葡萄籽

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研判2025!中国葡萄籽保健品行业产业链图谱、市场现状及发展趋势分析:消费者需求升级,葡萄籽保健品行业规模不断上涨[图]
Chan Ye Xin Xi Wang· 2025-07-01 01:03
Core Insights - The demand for grape seed health products is increasing due to rising living standards and health awareness among consumers [1][16] - The market size of grape seed health products in China is projected to grow from 5 billion yuan in 2019 to 9 billion yuan by 2024, with a compound annual growth rate of 12% [1][16] - Technological advancements in extraction efficiency and purity are supporting the growth of the grape seed health product market [1][16] Industry Overview - Grape seed health products are derived from grape seeds and contain beneficial components such as vitamins, minerals, amino acids, and antioxidants, offering various health benefits [3][10] - The industry can be categorized by product form (tablets, capsules, liquid), efficacy (antioxidant, anti-aging), and usage scenarios (daily health, beauty, sports nutrition) [5][10] Market Dynamics - The grape seed health product market is experiencing rapid expansion due to the growth of e-commerce and diversified marketing channels [1][16] - The increase in grape production in China, from 13.16 million tons in 2015 to 16.17 million tons in 2023, is expected to provide ample raw materials for grape seed health products [12][14] Regulatory Environment - Recent policies in China aim to promote the integration of the food industry with health and wellness sectors, enhancing the market for functional foods and health products [6][9] Competitive Landscape - Major players in the grape seed health product market include well-known domestic brands such as汤臣倍健 (Tongrentang), 康恩贝 (Kang En Bei), and 九芝堂 (Jiu Zhi Tang), as well as international brands like Nature's Way and NOW Foods [18][19] - Companies are enhancing their competitiveness through improved production technologies and brand marketing strategies [18][19] Consumer Trends - There is a notable increase in consumer demand for high-quality grape seed health products, particularly among women and young adults aged 18 to 35, who represent 83.7% of the health supplement market [24][25] - Consumers are increasingly focused on product quality, efficacy, and safety, necessitating continuous improvement in product formulations [24][25] Future Outlook - The industry is expected to benefit from technological advancements that enhance product absorption and bioavailability [25][26] - The trend of online and offline integration in sales channels is becoming crucial for market growth, providing consumers with a more convenient shopping experience [26][27] - International expansion is a growing trend, with Chinese companies leveraging their resources and technology to compete in global markets [27]
山东龙口:葡萄特色产业带活村集体经济
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-04 23:09
为了提高葡萄种植的智慧化水平,冶基村引进中化MAP现代农业技术服务项目,依托现代农业全产业 链服务,为当地种植者提供测土配肥、品种筛选、农民培训等多种服务,推广以"良种+良法"为核心的 全过程种植解决方案。 近年来,山东省烟台市龙口市诸由观镇冶基村以黄水河畔党建融合发展区建设为抓手,聚焦葡萄特色产 业,创新实施"六融"工作法,打造区域发展综合体。同时,积极探索适合当地农村发展的经营模式,构 建起"党支部领办合作社+龙头企业+农户"的联农带农机制,带动全村200余户农户年均增收3万元以 上,村集体年收入突破50万元。 党建引领,激活产业发展新引擎 冶基村以"党建链"串起产业链,通过"支部发动、党员带动、群众联动"模式,整合分散土地300余亩, 建设葡萄智慧产业园。支部班子成员牵头对接中化现代农业有限公司等科研机构,建立"党员技术岗", 由党员骨干结对帮扶15户种植困难户,实现新品种、新技术推广覆盖率100%。 与此同时,冶基村还创新"村企联建"机制,与烟台张裕集团有限公司签订定向收购协议,以党建联盟形 式打通"种植-加工-销售"产业链,确保农户收益稳定,并积极带动周边兄弟村共同致富。 以冶基村为纽带,龙口市集约 ...
