红缨子高粱

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“赤水河畔看发展”系列报道 一滴酒的“质量长征”
Ren Min Wang· 2025-09-12 02:55
Core Viewpoint - The article emphasizes the rigorous quality control and production processes of Moutai, highlighting its commitment to maintaining high standards in the production of its famous liquor, which is deeply rooted in local agricultural practices and technological advancements. Group 1: Quality Control and Production Process - Moutai liquor undergoes 30 processes and 165 operational steps, involving approximately 8,100 manual interventions over a span of 5 years to ensure quality stability [1][2] - The company has invested in organic sorghum bases since 2001, providing farmers with seeds, biological agents, and organic fertilizers, while also offering agricultural insurance to mitigate natural disaster risks [2] - Moutai has increased the purchase price of red sorghum from 2 yuan per kilogram to 11.2 yuan per kilogram over the past 20 years, exceeding market averages [2] Group 2: Technological Innovation and Research - In 2024, Moutai plans to increase its R&D investment by 11% to 820 million yuan, with new national and provincial innovation platforms established to cover various aspects of the production chain [6] - The company has transitioned from merely procuring materials to building planting bases and engaging in scientific agriculture, reflecting a shift towards more controlled and innovative production methods [2][6] Group 3: Consumer-Centric Approach - Moutai's management team has actively engaged with consumers and distributors nationwide to enhance its service system, indicating a shift from a product-centric to a service-oriented business model [7][8] - The company aims to create a matrix of functional, experiential, and emotional value to meet evolving consumer demands, emphasizing the importance of service in the current market landscape [8]
茅台红缨归仓时,赤水河畔“耕”新路
Hua Er Jie Jian Wen· 2025-08-07 08:27
八月,赤水河谷万亩茅台有机高粱基地层叠尽染,红缨子高粱迎来归仓时刻。 8月4日,以"丰收敬粮农·质量承千秋"为主题的2025年中国农民丰收节晚会仁怀特色会场暨乙巳年茅台 红缨子高粱丰收季活动盛大举行。 这不仅仅是一次农事的圆满,更是茅台"天人共酿"古老哲学在当代的磅礴回响——一粒高粱的生命轨 迹,悄然延展为一条连接自然守护、文化传承与产业未来的宽阔通途。 晚会现场,茅台集团党委书记、董事长张德芹,中央广播电视总台总经理室党委书记任学安,农业农村 部全球重要农业文化遗产专家委员会主任委员闵庆文等共同启动红缨子"519"第七代高粱品种发布仪 式。 未来,随着红缨子"519"第七代高粱的推广,茅台将以科技兴农为支点,推进产业赋能乡村振兴,在推 动农业现代化升级的同时,实现企业的高质量可持续发展。 "酱酒芯片" 茅台酒独特品质的根基,深植于赤水河谷得天独厚的自然禀赋。这片被誉为茅台酒生产"第一车间"的土 地,孕育着其不可复制的基因密码——红缨子高粱。 作为全国唯一获有机认证的高粱种子,"红缨子"由茅台科研团队于1999年在仁怀选育而出,其母本为一 株抗逆性极强的"牛尾砣"野生高粱。 历经十年磨砺,2008年"红缨子" ...
中国农民丰收节首办“红缨子”专场 茅台反哺凸显责任初心
Jing Ji Guan Cha Wang· 2025-08-06 08:49
Core Viewpoint - The article highlights the significant impact of Moutai's initiatives in promoting organic sorghum cultivation, enhancing agricultural productivity, and improving the livelihoods of local farmers through innovative agricultural practices and technology [1][5][7]. Group 1: Moutai's Agricultural Initiatives - Moutai has established over 1 million acres of organic sorghum bases in the surrounding areas, benefiting more than 200,000 local farmers [1][2]. - The company has invested 1.8 billion yuan in supporting seeds, organic fertilizers, and other materials to reduce farmers' planting costs and increase their income [3][5]. - Moutai's innovative "sorghum + insurance + futures" model provides farmers with financial security, allowing them to focus on cultivation without worrying about weather conditions [3][4]. Group 2: Technological Advancements - The introduction of the "519" seventh-generation sorghum seed has led to significant improvements, including a reduced growth period of 118 days and an increased yield of 367.55 kg per acre [5][6]. - Moutai collaborates with renowned institutions to enhance sorghum breeding technology, resulting in the development of 11 new varieties that are currently under plant variety protection application [6][7]. - The implementation of the "Red Sorghum MAP" smart agriculture management system allows real-time monitoring and optimized planting strategies, improving efficiency and reducing risks for farmers [6][7]. Group 3: Socioeconomic Impact - The cultivation of sorghum has transformed rural communities, with many young people returning from urban jobs to engage in farming, thus revitalizing local economies [4][5]. - Moutai's efforts have led to an increase in annual incomes for farmers, with some reporting earnings of 40,000 to 50,000 yuan [2][4]. - The company's commitment to agricultural development reflects its broader responsibility to support rural communities and enhance food security [7].
