转自：新华财经 新华财经上海7月1日电（记者 魏雨田）6月30日，if 椰子水母公司 IFBH 正式在港交所挂牌上市，首日股价即飙升42.09%，市值突破105亿港元。其背后资本 阵容颇为亮眼，包括瑞银、南方基金等11家基石机构合计注资3.1亿港元。 数据显示，中国椰子水市场年复合增速为19.4%，2029年规模有望达到26.6亿美元，包括欢乐家、泰国IMCOCO、佳果源等中外品牌正在加速布局。 6月30日，if 椰子水的母公司 IFBH Limited（股票简称：IFBH）成功登陆港股市场。新华财经数据显示，IFBH 上市首日表现亮眼，股价飙升42.09%，市值 攀升至105.33亿港元。 值得关注的是，股东名单中出现道合承光私募身影。公告显示，该私募获配84.68万股，价值2354万港元，而持有该私募30%以上股权的正是农夫山泉董事 长钟睒睒。 IFBH 的基石投资者阵容也颇为亮眼，包括瑞银集团、南方基金、广发国际、工银理财、对冲基金 Jain Global 等11家机构，合计投资金额约3.1亿港元。 此外，易方达基金旗下易方达全球医药行业（QDII）也参与港股打新，根据6月28日公告，该基金中签12.5 ...

（1）高端会员店（如Costco、山姆）、（2）商超便利店（如胖东来、永辉）以及（3）零食渠道（量 贩店）。截至目前，散装产品已成功进入胖东来、永辉等商超渠道，真空产品已成功入驻Costco、零食 很忙等连锁卖场。25Q1 山姆、永辉及胖东来等渠道合作落地，考虑到流通渠道前期送样、沟通与合同 流程确存周期，预计25H2 放量优于25H1。2024 年其他渠道（主要包括来源于经销商的收益）收入1.14 亿，我们认为2025年有望实现高双位数增长。 踏浪出海，探索多元：（1）公司积极探索海外市场，传播中国卤味文化，开辟新增长曲线。截至2025 年初，已进入马来西亚MIX 超市，2025 年或以贸易形式进入更多东南亚和港澳地区，开发定制化产 品、初步搭建起经销商代理网络，2026-2027 年公司计划进一步进军欧美、澳新、日韩等国家。（2） 初探复调、布局饮料：2025 年4 月，周黑鸭与四川申唐产业成立合资公司，计划推出"嘎嘎香"系列复合 调味品，目标25 年内上市10 款产品。2025 年1 月，周黑鸭与泰国IMCOCO 集团联合推出椰子水品 牌"丫丫椰"，现以门店销售为主，流通渠道开拓在途。 机构：东吴证券 ...

以下文章来源于真故研究室 ，作者周峰 真故研究室 . 真问题，更商业 来源丨真故研究室（ID： zhengulab ） 作者丨 周 峰 编辑丨 龚 正 图源丨Midjourney 中国人现在有多喜欢椰子？看看这组数据就知道了。 4 年喝下 12 亿杯瑞幸生椰拿铁， 1 年喝下价值 11 亿元的泰国 if 椰子 水，吃掉百万份以上的海南椰子鸡…… 然而，海南椰子产量只能满足国内需求的 10% ， 90% 依靠进口。在东南亚，椰子价格这几年涨幅快比黄金。来自中国的大公 司、和转行的互联网人纷纷来到东南亚，包岛 采椰，或直接搞起从生产、加工到销售的全产业链，目的只有一个，在原产地争夺 独一无二的新鲜椰子。史称：椰子水战争。 蜜源之战 惊涛拍岸，从石头缝里蹦出的，不是孙悟空，而是脱口秀演员付航。这是瑞幸咖啡"付航在印尼包下一座椰岛"广告开头的一段。 伴随《西游记》电视剧片头名曲，一身花衬衫的付航，纵身一跃，没有飞到花果山，而是飞向了印度尼西亚的邦盖群岛，为国内 办公室里那群气若游丝的坐班牛马们亲自采椰。 图 |截图来自付航广告片 据说这是一种原产于泰国叻武里府的独特品种，与普通椰子相比，其糖分含量高出约 150% ， ...

