Group 1 - The event "Ticket Root + Stimulating New Consumption Vitality" was launched in Xiangfang District, Harbin, allowing consumers to enjoy discounts at 66 participating businesses using their consumption receipts [1][2] - Consumers can redeem various offers without the need for apps or complex verification, enhancing convenience and engagement in local businesses [1] - The initiative aims to integrate various sectors such as cinema, tourism, hospitality, and dining, promoting a seamless consumer experience [2] Group 2 - The event is organized by multiple local government departments, focusing on leveraging consumption receipts to foster economic growth and cultural tourism integration [2] - There are plans to expand participation from more businesses, further developing the "Ticket Root +" economy to enhance consumer experiences and business benefits [2]

New Consumption Overview - The article discusses various new product launches and investment activities in the consumer sector, highlighting trends and innovations in the market [2][3][4][6][11]. Product Launches - Guozi Shule has launched a 100% fruit juice series, featuring products made from high-quality fruits sourced from specific regions in China [4]. - Wudao has introduced a blue algae protein coconut-flavored Greek yogurt, which contains 15g of blue algae protein per 100g [4]. - Camel has released China's first ePE membrane fluorine-free jacket, emphasizing health and environmental sustainability [4]. - Uni-President has revamped its iced tea line with a new "cola iced tea" product, increasing the packaging size from 500ml to 680ml [6]. - Luckin Coffee has partnered with Chengdu's tourism bureau to launch upgraded lemon tea products, incorporating Sichuan lemons [6]. Investment Activities - Manus AI, a general-purpose AI company, has secured $75 million in funding led by Benchmark, with participation from existing investors [7]. - Jinzi Ham announced a change in control, with Ren Guilong transferring 145 million shares, representing 11.98% of the company [7]. - SanDai Technology has completed a multi-million dollar funding round led by Matrix Partners, focusing on video generation AI technology [7]. - ABG Group is considering a competitive bid for Guess, currently evaluating its options against WHP Global's offer [7]. - Yasha Biotechnology has suspended its stock trading to focus on operational management and cost reduction [7]. Market Expansion - Yanjin Pupu plans to expand its konjac product market in Southeast Asia, expressing confidence in overseas market potential [11]. - Dongpeng Beverage has laid the foundation for a new production base in Hainan, which will be its 13th base nationwide, with an investment of at least 1.2 billion yuan and an expected annual output value of over 850 million yuan by 2027 [11]. - Taiping Bird has launched a new elite Polo series, aiming to redefine the traditional Polo aesthetic with modern materials and styles [11]. - The furniture brand Castlery has initiated its e-commerce operations in Canada, marking a significant step in its global expansion strategy [11]. - BOSS has collaborated with David Beckham to launch a joint design men's clothing series, inspired by Beckham's personal style [11].

瑞幸正在以几乎每周一款的速度，"腹泻式"上新品。 这背后，是瑞幸对"大单品"的极度焦虑。 自从2021年4月推出以来，生椰拿铁一直牢牢占据品牌的销售C位，不仅让瑞幸走出了财务困境，更是帮它坐上了国内咖啡赛道的头把交椅。 但现制椰咖市场有更多的后起之秀，库迪、幸运咖等品牌穷追不舍，争抢"椰子"这一核心元素的品牌心智。 感受到压力的瑞幸，迫切希望找到下一款大单品，这大概也是比业界平均上新速度快一倍的原因，瑞幸正在试图通过高频次、低价格、强营销的组合拳， 再次复刻生椰拿铁的成功。 瑞幸不能没有生椰拿铁，但瑞幸不能只有生椰拿铁。 问题是，这种快速上新的模式，真的能帮瑞幸测出爆款吗？ | 品牌 | 上新频率 | | --- | --- | | 瑞幸咖啡 | 平均每月上新（含升级回归）5个系列 | | 库迪咖啡 | 平均每月上新1~2个系列 | | 星巴克 | 平均每月上新1~2个系列 | | 霸王茶姬 | 平均每2月上新1款新品 | | 蜜雪冰城 | 平均每月上新1~2个系列 | | *数据来源:公开信息整理 *统计时间:2024年12月-2025年3月 | | 爆款仙人瑞幸，背后拼命努力 高频次、强复购、品类聚焦，是 ...