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Porsche weighs scrapping electric models as costs climb
Yahoo Finance· 2026-02-03 12:18
Group 1 - Porsche is considering abandoning electric versions of its 718 Boxster and Cayman due to budget pressures and development delays [1][2] - The petrol-powered Boxster and Cayman, which will be discontinued in 2025, had entry prices around €70,000 ($82,754) and were among Porsche's lower-priced models [2][5] - The company is facing softer demand in China and financial burdens from reversing parts of its EV strategy, alongside technical challenges related to a potential plug-in hybrid alternative [2][4] Group 2 - A decision to scrap the electric models could lead to significant delays in relaunching, risking the introduction of outdated technology at a time when Porsche needs to generate interest in new models [3] - Porsche has lowered its outlook four times last year, shifting focus back to combustion engines and hybrids, which has also affected parent company Volkswagen [4] - The company has warned that its EV strategy correction could reduce operating profit by up to €1.8 billion in 2025, and it has highlighted the impact of US import tariffs in its largest market [4]
奥博穆卸任后反思:保时捷第二代Macan全面转型纯电动车是个错误决定
Xin Lang Cai Jing· 2026-01-10 11:13
Core Viewpoint - The former CEO of Porsche, Oliver Blume, publicly acknowledged significant strategic mistakes during his tenure, particularly regarding the decision to transition the Macan model to an all-electric version, which he now admits was a misjudgment [1][3][6]. Group 1: Strategic Missteps - Blume recognized that since Porsche's IPO three years ago, shareholders have suffered losses, and he accepted this criticism [3]. - The decision to design the second-generation Macan as a fully electric vehicle was deemed a mistake due to the inflexibility of the product portfolio at that time [3][6]. - The Macan model has been a crucial revenue pillar for Porsche, achieving a production milestone of one million units in just 12 years, making it the third model in Porsche's history to reach this sales figure [3][5]. Group 2: Market Response and Adjustments - Porsche plans to correct its strategic errors by increasing the production of fuel and hybrid vehicles, acknowledging strong market demand for these models [3][8]. - The first-generation Macan will cease production in mid-2026, leading to a product gap until a new fuel-powered crossover is expected to launch in 2028 [7][8]. - The new fuel-powered crossover will be developed using the Volkswagen Group's Premium Platform Combustion (PPC) platform, which may impact Porsche's brand identity [8]. Group 3: Financial and Operational Challenges - Porsche is facing significant financial pressure due to a sharp decline in the Chinese luxury car market and high tariffs in the U.S., which account for over 50% of its total sales [10][12]. - The company has adjusted its sales expectations in China, reducing its dealer network from 154 to 100 by the end of 2026 to improve operational efficiency [12][13]. - A global cost-cutting plan includes laying off 1,900 permanent positions and not renewing contracts for 2,000 temporary workers [14]. Group 4: Future Strategy - Porsche's future strategy focuses on high-end fuel and hybrid sports cars, as the company believes there will still be a market for fuel vehicles in China for the next 10 to 15 years [15]. - The leadership transition to new CEO Michael Leiters will be crucial in navigating the product gap and reversing market decline [16].
“我们犯了大错误”,车企一把手罕见认错
汽车商业评论· 2026-01-08 23:05
Core Viewpoint - The former CEO of Porsche, Oliver Blume, acknowledged significant strategic errors during his tenure, particularly regarding the decision to transition the second-generation Macan to an all-electric vehicle, which he now admits was a mistake [5][20]. Group 1: Strategic Missteps - Porsche's decision to make the second-generation Macan an all-electric vehicle was based on a rigid product portfolio that lacked flexibility, leading to a misjudgment of market readiness for such a transition [5][13]. - The Macan has been a crucial revenue driver for Porsche, achieving a production milestone of one million units in just 12 years, making it the third model in Porsche's history to surpass this figure [7][9]. - The discontinuation of the fuel-powered Macan in Europe due to new safety regulations has created a product gap, with the new electric Macan not fully meeting market demand for a lower-priced fuel-powered crossover [11][13]. Group 2: Adjustments and Future Plans - Porsche is now focusing on correcting its strategic errors by developing a new fuel-powered crossover that will not carry the Macan name, aiming to maintain brand identity while addressing market needs [17][19]. - The company plans to leverage synergies within the Volkswagen Group to expedite the development of this new vehicle, which will share a platform with the new Audi Q5 [15][17]. - Porsche is also reintroducing gasoline-powered models like the Boxster and Cayman, indicating a shift back to high-end fuel and hybrid sports cars, as the luxury electric vehicle market in China is still developing [27]. Group 3: Market Challenges - Porsche is facing significant challenges in its core markets, with the Chinese luxury car market experiencing an over 80% drop and high tariffs in the U.S. impacting profitability [24][27]. - The company has adjusted its sales expectations in China, reducing its dealer network and production capacity to maintain profitability amid declining sales [24][27]. - The leadership transition to new CEO Michael Leiters will be critical in navigating these challenges and addressing the product gap created by the shift in strategy [28].
