马路牙子边挤满食客，奶茶店的取号器冲破万单，桃酥铺子的门口排起长龙。 11月以来，"广德三件套"持续爆火，一口本土炖锅、一杯卡旺卡奶茶、一袋詹记桃酥，一套人均不足百元的美食拼盘，却让广德这座安徽小县城收获"史 上最大流量"，至12月30日累计接待游客突破500万人次。 元旦假期，广德顺势跻身长三角"最火县城"。同程旅行的《2026元旦假期旅行消费报告》显示，广德被列为凭借美食走红的黑马目的地之一。 "广德三件套"究竟有多热销？ 12月20日，卡旺卡广德店宣布卖出2万多杯奶茶，平均每1.9秒出一杯，打破单店12小时销售现制饮品的吉尼斯世界纪录；元旦当天，詹记桃酥广德店的销 量突破36万片，刷新单店12小时内销售桃酥的吉尼斯世界纪录；而在迎春街上，数十家炖锅饭店的日均接待顾客在元旦前就达到3000桌。 这是继淄博烧烤、天水麻辣烫、荣昌卤鹅之后，小众食旅的又一次出圈。"广德三件套"中，炖锅是本土特有的餐饮，而卡旺卡、詹记都是扎根安徽多年的 区域性连锁品牌。 "元旦最火县城"向我们呈现出文旅市场的新刻度：出游地正在从名胜古迹下沉到生活现场，不只拉动当地经济，也为直播电商、团购等商业形态激发出活 力。 平平无奇的"广德 ...

第一道上桌的菜是赫赫有名的水阳三宝锅——鸭脚包、鸭翅和水阳干子。这道菜的灵魂是鸭脚包，选材上只取本地3公斤上下、肉质肥厚的麻鸭，将鸭脚、 鸭心、鸭肠逐一洗净，加入精盐、味精、料酒等调料，再搭配数十味名贵中草药，腌制3日。晾晒环节更是讲究，夏季需2日、冬季则要4日。最后，取晒制 好的鸭脚，将鸭心置于掌心，以鸭肠细细螺旋缠绕30圈，一个地道的鸭脚包才算成型。烹饪时，先将鸭脚包与鸭翅放入蒸箱蒸足半小时，再下油锅煸炒，加 生姜、大蒜、干辣椒等调味，最后加入水阳干子，小火慢炖20分钟。如此这般，卤香、肉香、豆香才能丝丝交融，入口方有弹韧耐嚼的好滋味。 转自：中国旅游报 □ 王跃波 立冬过后，气温骤降。而在安徽广德，"广德三件套"的热度却节节攀升，让我心生向往。当汽车驶过黄山与天目山余脉的层层叠叠后，这座有着"锁三吴而 襟两浙，江南雄郡"之美誉的小城，便真切地展现在我眼前。 我们抵达广德迎春街时，正是饭点。这条烟火气十足的美食街上，外地的车辆塞满街巷。道路两侧十步一家炖锅店，每家店座无虚席，桌上的炖锅咕嘟咕嘟 冒着热气，巷头到巷尾人声喧嚷，俨然一幅热气腾腾的生活画卷。 我们循着香气走进一家炖锅排档，店里的几张餐桌早已座无 ...

Core Viewpoint - The article highlights the transformation of Guangde into a popular weekend getaway for residents of the Yangtze River Delta, emphasizing its appeal as a low-cost, high-satisfaction destination for food and relaxation [3][4][5]. Group 1: Transformation of Guangde - Guangde has redefined itself as a "simple weekend dining hall" for urban dwellers, attracting visitors from Shanghai, Hangzhou, Nanjing, and Hefei within a two-hour drive [3][4]. - The city has become a center for emotional healing, offering a relaxed atmosphere without the pressure of must-visit attractions or the disappointment of overhyped restaurants [4][5]. - Local government initiatives, such as free parking and shuttle services, enhance the visitor experience, making it easier for tourists to enjoy their time in Guangde [6][7]. Group 2: Culinary Appeal - Guangde is positioning itself as an immersive dining experience, with local specialties like "Anhui tea" and freshly baked pastries drawing attention on social media [5][6]. - The local cuisine, characterized by fresh and hearty meals, provides a genuine alternative to the urban dining scene, appealing to both locals and visitors [5][8]. - The city has seen a surge in demand for its culinary offerings, prompting local businesses to ramp up production and extend operating hours to accommodate the influx of tourists [7][8]. Group 3: Visitor Experience - The article describes the seamless experience for visitors, from free transportation to local attractions to the welcoming attitude of local businesses [6][9]. - Tourists are increasingly treating Guangde as a "spiritual retreat," where they can unwind and enjoy leisurely meals without the rush associated with traditional sightseeing [8][9]. - The concept of a "weekend dining hall" is gaining traction, with visitors prioritizing food experiences over typical tourist activities, leading to a new travel trend in the region [9][10]. Group 4: Future Potential - Guangde's model of transforming into a popular weekend destination is seen as a potential blueprint for other small cities, although not all can replicate its success [10]. - The city is also exploring long-term visitor engagement strategies, such as supporting local accommodations to encourage extended stays [10]. - The article concludes that Guangde's unique offering of genuine, satisfying dining experiences sets it apart from other tourist destinations in the Yangtze River Delta [10].