Core Insights - IMCOCO Group, engaged in the coconut water industry, has completed a Pre-A round financing of over 100 million yuan, led by Insignia Ventures Partners, to expand production capacity, globalize its ONLIFE brand, and establish a headquarters in China [1][5] Company Overview - IMCOCO was established in 2023 and is headquartered in Bangkok, Thailand, covering four main areas: coconut planting, cross-border trade of coconut products, raw material research and production, and coconut water beverage processing [1][5] - The company operates Thailand's only 10,000-ton coconut water production base and has a unique standardized supply chain for fragrant coconuts [1][5] Market Growth - The global coconut water beverage market is projected to grow from $2.517 billion in 2019 to $4.989 billion by 2024, with a compound annual growth rate (CAGR) of 14.7% [1] - The Greater China coconut water market is expected to increase from $10.2 million in 2019 to $109.3 million by 2024, with a CAGR of 60.8% [1] - The mainland China market is anticipated to grow from $4.97 million in 2019 to $101.8 million by 2024, with a CAGR of 82.9% [1] Supply Chain and Production - IMCOCO has established a complete supply chain from coconut farms to retail, making it the first company to achieve this in Thailand [4][5] - The company has leased 260 rai of experimental land and plans to lease at least 10,000 rai of coconut orchards, aiming for 20%-30% self-supply of coconuts [5] - IMCOCO collaborates with over 34 coconut factories in Thailand and has a stable supply of 500 million Thai Baht (approximately 100 million yuan) in orders [5] Product Development - IMCOCO has launched its own brands, including Kuke Coconut and Yaya Coconut, targeting the mid-range market [8] - The company plans to introduce the ONLIFE brand, focusing on high-end coconut water products, with a shorter shelf life of 45 days to preserve taste [8][10] Competitive Landscape - The coconut water market in China is experiencing intense price competition, with average prices dropping from 1.91 yuan per 100ml in Q1 2023 to 1.46 yuan in Q1 2025, a decrease of 23.5% [9] - IMCOCO aims to avoid competition in the mid-range segment by positioning ONLIFE in the high-end market, leveraging its advantages in fragrant coconut sourcing [9] Future Outlook - IMCOCO plans to expand its market presence internationally, targeting Japan, Southeast Asia, and eventually the mature coconut water market in the United States [10] - The global coconut water market is expected to grow from $5 billion in 2024 to $8.5 billion by 2029, indicating significant growth potential [10]

Core Insights - The core message of the news is the celebration of the 30th anniversary of Zhou Hei Ya, highlighting its brand renewal strategy and commitment to quality as it aims to expand globally [1][8]. Group 1: Brand Development and Quality Control - Zhou Hei Ya has evolved from a street vendor to a national brand, emphasizing a vision of becoming "the creator of deliciousness for the world" while maintaining a quality-first approach [1]. - The company has implemented rigorous quality control measures, including advanced equipment to ensure a 99.9% impurity removal rate in its pepper sourcing, reflecting its commitment to high standards [2][3]. - Zhou Hei Ya's products have received multiple industry awards, including the iSEE Delicious Award, reinforcing its reputation for quality [4]. Group 2: Market Adaptation and Product Innovation - The company has adapted its store formats and product offerings to meet changing consumer preferences, including the introduction of new product lines such as spicy chicken and collaborations with other brands [5][6]. - Zhou Hei Ya has expanded its store count to over 3,000 across more than 300 cities in China, utilizing a dual model of direct sales and franchising to enhance market presence [5]. Group 3: Strategic Expansion and Globalization - Zhou Hei Ya is actively pursuing global market opportunities, starting with Southeast Asia, and aims to promote Chinese marinated food culture internationally [8]. - The company has diversified its distribution channels, including partnerships with major retailers and e-commerce platforms, resulting in a 75% increase in customer transactions [7]. - The introduction of new beverage products and collaborations in the seasoning sector indicates a strategic move towards creating new consumption scenarios [7].

Core Insights - The article highlights the 30-year journey of Zhou Hei Ya, emphasizing its transformation from a workshop-style operation to a standardized brand-driven model in the marinated food industry [1][4] - Zhou Hei Ya's founder, Zhou Fuyou, is credited with leading the company through economic fluctuations and consumer preference changes, driving innovation and adapting business models to meet market demands [1][5] Company Achievements - Zhou Hei Ya has established itself as a national culinary symbol, with its brand becoming widely recognized and respected in the industry [1][5] - The company has implemented a standardized model across various dimensions, including procurement, production, logistics, and consumer engagement, which has significantly contributed to the industry's upgrade [6][12] Industry Leadership - Zhou Hei Ya has been awarded the title of "China's Consumer Quality Trusted Marinated Food Leader" by a third-party authority, reflecting its excellence in product quality and brand building [7] - The company has pioneered several industry standards, including the introduction of modified atmosphere packaging in 2012, which has transformed the market from bulk and vacuum packaging to a more standardized approach [6][12] Product Innovation - Zhou Hei Ya focuses on catering to younger consumers by launching diverse products and refreshing its brand image, ensuring it remains relevant in a competitive market [8][10] - The company has developed a dual-driven product strategy of "classic + innovation," enhancing its product matrix with unique flavors and offerings that resonate with consumer preferences [10][12] Channel Expansion - Zhou Hei Ya has strategically expanded its offline and online channels, establishing over 3,000 stores and leveraging e-commerce platforms like Douyin to enhance brand recognition and market penetration [11][13] - The company is set to embark on an international expansion journey, starting with Southeast Asia in 2024, aiming to become a global leader in the marinated food sector [11][14] Future Vision - Zhou Hei Ya aims to become a global representative of Chinese marinated food, with a focus on continuous innovation in product development and supply chain management [14] - The company is committed to building a strong team and establishing a strategic ecosystem with international partners, positioning itself as a pioneer in global marinated food culture [14]

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