Core Viewpoint - The company, Qianwei Yangchu, has experienced a significant decline in net profit and revenue, marking a shift from previous high growth to substantial losses in 2024 [1][2]. Financial Performance - In 2024, the company reported a revenue of 1.868 billion yuan, a year-on-year decrease of 1.71%, with a first-quarter revenue increase of only 1.5% [1]. - The net profit attributable to shareholders plummeted by 37.67% in 2024, with a further decline of 37.98% in the first quarter [1]. - The stock price has been in a continuous decline since August 2023, currently at only 40% of its peak [1]. Business Segments - Traditional business lines have faced significant declines, with fried, baked, and steamed products experiencing growth rates of -11.87%, -4.28%, and 5.41% respectively in 2024, compared to over 20% growth in 2023 [2]. - The core revenue sources, such as staple food products, saw a decrease of 6.88%, while snack food revenue dropped by 13.79% [3]. - The frozen prepared dishes segment grew by 273.39%, but its revenue was only 142 million yuan, accounting for less than 8% of total revenue [3][5]. Cost Structure - The company increased sales and management expenses significantly, with sales expenses rising by 13.33% and management expenses by 12.56% in 2024 [3]. - The sales expense ratio increased by 0.72 percentage points to 5.4%, while the management expense ratio rose by 1.38 percentage points to 10.93% [3]. Market Dynamics - The competitive landscape in the frozen food sector is intensifying, with major players expanding capacity and smaller players adopting low-price strategies [5]. - The company has seen a rise in the number of major clients by 8.81% to 173, but sales from the top two clients decreased by 11% and 15% respectively, indicating growing dependency risks [2]. Future Outlook - The company has three ongoing projects, with a total designed capacity of 196,600 tons and an actual capacity of 123,800 tons, leading to a capacity utilization rate of only 63% due to declining sales [6]. - Fixed assets have increased by 65% to 1.045 billion yuan since 2022, while revenue has only grown by 25%, raising concerns about potential impairment risks if capacity cannot be utilized effectively [6].

Core Viewpoint - The company is experiencing pressure on its operations due to a challenging external consumption environment, leading to a downward revision of profit forecasts for 2025-2026, while maintaining a "buy" rating based on expected recovery in the future [4] Revenue and Profitability - In 2024, the company's revenue and net profit attributable to shareholders were 1.87 billion and 80 million respectively, showing a year-on-year decline of 1.7% and 37.7% [1] - For Q4 2024, revenue and net profit attributable to shareholders were 500 million and 2 million respectively, with year-on-year declines of 11.9% and 94.7% [1] - In Q1 2025, revenue and net profit attributable to shareholders were 470 million and 20 million respectively, reflecting a year-on-year increase of 1.5% but a decline of 38.0% in net profit [1] Channel Performance - In 2024, revenue from distribution and direct sales channels decreased by 6.0% and increased by 4.3% respectively, influenced by economic conditions and competition in the restaurant market [1][2] - The company’s revenue from major product categories in 2024 included staple foods (910 million, -6.9%), snacks (440 million, -13.8%), baked goods (370 million, 0.0%), and frozen prepared dishes (140 million, +273.4%) [2] - The company maintained market leadership in fried products, while the pre-prepared dishes category showed significant growth [2] Profit Margin and Costs - The company's net profit margin decreased by 2.6 percentage points in 2024 and by 2.9 percentage points in Q1 2025, with a gross margin of 23.7% in 2024, remaining relatively stable [3] - Sales expense ratio increased by 0.7 percentage points to 5.4% in 2024, reflecting increased marketing efforts to cope with market competition [3] - Management expense ratio rose by 1.2 percentage points to 9.7% in 2024, indicating higher operational costs [3] Future Outlook - The company anticipates improvement in operations with a potential recovery in restaurant demand, maintaining a "buy" rating despite the current challenges [4] - The earnings per share (EPS) forecasts for 2025 and 2026 have been revised down to 0.91 and 1.05 respectively, with an introduction of a 2027 EPS forecast of 1.14 [4] - The target price is set at 29.40, based on a 28x price-to-earnings ratio for 2026, reflecting a decrease from the previous target of 35.11 [4]