、融舍 PRECIOUS HOME等则聚焦对现代家居趋势的最新解读。 今年,四大板块迎来近千件新品首发,家具与灯具设计、厨卫及整装设计两大展区人气不减,生活方式与配饰设 计展区明显扩容,吸引更多大众目光。从香氛、餐具到地毯、墙纸及艺术品,各类风格化的产品齐聚一堂,勾勒 出一个个关于生活空间的灵感画面。 "设计上海"策划了"Made in JDZ"特别板块,邀请20多个品牌用年轻的创意与手工艺碰撞,产生新的花火。 上周,第12届"设计上海"在上海世博展览馆收官落幕,来自30多个国家及地区的600多个品牌带来最新力作,共同 呈现全球设计产业的创新与流变。 正如Ciireals的主理人所说,"2016年第一次来到景德镇时,发现这个城市就像一个巨大的美术用品店,充满着各 种想象。""景漂"的十来年,冉祥 ...
从Polo到ID.3:50年“小钢炮”精神进化,电动时代再续传奇
Zhong Guo Qi Che Bao Wang· 2025-05-19 01:13
2025年5月,大众品牌迎来重要里程碑——Polo问世50周年。自1975年横空出世,这款经典产品以六代焕新、全球2000万+辆销量的战绩,成为 入门级车型的标杆之作和燃油车时代"小钢炮"的代名词。 数十年来,大众品牌在精品座驾领域佳作辈出,包括Polo、甲壳虫等在内,以高效、实惠、创新及实用等核心竞争力,让科技进步普惠更多人。如今, 电动化浪潮之下,ID.3强势接棒,在纯电动紧凑型车细分市场博得一席之地,成为消费者口中的"纯电小钢炮"。 2021年,上汽大众将ID.3独家引入国产,成为大众品牌在国内市场"油电同进"战略的重要落子,以及电动化、智能化、年轻化的排头兵。 以"纯电小钢炮"之名,ID.3诠释出"好开、好看、好可靠"的产品特质。其采用的前麦弗逊式+后多摆臂式独立悬架、后置后驱、扎实的德系底盘调教, 带来媲美燃油车的驾控体验;3s起步(0-50km/h),说走就走;4.7m超小转弯半径,精准转向表现更胜同级。可以说,大众品牌动感两厢的驾趣基因,ID.3 完美传承。 同时,智能科技也面面俱到,L2级驾驶辅助系统、AR HUD智能导视、遥控泊车等配置提升出行便利性。品质层面,ID.3更是继承德系制造的可靠 ...