茅台红缨子高粱丰收季:一粒种子的乡村振兴密码
Zhong Guo Xin Wen Wang· 2025-08-06 03:00
Core Viewpoint - The event highlighted the integration of agricultural culture, technological innovation, and social responsibility, showcasing the Maotai Group's deep commitment to agriculture and rural revitalization through the cultivation of red sorghum [1][5]. Group 1: Agricultural Innovation - The launch of the "Red Sorghum 519" seventh-generation variety achieved significant breakthroughs, including a growth period reduced to 118 days, a height of 210.1 cm, and improved resistance to lodging, with a yield increase to 367.55 kg per mu [2]. - The introduction of molecular breeding technology has made the new sorghum variety more suitable for mechanized harvesting, addressing the issue of rural labor shortages [2]. Group 2: Economic Impact - Since 2001, the Maotai Group has invested over 1.8 billion yuan in organic sorghum base construction, establishing a digital management system that ensures traceability from planting to purchasing [2]. - The organic sorghum base covers over 600,000 mu across five counties, promoting the cultivation of over 30 million mu nationwide, generating an agricultural output value of 75 billion yuan, benefiting 8.5 million farmers, and increasing their income by over 10 billion yuan [2]. Group 3: Sustainable Practices - The ecological wisdom of the red sorghum cultivation system promotes sustainable agriculture by utilizing deep-rooted crops to conserve soil and water, while shallow-rooted crops enhance soil nitrogen [1][3]. - The circular economy model established by Maotai, which recycles distiller's grains back into the agricultural system, exemplifies efficient resource utilization and aligns with sustainable agricultural development [4]. Group 4: Community Engagement - The "Three Exemptions and One Guarantee" policy by Maotai, which includes free seeds, organic fertilizers, and biological agents, along with guaranteed pricing, has transformed the raw material base into a key driver for rural revitalization [4]. - The recognition of farmers through awards such as "Craftsman Grain Farmers" reflects the company's commitment to supporting local agricultural communities and enhancing their livelihoods [4].
贵州茅台 以匠心育良种 以丰收写担当
Ren Min Ri Bao· 2025-08-04 21:54
Core Viewpoint - The article highlights the successful harvest of high-quality red sorghum, which is essential for the production of Moutai liquor, emphasizing the company's commitment to agricultural development and quality assurance in its raw materials [2][3][4][5][6] Group 1: Agricultural Development - Moutai has established over 600,000 acres of high-quality red sorghum planting bases, ensuring a stable supply for liquor production by 2025 [2] - The company has invested over 1.2 million yuan in research and development of sorghum seeds, focusing on quality as a key factor in maintaining the liquor's excellence [3] - Moutai has built 1 million acres of organic sorghum planting bases across five counties, with a continuous planting area of over 600,000 acres, investing more than 1.8 billion yuan in agricultural support [4] Group 2: Community Engagement - Moutai's order agriculture model has helped over 200,000 farmers increase their income by providing free high-quality seeds and organic fertilizers [5] - The company emphasizes a sustainable cycle of agriculture that benefits both the farmers and the liquor production process, reinforcing its commitment to rural revitalization [6] - Moutai's actions reflect its corporate values, contributing to the sustainable development of the rural economy while ensuring the quality of its products [6]
丰收敬粮农 红缨子高粱丰收季归仓仪式举行(组图)
Zhong Guo Jing Ji Wang· 2025-08-04 14:11
Core Viewpoint - The article highlights the traditional harvest ceremony for the "Moutai Red Sorghum," emphasizing the cultural significance and respect for nature within the Moutai production process [1]. Group 1: Ceremony Details - The ceremony took place on August 4 in Guizhou Province, celebrating the harvest of the Moutai Red Sorghum [1]. - Key participants included Moutai brewing technique inheritor Wang Gang and grain farmer representative Wang Zonglong, who performed traditional rituals to honor the harvest [1]. - The event featured various symbolic acts, such as offering Moutai wine to the heavens and presenting red sorghum dumplings to the earth, reflecting gratitude for the harvest [1]. Group 2: Cultural Significance - The ceremony integrated agricultural civilization with craftsmanship, marking the moment of the red sorghum harvest and conveying Moutai's respect for nature [1]. - The phrase "春种一粒,秋收万实" (Spring sows a grain, autumn reaps a harvest) was embodied in the ritual, illustrating the connection between planting and harvesting [1].