近日，新疆维吾尔自治区乌苏市老区清水河路的一家街边小店——"大嘴滋味小吃吧"，荣获"全国先进 个体工商户"殊荣，跻身全国先进个体工商户行列，这一荣誉，是对他十七载扎根乡土诚信经营、服务 社会的高度褒奖。这家看似普通的小吃店，背后藏着怎样的奋斗故事？我们一起走进小店，探寻店主马 占虎的创业初心与坚守。 马占虎说："我就是一个普通开小吃店的，没想到能得到这么高的荣誉。这份荣誉不只属于我，更属于 我的家人、员工，还有所有支持我们的顾客和乌苏的好政策。" 今年40岁的马占虎，出生于乌苏市古尔图镇，从小就爱吃新疆美食，也爱琢磨做饭。2008年，他和家人 共同开了这家小店。一开始就卖烤肉、拌面、抓饭这些小吃，后来出于对制作面点的热爱，他又开始学 习制作面点，如今他的店里已有2000多种精美的面点小吃。 乌苏市民潘出艳说："他们的麻花味道好、价格实惠，食品种类多，我经常带孩子来买。" 马占虎的坚守与担当，也深深印在员工们的心里。在他们眼中，马占虎既是严格要求的师傅，更是温暖 贴心的家人。 店员禹宝明说："马占虎待我们如家人，制作每道产品都严格把关、亲自品尝，合格后才批量生产，对 员工十分关心。" 如今，马占虎的员工已经增加 ...

Core Viewpoint - The article highlights the importance of traditional Chinese New Year preparations, emphasizing the role of local governments in ensuring the supply of goods and services for the holiday season, as well as the cultural significance of these practices [2][6][11]. Group 1: Government Actions and Responsibilities - Local governments are urged to ensure the supply of essential goods during the festive season, focusing on quantity, variety, and quality to guarantee consumer confidence [11][47]. - The government is committed to supporting rural development and improving the living standards of farmers as part of the rural revitalization strategy [20][21]. Group 2: Cultural Significance and Community Engagement - The article illustrates the personal engagement of the General Secretary with the community during New Year preparations, showcasing the purchase of local specialties and cultural products [4][9][12]. - Emphasis is placed on the importance of preserving traditional culture and promoting local cultural industries to a global audience [15]. Group 3: Market Supply and Consumer Confidence - The General Secretary's visits to various markets highlight the focus on ensuring sufficient supply and safety of food products during the New Year [41][46]. - The operational model of certain supermarkets is noted for its effectiveness in connecting farmers with consumers, ensuring mutual benefits [43].

Group 1 - The article highlights the vibrant atmosphere of a traditional Chinese New Year festival featuring intangible cultural heritage, showcasing various performances and traditional crafts that enhance the festive spirit [2] - Traditional skills such as dragon and lion dances, along with local delicacies like flower buns and fried dough twists, contribute to the authentic experience of the New Year celebrations [2] - The festival emphasizes the importance of cultural heritage in enriching family reunions and creating a warm, lively environment during the holiday season [2] Group 2 - The article mentions that flower buns, a national intangible cultural heritage representative project, are popular in northern regions of China, including Shandong, Henan, and Shaanxi, and serve both aesthetic and culinary purposes [3] - Jin embroidery, recognized as a provincial intangible cultural heritage in Shanxi, is noted for its flexible stitching, rich patterns, and vibrant colors, reflecting ancient folk memories [3] - The article conveys wishes for success and good fortune in the new year, symbolized by the imagery of horses stepping on clouds, which is a common motif in traditional Chinese culture [3]

Core Viewpoint - The article highlights the vibrant traditional culture and festive atmosphere in rural Qinghai as families prepare for the Lunar New Year, showcasing various customs and activities that embody the spirit of the holiday [6]. Group 1 - The scene in Dazhong Village, Xining City, features children singing traditional songs while families engage in cooking and crafting, emphasizing the warmth and joy of the New Year celebrations [6]. - The preparation activities include frying golden oil cakes and creating intricate paper cuttings, which reflect the rich cultural heritage and festive spirit of the community [6]. - The article captures the essence of family reunion and the traditional customs that enhance the celebratory mood, illustrating how these practices contribute to the overall cultural identity of the region [6].

