Core Viewpoint - Shanxi Fenjiu is focusing on quality-driven development by allocating resources differently across various product price segments and enhancing marketing strategies to achieve multiple objectives such as price competition and channel order [1][2]. Financial Performance - In the first half of 2025, Shanxi Fenjiu reported a revenue increase of 5.35% to 23.96 billion yuan, with net profit rising by 1.13% to 8.505 billion yuan [2][3]. - The revenue for Q2 showed a slight increase of 0.45% to 7.441 billion yuan, while the revenue for Fenjiu specifically grew by 5.8% to 23.39 billion yuan in the same period [2][3]. Product Performance - The sales revenue for Fenjiu in the first half of 2025 was 23.39 billion yuan, compared to 22.12 billion yuan in the same period of 2024, indicating a growth [3]. - The Qinghua series, particularly Qinghua 20 and 30, has achieved over 15% growth in the high-end market segment, contributing significantly to profits [4]. Marketing and Distribution Strategy - The company has implemented a resource allocation strategy of 1:3:3:3 for its key products, focusing on enhancing the competitiveness of its high-end offerings [4]. - Shanxi Fenjiu is optimizing its distributor structure and adjusting regional marketing expenses dynamically, with a notable increase in the number of distributors [6][8]. Regional Performance - Revenue from the domestic market increased by 4% to 8.73 billion yuan, while revenue from outside Shanxi rose by 6.1% to 15.14 billion yuan, with the latter accounting for 63% of total revenue [6][8]. - The company aims to enhance its market presence outside Shanxi, targeting a 65% market share in the future [6]. Digital Management and Cost Control - Shanxi Fenjiu is focusing on improving online payment management and enhancing the efficiency of its marketing expenses through a three-tier authorization system [9]. - The company reported stable tax and sales expense rates, with a sales expense rate of 11.5% in Q2 [9].

Investment Rating - The report maintains a "Strong Buy" rating for Shanxi Fenjiu, with a target price of 285 CNY [2][6]. Core Views - The company reported a revenue of 23.96 billion CNY for the first half of 2025, a year-on-year increase of 5.4%, while the net profit attributable to shareholders was 8.51 billion CNY, up 1.1% year-on-year. However, Q2 revenue was 7.44 billion CNY, a slight increase of 0.4%, and net profit decreased by 13.5% to 1.86 billion CNY [2][6]. - The company is actively optimizing its channel structure, with a reduction of 467 distributors in Q2 compared to Q1, indicating a strategic approach to manage inventory and sales channels [6][7]. - Despite external demand challenges, the company is expected to maintain stable operating quality, with a projected slight increase in revenue for the year, although profits may decline [6][7]. Financial Summary - Total revenue forecast for 2024 is 36.01 billion CNY, with a growth rate of 12.8%. For 2025, the forecast is 36.38 billion CNY, with a growth rate of 1.0% [2][10]. - The net profit attributable to shareholders is projected to be 12.24 billion CNY in 2024, decreasing to 11.73 billion CNY in 2025, reflecting a decline of 4.2% [2][10]. - The earnings per share (EPS) is expected to be 10.04 CNY in 2024, decreasing to 9.62 CNY in 2025 [2][10]. Market Performance - The current stock price is 197.61 CNY, with a market capitalization of approximately 241.08 billion CNY [3][6]. - The company has a debt-to-asset ratio of 35.80%, indicating a relatively stable financial position [3][6]. Operational Insights - The company’s gross margin for Q2 was 71.9%, down 3.2 percentage points year-on-year, primarily due to a shift in product mix [6][7]. - The company’s cash flow from operating activities showed a net outflow of 1.05 billion CNY in Q2, compared to an inflow of 889 million CNY in the same period last year [6][7].

Investment Rating - The investment rating for the company is "Outperform the Market" [7] Core Views - The company achieved a total revenue of 23.96 billion yuan in H1 2025, representing a year-on-year increase of 5.4%, while the net profit attributable to the parent company was 8.51 billion yuan, up 1.1% year-on-year [2] - In Q2 2025, total revenue was 7.45 billion yuan, a slight increase of 0.4% year-on-year, but net profit decreased by 13.5% to 1.86 billion yuan [2] - The company is adjusting its product structure flexibly according to market demand, with strong performance expected from its two key product lines [2] Revenue and Profit Analysis - H1 2025 revenue from Fenjiu products was 23.39 billion yuan, up 5.8% year-on-year, with the Qinghua series performing better than the overall product line [2] - In Q2 2025, revenue from Fenjiu products was 7.18 billion yuan, a 0.6% increase year-on-year, but faced challenges due to market conditions [2][3] - Other liquor revenue in H1 2025 was 480 million yuan, down 10.5% year-on-year, with Q2 revenue at 220 million yuan, down 3.5% [2] Market Performance - In Q2 2025, revenue from the domestic market decreased by 5.3% to 2.65 billion yuan, while revenue from outside Shanxi increased by 4.0% to 4.75 billion yuan [3] - The company is optimizing its dealer structure, with a net decrease of 54 dealers in Shanxi and a net decrease of 250 dealers for Fenjiu outside Shanxi [3] Financial Metrics - The net profit margin in Q2 2025 decreased by 4.0 percentage points to 25%, with a year-on-year decline in gross margin of 3.21 percentage points [4] - The company’s cash flow reflects pressure on demand, with operating cash flow net amounting to -1.05 billion yuan, a 218% year-on-year decrease [4] - The company has adjusted its revenue and net profit forecasts for 2025-2027, expecting revenues of 37.03 billion, 39.01 billion, and 43.01 billion yuan, with year-on-year growth rates of 2.8%, 5.3%, and 10.3% respectively [5][6]