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文化引领 创新铺路中华老字号焕新“破圈”点燃国货新潮
Xin Lang Cai Jing· 2026-01-11 21:22
"2026年元旦期间,北京稻香村举办了百枚糕点章活动,消费者可前往12家门店收集特色糕点戳。该活 动一经推出,便吸引了不少年轻人参与,并且好评如潮。"北京稻香村副总经理石艳告诉记者。 事实上,北京稻香村的"出圈"并非首次。从北京稻香村零号寻宝馆推出的"寻宝系列"糕点,到北京稻香 村零号店引发排队热潮的"枣花酥抱枕"文创,这家传统中式糕点的年轻化步伐从未停止。 (来源:经济参考报) 在北京工美大厦"予寻京喜"艺术非遗"中国礼物"旗舰店,京味儿盖碗咖啡成为年轻消费者打卡标配;大 白兔奶糖跨界联名游戏《明日方舟》,让经典糖纸成为热抢"周边";吴裕泰的茶味冰淇淋独树一帜,慕 名前来的消费者至今仍络绎不绝……如今,越来越多承载着岁月记忆的中华老字号,通过跨界"联姻"、 文化赋能实现华丽转身,在消费市场掀起强劲国货热潮。 强势"破圈" 传统符号焕发潮流活力 新春佳节将至,街铺纷纷挂起红火装饰、创新商品琳琅满目,各地商圈都渐渐展现出浓浓"年味儿"。记 者采访发现,在消费者的年货清单里,各类老字号产品成为"当红"选择。 "没想到老字号也能这么潮,不仅糕点越来越创新,活动也特别丰富。"95后消费者王女士告诉记者,自 己一直是北 ...
景洪津味佬麻花店(个体工商户)成立 注册资本10万人民币
Sou Hu Cai Jing· 2025-11-28 07:53
天眼查App显示,近日,景洪津味佬麻花店(个体工商户)成立,法定代表人为刘佳,注册资本10万人 民币,经营范围为许可项目:餐饮服务;食品销售。(依法须经批准的项目,经相关部门批准后方可开 展经营活动,具体经营项目以相关部门批准文件或许可证件为准)一般项目:食品销售(仅销售预包装 食品);保健食品(预包装)销售;农副产品销售;个人互联网直播服务;外卖递送服务。(除依法须 经批准的项目外,凭营业执照依法自主开展经营活动)。 ...
内蒙古固阳县:多元业态绘就乡村振兴新图景
Zhong Guo Jing Ji Wang· 2025-11-06 11:49
Core Insights - The article highlights the successful transformation of Huai Shuo Town in Inner Mongolia through the "Party branch-led cooperative + corporate operation" model, which has turned "Qi Lin Chicken" into a key driver for rural revitalization [1] - The county's collective economic operating income reached 67.61 million yuan in 2024, a year-on-year increase of 52.34%, with a net income of 14.70 million yuan, showcasing the effectiveness of the "one village, one product, all-region common prosperity" strategy [1][2] Group 1: Economic Development Strategies - The county has established a three-tiered linkage system for collective economic development, involving the county committee, town party committees, and village party organizations, to guide high-quality development [2] - A quarterly meeting mechanism has been implemented to track and manage issues, facilitating the implementation of 29 support projects from central and autonomous regions [2] - The "Secretary Project" has been deepened, with successful upgrades of three projects, including Huai Shuo Qi Lin Chicken, contributing to collective economic growth [2] Group 2: Industry Innovation and Integration - The county promotes a "one village, one product" and "one town, one industry" development model, with examples like the establishment of a sunflower and astragalus planting base in Xi Dou Pu Town [3] - The integration of digital technology in agriculture has been showcased through the establishment of a smart agriculture demonstration base, enhancing efficiency and attracting tourism [3] - The county is also exploring the "agriculture + tourism" model, with various projects attracting over 300,000 visitors annually [3] Group 3: Sales and Marketing Innovations - Innovative sales models have been developed, such as the "collective economic coordination + scientific farming + influencer value empowerment" approach, leading to increased income for farmers [4] - Collaborative efforts between the government and local communities have resulted in significant sales contracts and promotional events, enhancing product visibility [4] - The establishment of a cooperative for land management has significantly increased profitability for local farmers, demonstrating the effectiveness of integrated agricultural practices [4] Group 4: Brand Development and Recognition - Brand building is emphasized as a key strategy for enhancing the competitiveness of agricultural products, with "41° Gu Yang Xian · Gu Yang Astragalus" receiving notable recognition [5] - The county has hosted multiple product exhibitions, achieving substantial sales and partnership agreements, further promoting local products [5][6] - The county aims to enhance its collective economic income to over 100 million yuan by 2027, focusing on comprehensive rural revitalization [6]
天津桂发祥十八街麻花食品股份有限公司2025年第三季度报告