以下文章来源于九行Travel ，作者牧羊 九行Travel . 新周刊旗下文旅生活媒体，与你『行遍九州，探索世界』。 江浙沪打工人的周末新去处。 文 ｜ 牧羊 编辑 ｜ 曾宝气 来源｜ 九行Travel（ID：jiuxing_neweekly） 封面来源 ｜ 视觉中国 习惯周末出门好好款待自己的江浙沪打工人，往往把 徒步、攀岩、 city walk 作为周末首选。但在过去的这两周里，大家不约而同地将周末游的导航目 的地切换成了 " 广德市 "。 安徽宣城市广德市地处长三角的几何中心，是安徽唯一同时毗邻苏浙两省的县级市。以它为圆心，长三角地区的许多城市都在 2 小时交通圈内。 最近的广德，只能用 "人山人海"来形容。（图 / 网络截图） 从上海南站出发，高铁 1.5 小时直达广德南站 ； 从南京自驾，两小时左右就能闻到炖锅香 ； 更别提走在路上随处可见的浙 E 车牌，毕竟从湖州开车到 广德，只要 1 小时。 不远不近，刚好 适配周末短途游， 厌倦了精致 bistro 和预制菜 的打工人 ，开始集体奔赴这个 烟火气十足 的皖南小城。 江浙沪集体狂欢， 广德到底有谁在啊？ 为自己做周末计划的沪苏浙 皖人，最近估计 ...

从上海南站出发，高铁1.5小时直达广德南站；从南京自驾，两小时左右就能闻到炖锅香；更别提走在路上随处可见的浙E车牌，毕竟从湖州开车到广德， 只要1小时。 从上海南站出发，高铁1.5小时直达广德南站；从南京自驾，两小时左右就能闻到炖锅香；更别提走在路上随处可见的浙E车牌，毕竟从湖州开车到广德， 只要1小时。 不远不近，刚好适配周末短途游，厌倦了精致bistro和预制菜的打工人，开始集体奔赴这个烟火气十足的皖南小城。 习惯周末出门好好款待自己的江浙沪打工人，往往把徒步、攀岩、city walk作为周末首选。但在过去的这两周里，大家不约而同地将周末游的导航目的地 切换成了"广德市"。 安徽宣城市广德市地处长三角的几何中心，是安徽唯一同时毗邻苏浙两省的县级市。以它为圆心，长三角地区的许多城市都在2小时交通圈内。 最近的广德，只能用"人山人海"来形容。（图/小红书截图） 奶茶、桃酥和炖锅组成了"广德三件套"。（图/小红书截图） 不知哪位网友首先将这三样食物搭起来 的 ， 它们 意外地与短途旅行十分适配。 下高铁第一件事，就是打车直奔迎春街吃炖锅。不管春夏秋冬，只要广德人上桌吃饭，炖锅都是必不可少的主角。 不远不近，刚好 ...

01 最近，老家安徽广德的95后妹子林林一直在朋友圈狂晒"三件套"：热气腾腾的炖锅、排长队的卡旺卡奶茶，还有必须限购的詹 记桃酥。 如果不关注文旅热榜，你很难想象这座皖浙苏交界的小城有多疯，过去一周，超50万人次涌入，硬生生把这原本平平无奇的组 合买成了现象级爆款。 林林的配文也不再是以前那种精致的松弛感，不是吐槽排队断腿，就是凡尔赛自己终于抢到最后一份虎皮芋泥。 看她鸡血满满，我却好奇这个之前满嘴赋能、闭环的北京某互联网大厂公关，怎么突然回了老家？ 私信一问，林林回得干脆，称自己早就不在大厂卷了，"本来回老家想多歇歇，结果这两天广德不是突然火了吗？流量都喂到嘴 边了，直接原地出道。" 然后她开始细数自己在闲鱼上的保姆级定制小生意。 我听完之后总结就是代排队、代买单、代受气。比如，游客还没下高铁，林林这奶茶已经买好了，连政府刚推出的免费城区巴 士、竹乡画廊巴士和咖啡巴士，她都给客人规划好怎么坐最省力。 | 餐饮品牌 | 面值 | 交易形式 | | --- | --- | --- | | come wonka/卡旺卡 | 30元 | 代下单 | 林林的原话是，"我以前在大厂是给媒体老师画饼，现在是给游客买饼。" ...