每逢春节前夕，总书记都会走到基层、百姓中间。在天津古文化街，总书记掏钱买麻花作为见面礼，送 给身旁的小朋友，说"送你一份麻花"；在辽宁，总书记接下孩子们递来的糖果，亲切地说，你们的糖我 收下，吃了你们的糖心里很甜。一个个亲切有爱的感人画面，充满了温情，传递着感动。 ...

Core Viewpoint - The "Le Gou New Spring" promotional activities in Chongqing aim to stimulate urban and rural consumption by integrating resources from various sectors such as commerce, culture, tourism, and agriculture, creating a vibrant festive shopping atmosphere [1] Group 1: Promotional Activities - Chongqing is launching a series of "Le Gou New Spring" activities to enhance consumer spending during the Spring Festival, focusing on diverse measures like benefits for citizens, upgraded shopping experiences, and cultural activities [1] - The "Le Gou Town" theme event at the Meixin Red Wine Town is a key initiative, utilizing a New Year goods market to promote local specialties and create job opportunities for the community [3] Group 2: Food and Dining Enhancements - The scenic area is enhancing its food offerings by introducing immersive hot pot dining experiences and upgrading the menu at the "Pangzi Li" fast-food restaurant to attract more visitors and boost consumption [5] - The goal is to create a consumption loop where visitors can shop for New Year goods, enjoy local cuisine, and appreciate the scenic beauty [5] Group 3: Cultural and Tourism Integration - Meixin Red Wine Town is leveraging the Spring Festival to launch comprehensive cultural and tourism activities, including sightseeing, intangible cultural heritage experiences, and folk performances [7] - The scenic area is designed to provide a full-day experience with various attractions and activities, enhancing the overall visitor experience [7] Group 4: Economic Impact and Future Plans - The "Le Gou Town" event exemplifies the grassroots implementation of Chongqing's consumption promotion strategy, linking agricultural production with end-consumer markets and enhancing local employment [9] - Future plans include optimizing event content, expanding benefits for citizens, and collaborating with more market participants to enrich consumer offerings and innovate shopping experiences [9]

（来源：中国共青团网） 转自：中国共青团网 在天津宝坻，不少农户和企业长期面临"线下靠熟人、线上缺门路"的难题，许多优质农产品因此陷 入"酒香也怕巷子深"的困境。 近日，由团中央青年发展部、农业农村部农村社会事业促进司、中国青年报社、团天津市委、天津市农 业农村委、宝坻区委、区政府联合主办，以"年货节"为主题的"青耘中国"直播助农活动天津专场落地天 津市宝坻区。青年主播、非遗传承人、村干部同台助阵，以一场兼具泥土气息与青春活力的电商直播形 式，助力百余款"津字号"特色农产品拓宽销售渠道。 直播间里，不仅上架小站稻、天鹰椒、麻花、粉条等特色产品，更承载着一份乡土信任与浓浓乡情。 青春力量，真情带货 来自内蒙古通辽的草根主播郑磊夫妇首次走进宝坻，以朴实真诚的风格打动网友，不少人当场下单支 持。他们选品严苛，参与"青耘中国"多场活动后，更将这套"严选"标准从家乡延伸至全国。 文化赋能，传递乡情 "青耘中国"天津专场，不仅是一场销售会，也是一次文化共鸣。 "这蒜瓣大均匀、辣味醇厚，从明朝种到现在，不只是一味调料，更是家乡的名片。"宝坻本地主播张楠 手持蒜头动情讲述六瓣蒜600多年的种植史；辛乐推介老字号山楂果茶，强调 ...

