大举闭店减员，周黑鸭拉动利润先"内卷" 翻看财报，很难忽视周黑鸭上半年关闭门店的数量。 当万辰集团（300972）成为量贩零食行业新的"利润王"，老牌巨头周黑鸭尽管迎来创始人周富裕"复 出"，却没能为公司下滑的营收"挽尊"。 周黑鸭近期发布的2025年中期业绩显示，公司上半年营收约为12.226亿元，同比下滑2.9%；在经过多年 利润下跌后，公司毛利微增2.7%，提升到7.166亿元。不过，今年周黑鸭的期内归母净利润同比暴增 228%，约为1.08亿元。 对于收入下滑利润却上涨的情况，周黑鸭称是由于门店运营提效、渠道拓展、品牌建设及供应链优化等 多方面取得的进展。 如果仔细看财报会发现，周黑鸭的"开源"并不顺利，收入继续下滑。关闭门店以及人员、劳务的大幅度 减少，才是拉动利润的重要因素。 然而通过这样的方式是否能给周黑鸭带来持续的利润增长，则令市场存疑。 截至期末，周黑鸭在全国的门店数量比上年同期减少了592家，同比减少了17.13%，剩余门店数量仅剩 2864家。 虽然从去年开始周黑鸭的门店数量就出现缩减，但这是近年来周黑鸭首次出现门店低于3000家的情况。 这似乎也在表明，重新"出山"的周富裕，对前一代职 ...

Core Viewpoint - The company reported a decline in revenue and net profit for 2024, indicating challenges in its operational performance while also focusing on improving store quality and efficiency [2][3][4] Financial Performance - In 2024, the company achieved revenue of 2.451 billion, a year-on-year decrease of 10.66%, and a net profit attributable to shareholders of 98 million, down 15.03% [2] - For the second half of 2024, revenue was 1.192 billion, a decline of 10.34%, but net profit increased significantly by 371.96% to 65 million [2] Store Optimization Strategy - The company is shifting its focus from expanding the number of stores to enhancing store quality, resulting in the closure of 785 underperforming stores, with a total of 3,031 stores remaining by the end of 2024 [3] - Revenue from self-operated stores, online channels, and franchising was 1.391 billion, 334 million, and 612 million respectively, with declines of 5.13%, 15.53%, and 21.88% [3] Cost Management and Profitability - The gross margin improved to 56.79%, an increase of 4.37 percentage points, primarily due to lower raw material costs and a higher proportion of self-operated stores [4] - The sales expense ratio rose to 40.34%, up 4.52 percentage points, reflecting increased investment in high-potential self-operated stores, while management expense ratio decreased to 10.60%, down 0.95 percentage points due to improved management efficiency [4] Future Outlook - The company plans to continue its strategy of focusing on store performance rather than quantity, with positive trends in same-store sales and customer traffic observed since 2025 [4] - New initiatives include the establishment of a special business unit to explore new channels and the introduction of exclusive beverage brands to enhance consumer experience and sales [4]