四川在线记者 任紫鑫 川观新闻绵阳观察 郭超英 文/图 12月23日清晨，绵阳市盐亭县玉龙镇的凤集食品集团有限公司（以下简称"凤集食品集团"）养殖基地内，机械臂正轻柔抓取一枚枚温热的鸡蛋。经过激 光"体检"、紫外线消杀，贴上"黄天鹅"标签，鸡蛋随即被送入恒温冷链车。48小时内，这些来自川北小城的鸡蛋，就能出现在北京、深圳、成都等大城市的 商超货架上。 这源于盐亭在种源上的主动突围。盐亭县联手四川农业大学等科研机构，在富驿镇建立蛋鸡自主培育基地，成功培育出"天府黑羽"绿壳、粉壳蛋鸡，实现了 自主蛋鸡育种"零的突破"。 "必须有自己的核心种源，才不怕被别人'卡脖子'。"孵化中心车间主任任小冬道出了关键。在这里，每枚种蛋都需经过严格筛选，重量必须在50克到70克之 间，以保证到客户手中的鸡苗均匀、健康。在更上游，盐亭还积极引进全球顶尖的蛋鸡育种企业，明年起将全面推广生产性能行业领先的"海赛克斯"新品 种。 种源问题解决后，与之配套的现代化养殖基地迅速跟进。在玉龙镇，总投资1.5亿元的凤集食品集团百万蛋鸡智慧产业园于2023年底正式投产。 技术人员在检测待孵化鸡蛋 过去，作为丘区农业县，盐亭的蛋鸡养殖与全国多数地区一 ...

活动中，"红烧六盘山黄牛排"成为爆款，炝拌菜、黄天鹅鸡蛋、网纹瓜以及五香羊头、燕面揉揉、凉粉 鱼鱼、妈妈油香等特色小吃都广受好评。张小荣说，这不仅带动了食材销售，更全面展示了原州区的饮 食文化与旅游资源，实现"从产品到品牌"的跨越。 在张小荣看来，脱贫地区农副产业发展的核心瓶颈在于"产得出"却"卖不好"。"832平台"通过定向采 购、品牌推广、渠道对接，为原州产品注入了市场竞争力。如六盘山黄牛肉以往受限于地域知名度，如 今通过平台推荐和美食活动，迅速打开机关食堂和高端餐饮市场。(中国经济网记者魏金金视频剪辑张 思扬) 张小荣告诉记者，作为"中国冷凉蔬菜之乡"，原州区的六盘山黄牛肉、冷凉蔬菜品质卓越，但如何突破 地域限制，打响品牌知名度，是一直以来的课题。"今年的合作让原州区平台交易额同比增长近 40%。"张小荣介绍，今年2月，原州区政府与"832平台"建立产业帮扶机制，之后通过联合启动"寻味 832.宁夏原州美食周"，将黄牛肉、西兰花、菜心等特色食材打造成系列区域菜品，走进供销总社和央 企食堂。原州厨师团队还赴京传授地方厨技，推动食材与消费场景深度对接。 12月16日，在2025脱贫地区农副产品产销对接活动的 ...

Core Viewpoint - The conference focused on the theme of "Enhancing Production Efficiency and Empowering Brands," aiming to explore high-quality development paths for the egg industry in the context of new challenges and opportunities [1][5][16]. Group 1: Industry Development and Standards - The Sichuan Provincial Livestock Association's Egg Industry Branch will initiate the formulation of two group standards: "Sichuan Quality Fresh Eggs" and "Production Specifications for Sichuan Quality Fresh Eggs" to unify quality indicators and production norms, thereby enhancing the value of "Sichuan Eggs" [3]. - The president of the Sichuan Provincial Livestock Association emphasized the need to leverage national-level advantageous industrial cluster projects to focus on improving production capacity, quality, standards, marketing, and risk control, thereby promoting high-quality industry development [5]. Group 2: Company Insights and Practices - Fengji Food Group shared its practical experience in digitalized farming, brand operation, and industry chain collaboration, providing a valuable reference for the industry [1][16]. - The chairman of Fengji Food Group highlighted the company's strategic investment of 2 billion yuan in collaboration with the government to introduce advanced international equipment and intelligent systems, build modern breeding bases, and enhance the entire industry chain [9]. - Fengji's brand "Fengnike" focuses on high-quality breeding by introducing international breeds and establishing strict biosecurity and testing systems to ensure the health of chicks, laying a solid foundation for high-quality egg production [9]. Group 3: Brand Building and Market Strategy - Fengji Food Group's strategy includes extensive offline tasting events across over 200 cities and targeted online marketing through platforms like Xiaohongshu, effectively linking consumers' perceptions of high-quality eggs with the brand [10]. - The company aims to lead a quality revolution in the egg industry by restructuring its value chain around consumer needs and maintaining effective communication strategies [13]. Group 4: Conference Highlights and Discussions - The roundtable discussion addressed the topic of how Sichuan enterprises can enhance production capacity, improve internal capabilities, and seek development at a new starting point, providing diverse insights for local businesses [14]. - The conference provided a comprehensive examination and forward-looking perspective on the egg industry, emphasizing the importance of brand building, value enhancement, and industry upgrading [16].