Market Overview - The snack food industry has a large market scale with increasing consumer demand, providing significant growth opportunities for the company [1] - The company focuses on core business areas, emphasizing automated production, brand operation, and multi-channel sales [1] Marketing and Brand Strategy - The company has engaged in various marketing activities, including celebrity endorsements and cultural tourism marketing, to enhance brand awareness among younger consumers [2] - Increased marketing investments have been made to support brand building and new product promotion, although short-term effects may not be immediately visible [3] Sales Performance - In the first half of 2025, the company experienced a decline in overall revenue due to the timing of the Spring Festival and a decrease in traditional supermarket business [3] - Despite a rise in sales expenses, the company aims to accelerate new product launches and improve market penetration in the second half of the year [3] Product Development and Innovation - The company has introduced a variety of innovative products, including beans, nuts, and puffed snacks, while also optimizing resource allocation by reducing less efficient products [4] - Continuous product innovation is essential for maintaining competitiveness and addressing market saturation in traditional products [5][6] International Expansion - The company is actively developing overseas markets, particularly in Vietnam and Indonesia, with plans to enhance its core bean product offerings [6] Channel Strategy - The company is expanding new sales channels and optimizing production costs to improve product quality and price competitiveness [7] - A focus on e-commerce platforms, including Tmall, JD.com, and Douyin, is part of the company's strategy to enhance online sales [9] Consumer Trends - The company is responding to consumer demand for high-quality, low-burden snacks by utilizing innovative technologies and optimizing packaging design [10]

证券日报网讯甘源食品8月14日发布公告，在公司回答调研者提问时表示，公司近年来积极拓展新产 品，"甘源"已经从单一豆类产品品牌转型为以风味豆类、风味坚果和风味小吃为代表的多品类零食品 牌，多品类产品同步发展将助力公司进一步提高销售规模。为加大各渠道新品合作机会，借助品牌重塑 提升产品竞争力，公司相应加大了品牌营销及新品推广相关费用投入。同时基于海外及直营渠道拓展需 求，增加了必要的前期费用投入，部分前置性投入后续无需持续支出。后续公司将结合市场情况、渠道 建设及产品推广的节奏来合理规划，努力提升销售费用投放的精准性和有效性。 （文章来源：证券日报） ...

证券代码：002991 证券简称：甘源食品 甘源食品股份有限公司 投资者 关系活 动类别 □特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 √其他（电话会议） 参与单 位名称 具体参与单位名称见附件 时间 2025 年 8 月 13 日（星期三） 15:00-16:00 地点 公司会议室 公司接 待人员 姓名 董事会秘书 张婷女士 财务总监、董事 涂文莉女士 形式 网络线上 投资者 关系活 动主要 内容介 绍 提问与回答环节 问：公司销售费用的投入情况和相关规划？ 答：公司近年来积极拓展新产品，"甘源"已经从单一豆类产品品牌转型为以 风味豆类、风味坚果和风味小吃为代表的多品类零食品牌，多品类产品同步发 展将助力公司进一步提高销售规模。为加大各渠道新品合作机会，借助品牌重 塑提升产品竞争力，公司相应加大了品牌营销及新品推广相关费用投入。同时 基于海外及直营渠道拓展需求，增加了必要的前期费用投入，部分前置性投入 后续无需持续支出。后续公司将结合市场情况、渠道建设及产品推广的节奏来 合理规划，努力提升销售费用投放的精准性和有效性， 问：公司各渠道拓展及产品合作情况？ 答： ...