Core Viewpoint - GAC Group plans to enter the Japanese electric vehicle (EV) market in the summer of 2026, aiming for 2,000 orders by 2027, amid declining domestic sales and increasing competition in the EV sector [2][4]. Group 1: Market Entry Strategy - GAC will sell its AION brand EVs in Japan through M Mobility Japan, targeting corporate clients initially with two models: AION UT and AION V [4]. - The AION UT will have a starting price of 3.3 million yen (approximately 149,800 yuan), while the AION V will start at 5 million yen (approximately 227,000 yuan) [4]. - GAC's total sales from January to September 2025 fell by 11% year-on-year to 1.18 million units, with AION brand sales down 20% to 180,000 units [4]. Group 2: Competitive Landscape - Other Chinese automakers, including BYD and Geely, have also entered the Japanese market, with BYD achieving 3,508 units sold in Japan from January to November 2023, a 64% increase year-on-year [6][7]. - The overall EV sales in Japan from January to November 2023 were 55,380 units, with EVs accounting for only about 1.5% of new car sales, indicating significant growth potential [7][9]. - Japanese automakers are responding with new EV models, intensifying competition in the market [9].

日经BP成立于1969年4月, 隶属于日本经济新闻社集团。作为日本领先的B2B媒体公司，我们聚焦"经营 管理"、"专业技术"及"生活时尚"三大主要领域，满足客户多元化的需求。 16年来首次进行全新改款的MPV"君爵"。很多经销商一直呼吁对该车型进行更新 本文的3个要点 "这是让我们国内业务重新启动的车型"。 编者荐语： 日经中文网"开设了"日经BP精选"栏目。日经BP是日本经济新闻社媒体集团的一员，成立于1969年。作 为日本领先的B2B媒体公司，聚焦经营管理、专业技术及生活时尚三大主要领域。敬请读者关注。 以下文章来源于日经BP ，作者日经BP 日经BP . 日产汽车社长伊万·埃斯皮诺萨（Iván Espinosa）10月29日在日本移动出行展（JMS）上发布了新款 微型面包车"君爵（Elgrand）"。这款车型计划于2026年上市，距离上一次全面改款已时隔15年。它与 新型纯电动汽车"聆风（Leaf）"、轻型汽车"ROOX"一同被寄予厚望，成为日产新车攻势的核心车型。 1. 日产时隔15年发布全新改款的微型面包车"君爵" 2. 新车推出延迟，引发经销商指责"不负责任" 3. 背后是管理层推迟开发决策的原因 ...

Core Insights - Nissan's Ariya has experienced disappointing sales in the competitive Chinese electric vehicle market, with only 1 unit sold in September 2025 and a maximum monthly sales of 988 units in October 2023 [2] - Despite being an early entrant in the electric vehicle sector with the Leaf, Nissan has struggled to replicate this success with the Ariya, which has seen persistently low sales since its launch in 2022 [2] Pricing Strategy - The pricing strategy for the Ariya, set between 270,000 to 340,000 RMB, has been a significant factor in its poor sales performance, placing it in a highly competitive segment against established brands like Tesla and emerging Chinese manufacturers [3] - Nissan's brand value does not sufficiently support the high price point in the electric vehicle market, leading to consumer reluctance to purchase [3] - Attempts to lower prices later on have resulted in negative perceptions among early buyers and potential customers, creating a cycle of distrust regarding the brand's value retention [3] Product Performance - The Ariya lacks key selling points such as advanced technology and smart features, which are crucial for attracting Chinese consumers [4] - While it maintains Nissan's traditional strengths in comfort and build quality, its performance metrics, such as a CLTC range of approximately 600 kilometers and acceleration times of 5-7 seconds, do not stand out against competitors [4] - The vehicle's software and user interface fall short compared to systems from competitors like Huawei and Xiaopeng, diminishing its appeal [4] - Issues with winter range reduction and reliability have further tarnished the Ariya's reputation, contradicting earlier claims of its battery's performance in extreme conditions [4] Market Adaptation - In contrast, the Nissan N7, launched at a starting price of 119,900 RMB, has achieved monthly sales of around 6,000 units since April 2023, indicating that Nissan may have learned from the Ariya's challenges and is adapting to the Chinese electric vehicle market [5]

Group 1 - Nissan plans to reduce its stake in Renault by selling 5% of its shares, maintaining a 10% ownership after the sale, which is expected to generate 100 billion yen (approximately 4.96 billion RMB) for new model development [2][3][9] - The long-standing alliance between Nissan and Renault, which began in 1999, is transitioning to a "looser cooperation" phase, with both companies agreeing to lower their minimum shareholding from 15% to 10% [3][5] - Nissan's CEO Ivan Espinosa stated that this move does not indicate a weakening of the alliance but aims to focus more funds on product and technology upgrades, reflecting a shift towards a "low binding, high autonomy" model [8][12] Group 2 - Nissan's financial performance has significantly declined, with operating profit dropping by 87.7% to 69.8 billion yen (approximately 3.48 billion RMB) and a net loss of 670.9 billion yen (approximately 33.42 billion RMB) for the fiscal year 2024 [9][10] - The company faced a 17.2% drop in sales in China, the largest decline among mainstream joint venture brands, attributed to an aging product lineup and slow electric vehicle deployment [9][11] - Nissan is exploring new collaboration opportunities, including potential partnerships with Honda to reduce transformation costs and leverage each other's strengths in electric vehicle technology [12][14] Group 3 - The restructuring plan "Re: Nissan" aims to cut 250 billion yen in variable costs and 250 billion yen in fixed costs, including a workforce reduction of 20,000 employees and the closure of seven factories, with a goal of achieving positive operating profit and free cash flow by fiscal year 2026 [14][16] - The key to Nissan's future success lies not in the percentage of share reduction or redefined alliance relationships, but in its ability to catch up in the fields of new energy, intelligence, and market positioning [16]

Group 1 - Nissan has decided to abandon the plan to build an electric vehicle (EV) battery factory in Kitakyushu, originally planned with an investment of approximately 153.3 billion yen due to poor performance in North America and China [1][2] - The factory was intended to produce lithium iron phosphate (LFP) batteries, which can reduce costs by about 30% compared to traditional batteries, and was expected to be operational by 2025 [1][2] - The cancellation of the project will significantly impact Nissan's EV business, which is already facing challenges from competitors like Tesla and BYD [2] Group 2 - Nissan's new president, Ivan Espinosa, is accelerating restructuring efforts, which include a plan to cut approximately 9,000 jobs, accounting for about 7% of the company's global workforce, and reduce production capacity by 20% [2] - The company has drastically revised its asset values and announced a projected loss of up to 750 billion yen for the fiscal year ending March 2025, compared to a profit of 426.6 billion yen in the previous fiscal year [2]