家用电器，简称家电，是指以电能来进行驱动(或以机械化动作)的家庭电器用具，可帮助执行家庭杂务。 家电基本上可以分为大型家电和小家电。大型家电与小家电相比体积较为宽大，不易运送且较常固定摆 放在一个位置，此外也可能因其耗电量较大而需要有特殊的装置或插头来供应电力。小家电是指一个相 对于"大家电"、"白电"、"黑电"的俗称，同时也是相对的概念，其基本特点是体积较小，价值较小，用电 量较小。本文对于小家电概念界定如下：小家电指的是体积较小、功率较小且便于携带的，主要用于提 升家庭生活品质或者个人生活质量及体验的家用电器。 依据小家电产品的功能、用途可以将小家电行业划分为厨房小家电、家居小家电、个人护理小家电。具 体产品介绍如下。 图表1：小家电分类 | 獎訓 | 产品 | | --- | --- | | 厨房小家电 | 酸奶机、煮蛋器、电热饭盒、豆浆机、电热水壶、电压力煲、豆芽机、电磁炉、电饭煲、电饼档、 烤饼机、消毒碗柜、榨汁机、电火锅、微波炉、多功能食品加工机等。 | | 家居小家电 | 电风扇、音响、吸尘器、电暖器、加湿器、空气清新器、饮水机、净水器、电动晾衣机等。 | | 个人护理小家电 | 电吹风、电动剃 ...

Core Insights - The core viewpoint of the article emphasizes that emotional recognition from consumers is an unassailable moat in brand competition, as demonstrated by the success of Bear Electric (小熊电器) in becoming a globally loved quality brand [1][15]. Group 1: Brand Recognition and Consumer Connection - The distinction between being "needed," "recognized," and "loved" is crucial for brand value, where "being loved" signifies a deeper emotional connection that leads to consumer loyalty and willingness to pay a premium [3][4][10]. - Bear Electric has successfully transitioned from being a brand that meets basic needs to one that resonates emotionally with consumers, establishing itself as a symbol of a quality lifestyle [5][9]. Group 2: Brand Evolution and Market Strategy - Bear Electric's evolution can be seen in three stages: initially being "needed" through innovative products, then gaining "recognition" through quality and market presence, and finally achieving "love" by providing lifestyle solutions [10][12]. - The company has developed a user-centric approach, creating a comprehensive user experience system that includes a large membership base and extensive user data analysis to inform product development [12][13]. Group 3: Product and Innovation Strategy - Bear Electric has established a robust R&D system with nearly 600 professionals and over 3700 patents, focusing on transforming user needs into innovative products [12][13]. - The manufacturing system supports the entire process from user demand to product delivery, ensuring high-quality and efficient production through multiple smart manufacturing bases [13]. Group 4: Lifestyle Brand Transformation - The shift towards becoming a lifestyle brand is evident as Bear Electric offers comprehensive solutions across various life scenarios, making it easier for consumers to achieve a quality lifestyle [9][10]. - The brand's identity is now closely tied to the idea of a joyful and effortless quality life, positioning it as a go-to choice for consumers seeking such experiences [9][15].

Core Viewpoint - The 137th Canton Fair highlights the resilience of the Chinese home appliance industry amidst the ongoing tariff challenges from the U.S., with large enterprises showing better preparedness and adaptability compared to smaller firms [1][3][5]. Group 1: Impact of Tariffs on Large Enterprises - Large home appliance companies have limited exposure to U.S. tariffs due to strategic planning and diversified supply chains, with many having established manufacturing bases in emerging markets [4][5]. - For instance, Midea Group reported a revenue of 409.1 billion yuan and a net profit of 38.5 billion yuan for the year ending December 31, 2024, with a low revenue share from the U.S. market [4]. - Haier Smart Home achieved an overseas revenue of 143.814 billion yuan in 2024, marking a year-on-year growth of 5.43%, with significant growth in emerging markets [4]. Group 2: Adaptation Strategies of the Industry - The home appliance industry has proactively adjusted to tariff impacts by shifting production capacities and exploring new markets, reducing reliance on the U.S. market [5][6]. - Companies like TCL and Hisense have minimized direct exports to the U.S. by utilizing production facilities in Mexico and Southeast Asia, thus mitigating tariff impacts [5][6]. - The overall export value of China's home appliance industry reached 112.42 billion USD in 2024, with exports to the U.S. accounting for 20.71 billion USD, reflecting a 4.3% year-on-year increase but a reduced share of total revenue [5]. Group 3: Challenges Faced by Small Enterprises - Smaller home appliance companies are facing significant challenges due to their heavy reliance on the U.S. market, with many experiencing customer defaults on orders [7][8]. - The Canton Fair has introduced initiatives to assist small enterprises in finding new clients, particularly in countries involved in the Belt and Road Initiative [8][9]. - Experts suggest that small enterprises should adjust their strategies by expanding overseas production and tapping into domestic markets through e-commerce platforms [9].