Core Viewpoint - The article highlights the resurgence of traditional Chinese brands (老字号) through innovative collaborations and cultural empowerment, leading to a strong wave of domestic product enthusiasm among consumers. Group 1: Market Trends and Consumer Behavior - Traditional brands are increasingly popular among young consumers, with products like Beijing Daoxiangcun's innovative cakes and cultural merchandise gaining traction [2][3] - The "福运小马" mousse cake and "马上有钱" creative phone chain from Beijing Daoxiangcun exemplify how traditional brands are appealing to younger demographics through modern marketing strategies [2] - The overall market for traditional brands is thriving, with a reported revenue of over 2 trillion yuan and profits exceeding 350 billion yuan in 2024 [6] Group 2: Innovation and Product Development - Companies like Huaren Jiangzhong are launching health-oriented products that blend traditional Chinese medicine with modern consumer needs, showcasing the adaptability of old brands [3] - Scene innovation is a key strategy, with brands like Qingdao Beer and Chongqing's Chen Changyin Ma Hua creating immersive experiences that engage consumers [3][4] - The commitment to traditional craftsmanship and cultural heritage is crucial for maintaining brand integrity while appealing to modern consumers [5] Group 3: Policy and Ecosystem Support - Government policies are increasingly supportive of traditional brands, with initiatives aimed at fostering innovation and enhancing brand visibility [8][9] - Collaborative ecosystems involving policy, platforms, and enterprises are essential for the sustainable development of traditional brands, ensuring they remain competitive in the market [7][9] - The integration of various stakeholders in the ecosystem is seen as a way to strengthen the long-term viability of traditional brands while preserving their cultural significance [9]

Core Viewpoint - A new individual business named Jinghong Jinweilao Mahua Shop has been established, focusing on food sales and catering services [1] Company Summary - The legal representative of the business is Liu Jia [1] - The registered capital of the business is 100,000 RMB [1] - The business operates under licensed projects including catering services and food sales, which require approval from relevant authorities [1] Business Operations - General projects include the sale of pre-packaged food, health food (pre-packaged), agricultural and sideline products, personal internet live streaming services, and delivery services [1] - The business can operate independently based on its business license, except for projects that require legal approval [1]

Core Insights - The article highlights the successful transformation of Huai Shuo Town in Inner Mongolia through the "Party branch-led cooperative + corporate operation" model, which has turned "Qi Lin Chicken" into a key driver for rural revitalization [1] - The county's collective economic operating income reached 67.61 million yuan in 2024, a year-on-year increase of 52.34%, with a net income of 14.70 million yuan, showcasing the effectiveness of the "one village, one product, all-region common prosperity" strategy [1][2] Group 1: Economic Development Strategies - The county has established a three-tiered linkage system for collective economic development, involving the county committee, town party committees, and village party organizations, to guide high-quality development [2] - A quarterly meeting mechanism has been implemented to track and manage issues, facilitating the implementation of 29 support projects from central and autonomous regions [2] - The "Secretary Project" has been deepened, with successful upgrades of three projects, including Huai Shuo Qi Lin Chicken, contributing to collective economic growth [2] Group 2: Industry Innovation and Integration - The county promotes a "one village, one product" and "one town, one industry" development model, with examples like the establishment of a sunflower and astragalus planting base in Xi Dou Pu Town [3] - The integration of digital technology in agriculture has been showcased through the establishment of a smart agriculture demonstration base, enhancing efficiency and attracting tourism [3] - The county is also exploring the "agriculture + tourism" model, with various projects attracting over 300,000 visitors annually [3] Group 3: Sales and Marketing Innovations - Innovative sales models have been developed, such as the "collective economic coordination + scientific farming + influencer value empowerment" approach, leading to increased income for farmers [4] - Collaborative efforts between the government and local communities have resulted in significant sales contracts and promotional events, enhancing product visibility [4] - The establishment of a cooperative for land management has significantly increased profitability for local farmers, demonstrating the effectiveness of integrated agricultural practices [4] Group 4: Brand Development and Recognition - Brand building is emphasized as a key strategy for enhancing the competitiveness of agricultural products, with "41° Gu Yang Xian · Gu Yang Astragalus" receiving notable recognition [5] - The county has hosted multiple product exhibitions, achieving substantial sales and partnership agreements, further promoting local products [5][6] - The county aims to enhance its collective economic income to over 100 million yuan by 2027, focusing on comprehensive rural revitalization [6]