Core Viewpoint - Kingdee International (0268.HK) reported a continued loss in the first half of 2025, with a loss of 97.738 million yuan, accumulating over 1.4 billion yuan in losses over the past five and a half years [1][2]. Financial Performance - In the first half of 2025, Kingdee International achieved revenue of 3.192 billion yuan, a year-on-year increase of 11.2%, while the loss attributable to equity holders narrowed by 55.1% compared to the previous year [2][3]. - Cumulative losses over five and a half years reached 1.477 billion yuan [2]. Cost Structure - Research and development expenses were controlled at 777 million yuan, down 3.8% year-on-year, while sales expenses rose to 1.264 billion yuan, an increase of 3.18%, marking a historical high for the period [3]. - Administrative expenses increased by 39% to 346 million yuan due to personnel restructuring and severance payments [3]. Strategic Focus - The company has accelerated its AI transformation, launching several AI-native products in the first half of 2025, including the Cloud AI Agent platform 2.0 and various intelligent assistants [3]. - AI contract amounts exceeded 150 million yuan, with expectations that AI revenue could account for 30% of total revenue by 2030 [3]. Business Segments - The cloud service business remains the largest revenue source, contributing over 80% of total revenue, with a revenue of 2.673 billion yuan in the first half of 2025, growing approximately 11.9% year-on-year [5]. - However, the growth rate of cloud service revenue has been declining, with previous growth rates of 35.5%, 21.5%, and 17.2% from 2022 to 2024 [5]. Market Performance - In the large enterprise market, Kingdee's cloud services performed well, generating approximately 845 million yuan, a year-on-year increase of 34.3% [6]. - The mid-sized market showed weaker performance, with customer growth stagnating and a decline in new contracts signed [6]. - The small enterprise segment also faced challenges, with renewal rates below industry standards despite customer growth [6]. International Expansion - Kingdee is actively expanding its overseas business, particularly in Southeast Asia and the Middle East, but revenue from international operations remains low at 41.61 million yuan, accounting for only 1.32% of total revenue [7]. - The company has faced challenges in penetrating the high-end enterprise market dominated by international giants like SAP and Oracle [7]. Shareholder Sentiment - Recent shareholder reductions indicate a lack of confidence in the company's ability to turn around its financial performance, with stock prices significantly down from historical highs [8].

Core Insights - Kingdee International reported a revenue of RMB 3.192 billion for the first half of 2025, representing a year-on-year growth of approximately 11.2% [2] - The company aims to become a global leader in enterprise management AI by 2030, leveraging the "AI + SaaS" trend [2] - The growth in performance is attributed to the scaling effects of cloud subscription services and efficiency improvements brought by AI [2] Financial Performance - Gross profit increased by 15.4% year-on-year, with an improvement in gross margin by 2.4 percentage points [2] - Net cash flow from operating activities improved by approximately 89% year-on-year [2] - Cloud service revenue reached approximately RMB 2.673 billion, growing by about 11.9% [2] - Cloud subscription revenue was approximately RMB 1.684 billion, with a year-on-year increase of about 22.1% [2] - Specific subscription revenue growth included 41.1% for Kingdee Cloud Cangqiong & Xinghan, 19% for Kingdee Cloud Xingkong, and 23.8% for micro cloud product subscriptions [2] AI Integration and Strategy - Kingdee accelerated the commercialization and scenario-based application of AI in the first half of the year, with AI contract amounts exceeding RMB 150 million during the reporting period [3] - The company is integrating AI technology deeply into all its SaaS products, services, and operational processes [3] - For 2024, Kingdee plans to prioritize AI, aiming to reconstruct enterprise management through AI integration in all aspects of its offerings [3]

Core Viewpoint - The company is adjusting its customer success service packages and pricing, which is expected to positively impact its gross profit by differentiating between standard and advanced services, allowing for increased contract revenue from large enterprise clients while reducing implementation costs for standard package clients [2]. Group 1: Service Adjustments - Starting from July 1, 2025, the company will no longer include ticket services in the standard success service package, requiring clients to purchase the advanced service for an additional cost of 15% of the software subscription amount [2]. - This adjustment aims to enhance the distinction between standard and customized services, potentially increasing revenue during contract renewals with large enterprise clients [2]. Group 2: Product Launches - The company has launched the upgraded Cangqiong Agent Platform 2.0, which integrates deeply with core business systems like ERP through the MCP standard protocol [3]. - Five intelligent agents have been developed on this platform, including: 1. JinYao Financial Report Agent for deep financial report analysis and synthesis [3]. 2. ChatBI for data exploration through natural language queries [3]. 3. Recruitment Agent for automating the hiring process, improving matching accuracy from 40% to 90% [3]. 4. Travel Agent for automating travel arrangements based on user preferences [3]. 5. Enterprise Knowledge Agent for intelligent decision-making based on company-specific knowledge [3]. - As of May 2025, the platform has signed contracts with 20 clients, including Hisense Group and Wens Foodstuff Group [3]. Group 3: Revenue Performance - In 2024, the company generated revenue of 1.304 billion RMB from large enterprise clients, a year-on-year increase of 32.9%, with contract signing amounts reaching approximately 2.1 billion RMB, up 52% [4]. - Revenue from medium-sized clients was 2.153 billion RMB, reflecting a growth of 10.3%, while small and micro business revenue reached 1.229 billion RMB, growing by 13.8% [4]. - The company anticipates steady growth in large enterprise business for 2025, although medium and small business segments may face challenges due to macroeconomic conditions [4].

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected investment return exceeding the market benchmark by more than 15% over the next 6-12 months [12]. Core Insights - The company has adjusted its customer success service product offerings and pricing, which is expected to positively impact gross margins by differentiating between standard and premium services [1]. - The launch of the upgraded Agent platform 2.0 and five intelligent agents aims to enhance integration with core business systems and improve operational efficiency across various business functions [2]. - Revenue from large enterprise clients for the year 2024 is projected to reach 1.304 billion RMB, a year-on-year increase of 32.9%, while the contract signing amount is expected to be approximately 2.1 billion RMB, reflecting a 52% growth [3]. - The company is focusing on subscription and AI-driven strategies, with expectations for continued growth in large enterprise orders and the flagship product becoming a new growth point [3]. Summary by Sections Business Update - The company has restructured its service offerings, introducing a new pricing model that separates standard and advanced services, which is anticipated to enhance revenue from large enterprise clients while reducing implementation costs for standard clients [1]. Product Development - The upgraded Agent platform 2.0 includes five intelligent agents designed to automate various business processes, significantly improving efficiency and decision-making capabilities [2]. Financial Performance - For 2024, the company expects revenue from large enterprises to be 1.304 billion RMB, with a 32.9% year-on-year growth, while revenue from medium-sized clients is projected at 2.153 billion RMB, a 10.3% increase [3]. - The company has slightly revised its revenue forecasts for 2025 and 2026 downwards to 7.0 billion RMB and 7.87 billion RMB respectively, due to macroeconomic pressures on medium and small businesses [3]. Profitability Forecast - The net profit forecast for 2025 has been adjusted to 133 million RMB, with subsequent years showing a gradual increase, reflecting the company's focus on subscription and AI-driven growth strategies [3].