在宽松的政策环境加持下，今年深圳楼市前11月新房与二手房成交量均保持增长。深圳贝壳研究院数据显示，今年1-11月，深圳新房与二手房总成交 量达111519套，同比增长12%，创下近五年同期新高。市场在11月延续回暖态势，其中新房成交3624套，环比增长8.1%；二手房成交量亦突破5000套 大关，市场信心与活跃度稳步回升。 11月深圳楼市成交活跃度提升 深圳贝壳研究院院长肖小平分析指出，1-11月的成交数据不仅印证了政策宽松对市场的正向拉动作用，也充分反映出深圳楼市的内生购房需求仍具备 较强韧性。 针对2025年11月深圳楼市成交呈现稳步回升的市场表现，肖小平表示，11月成交活跃度的提升，是政策红利、城市利好与市场规律三重因素共振的结 果。 采写：南都·湾财社记者 孙阳 此外，传统置业旺季的属性也发挥了作用。"年底向来是购房者集中入市的窗口期，一方面部分家庭希望赶在年前完成置业计划，另一方面开发商也 会推出优惠举措冲刺年度业绩，供需两端的积极互动，共同推动了11月成交的回暖。"肖小平补充道。 值得一提的是，新房市场中顶豪项目的集中入市成为显著亮点。11月，深圳湾・澐玺率先开盘，推出348套200平方米以上大户 ...

Core Insights - Shenzhen's luxury real estate market is experiencing a significant boost with the introduction of four major high-end projects, attracting high-net-worth individuals and increasing market activity [1][2] Group 1: Market Trends - In November, Shenzhen's second-hand housing transaction volume increased by approximately 17%, with luxury homes priced over 15 million yuan accounting for 2.3% of total transactions, up 0.6% from October [1] - The concentration of high-end projects entering the market is expected to activate potential buyer demand and accelerate transactions among high-net-worth clients [2] Group 2: Project Details - The four major luxury projects include: - Shenzhen Bay Lingxi: 348 units, with main areas ranging from 209 to 1180 m², pre-sale approved on November 24 [2] - CITIC Xinyue Bay: 407 units, main areas from 210 to 510 m², showroom opening at the end of November [2] - Lian Tai Chaozong Bay: 136 units, main areas from 303 to 1000 m², showroom and model room opened [2] - Houhai Zhaoshang Xi: 348 units, main areas from 186 to 247 m², showroom opened [2] Group 3: High-Net-Worth Demographics - According to Hurun Research Institute, Guangdong continues to lead in the number of high-net-worth families, with Shenzhen having 77,200 such families, ranking fourth nationally, providing a stable customer base for the luxury housing market [2]