Core Points - The company reported a decline in overall operating revenue by 6.23% in the third quarter, with e-commerce channels showing growth despite the overall downturn [5][11] - The company has entered into a related party transaction for leasing properties from its controlling shareholder, with a total rent of 4.9254 million yuan for the period from January 1, 2026, to December 31, 2028 [25][32] Financial Performance - The company faced challenges due to insufficient demand and purchasing power among its main consumer groups, leading to a slowdown in the decline of revenue [5] - Key financial indicators showed a decrease in net profit, attributed to increased operational service fees and promotional expenses in the e-commerce sector, alongside a decline in investment income and interest revenue [5][11] - The company’s cash flow from investing activities decreased due to reduced payments for fixed assets and other long-term assets compared to the previous year [20] Related Party Transaction - The company’s subsidiary will lease six properties from its controlling shareholder, with the rental agreement approved by the board of directors and independent directors [25][38] - The rental agreement is based on fair market prices and aims to ensure the subsidiary's operational stability [30][38] - The controlling shareholder, Tianjin Guifaxiang Group, holds a 33.99% stake in the company, establishing a significant relationship [28]
东湖农贸市场:运城烟火气的“打卡地标”
Sou Hu Cai Jing· 2025-10-18 14:41
Core Points - The Donghu Agricultural Market in Yuncheng is experiencing a vibrant atmosphere with a continuous influx of tourists, showcasing local culinary delights and traditional snacks [3][5]. - The market has transformed into a popular destination for visitors seeking authentic local flavors, contributing to the local economy and tourism [5]. Group 1 - The market is bustling with activity, featuring various food stalls where visitors can enjoy freshly made local delicacies such as "杂粮煎饼" and "翟店烧饼" [5]. - There is a notable increase in demand for local products, with vendors reporting that they have to prepare double the usual stock to meet the needs of the influx of tourists [5]. - The market serves not only as a breakfast spot for locals but has also become a landmark for tourists to experience the local culture and cuisine [5].
安徽阜南:惠民文旅嘉年华释放县域消费新活力
Sou Hu Cai Jing· 2025-10-04 19:06
Core Insights - The article highlights the successful implementation of the "Cultural and Tourism Carnival" in Funan County, Anhui Province, which combines food and cultural tourism to stimulate the local economy during the National Day and Mid-Autumn Festival holidays [1][5]. Group 1: Event Overview - The carnival features a variety of activities including the distribution of consumer vouchers, special exhibitions, and cultural performances, creating an immersive consumption experience for residents [1][5]. - The event attracted significant public interest, with long queues for local delicacies such as lamb and clams, showcasing the community's enthusiasm for traditional foods [2][4]. Group 2: Cultural and Health Aspects - Cultural performances, including traditional music and dance, were well-received, blending modern and traditional art forms, which enhanced community engagement [4]. - Health-oriented products, such as various herbal teas with wellness benefits, were popular among attendees, indicating a growing interest in health-conscious consumption [4]. Group 3: Economic Impact - The local government issued 700,000 yuan in consumer vouchers, which, combined with merchant discounts, significantly boosted consumer spending [5]. - The carnival is expected to generate over 10 million yuan in comprehensive consumption, demonstrating the effectiveness of integrating cultural and tourism initiatives to drive economic growth [5][8].
