沉浸式粤享草 原！11月25-26 日，内蒙古特色 农产品与您相约 广州北京路_南 方+_南方plus "这个冬天，在 大湾区，我们送 上来自草原的问 候！" 马奶酒、驼奶 粉、酥烤奶皮、 玫瑰奶酪粒、昭 乌达羊肉……初 冬，五千里外的 草原之城——内 蒙古，带着优质 农畜产品跨越山 海，只为给老广 们奉上冬日的草 原盛宴。11月 25-26日，由内 蒙古自治区农牧 厅、内蒙古自治 区市场监督管理 局、内蒙古自治 区供销合作社联 合社指导，内蒙 古自治区人民政 府驻深圳办事处 主办的2025 年"蒙品入湾"内 蒙古特色农产品 大湾区（广州） 沉浸式推介活动 将在北京路步行 街举办。 本次活动以"蒙 品入湾 粤享草 原"为主题，是 内蒙古自治区人 民政府继深圳推 介活动后，再次 携大草原的丰富 农畜产品走进粤 港澳大湾区，围 绕农业、文旅等 领域促进南北深 度对话。活动将 充分发挥"媒体 +"效能，携手广 东省主流媒体在 北京路商业圈举 行"草原的问 候"主题推介会 以及"草原市 集"展销会，不 仅将展示展销各 盟市特色农畜产 品，还将组织乌 兰牧骑巡游北京 路、马头琴演奏 等快闪活动，为 大湾区的市民朋 友献 ...

Core Insights - The development of the meat sheep industry in Xilin Gol League is significantly supported by financial institutions, with a focus on enhancing the overall quality and efficiency of the grassland animal husbandry sector [1][2][3] Financial Support and Growth - Financial institutions in Xilin Gol League issued a total of 4.369 billion yuan in loans for the meat sheep industry in the first seven months of this year, with a loan balance exceeding 10 billion yuan as of the end of July, reflecting a year-on-year growth of 17.63% [1] - The Agricultural Commercial Bank of Inner Mongolia provided low-interest loans totaling 590,000 yuan to a local farmer, facilitating the expansion of his sheep farming operations [2] - As of the end of July, the balance of targeted re-loans for supporting agriculture and small enterprises reached 909 million yuan, with over 500 million yuan specifically allocated to the meat sheep industry [2] Product Innovation - Financial institutions have developed a comprehensive and customized credit product matrix to address the cyclical and seasonal nature of the meat sheep industry, resulting in the launch of nearly 30 credit products, including "Meat Sheep Loan" and "Ecological Mu Sheep Loan" [3][4] - In the first seven months of this year, loans from these credit products exceeded 2 billion yuan, with a loan balance reaching 5.407 billion yuan by the end of July [3] Brand Development - The "Xilin Gol Sheep" regional public brand has achieved a brand value of 32.17 billion yuan, ranking second in the 2024 Inner Mongolia well-known regional public brand list [5] - Financial institutions have provided over 90 million yuan in loans to brand-authorized enterprises in the first seven months, with a loan balance of 179 million yuan as of the end of July [5] Case Studies of Financial Support - The Inner Mongolia Agricultural Commercial Bank's support for the Inner Mongolia Fengjing Manyuan Animal Husbandry Co., Ltd. has enabled the company to meet increased demand from its supply chain partners, with a loan balance of 3.924 million yuan [4] - The Industrial and Commercial Bank of China has provided 30 million yuan in loans to three authorized enterprises of the "Xilin Gol Sheep" brand, enhancing their operational capabilities [6]

Core Viewpoint - The "Grassland Quality Products" brand promotion event in Inner Mongolia aims to showcase the achievements of high-quality agricultural development and expand the market for Inner Mongolia's agricultural and livestock products [1][9]. Group 1: Agricultural Development - Inner Mongolia's agricultural sector is projected to grow significantly in 2024, with a 73.6% increase in first industry investment, reaching a value-added output of 287.26 billion yuan [1]. - The region has achieved 21 consecutive years of grain production growth, leading the nation in the quantity of green organic and specialty products [1]. - Inner Mongolia accounts for a substantial share of national production: half of the cashmere, one-third of millet, one-fourth of lamb, and one-tenth of beef [1]. Group 2: Brand Promotion and Marketing - The promotion event featured various regional brands, including "Warm City Multi-Flavors" from Ordos and specialty products from Xilin Gol League and Alxa League, highlighting the diverse agricultural achievements of Inner Mongolia [4]. - The event is part of a broader strategy to enhance brand value and market competitiveness for Inner Mongolia's agricultural products through effective marketing and collaboration [9]. - The Agricultural and Rural Affairs Ministry emphasizes the importance of product sales driving industry development, suggesting that cultural elements can enhance brand building, particularly in the beef sector [8].

Group 1 - The core viewpoint of the articles emphasizes the growth and development of the Xilin Gol sheep brand, highlighting the establishment of a robust supply chain and the benefits to local herders [1][2][3] - As of June 30, 17 authorized enterprises have signed purchase agreements with over 5,000 herders, securing a supply of 1.1729 million sheep [1] - The authorized enterprises are implementing a traceability system to ensure the authenticity and quality of Xilin Gol sheep, with measures such as ear tags and QR codes for consumer guidance [1][2] Group 2 - In 2024, the Xilin Gol League plans to expand its brand coverage by authorizing an additional 7 enterprises, aiming for a total of 17 authorized enterprises [2] - The target for sheep purchases is set to exceed 1 million, representing a 45% increase compared to the previous year, which is expected to boost herders' income by over 25 million yuan [2] - The "order + social security" model introduced by authorized enterprises aims to support herders by providing social security funding while securing sheep supply [2]