关店近千家、营收持续下滑的周黑鸭，走到了'悬崖边'？ 再曝涉食安问题 12月10日下午，据封面新闻报道："12月9日，一名网友发布视频称，在电商平台购买了两份周黑鸭鸭翅，未拆封的包装袋里出现5条白色虫子蠕动。"封面 新闻称在9日下午联系周黑鸭了解情况，对方记录信息后称会回访，10日上午，记者再次拨打电话，对方表示将由专人回复，但截至发稿未收到回复。 图：截自都市现场 回到最新的虫子事件，从媒体的报道与采访得出的线索来看，目前尚未能明确虫子的来源，加之相关曝光视频被删除，周黑鸭也未对相关舆情进行回应 （截至目前），所以暂时还无法下定论，食品安全无小事，互联网那些事也将继续保持关注。 值得一提的是，在黑猫投诉平台，最近一个月左右，也出现了多条针对周黑鸭的投诉，理由五花八门，有因"周黑鸭不干净有毛皮，商家态度差"，有 因"周黑鸭产品有虫洞还发霉，商家只赔200我不同意！"，还有网友因"周黑鸭套餐锁骨有塑料细物，拼客服不作为，求依法赔偿"…… 据封面新闻的描述，网友曝光的视频引发广泛关注后，不少网友开始讨论虫子的来源，有人怀疑是苍蝇幼虫，有人怀疑是蛆虫，也有人认为鸭翅是高盐度 腌制品 ，虫子不可能是鸭翅本身产生的。 ...

Core Viewpoint - The company reported a decline in revenue and net profit for 2024, indicating challenges in its operational performance while also focusing on improving store quality and efficiency [2][3][4] Financial Performance - In 2024, the company achieved revenue of 2.451 billion, a year-on-year decrease of 10.66%, and a net profit attributable to shareholders of 98 million, down 15.03% [2] - For the second half of 2024, revenue was 1.192 billion, a decline of 10.34%, but net profit increased significantly by 371.96% to 65 million [2] Store Optimization Strategy - The company is shifting its focus from expanding the number of stores to enhancing store quality, resulting in the closure of 785 underperforming stores, with a total of 3,031 stores remaining by the end of 2024 [3] - Revenue from self-operated stores, online channels, and franchising was 1.391 billion, 334 million, and 612 million respectively, with declines of 5.13%, 15.53%, and 21.88% [3] Cost Management and Profitability - The gross margin improved to 56.79%, an increase of 4.37 percentage points, primarily due to lower raw material costs and a higher proportion of self-operated stores [4] - The sales expense ratio rose to 40.34%, up 4.52 percentage points, reflecting increased investment in high-potential self-operated stores, while management expense ratio decreased to 10.60%, down 0.95 percentage points due to improved management efficiency [4] Future Outlook - The company plans to continue its strategy of focusing on store performance rather than quantity, with positive trends in same-store sales and customer traffic observed since 2025 [4] - New initiatives include the establishment of a special business unit to explore new channels and the introduction of exclusive beverage brands to enhance consumer experience and sales [4]