数字时代，我们需要的不是"流量冠军"，而是"留量大师"。流量是风，留量是根，风再大也有停下来的 一天，只有厚植根基才能守住长远。 从流量触达走向留量沉淀 中国人民大学新闻学院教授唐铮 过去10年，数字技术重塑文化内容的传播逻辑。短视频平台、社交媒体算法、大数据推荐系统让传播内 容实现了指数级触达，展现了技术对传播效率的赋能。 然而，流量触达的"快"也带来了"浅"的困境：用户的注意力被碎片化内容稀释，文化传播缺乏深度共鸣 与情感沉淀。 文化传播的目标不是流量为王，而是留量长青。如何让流量转化为留量，从流量触达走向留量沉淀？ 留量沉淀的关键是从"被看见"到"被记住"。数字技术为文化内容提供了精准触达用户的工具，但只有打 动人心的内容，才能与用户建立深度连接，构建情感共同体，从而被长久记住。留量沉淀的过程不 是"摘果子"，而是"种树"；不是"圈地"，而是"盖楼"。 首先，要提高内容触达的精准性。利用大数据分析用户兴趣，实现千人千面的内容推荐，避免广撒网式 的无效传播。其次，要维护内容运营的持续性。通过定期更新、社群运营、用户反馈的机制，保持与用 户的长期互动。最后，提升传播内容的文化性。坚守文化内核，避免为博取流量 ...

然而，流量触达的"快"也带来了"浅"的困境：用户的注意力被碎片化内容稀释，文化传播缺乏深度共鸣 与情感沉淀。 文化传播的目标不是流量为王，而是留量长青。如何让流量转化为留量，从流量触达走向留量沉淀？ 2025媒体融合发展论坛"数智融合新实践新前景"分论坛现 场。 本报记者 张武军摄 从流量触达走向留量沉淀 中国人民大学新闻学院教授 唐 铮 过去10年，数字技术重塑文化内容的传播逻辑。短视频平台、社交媒体算法、大数据推荐系统让传播内 容实现了指数级触达，展现了技术对传播效率的赋能。 留量沉淀的关键是从"被看见"到"被记住"。数字技术为文化内容提供了精准触达用户的工具，但只有打 动人心的内容，才能与用户建立深度连接，构建情感共同体，从而被长久记住。留量沉淀的过程不 是"摘果子"，而是"种树"；不是"圈地"，而是"盖楼"。 2025媒体融合发展论坛"数智融合新实践新前景"分论坛现 场。 本报记者 张武军摄 首先，要提高内容触达的精准性。利用大数据分析用户兴趣，实现千人千面的内容推荐，避免广撒网式 的无效传播。其次，要维护内容运营的持续性。通过定期更新、社群运营、用户反馈的机制，保持与用 户的长期互动。最后，提升传播 ...

Core Viewpoint - The Yaozhou kiln in Tongchuan, Shaanxi, is one of China's six major ceramic firing techniques, renowned for its unique Song Dynasty olive green glaze and exquisite carving skills, representing a significant cultural heritage in Chinese ceramics [1][3]. Group 1: Historical Significance - At its peak, Yaozhou porcelain was exported to Asia, Africa, and Europe, serving as a prominent symbol of Chinese porcelain [3]. Group 2: Current Developments - Recently, the Tongchuan city in Shaanxi province is promoting the traditional Yaozhou porcelain industry to innovate in inheritance and develop high-quality ceramic industry [3].

Core Viewpoint - The Yaozhou kiln in Tongchuan, Shaanxi, is one of the six major kiln systems in China, renowned for its unique Song Dynasty olive green glaze and exquisite carving techniques, representing a significant cultural heritage in Chinese ceramics [1][3]. Group 1: Historical Significance - At its peak, Yaozhou porcelain was exported to Asia, Africa, and Europe, serving as a prominent symbol of Chinese ceramics [3]. Group 2: Current Developments - The Shaanxi provincial government is promoting the traditional Yaozhou porcelain industry to innovate within its heritage and achieve high-quality development in the ceramics sector [3].

Group 1 - The article highlights the promotion of Shaanxi tea culture and its historical significance, with notable brands such as Xianyang Fu Tea and Hanzhong Xianhao [2] - The Shaanxi tea industry is increasingly utilizing locally sourced materials for production, enhancing the uniqueness of its products [2] - The exhibition at the Shenzhen Cultural Expo showcases innovative cultural products inspired by historical artifacts, leading to successful business transactions [2] Group 2 - The Yaozhou porcelain is recognized as a significant symbol in Chinese ceramic history, with its classic designs attracting international interest [3][4] - The Yaozhou kiln cultural base has diversified its operations, including a creative park with 21 companies, which has positively impacted marketing and sales [5] - In the first four months of the year, the total sales revenue for Yaozhou porcelain products reached 48 million yuan, with online sales contributing over 4 million yuan [5]

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair opened in Shenzhen, showcasing the theme "Digital Empowerment, Cultural Shaanxi" with various digital experience and cultural products [1] - The Shaanxi Pavilion featured a "virtual reality cinema" that utilizes XR technology, providing an immersive experience that traditional films cannot match, highlighting the integration of culture and technology in Shaanxi [1] - The immersive digital cultural tourism projects in Shaanxi are gaining attention, with the province leading the nation in the virtual reality film sector, as noted by a researcher from Zhejiang Province [1][2] Group 2 - The project "The Dusty Empire - The Tomb of Qin Shi Huang" is the first officially authorized digital creation project of a cultural heritage site in China, combining VR technology and digital space reconstruction [2] - Another project, "Awakening the East," will offer an immersive VR experience of the historical culture of the Qin Dynasty and will be launched in various landmark locations starting in 2026 [2] - Shaanxi's cultural industry is experiencing a new wave of development with over 1,500 products displayed at the fair, focusing on "Digital New Shaanxi" and "Cultural New Consumption" [2][3] Group 3 - The exhibition included over 1,500 products, featuring replicas of cultural relics and various creative cultural products that attracted significant interest [3] - The Xi'an National Version Museum showcased over 40 unique cultural products and interactive activities, emphasizing the cultural heritage and depth of Xi'an [4]