2025酒业文化论坛丨迦南酒业公共事务经理陈志杰:酒企需要挖掘自身环保理念,让消费者感同身受
Bei Jing Shang Bao· 2025-05-29 07:27
陈志杰介绍,消费者可以到迦南酒业的酒庄沉浸式体验场景,切身感受酒企的环保理念。酒庄采用科学、可持续和传统耕种方式来维持葡萄园的健康生态, 让客人从到达酒庄起就能感受到酒庄的盎然绿意。为了增加植物的多样性,并不仅仅只种植生产作物,葡萄园采取的是勉耕法,保留葡萄植株行间的草,且 在草量不够时还会特别种植玉米、苏丹草、小麦等,以增加土壤活性与营养。在葡萄园及种植灌木树篱,规划坡地的供水,并让这些设施和景观自然融合。 北京商报讯 (记者 刘卓澜)5月29日,2025酒业文化论坛暨酒企可持续发展消费力论坛在北京国际饭店举办。此次论坛以"可持续酿未来 酒业高质量发展新 路径"为主题,立足可持续发展规划,跨界整合B端资源,有效激活C端消费力释放。 此次论坛的圆桌对话环节上,迦南酒业公共事务经理陈志杰表示,酒企需要更多地去挖掘自身的环保理念投入,让消费者感受到生产环境、生产工艺,以及 对环保植入的方式。 与此同时,酒企在多样性上也需要发力。陈志杰表示,迦南酒业酒庄内还设立了养殖小院,饲养了马、羊、鸭、鹿等动物,增加了整个园区的物种多样性, 同时再用动物的粪便养地,形成一个良性生态循环;并有自有菜园,供酒庄员工及来访客人用餐。 ...
以岭健康亮相莫干山大会:在传承创新中提升品牌力量,让中医药融入人民生活
Sou Hu Wang· 2025-05-12 03:59
Group 1: Conference Overview - The 2025 World Brand Moganshan Conference was held in Deqing, Zhejiang, focusing on the theme of "openness, cooperation, and win-win" to promote Chinese brands globally [1] - The conference highlighted the importance of traditional Chinese medicine (TCM) as a key to unlocking Chinese civilization and emphasized the supportive policies for the TCM industry since the 18th National Congress of the Communist Party [1] Group 2: Company Profile - Yiling Health, a subsidiary of Yiling Pharmaceutical, is dedicated to the health industry and embodies the cultural heritage of TCM while driving innovation [2] - The company has established a comprehensive health management system that integrates medicine, health, and wellness, emphasizing the shift from treatment to prevention [2] Group 3: Product Development - Yiling Health has developed a series of products based on the "Eight Principles of TCM Health Preservation," which include "Tongluo," "Yangjing," "Dongxing," and "Jingshen" [3][4][5] - The company has launched various health products, such as the "Tongluo Six Immortals" series, which addresses chronic diseases and promotes overall wellness [3] Group 4: Innovative Beverage Products - Yiling Health's herbal beverages, such as "Yimeng" and "Jinliwang," have gained popularity, becoming the sponsored drinks at the Moganshan Conference [6][8] - These beverages utilize TCM ingredients to address health concerns like blood sugar and sleep quality, aligning with consumer trends towards natural foods [6][8] Group 5: Market Strategy and Expansion - The company is leveraging the global health consumption upgrade to create a cooperative ecosystem, collaborating with various industries to expand its market reach [9] - Yiling Health aims to enhance its brand presence through a comprehensive online and offline operational matrix, targeting over 100 billion online exposures and gaining over 500,000 new users by 2023-2024 [10]
从朋克养生到悦养身心Z世代健康观进阶
Bei Jing Qing Nian Bao· 2025-04-30 01:18
Group 1: Health Awareness Among Generation Z - Generation Z is increasingly focused on health, with 62.6% of respondents indicating a heightened concern for health by 2025, viewing it as a necessity rather than a luxury [2] - The evolution of health consciousness among Generation Z has transitioned from "punk health" to "refined health" and now to "joyful health," emphasizing a balanced state of mind and body [2][4] - 54.6% of respondents are willing to engage in weight management, seeking personalized and systematic guidance rather than oppressive methods [4] Group 2: Lifestyle and Emotional Well-being - Generation Z prioritizes emotional well-being, actively engaging in "soft tuning" methods to manage emotions, such as using aromatherapy, music, and snacks for self-soothing [5] - A significant 66.4% of young individuals have joined beauty cultivation groups or communities, transforming health behaviors into interactive and social rituals [5] - The pursuit of quality sleep is crucial for emotional repair, with 66.9% of young people adopting a fixed bedtime routine involving aromatherapy and sleep aids [4] Group 3: Beauty and Aesthetic Preferences - Generation Z believes that beauty is cultivated from within, with 38.0% focusing on indicators like complexion and skin quality, reflecting a preference for "light aesthetics" and "high state" beauty [3] - The concept of "oral aesthetics" is emerging, where young individuals use specific dietary practices to enhance their appearance, indicating a blend of functional and emotional value in health products [3]