一、活动时间 2026年1月1日-2026年3月31日(按自然月开展)。 抢兑时间：2026年1月-2026年3月每月达标后，次月15日上午10点起至月底进行抢兑。 二、活动对象 使用农行万事达一芯双应用卡且月度消费累计满3000元(人民币)的主卡持卡人。 万事达一芯双应用卡包括万事达标准金卡、万事达标准白金卡、万事达标准白金卡(欧元版)、万事达尊 然白金卡、万事达超然商务卡、万事达全球支付白金卡(美元版)、万事达全球支付白金卡(欧元版)、万 事达留学信用卡(美元版)、万事达留学信用卡(欧元版)。 三、活动内容 活动期间，客户使用万事达一芯双应用卡(含客户名下全部万事达一芯双应用卡及同名附属卡、异名附 属卡等)月度线上消费累计满人民币3000元，当月达标次月可参与10分钱购权益商品的活动，权益商品 包含视频会员券、出行打车、影音娱乐、餐饮美食、商超生活券等热门产品多选一。活动期间，权益商 品共计2.4万份，每月限量8000份，数量有限，先到先得。每个客户每月仅限参与一次。支付的10分钱 为0.1元人民币。 ...

Core Insights - Jiangsu has achieved a steady and quality improvement in consumer development since the "14th Five-Year Plan," with a projected retail sales total of 44,922.1 billion yuan in 2024, reflecting a year-on-year growth of 4.6% [1] - The province's retail sales growth in the first half of 2025 is expected to rank first in the nation, driven by synchronized policies and market dynamics [1] Policy Support - Jiangsu has established a comprehensive consumption policy support system, providing substantial subsidies and practical measures to bolster consumer growth [3] - The "Su New Consumption" brand has been upgraded, with over 12,000 consumption promotion events held during the "14th Five-Year Plan," distributing approximately 2.54 billion yuan in consumption vouchers and digital currency red packets [3] - In 2025, themed activities such as "Su New Consumption Spring Benefits" and "Warm Winter Shopping Season" have been launched, covering various consumer scenarios [3] Consumption Trends - The "old-for-new" consumption model has gained traction, with policies driving over 351 billion yuan in consumption growth from 2024 to 2025, benefiting over 25.2 million consumers [5] - Retail sales of home appliances and 3C digital products under the "old-for-new" policy saw a year-on-year increase of 11.2% [5] - The demand for energy-efficient and smart appliances has surged, with sales of level 1 and 2 energy-efficient products growing by 34.7% and 44.0%, respectively [5] Market Environment Optimization - Jiangsu has launched a three-year action plan to optimize the consumption environment, proposing 62 quantifiable measures to enhance supply quality and consumer rights [6] - The province aims to achieve a 95% compliance rate for consumer goods by 2027 and has initiated various measures to boost consumer capacity through skills training and community service improvements [6] Innovative Consumption Scenarios - Jiangsu is fostering new consumption forms by integrating various sectors, leading to the emergence of first-store economies and night economies [7] - The "Su Super" football league has become a significant driver of consumption, with related events attracting over 573.4 million visitors and generating 3.54 billion yuan in consumption [7] - Nighttime consumption has been promoted through the establishment of 50 night-time consumption clusters, enhancing the vibrancy of urban life [9] Digital Consumption Growth - The online retail sales of physical goods in Jiangsu reached 1,086.05 billion yuan in 2024, accounting for 24.2% of total retail sales [10] - In the first 11 months of 2025, online retail sales grew by 16.3%, contributing 97.9% to the growth of retail sales above designated size [10] Consumer Demand Evolution - Jiangsu's consumer market is characterized by a shift towards quality, green, personalized, and diversified consumption, driven by rising income levels [11] - In 2024, the per capita disposable income in Jiangsu reached 55,415 yuan, with a growth rate of 5.2%, indicating strong consumer purchasing power [11] - The retail sales of sports and entertainment products surged by 17.4%, reflecting a growing demand for quality lifestyle products [11] Green and Smart Consumption - The demand for green and smart products is rapidly increasing, with retail sales of new energy vehicles soaring by 37.9% in 2024 [12] - The sales of energy-saving appliances and wearable smart devices also experienced significant growth, indicating a trend towards sustainable consumption [12] Tourism and Education Spending - Tourism and education are emerging as key areas of consumer spending, with nearly 40% of respondents planning to increase their travel expenditures in 2026 [14] - The focus on unique experiences and natural beauty in tourism reflects a shift in consumer preferences towards quality and personalized offerings [14]