中年男人最爱的豪车,利润暴跌99%
3 6 Ke· 2025-11-04 05:37
Core Viewpoint - Porsche, once hailed as the "most profitable car company in the world," is facing a severe operational crisis, with profits plummeting by 99% and a significant loss reported in the third quarter of 2025 [1][2]. Financial Performance - In the first three quarters of 2025, Porsche reported a loss of €9.66 billion (approximately ¥80 billion) and a drastic decline in sales profit from €40.35 billion to €40 million year-on-year, marking a 99% drop [1][2]. - The company's operating revenue for the first nine months of 2025 was approximately €26.86 billion, a 6% decrease compared to the previous year [2]. - The gross margin per vehicle fell to 13.2% in Q3 2025, the lowest for the year, indicating a significant erosion of brand value [2][4]. Market Dynamics - The Chinese market, once a key driver for Porsche, has seen a continuous decline in sales, dropping from 95,700 units in 2021 to 32,000 units in the first three quarters of 2025, a 26% year-on-year decrease [4][5]. - While the U.S. market showed some growth with 64,446 units delivered in the first three quarters of 2025, the impact of tariffs has diminished this growth, with additional costs reaching €300 million [4][5]. Strategic Challenges - Porsche's profit collapse is attributed to a combination of strategic missteps, external shocks, and market misjudgments [5][6]. - The company has shifted its strategy from a focus on electric vehicles to a more diversified approach, which has led to significant restructuring costs amounting to €2.7 billion in the first three quarters of 2025 [6][8]. - The management's decision to delay electric vehicle launches and extend the lifecycle of combustion engine models has resulted in a disconnect with market demands [8][10]. Management Changes - The announcement of the end of the "shared CEO" model and the potential appointment of Michael Leiters, who has extensive experience in product development, has raised market expectations for a turnaround [9][10]. Historical Context - Porsche has faced crises before, notably in the 1990s, and successfully revived its brand with the introduction of the Boxster, which attracted younger consumers [10][12]. - The current crisis is seen as a pivotal moment for Porsche, with the need to balance new energy product capabilities, intelligent experiences, and brand value to navigate the evolving market landscape [12][14]. Future Outlook - The company aims to regain its footing in the Chinese market by focusing on younger, digitally-savvy consumers and optimizing its dealer network [12][14]. - The success of Porsche's turnaround efforts will depend on its ability to adapt to changing consumer preferences and market conditions, particularly in the context of increasing competition in the electric vehicle space [12][14].
产品为王,保时捷也不能例外
Zhong Guo Jing Ji Wang· 2025-10-28 06:10
Core Insights - Porsche reported a significant loss of €966 million (approximately ¥8 billion) in Q3, with profits plummeting 99% from €4 billion in the same period last year to just €40 million [1][3] - The decline in sales and profits has raised concerns about Porsche's market position, leading to discussions about its ability to recover through new product launches [1][3] Financial Performance - Q3 sales revenue was €8.7 billion, below market expectations of €9 billion, with a total revenue of approximately €26.86 billion for the first three quarters, a 6% year-on-year decline [1][3] - Deliveries in the first three quarters totaled 212,509 units, a 6% decrease compared to the previous year, with notable declines in key markets such as China, where sales dropped 26% [2][4] Strategic Challenges - Porsche's losses are attributed to past strategic decisions, including the postponement of electric vehicle launches and the extension of the lifecycle for several fuel and hybrid models, resulting in additional costs of approximately €2.7 billion [3][4] - The U.S. tariff policy has further pressured Porsche's performance, with an estimated additional cost of €300 million in the first three quarters of 2025, leading to a projected total loss of €700 million for the year [4] Market Dynamics - Despite the challenges, Porsche achieved record delivery numbers in the U.S. market, with sales increasing by 5% to 64,446 units, contrasting with a 26% decline in China [4][5] - The company is facing intense competition in the entry-level segment, with competitors offering superior price, quality, and emotional value, leading to a loss of younger customers [7][10] Product Development and Innovation - Porsche has not introduced a new flagship model in over a decade, leading to concerns about its product lineup and market appeal [5][11] - The electric vehicle strategy has been inconsistent, with the flagship electric model Taycan experiencing a 10% decline in sales, and the new electric Macan facing delays and challenges in the competitive Chinese market [8][10] Future Outlook - Porsche plans to optimize its organizational structure, with plans to lay off 1,900 employees and cut 2,000 temporary positions by 2025 [4][11] - The company anticipates that its performance will hit bottom this year, with expectations of significant improvement starting in 2026, although this is still far from its historical profit margins of 15% [4][11]
