Core Insights - Beijing Hyundai achieved a total sales volume of 210,000 units in 2025, with domestic sales showing positive growth for six consecutive months [2] - The company’s performance is attributed to its strategic initiatives, business structure, and product quality, demonstrating resilience in a challenging automotive market [2] Strategic Initiatives - In November 2024, both shareholders of Beijing Hyundai jointly increased capital by 8 billion yuan to support the company's transformation [2] - The "Smart 2030 Plan," launched in October 2015, aims to introduce 20 new products and reach a sales target of 500,000 units within five years [2] Business Structure - Beijing Hyundai adopts a "dual fuel" strategy, maintaining a base of gasoline vehicles while launching electric vehicle products, including the EO Yiou, its first SUV based on the E-GMP electric platform [2] - The company has established a business structure focused on "domestic stability and export growth," accelerating the development of a "global export base" [2] Product Quality - The company emphasizes long-termism by implementing a comprehensive quality assurance system covering the entire lifecycle of its products, including supply chain management and user experience optimization [3] - The stable sales in 2025 set a positive precedent for advancing the "Smart 2030 Plan," with a focus on accelerating electrification and smart technology [3] Future Product Plans - From 2026 to 2027, Beijing Hyundai plans to intensively launch new energy products, including two new models under the IONIQ brand, with a focus on mid-size sedans and SUVs [3] - The company aims to cover a full range of technologies, including pure electric, hybrid, and extended-range vehicles, with electric ranges exceeding 600 kilometers [3] Intelligent Technology - By 2026, all products from Beijing Hyundai will be equipped with L2+ level intelligent driving assistance systems, upgrading to L2++ by 2027 [3] - The company is also advancing AI energy management and smart cockpit technologies [3] Global Expansion - Under the "In China, For China, To the World" strategy, Beijing Hyundai will continue to deepen the construction of its "global export base," targeting potential markets in Central and South America and Kazakhstan by 2026 [4] - The company plans to enhance brand marketing and service through digitalization and AI technology, aiming to restore its dealer network to over 380 by 2027 [4]

Core Viewpoint - Beijing Hyundai is launching the "Smart Start 2030 Plan" to revitalize its brand and product lineup, aiming for significant sales and product development goals in the coming years [3][9][19] Group 1: Strategic Goals - The "Smart Start 2030 Plan" sets a target of selling 500,000 vehicles annually within five years, with 300,000 units in the domestic market and 200,000 for export [9] - The plan includes the launch of over 20 new models by 2030, with a focus on both fuel and electric vehicles [11] - The company aims to enhance local R&D capabilities and embrace AI technology to improve product development cycles by 30% [11][13] Group 2: Market Positioning - Beijing Hyundai acknowledges the competitive pressure from domestic brands in the SUV and new energy vehicle sectors, which are gaining market share through high cost-performance ratios [6][8] - The company emphasizes the importance of customer trust and product quality over aggressive marketing tactics, criticizing the current industry trend of misleading promotions [15][19] Group 3: Product Development - The first product under the new plan, the EO Yiyou, has undergone seven years of development and extensive testing, focusing on safety, durability, and technology [17][19] - The company plans to release 20 new products, including 7 fuel vehicles, to maintain competitiveness in the market [11] Group 4: Industry Context - The year 2025 is highlighted as a pivotal moment for joint venture brands in the new energy sector, marking a critical transition period [8][13] - Beijing Hyundai's approach is seen as a potential model for other companies in the industry, emphasizing a balance between global quality and local technology [19]