Core Insights - The city of Guangde has recently gained significant attention, with local businesses experiencing high demand and long queues, indicating a surge in tourism and consumer interest [1][2] - Guangde's rise can be attributed to a series of strategic events and initiatives aimed at promoting local culture and tourism, which have successfully created new consumption scenarios [2][3] - The city's success is also linked to its geographical advantages and strong economic foundation, allowing for substantial investments in infrastructure and tourism promotion [3][4] Summary by Sections Tourism and Local Economy - Guangde has seen a dramatic increase in visitors, with local attractions and businesses overwhelmed by demand, exemplified by long queues for popular items [1] - The local government and businesses have actively engaged in promoting the city through various events, including cultural festivals and competitions, which have attracted tourists and enhanced local engagement [2][3] Strategic Initiatives - The city launched a "Double Hundred, Double Thousand" initiative aimed at increasing online visibility and engagement, targeting significant social media interactions and the development of local influencers [3] - Guangde's strategic focus on industrial development has positioned it well economically, enabling investments in tourism infrastructure and events that enhance its appeal [3][4] Urban Development and Governance - The city's approach combines long-term economic planning with proactive event management and effective urban governance, creating a sustainable model for attracting visitors and enhancing local culture [4] - Guangde's experience reflects broader trends in China's economic shift towards consumption and service-driven growth, emphasizing the importance of visibility and engagement in urban competitiveness [4]

Core Insights - The rise of Guande represents a vivid practice of internet thinking in urban governance, outlining a path for small and medium-sized cities to break through by leveraging industrial strength, location advantages, proactive event planning, and solid city management to attract traffic [1][4] Group 1: Urban Development and Strategy - Guande has seen a surge in popularity, with long queues for local delicacies and a significant increase in visitors, indicating a successful strategy in urban tourism and local engagement [1][2] - The city has organized numerous events throughout the year, such as the Hu-Wan (Guande) Health and Leisure Promotion Conference and various competitions, which have created new consumption scenarios and engaged the local population [3][4] - Guande's strategic location at the intersection of three provinces (Jiangsu, Zhejiang, and Anhui) has facilitated its appeal, particularly attracting self-driving tourists from Zhejiang [3][4] Group 2: Economic and Industrial Strength - Guande has a strong industrial base, ranking second in the province for the number of large-scale industrial enterprises, which supports its ability to invest in infrastructure and cultural events [4] - The city has committed to maintaining high standards in food safety and customer service, ensuring a trustworthy environment for visitors [4] Group 3: Broader Implications and Future Outlook - The phenomenon in Guande reflects a broader trend in China's economic shift towards consumption and service-driven growth, as well as a move towards more refined and humanized social governance [4][5] - The ongoing competition among cities in the attention economy suggests that future successful cities will be those that quietly strengthen their internal capabilities while genuinely engaging with their communities [5]

中新网评：数字时代，本土特色是最硬的流量密码 中新网北京12月4日电(记者 袁秀月)上世纪70年代，艺术家安迪·沃霍尔曾对未来做出预言，每个人都可 能在15分钟内出名。如今，这一预言也可以应用到城市上：数字时代，每座城市都有机会迎来自己的高 光时刻。 也许这座城市的规模并不大，也不是传统的旅游热门地，甚至有点冷门，但只要它有具备辨识度的本土 特色，有充满人情味的城市魅力，能提供足够的情绪价值和体验感，就可能借助社交媒体火出圈。从淄 博烧烤、"尔滨"冰雪旅游到天水麻辣烫，再到最近的"广德三件套"，莫不如此。 正如有人这样分析广德爆火的密码，不只是因为"炖锅＋卡旺卡奶茶＋詹记桃酥"三件单品，还因为它们 击中了人们对于地道风物和松弛生活方式的向往。 炖锅代表了广德乃至整个宣城地区的饮食特色，奶茶是当地年轻人熟悉的味道，桃酥则是当地的"老字 号"。它们并非人为硬凑而成，而是当地人普通生活的一部分。正因为够有特色、够真实、够接地气， 才意外成为一种新的文旅现象。 编辑：郭晋嘉 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使 ...

Group 1 - The "Guangde Three-piece Set" consisting of "Guangde Stew Pot, Kawan Kawa Milk Tea, and Zhanji Peach Crisp" has gained significant popularity, attracting tourists from the Shanghai, Jiangsu, and Zhejiang regions, leading to a surge in cross-province consumption [2] - As of December 3, the total number of existing cultural and tourism-related enterprises in China reached 123,500, with 29.66% located in the East China region [3] - The registration of cultural and tourism-related enterprises has shown a notable increase in 2023, with a total of 20,000 new registrations, marking a year-on-year growth of 52.93%, the highest growth rate in nearly a decade [4] Group 2 - In 2023, the registration of cultural and tourism-related enterprises has been concentrated in third-tier and new first-tier cities, accounting for 22.7% and 20.89% respectively [5] - The registration volume for the first eleven months of this year reached 18,500, remaining relatively stable compared to the same period last year [4]