郑智化就“连滚带爬”表述致歉;春秋航空招聘已婚已育空嫂;宗馥莉心腹祝丽丹离职;安徽成汽车产量第一省;长安汽车一4S店起火丨邦早报
创业邦· 2025-10-28 00:10
Group 1 - Zhu Lidan, the legal representative of Hongsheng Group controlled by Zong Fuli, has left the company, with her office now assigned to Kou Jing [3][4] - Zhu Lidan has been a core member of Hongsheng Group and has had a long-standing working relationship with Zong Fuli [3] - There are reports that Zhu Lidan was summoned by relevant authorities twice since September, and her position was previously marked as "to be determined" [4] Group 2 - Changan Automobile confirmed a fire incident at a 4S store in Anhui, but no information on the cause of the fire has been provided [6] - Meituan announced a nationwide rollout of pension insurance subsidies for delivery riders starting in November, marking the first such scheme available to all riders [12][13] - Spring Airlines has launched a recruitment campaign for "air sisters," targeting married women with children and expanding the age limit to 40 years [13] Group 3 - JD.com has been granted an insurance brokerage license in Hong Kong, marking its entry into the financial market [13] - Tesla's board chair warned that if Elon Musk's $1 trillion compensation plan is not approved, the company may face significant value loss [13] - High-profile education company Gaotu is under investigation for allegedly organizing illegal offline subject training in Beijing [13] Group 4 - Amazon plans to invest over €1.4 billion in the Netherlands over the next three years, the largest investment commitment since entering the market [14] - Porsche responded to reports of multiple gasoline vehicle discontinuations, clarifying that the fuel version of Macan is not included in the changes [15] - AI startup Mercor raised $350 million at a valuation of $10 billion, with participation from notable investors [15][16] Group 5 - The global mobile game in-app purchase revenue is expected to increase by 6% to $85.4 billion by 2025 [20] - China is projected to generate over 400 million discarded mobile phones annually, with low recycling prices and privacy concerns hindering recovery efforts [20] - Anhui has become the top province in automobile production, with 15 provinces expected to produce over one million vehicles this year [20]
暴跌99%!传统豪车巨头,发生了什么?
Zheng Quan Shi Bao· 2025-10-27 04:54
Core Viewpoint - Porsche's operating profit has plummeted by 99% to €40 million in the first three quarters of this year, down from €4.035 billion in the same period last year, primarily due to product strategy restructuring, challenges in the Chinese luxury car market, and rising import tariffs in the U.S. [1][3] Financial Performance - Porsche's revenue for the first three quarters of this year was €26.86 billion, a 6% decline year-on-year [3] - The sales return rate dropped to 0.2%, compared to 14.1% in the same period last year [3] - The company reported a total of 212,500 vehicles sold, a 6% decrease, with significant declines in key markets: a 26% drop in China to 32,000 units, a 16% drop in Germany to 22,500 units, and a 4% drop in the rest of Europe to 50,000 units [3] Strategic Adjustments - Porsche announced a delay in the launch of certain electric vehicle models and extended the market lifecycle of several fuel and hybrid models, resulting in an additional €2.7 billion in special expenses [3][4] - The company plans to cut approximately 1,900 jobs at its Stuttgart headquarters by 2029 and is negotiating a new cost-saving plan with labor unions [4] - Porsche's CEO will be replaced at the end of the year, with Michael Leiters set to take over from Oliver Blume [8] Industry Context - Other luxury car manufacturers are also facing challenges, with Mercedes-Benz reporting a 12% decline in global sales in the third quarter and BMW lowering its 2025 performance expectations due to ongoing sales weakness and increased tariff costs [5] - The automotive industry is experiencing significant pressure from rising costs and changing market dynamics, prompting companies to implement cost-cutting measures and strategic shifts [5]
暴跌99%!传统豪车巨头,发生了什么?
