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5个江西人,统治了中国面包界半壁江山
创业邦· 2025-05-12 10:06
以下文章来源于正和岛 ,作者微澜 正和岛 . 正和岛,基于信任链接的企业家供需适配平台。 来源丨正和岛(ID:zhenghedao) 作者丨微澜 图源丨Midjourney 回顾中国的面包,那么绕不开的是被称作"阿卡林省"("阿卡林"是动漫《摇曳百合》中主角名字,虽是主 角,但经常被忽视,故延伸出"阿卡林"一词,形容存在感低)的江西,尤其是"面包之乡"江西资溪。 俗话说得好,一方水土,养一方人;同样,一方水土,也造就了一批行业的繁荣发展。 但江西的面包业是个另类。如果从产业基础和区位优势来看,江西不产小麦,也不是面包消费的前沿之 地;江西资溪更是被大山环绕,交通绝对称不上便利。 偏偏就是这样一个跟面包不搭边的地方,却在面包行业"称霸"全国。 毫不夸张地说,在中国,但凡有面包的地方,几乎都或多或少和江西地域、江西人有着这样或那样的联 系: 北起黑龙江,南抵海南,东至上海、江浙,西达新疆,在中国1000多个城镇里,江西的"面包军团"开出 了16000多家面包蛋糕店,年创产值超300亿。 今天我们就来盘点下,站在中国面包界背后的5个江西人。 从负债百万,到估值百亿, 他开一家店,被上千家山寨模仿 鲍师傅创始人鲍才胜 ...
5个江西人,统治了中国面包界半壁江山
36氪· 2025-05-10 10:17
Core Viewpoint - The article highlights the significant role of Jiangxi, particularly Zixi, in China's bread industry, showcasing successful entrepreneurs and their contributions to the sector. Group 1: Overview of Jiangxi's Bread Industry - Jiangxi, particularly Zixi, has become a powerhouse in the bread industry despite lacking local wheat production and facing geographical challenges [5][6][7]. - The province is home to over 16,000 bakeries, generating an annual output value exceeding 30 billion [7]. Group 2: Key Entrepreneurs 1. Bao Caisheng (Founder of Bao Shifu) - Bao Caisheng transformed from being in debt by 1 million to building a brand valued at 10 billion [9][10]. - His journey began in 1995 with a bakery in Zhengzhou, which initially failed, but he persevered and eventually created the popular "Meat Floss Little Cupcake" [18][30]. - By 2021, Bao Shifu had over 100 stores and sold 1 billion cupcakes, achieving a brand valuation of 100 billion [30][31]. 2. Zhan Zhenhua (Founder of Zhan Ji) - Zhan Ji, known for its peach crisp, achieved a remarkable daily sales record of 750,000 pieces [34][45]. - Zhan Zhenhua innovated traditional recipes to appeal to younger consumers, leading to rapid expansion and nearly 300 stores by early 2025 [46]. 3. Huang Jin (Founder of Lu Xi He) - Huang Jin, also from Jiangxi, established Lu Xi He, which has over 500 stores and is recognized as a leader in southern-style baking [63]. - The brand focuses on innovation in traditional products and efficient supply chain management [64][65]. Group 3: Development of Zixi's Bread Industry - Zixi's bread industry has thrived due to a unique culture of mutual support among local entrepreneurs, leading to a significant workforce in the sector [68][79]. - The establishment of the first county-level bread industry association and the creation of a comprehensive bread industry chain have been pivotal in promoting local brands [79][84]. Group 4: Factors Contributing to Success - Jiangxi's bread industry benefits from early market entry, government support, and a strong entrepreneurial spirit among its people [83][84][85]. - The local culture emphasizes hard work and resilience, which has driven the growth of the bread sector [86][87].