Core Viewpoint - The "Grassland Quality Products" brand promotion event in Inner Mongolia aims to showcase the achievements of high-quality agricultural development and expand the market for Inner Mongolia's agricultural and livestock products [1][9]. Group 1: Agricultural Development - Inner Mongolia's agricultural sector is projected to grow significantly in 2024, with a 73.6% increase in first industry investment, reaching a value-added output of 287.26 billion yuan [1]. - The region has achieved 21 consecutive years of grain production growth, leading the nation in the quantity of green organic and specialty products [1]. - Inner Mongolia accounts for a substantial share of national production: half of the cashmere, one-third of millet, one-fourth of lamb, and one-tenth of beef [1]. Group 2: Brand Promotion and Marketing - The promotion event featured various regional brands, including "Warm City Multi-Flavors" from Ordos and specialty products from Xilin Gol League and Alxa League, highlighting the diverse agricultural achievements of Inner Mongolia [4]. - The event is part of a broader strategy to enhance brand value and market competitiveness for Inner Mongolia's agricultural products through effective marketing and collaboration [9]. - The Agricultural and Rural Affairs Ministry emphasizes the importance of product sales driving industry development, suggesting that cultural elements can enhance brand building, particularly in the beef sector [8].

Group 1 - The core viewpoint of the articles emphasizes the growth and development of the Xilin Gol sheep brand, highlighting the establishment of a robust supply chain and the benefits to local herders [1][2][3] - As of June 30, 17 authorized enterprises have signed purchase agreements with over 5,000 herders, securing a supply of 1.1729 million sheep [1] - The authorized enterprises are implementing a traceability system to ensure the authenticity and quality of Xilin Gol sheep, with measures such as ear tags and QR codes for consumer guidance [1][2] Group 2 - In 2024, the Xilin Gol League plans to expand its brand coverage by authorizing an additional 7 enterprises, aiming for a total of 17 authorized enterprises [2] - The target for sheep purchases is set to exceed 1 million, representing a 45% increase compared to the previous year, which is expected to boost herders' income by over 25 million yuan [2] - The "order + social security" model introduced by authorized enterprises aims to support herders by providing social security funding while securing sheep supply [2]