春节假期刚过，劲旅君按惯例在景区业内做了一圈调研，结果却出人意料。 "原本我都打算躺平过冬了，没想到春节却意外赚麻了。"华北一家5A景区负责人X君向劲旅君如是说。 本想躺平过冬，结果被迫加班数钱。2026年春节，不少景区意外迎来了一波泼天富贵。 然而，事实果真如此？ 01 实际上，过往两年，景区行业呈现"二八效应"，即20%的头部景区垄断80%的客流量，即便在往年节假日，也是出现"头部景区吃饱，中小景区饿倒"的现 状。 今年春节却一反常态，不但头部景区依旧保持"人从众"的爆满状态，就连中小景区都能够分享到一波流量红利，实现泛行业性业绩狂欢。 春节年年有，为什么今年格外不同？ 02 在谈及今年春节景区业绩暴涨原因时，景区负责人们共同提到两个不可忽视的客观原因。 而今年春节意外赚麻的景区可不止一家。劲旅君随机调研的不同区域、不同类型的十多家景区中，7家景区明确披露马年春节经营业绩： | 景区 | 景区类型 | 客流量同比增减 | 营收同比增减 | | --- | --- | --- | --- | | A | 华北山水风光景区 | 52% | 46% | | B | 西北主题乐园景区 | 260% | 201.6 ...

Core Theme - The 2026 "Spring Full of Central Plains · Hometown Henan" event, themed "Return to Henan · Taste Chinese New Year," will take place from January 26 to March 20, aiming to provide a cultural and festive experience for the public [1] Event Overview - The event spans from the Laba Festival to the Longtaitou Festival, integrating various cultural and tourism activities to enhance consumer engagement [1] - It focuses on the Yellow River ancient capital region and incorporates diverse elements such as tourism, intangible cultural heritage experiences, public services, and local cuisine [1] Key Activities - The "Shehuo Troupe" will perform at the core venue in Junxian, featuring a 40-minute opening ceremony and various performances that celebrate traditional culture [4] - The event will include nearly 300 key intangible cultural heritage promotional activities across the province [10] - A total of 5,000 million yuan in cultural tourism and accommodation consumption vouchers will be distributed to stimulate consumer spending from February 10 to March 8 [9] Cultural Engagement - Public cultural services will offer over 2,700 activities, including exhibitions and lectures, to enrich the cultural experience during the festival [11] - Various localities will host unique New Year activities, emphasizing regional cultural characteristics and creating a vibrant festive atmosphere [16] Special Features - The event will showcase over 200 special exhibitions in cultural venues and host 500 cultural activities to meet public demand [13] - Specific locations like Kaifeng, Anyang, and Sanmenxia will feature tailored events that reflect their local heritage and traditions [17][18][19][20]

Core Insights - Nanjing has been recognized as a "New Consumption Pilot City" and an "International Consumption Environment Construction Pilot City" due to its strong consumer vitality and innovative capabilities [1][3] Policy and Economic Development - Nanjing's government has implemented policies to support consumption upgrades, including the "Three-Year Action Plan for Creating an International Consumption Center City" initiated in 2021, and measures to promote the first-store economy [3][4] - The city has allocated over 10 million yuan in support funds and has hosted annual conferences to foster the development of first stores, resulting in the introduction of approximately 1,500 first stores with a monthly growth rate exceeding 50% [3][4] High-End Consumption Landscape - Nanjing has attracted over 95% of international first-tier brands, including the world's first stores for LV and Valentino, and has seen significant sales growth in high-end retail spaces like Deji Plaza, which reported sales exceeding 24.5 billion yuan [4][6] - Local brands are also thriving, supported by government policies, creating a dual consumption landscape of international brands and local innovations [4][6] Innovative Consumption Scenarios - The city integrates urban renewal with commercial development, creating diverse consumption spaces that appeal to both international and local consumers [6][7] - New business districts are designed to attract younger consumers with trendy offerings such as esports, themed camping, and immersive experiences, while historical areas are revitalized to enhance cultural consumption [6][7] International Consumer Environment - Nanjing is enhancing its international consumer environment by improving customs services and expanding tax refund points to 155 locations, facilitating a smoother experience for inbound travelers [9][12] - The city has also implemented international payment solutions and multilingual services to cater to foreign consumers, positioning itself as a top destination for international spending in China [12][9] Conclusion - Nanjing is making comprehensive efforts to unlock the potential of consumption upgrades, combining policy support, market dynamics, innovative scenarios, and enhanced services to establish itself as a leading international consumption center [12]

Core Insights - The holiday period has seen a vibrant tourism market with diverse cultural and travel experiences catering to varied consumer demands [1][3] Group 1: Tourism Trends - The 2025 National Day and Mid-Autumn Festival holiday is expected to showcase a thriving tourism market characterized by high visitor numbers and dynamic activities [3] - Online travel platforms report a significant increase in users booking multiple cities, with a year-on-year growth of over 20% [5] - Domestic hotel bookings have surged, with overall reservations increasing by over 65% compared to the previous year [5] Group 2: Cultural Experiences - Traditional cultural deep tours have become a focal point, with numerous events such as artistic performances and exhibitions being organized nationwide [10] - The Wuyi Mountain scenic area in Fujian has experienced a peak in visitor numbers, with the tea culture-themed performance "Impression Da Hong Pao" attracting significant attention [12][16] - Zhangjiajie has also seen a surge in visitors, with over 290,000 tourists during the holiday, driven by its unique cultural performances [14] Group 3: Regional Highlights - The industrial tourism sector has emerged as a highlight, with locations like the Daan Locomotive Expo Park attracting visitors through immersive experiences [19] - The opening of the Jiuzhaigou scenic area has led to a 24.39% increase in visitor numbers, with the average hotel occupancy rate rising to over 80% [21] - The convenience of transportation has boosted cross-regional tourism, particularly in areas like Jiuzhaigou, where visitor inquiries have doubled [19]