桂发祥:投资者建议赠股东食品,董秘称将转达管理层
Xin Lang Cai Jing· 2025-09-22 01:09
Group 1 - The company is considering the suggestion of providing food gifts such as fried dough twists and mooncakes to shareholders to enhance market goodwill and brand strength [1] - The company appreciates the feedback and will relay it to the management team for consideration [1]
桂发祥股价震荡下行 盘中一度快速反弹超2%
Jin Rong Jie· 2025-08-18 20:07
Group 1 - The stock price of Gui Faxiang as of August 18, 2025, is reported at 14.42 yuan, down 0.96% from the previous trading day [1] - The opening price on the same day was 14.10 yuan, with a high of 15.00 yuan and a low of 13.81 yuan, indicating volatility in trading [1] - The trading volume reached 422,491 hands, with a total transaction value of 605 million yuan [1] Group 2 - Gui Faxiang's main business involves the research, production, and sales of traditional specialty foods, including snacks like fried dough twists and pastries [1] - The company operates within the food and beverage sector, characterized by its local enterprise features in Tianjin, and is involved in trending markets such as prepared dishes and internet-famous products [1] Group 3 - On August 18, the net inflow of main funds was 575,400 yuan, although there has been an overall net outflow of 63.46 million yuan over the past five trading days [1] - The market showed high trading activity, with a turnover rate of 21.03% on that day [1]
8月13日桂发祥(002820)涨停分析:电商增长、国企改革驱动
Sou Hu Cai Jing· 2025-08-13 07:45
Core Insights - Guifaxiang's stock reached a closing price of 15.05 yuan on August 13, with a significant increase of 10.01% [1] - The stock's performance was driven by strong growth in e-commerce channels, with projected e-commerce revenue growth of nearly 60% year-on-year for 2024 [1] - The company announced a dividend plan of 1.50 yuan per 10 shares, which has boosted investor confidence [1] - Market interest was also fueled by expectations surrounding state-owned enterprise reforms and capital integration in the Tianjin region [1] - Innovative marketing strategies, including live-streaming e-commerce and collaborations with influencers, have enhanced brand visibility [1] Fund Flow Analysis - On August 13, the net inflow of main funds was 18.15 million yuan, accounting for 2.34% of the total trading volume [2] - Retail investors contributed a net inflow of 27.80 million yuan, representing 3.58% of the total trading volume [2] - The stock is categorized under state-owned enterprise reform, leisure food, and related hot sectors, with the Tianjin state-owned enterprise reform concept rising by 0.8% on the same day [2]
桂发祥2025年上半年业绩显著下滑,多因素致净利润转亏
Zheng Quan Zhi Xing· 2025-08-11 22:29
Overview of Financial Performance - The company reported total revenue of 249 million yuan in the first half of 2025, a year-on-year decrease of 7.03% [1] - The net profit attributable to shareholders was -3.92 million yuan, a decline of 117.25% year-on-year, indicating significant losses [1] - The net profit after deducting non-recurring items was -4.16 million yuan, down 119.33% year-on-year, further highlighting the company's poor performance [1] Quarterly Performance - In the second quarter, total revenue was 103 million yuan, a decrease of 4.45% year-on-year [2] - The net profit attributable to shareholders for the second quarter was -10.56 million yuan, a decline of 362.73% year-on-year [2] - The net profit after deducting non-recurring items for the second quarter was -10.46 million yuan, down 401.68% year-on-year, indicating worsening performance [2] Key Financial Metrics Analysis - The main revenue source, the fried dough twist products, generated 162 million yuan, accounting for 64.96% of total revenue with a gross margin of 50.85% [3] - Revenue from other categories included 40.32 million yuan from externally sourced food, 31.52 million yuan from pastries and convenience foods, 12.86 million yuan from OEM products, and 2.57 million yuan from other products, representing 16.19%, 12.65%, 5.16%, and 1.03% of total revenue respectively [3] Regional Distribution - Revenue from the Tianjin region was 220 million yuan, making up 88.13% of total revenue with a gross margin of 43.68% [6] - E-commerce channels contributed 26.93 million yuan, accounting for 10.81% of total revenue with a gross margin of 47.87% [6] - Other regions generated 2.63 million yuan, representing 1.05% of total revenue with a gross margin of 39.75% [6] Financial Indicator Changes - Gross margin decreased to 44.09%, down 2.69% year-on-year [5] - Net margin was -1.57%, a decrease of 118.56% year-on-year [5] - Operating expenses as a percentage of revenue increased to 44.41%, up 24.72% year-on-year [5] - Earnings per share were -0.02 yuan, a decrease of 118.18% year-on-year [5] Development Review and Outlook - The company continued to expand its national market and digital transformation, but faced challenges due to declining consumer demand and purchasing power [7] - The company launched new product lines and increased advertising and operational costs, impacting overall profitability [7] - E-commerce channels showed growth, with plans to enhance sales through platforms like Douyin and Pinduoduo [7] Digital Transformation Initiatives - The company is implementing a digital management system, focusing on intelligent production data management and training for staff [8] - The goal is to enhance production efficiency and cost management through improved data tracking and analysis [8] Summary - Overall, the company's performance in the first half of 2025 was poor, with significant declines in net profit driven by weak market demand, rising costs, and increased expenses [9] - Despite some progress in market expansion and digital initiatives, attention is needed on restoring profitability and effective cost control [9]