以下文章来源于瞰华东 ，作者瞰华东 瞰华东 . "瞰"经济，"瞰"行业，"瞰"消费，"瞰"未来更多可能！ 作 者 | 苗野 来源 | 瞰华东 导语：董事会主席侯孝海的人事变动恰好发生在华润啤酒五年来的首次营收下滑之际，2025年 又被华润啤酒称为"3+3+3"战略的决胜之年，在关键节点更换掌舵人，引发市场对公司战略延 续性的疑虑。 中国啤酒行业的传奇人物正悄然退场。 6月27日，华润啤酒的一纸公告官宣公司董事会主席侯孝海辞去所有职务，即时生效。 这位从基层销售一路晋升至千亿啤酒帝国掌舵者的传奇人物，24年征战酒业江湖，从"勇闯天涯"的 品牌缔造者到百亿并购操盘手，终在57岁的节点选择结束自己在"华润系"的职业生涯，留下一个辉 煌与争议交织的酒业帝国。 公告给出的辞职原因是"有意投入更多时间于个人安排"。就在一个半月前，侯孝海曾两度大规模减 持公司股票，合计抛售93.8万股，套现2611.85万港元，持股比例骤减92%，这一动作被市场解读为 告别信号。 "不会去喜力啤酒任职，也不会回成都创业，可能会当老师。"侯孝海对外表达了卸任后的去向，并 在朋友圈晒出自家花园里种植的瓜果蔬菜。 但这一系列变动恰好发生在华润啤 ...

资本支出（Capex）：鉴于喜力销售强劲，公司计划在福建扩充喜力产能。2025年还计划继续在维护、生 产线转型以及白酒业务方面进行投资。预计未来资本支出将逐步减少。基准情形采用现金流折现法，假设加权 平均资本成本（WACC）为11.3%（由3%无风险利率、9.1%风险溢价得出），终端增长率为3%。 风险提示：上行风险：喜力市场份额增长快于预期；雪花产品成功高端化；原材料价格下降。 下行风险：行业需求持续疲软；家庭消费渠道市场竞争加剧；原材料价格上涨。 华润啤酒(00291):维持"买入"评级,目标价34港元 摩根士丹利发布称，华润啤酒（00291）在4-5月实现销量正增长，与2025年1-5月的销售趋势一致，公司 仍受益于原材料方面的有利因素，助力毛利率提升超1个百分点，同时通过"三精"举措进一步降低运营成 本，维持"买入"评级，目标价34港元。管理层预计，由于需求疲软且基数较高，今年白酒业务收入仍将面临 压力，公司会努力避免亏损和减值。 润啤业绩如下：按产品（年初至今）：1）喜力持续强劲，销量同比增长超20%；2）超级X年初至今销量同 比增长约10%；3）老雪和阿姆斯特尔销量同比增长超50%；4）雪花纯生销 ...

Group 1: China Resources Beer (00291) - The company achieved positive sales growth in April and May, aligning with the sales trend from January to May 2025 [1] - The management expects pressure on the liquor business revenue due to weak demand and high base, aiming to avoid losses and impairments [1] - The company benefits from favorable raw material factors, leading to a gross margin increase of over 1 percentage point, while operational costs are reduced through "Three Precision" initiatives [1] - Heineken sales grew over 20% year-on-year, while Super X saw approximately 10% growth; Snow Beer Pure Life experienced a slight decline [1] - Sales momentum is strong in Guangdong, particularly around Shenzhen, with expectations for East and South China to drive growth in 2025 [1] - The ready-to-drink channel remains weak, but there was slight improvement in some dining markets in May [1] Group 2: Capital Expenditure and Financial Projections - The company plans to expand Heineken production capacity in Fujian and continue investments in maintenance, production line transformation, and liquor business in 2025 [2] - Future capital expenditures are expected to gradually decrease [2] - Key assumptions for financial projections include a weighted average cost of capital (WACC) of 11.3% and a terminal growth rate of 3% [2] Group 3: Kingsoft Software (03888) - The upcoming game "Mecha BREAK" is expected to be a key driver for Kingsoft's stock price [3] - The game is highly anticipated, ranking 5th on Steam's wishlist, with 3.5 million pre-registrations and a peak of over 300,000 concurrent players during closed testing [4] - Potential outcomes for the game's performance include revenue predictions of 500 million RMB if it ranks 10-20 on Steam, and over 300 million RMB if it enters the top ten [4] Group 4: FiberHome Technologies (601869) - Goldman Sachs reviewed FiberHome's earnings forecast following China Mobile's 2025-26 tender results, which were below expectations [6] - FiberHome's winning share in the tender decreased to 13.6%, down from 19-20% in previous tenders, and the average procurement price dropped by 26% [7] - The tender results indicate a cautious outlook for the telecom industry's fiber optic cable demand [7] Group 5: Q Technology (01478) - Q Technology reported a 1.9% month-on-month increase in smartphone camera module shipments for May 2025, but a year-on-year decline of 17.5% [8] - The shipment of camera modules with 32 million pixels and above saw a year-on-year decline of 19.0% [8] - Fingerprint recognition module shipments surged by 45.0% year-on-year, benefiting from market share gains and increased production capacity [8]

Core Viewpoint - The Chinese liquor industry is entering a deep adjustment period in 2024, with intensified market competition and frequent personnel changes, prompting companies to view "reform" as a key driver for exploring new growth points to meet challenges and seize opportunities [2]. Company Overview - Huaren Beer Chairman Hou Xiaohai has reduced his shareholding in the company twice in May, cashing out over 26 million HKD, which has sparked market speculation [4][6]. - Hou Xiaohai has been with Huaren Beer for 24 years and previously led the company to become the top-selling beer brand in China with the "Brave the World" strategy [4][7]. - The company has invested over 10 billion CNY in acquiring several liquor companies, including Jingzhi Liquor, Jinzongzi Liquor, and Jinsha Liquor, positioning Hou as a key player in the liquor sector [4][10]. Strategic Developments - In the final year of the "3+3+3" strategy, Hou Xiaohai aims for liquor revenue to exceed 10 billion CNY and profits to reach 2 billion CNY, indicating a need for substantial breakthroughs in the "beer and liquor dual empowerment" strategy [5][14]. - The "3+3+3" strategy has led to significant improvements in Huaren Beer’s financials, with gross profit margin rising from 33.71% to 42.36% and revenue increasing from 28.694 billion CNY to 38.635 billion CNY from 2016 to 2024 [8]. Liquor Business Performance - The liquor business currently has a scale of over 4 billion CNY, with a target to exceed 10 billion CNY in the future [17]. - In 2024, the liquor business generated revenue of 2.149 billion CNY, with a slight increase in EBITDA to 807 million CNY [12]. - The other two acquired companies, Jinzongzi and Jingzhi, have faced challenges, with Jinzongzi's revenue declining by 37.04% to 925 million CNY and continuing losses [13]. Future Outlook - The company aims to leverage its capital advantages and nationwide channel capabilities to enhance brand structure and expand nationally, focusing on market promotion and product pricing control [19]. - Experts believe that achieving the 10 billion CNY revenue target will require optimizing product structures and increasing the proportion of mid-to-high-end products [20].