证券时报· 2025-10-27 04:14
Core Viewpoint - Porsche's financial performance has drastically declined, with a 99% drop in operating profit for the first three quarters of the year, attributed to strategic restructuring costs, challenges in the luxury car market in China, and increased import tariffs in the U.S. [1][3] Financial Performance - For the first three quarters of the year, Porsche reported revenue of €26.86 billion, a 6% year-on-year decline [3] - Operating profit fell to €40 million, down from €4.035 billion in the same period last year, resulting in a sales return rate of 0.2%, compared to 14.1% last year [3][4] - The company faced approximately €2.7 billion in additional costs due to restructuring measures [4] Market Challenges - Porsche's sales volume decreased by 6% to 212,500 units, with significant declines in key markets: a 26% drop in China (32,000 units) and a 16% drop in Germany (22,500 units) [3][4] - Other luxury car manufacturers, such as Mercedes-Benz and BMW, are also experiencing sales declines and have announced cost-cutting measures [5] Strategic Adjustments - Porsche plans to expand its internal combustion engine and plug-in hybrid model lineup, delaying the launch of some electric models and restructuring its electric vehicle development strategy [7] - The company is also increasing prices in the U.S. market to offset tariff impacts, which have added €300 million in costs in the first nine months of the year [8] Organizational Changes - Porsche is initiating a structural reduction, planning to cut approximately 1,900 jobs at its Stuttgart headquarters by 2029, alongside the expiration of contracts for 2,000 temporary employees [4] - A leadership change is set to occur, with the current CEO stepping down at the end of the year, and a new CEO taking over in January 2026 [8] Future Outlook - Porsche aims to improve its profitability starting in 2026 after a projected bottoming out in 2025, with a target sales return rate of up to 2% [8] - The company emphasizes the importance of long-term resilience and profitability despite short-term financial challenges [9]
暴跌99%,超级巨头,发生了什么?
Zheng Quan Shi Bao· 2025-10-27 02:04
Core Insights - Porsche's operating profit for the first three quarters of this year plummeted by 99% to €40 million (approximately ¥331 million), compared to €4.035 billion (approximately ¥33.4 billion) in the same period last year [1][3] - The company's sales return rate dropped to 0.2%, down from 14.1% year-on-year [1][3] - The significant decline in performance is attributed to special expenses from product strategy restructuring, challenges in the Chinese luxury car market, increased costs from U.S. import tariffs, and one-time impacts related to battery business [1][3][4] Financial Performance - Porsche's revenue for the first three quarters was €26.86 billion, a 6% decline year-on-year [3] - The company sold 212,500 vehicles, a 6% decrease, with notable declines in key markets: a 26% drop in China (32,000 units), a 16% drop in Germany (22,500 units), and a 4% drop in the rest of Europe (50,000 units) [3][4] Strategic Adjustments - Porsche announced a structural contraction, planning to cut approximately 1,900 jobs at its Stuttgart headquarters by 2029, with an additional 2,000 temporary contracts expiring [4] - The company is postponing the launch of certain electric vehicle models and extending the market lifecycle of several fuel and hybrid models, resulting in an additional €2.7 billion in expenses [3][4] - Porsche plans to increase prices in the U.S. market to offset the impact of tariffs, which have cost the company €300 million in the first nine months and are projected to reach €700 million for the year [8] Leadership Changes - Porsche announced a leadership change, with current CEO Oliver Blume set to step down at the end of the year, to be succeeded by Michael Leiters starting January 1, 2026 [8] Industry Context - Other luxury car manufacturers are also facing challenges, with Mercedes-Benz reporting a 12% decline in global sales for Q3 and BMW lowering its 2025 performance expectations due to weak sales and increased tariff costs [5]
保时捷今年前三季度营业利润同比暴跌99%!发生了什么?
Zheng Quan Shi Bao Wang· 2025-10-26 23:55
Core Insights - Porsche's operating profit for the first three quarters of this year plummeted by 99% to €40 million (approximately ¥331 million), down from €4.035 billion (approximately ¥33.4 billion) in the same period last year [1][2] - The company's sales return rate dropped to 0.2%, compared to 14.1% in the previous year [2] - Key factors contributing to the decline include special expenses from product strategy restructuring, challenges in the Chinese luxury car market, increased costs from U.S. import tariffs, and one-time impacts related to battery business [2][3] Financial Performance - Porsche's revenue for the first three quarters was €26.86 billion, a 6% year-on-year decline [2] - Total sales volume decreased by 6% to 212,500 units, with significant drops in key markets: a 26% decline in China (32,000 units) and a 16% decline in Germany (22,500 units) [2] - The company anticipates a significant improvement starting in 2026 after a projected bottoming out in 2025 [6] Strategic Adjustments - Porsche announced a structural reduction, planning to cut approximately 1,900 jobs at its Stuttgart headquarters by 2029, alongside the expiration of contracts for 2,000 temporary employees [3] - The company is postponing the launch of certain electric vehicle models and extending the market lifecycle of several fuel and hybrid models [5] - Porsche plans to increase prices in the U.S. market to offset the impact of tariffs, which have added €300 million in costs in the first nine months of the year [7] Industry Context - Other luxury car manufacturers are also facing challenges, with Mercedes-Benz reporting a 12% decline in global sales for Q3 and a 9% drop for the first three quarters [4] - BMW has lowered its 2025 performance expectations due to ongoing sales weakness and increased tariff costs [4] Leadership Changes - Porsche announced a leadership change, with current CEO Oliver Blume set to step down at the end of the year, to be succeeded by Michael Leiters starting January 1, 2026 [7]