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1500万返乡人:走出大山,为什么又重返大山
Xin Lang Cai Jing· 2025-09-17 06:21
Core Insights - A significant trend is emerging in China where millions are abandoning traditional urban success models to pursue entrepreneurial opportunities in rural areas, leveraging modern technology and e-commerce platforms [1][3][15] Group 1: Entrepreneurial Shift - Over 10 million Chinese have shifted from urban jobs to rural entrepreneurship, with a projected total of 15 million by mid-2025 [3][15] - The rise of new farmers, who utilize internet technology and modern business practices, is driving the growth of rural e-commerce and smart agriculture [3][15] - The Douyin platform has facilitated the sale of 10.2 billion agricultural products in the past year, averaging 24.48 million sales per day [3][30] Group 2: Case Studies of Success - Wu Shuangpeng, a former tech engineer, achieved over 10 million yuan in sales within a year by selling local oranges through live streaming, demonstrating the potential of e-commerce in rural areas [1][10] - The transformation of traditional farmers into e-commerce entrepreneurs is evident, as seen with local farmers like Li Fenglin, who transitioned from farming to live streaming [12][13] - Innovative products, such as pre-peeled chestnuts, have emerged from local entrepreneurs, leading to significant sales increases and inspiring others to follow suit [25][30] Group 3: Economic Impact - The agricultural landscape is being reshaped, with the emergence of new business models that prioritize consumer demand over traditional production methods [25][30] - The integration of technology in agriculture, such as automated sorting and drone logistics, is enhancing efficiency and product quality [13][30] - The growth of rural e-commerce is contributing to the economic revitalization of rural areas, with significant increases in sales and local employment opportunities [30][38] Group 4: Future Prospects - The Chinese government aims to support rural entrepreneurship, with plans to cultivate 1 million rural entrepreneurial leaders by 2025 [34][35] - The potential for rural areas to become economic engines is recognized, with a focus on attracting talent back to the countryside [32][34] - The success stories of new farmers are inspiring a wave of young people to return to their hometowns, fostering a new era of rural development [36][38]
国网丰宁县供电公司:红绿相映的优质“电服务”
Core Insights - The tomato and net melon planting industry in Jiangjunying Town has become a significant source of income for local farmers, with the National Grid Fengning County Power Supply Company playing a crucial role in ensuring stable electricity supply for these high-demand crops [1][2] Group 1: Industry Overview - The tomato planting base spans 500 acres and has recently passed global standardized planting certification, making it a high-end market favorite due to its unique quality [1] - The net melon planting base is also thriving, characterized by its sweet and creamy flavor, complementing the tomato production in the region [1] Group 2: Company Initiatives - The company has implemented a "preemptive maintenance" approach, focusing on ensuring the quality of electricity supply to prevent any disruptions that could affect crop quality [1] - The company has installed voltage stabilization devices in 21 greenhouses and replaced 47 old leakage protectors to enhance the power supply quality for agricultural needs [2] - A customized "Agricultural Energy Quality Improvement Plan" has been developed to support the industry's growth, ensuring responsive demand and reliable service [2]
河北保定徐水区拎稳进京蔬菜“菜篮子”
Jing Ji Ri Bao· 2025-08-13 08:19
Core Insights - The article highlights the transformation of the Kirin Store Village's agricultural practices, focusing on the introduction of modern farming techniques and high-quality produce to enhance local agriculture and attract younger generations back to farming [1][2]. Group 1: Agricultural Innovation - In 2022, the village established a new efficient solar greenhouse project on 60 acres of previously idle land, introducing various new crop varieties and advanced agricultural technologies [2]. - The introduction of new crop varieties, such as taste-oriented tomatoes and premium cucumbers, along with modern farming techniques like temperature control and drip irrigation, has significantly improved crop yields and quality [2]. Group 2: Economic Impact - The new agricultural practices have led to increased income for local farmers, with reports of yields reaching over 8,000 pounds per acre and wholesale prices for melons at 4 yuan per pound [2]. - The transformation has resulted in a shift from traditional single-crop farming to multiple harvests per year, significantly boosting farmers' revenues [2]. Group 3: Community Engagement - The local government, along with agricultural experts, has played a crucial role in guiding the transformation, fostering community involvement, and encouraging young people to return to agriculture [2]. - The establishment of over 100 specialized planting and agricultural tourism sites has positioned the region as a key supplier for nearby urban areas, enhancing its reputation as a major agricultural hub [2].
好生态让山南群众富起来(辉煌60载 魅力新西藏)
Ren Min Ri Bao· 2025-07-25 22:02
Group 1: Agricultural Development - The company Green Source Modern Agricultural Technology Co., Ltd. has improved over 1,200 acres of sandy land using local livestock manure, creating fertile soil suitable for growing various crops like asparagus and melons [2] - The company has established 18 smart glass greenhouses and 20 picking sheds, providing employment for over 50 local workers and increasing the income of 380 local households by an average of 20,000 yuan each [2] - In the Zhaqi Township, the introduction of dwarf apple trees has led to the establishment of a 4,000-acre apple base, with an annual production of nearly 3,000 tons, benefiting over 600 fruit farmers [3] Group 2: Environmental Restoration - The Longzi County has successfully planted over 82,000 acres of sea buckthorn trees, creating the world's largest contiguous artificial sea buckthorn forest, which has significantly improved the local ecology [4][6] - The average yield of black barley has increased from over 300 jin to 650 jin per acre, with an annual production exceeding 14,000 tons due to improved soil conditions [6] - The local government is extending the sea buckthorn industry into health products, pharmaceuticals, and cosmetics, while also integrating the "Four Black" industries with tourism to enhance local economic development [6]
禹城市安仁镇:“三向发力”让电商兴农“正当时”
Sou Hu Cai Jing· 2025-04-16 06:13
Core Viewpoint - The article highlights the efforts of Anyin Town in Yucheng City to leverage e-commerce as a means to boost rural development and agricultural prosperity through training, logistics, and community engagement [3][4][6]. Group 1: E-commerce Development Initiatives - Anyin Town is actively seizing opportunities in e-commerce by integrating agricultural specialties with live-streaming sales, aiming to create a sustainable path for rural revitalization [3]. - The establishment of an e-commerce alliance emphasizes the political leadership of the local party organization, creating a structured network to enhance e-commerce development [3]. - A comprehensive implementation plan for high-quality e-commerce development has been introduced, involving a three-tiered network of party organizations to support various business entities [3]. Group 2: Training and Skill Development - The local government has organized multiple public training sessions on short video and live-streaming skills, with over 400 participants trained this year alone [4]. - The training covers essential skills such as video shooting techniques, content planning, and interactive strategies for live-streaming, aimed at cultivating a new generation of rural entrepreneurs [4]. - Continuous training initiatives are planned to further enhance the capabilities of individuals interested in rural e-commerce, contributing to increased income for farmers [4]. Group 3: Logistics and Infrastructure - The development of e-commerce in Anyin Town is supported by a robust logistics framework, with 34 village service stations established to ensure comprehensive delivery services [6]. - Over 200,000 packages have been processed through the town's logistics services this year, significantly improving access to e-commerce for local residents [6]. - Future plans include the establishment of a more mature talent cultivation mechanism for rural e-commerce and the exploration of various business models combining e-commerce with local agricultural products and cultural tourism [6].