Core Insights - The "Chuan Cheng Shang Pin" Ideal Music Carnival was held in Xinyi City, marking the first music festival in the area, aimed at attracting visitors and promoting local tourism [1][3] Group 1: Music and Tourism Integration - The event successfully combined music with tourism, enhancing the local cultural and tourism market, especially during the National Day and Mid-Autumn Festival holidays [3] - Xinyi leveraged the music carnival to convert visitor "flow" into "stay," boosting the brand development of local tourism [3] Group 2: Increased Visitor Engagement - There was a significant increase in hotel bookings and tourist attractions in Xinyi, with platforms like Meituan and Ctrip reporting a surge in orders [4] - Visitors expressed excitement about the music festival and planned to explore local attractions, indicating a positive trend in local tourism [4]

Group 1 - The core idea of the articles is that Yinchuan City is launching a series of 159 unique activities to enhance holiday consumption and provide better services during the National Day and Mid-Autumn Festival [1] - During the holiday period, Yinchuan City will organize 42 promotional activities covering 12 major sectors, involving over 5,000 merchants and distributing more than 1 million various consumption vouchers [1] - The city has selected and announced 20 must-try restaurants, 10 affordable restaurants, and 10 authentic flavor restaurants, along with 10 restaurants with excellent service and environment, distributing 3 million yuan in dining vouchers [1] Group 2 - Yinchuan City is planning 67 cultural and tourism activities, including music festivals, concerts, and large-scale performances, to enrich the cultural tourism product supply [1] - The city will host various sports events such as the National Workers' Half Marathon, tennis open, and roller skating challenge, offering exclusive discounts to promote synergy between sports and commerce [1] - The "Yin Ticket Benefits" initiative allows visitors to enjoy discounts and benefits at 761 local businesses by presenting tickets from events or travel, enhancing the overall visitor experience [2] Group 3 - A "Scan and Complain" QR code system has been introduced to allow tourists to report issues encountered during their visits, ensuring prompt resolution by the scenic areas [2]

Core Viewpoint - The offline performance market is experiencing explosive growth, with various types of performances such as concerts, music festivals, and dramas driving new consumption scenarios and activating consumer demand [2][4]. Group 1: Offline Performance Market - The offline performance market's total box office exceeded 3.4 billion in July 2025, marking a nearly 60% year-on-year increase, closely following the film market scale [4]. - The surge in performances has led to a vibrant commercial ecosystem around venues, with a unique "street stall economy" emerging to cater to the immediate needs of thousands of attendees [4][5]. - Street vendors benefit from low startup costs and short return cycles, often seeing significant profits from single events due to concentrated consumer demand [4][5]. Group 2: Emotional Consumption and Fan Economy - Vendors are successfully tapping into audience emotional needs by offering themed merchandise that enhances the concert experience, such as fan items that foster a sense of participation [5][7]. - The fan economy is transitioning from niche online activities to mainstream consumer behavior, with shopping centers actively organizing fan events to convert "idol traffic" into actual foot traffic and sales [9][12]. - The balance between respecting fan emotional needs and avoiding over-commercialization is crucial for sustaining the fan economy's growth [12][13]. Group 3: Beauty and Photography Services - The rise of concert-related beauty services reflects a shift in consumer expectations, where makeup becomes part of the concert experience, creating a high-demand market for makeup artists [15][17]. - The demand for professional photography services at events is growing, driven by the need for high-quality memories, leading to a rise in rental services for photography equipment [19][21]. - The convenience of booking photography services enhances the overall concert experience, although the industry faces challenges in standardization and service quality [22][16]. Group 4: Accommodation and Dining - Concerts significantly boost local accommodation demand, with 61.3% of additional spending during performances directed towards lodging [24]. - Hotels near concert venues often see price surges of 3 to 5 times during events, reflecting the high demand from concertgoers [26]. - Dining experiences are evolving to cater to concert attendees, with restaurants optimizing services and creating themed dining experiences that enhance the emotional connection post-performance [28][31]. Group 5: Merchandise and IP Value - Merchandise has evolved from simple memorabilia to dual-purpose products that enhance the fan experience, significantly impacting the revenue structure of concerts [33][37]. - Pop-up stores near venues create immersive shopping experiences, leveraging scarcity to drive sales and enhance fan engagement [33][34]. - The transformation of merchandise into everyday items strengthens the emotional connection between fans and idols, creating a sustainable revenue stream for brands [37][38]. Group 6: Integration of Performance and Tourism - The combination of concerts and travel is becoming a popular trend, with audiences seeking to explore cities while attending performances, thus driving a new consumption model [39][40]. - This "performance + tourism" model enhances local economies by attracting large crowds and stimulating various sectors, including hospitality and retail [41][42]. - The integration of cultural events into tourism strategies is becoming a vital part of urban development, providing lasting economic benefits [42][44].